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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank | Convince & Convert

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank | Convince & Convert | SocialMoMojo Web | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.
Jessica Kelly's insight:

Great opening:
"Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb." 

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these digital experts and explorers for for tweets about social media, marketing, and more.

--

Jeanne Quinn

https://twitter.com/JeanneQuinn

Cisco Digital Marketing and Social Media

 

Julia Bramble

https://twitter.com/JuliaBramble

Social Media Marketing

 

Karen Rogers-Robinson

https://twitter.com/SocialMMMDiva

Social Media and Digital Strategy

 

Russ LeFevre

https://twitter.com/russlefevre

Cisco Marketing and Innovation

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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69% of U.S. Adults Skeptical that Social Network Activities Remain Private [study] | SocialTimes

69% of U.S. Adults Skeptical that Social Network Activities Remain Private [study] | SocialTimes | SocialMoMojo Web | Scoop.it
Social networks did not inspire confidence in a new study from Pew Research Center, as 69 percent of respondents said they were not confident that records of their activities would remain private and secure.
Jessica Kelly's insight:

Promising stat: "93% of respondents believe being in control over who can access information about them is important." Let's hope at least half of those folks will advocate for online privacy.

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“Should We Be on Snapchat?” | Social Media Today

“Should We Be on Snapchat?” | Social Media Today | SocialMoMojo Web | Scoop.it

"Call it peer pressure, call it Fear of Missing Out (FOMO), or call it something else, but some marketers and even brand experts will tell companies that they need to be on every social media platform..."

Jessica Kelly's insight:

Good advice here for brands: "Stick to the platforms your voice actually needs."

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LinkedIn Adds Robust Analytics for Content Marketers | SocialTimes

LinkedIn Adds Robust Analytics for Content Marketers | SocialTimes | SocialMoMojo Web | Scoop.it
As part of the shift toward becoming a content destination, LinkedIn recently launched a suite of analytics to give publishers on its site more information about their readers.
Jessica Kelly's insight:

"Until this point, LinkedIn content analytics were limited to a content marketing score for B2B marketers, and some information on trending content. The new analytics provide content marketers with demographic data on their readers, with breakdowns for industries, job titles, locations, and traffic sources." Click through for all the details.

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A Handy Little Guide to Creating Visual Content for Social Media [infographic] | HubSpot

A Handy Little Guide to Creating Visual Content for Social Media [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Learn to create visual content for social media that your followers will love.
Jessica Kelly's insight:

The infographic title claims that this is "the ultimate guide," which immediately makes me want to prove that it's not. Well, I was not successful. It contains just everything you need to know to get started: usage/preference stats, content types, rules of thumb, recommended tools, and design tips. Yep, the title fits the content. :)

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, marketing, and more.

--

Bob Hutchins

https://twitter.com/BobHutchins

Marketing, Growth Hacking

 

Brett Cornell

https://twitter.com/CrowdedHead

Web Usability, SM, Sciences, Music...

 

Jo Saunders

https://twitter.com/JoAtWildfire

Social Media, Digital Strategy

 

Melanie Kraintz

https://twitter.com/MRSKRAINTZ

Social Media @CiscoDC

 

Tanya Smith

https://twitter.com/CoachTanyaSmith

Content Marketing, Social Media

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

 

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Facebook Is Reportedly Trying Out an In-App Search Feature | SiliconANGLE

Facebook Is Reportedly Trying Out an In-App Search Feature | SiliconANGLE | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

You may have seen a lot of back and forth on this already... I found this to be the best summary of the news as it mentions the net neutrality component. It doesn't, however, discuss the possible effect on Google, which also is interesting. 

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

 

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, marketing, and more.

--

Kevin Thomas Tully

https://twitter.com/kevinttully

Social Media/Brand Strategist

 

Mike Barzacchini

https://twitter.com/MikeBarzacchini

Writer, Communicator, Higher-Ed Marketer

 

Stuart McIntyre

https://twitter.com/StuartMcIntyre

Social Business Strategist

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

 

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100 Years of Brand Storytelling [infographic] | Business 2 Community

100 Years of Brand Storytelling [infographic] | Business 2 Community | SocialMoMojo Web | Scoop.it
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and h…
Jessica Kelly's insight:

This is fun and interesting, plain and simple. The author asks for readers' favorite eras. I have to say I've always been (and still am) strongly drawn to radio (but on the noncom side, so perhaps that doesn't count for this purpose). :)

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Five Tips to Create Effective Internal Communications with Your Team | Fast Company

Five Tips to Create Effective Internal Communications with Your Team | Fast Company | SocialMoMojo Web | Scoop.it
Your company is connected on Slack, but are you really communicating? Here's how to be truly engaged with your colleagues.
Jessica Kelly's insight:

This is very good advice, end to end, from defining tools to budgeting to garnering leadership support.

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Chris Leigh's curator insight, May 2, 9:14 AM

MyITdirector Chris Leigh comments absolutely "Bang on. If your competition is communicating like this then this should be in your strategy"

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Facebook Is Shutting Down Its API for Giving Your Friends’ Data to Apps | TechCrunch

Facebook Is Shutting Down Its API for Giving Your Friends’ Data to Apps | TechCrunch | SocialMoMojo Web | Scoop.it
It was always kind of shady that Facebook let you volunteer your friends' status updates, check-ins, location, interests and more to third-party apps. While..
Jessica Kelly's insight:

Shady, indeed. Happy to see this change.

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What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today

What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today | SocialMoMojo Web | Scoop.it

"Retail businesses are thriving on Instagram, Pinterest, Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook..."

Jessica Kelly's insight:

Good info for brands considering Snapchat, which perhaps should be many of us.

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Facebook Adds Video Calls to Messenger | Re/code

Facebook Adds Video Calls to Messenger | Re/code | SocialMoMojo Web | Scoop.it
Messenger has been busy in 2015.
Jessica Kelly's insight:

Another feature-add to the Messenger app -- which now lets you text, call, and v-chat -- which means you don't need Wi-Fi -- because you can use your cellphone data plan.

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Facebook Messenger Eyes Non-Friend Conversations with Chat ID | TechCrunch

Facebook Messenger Eyes Non-Friend Conversations with Chat ID | TechCrunch | SocialMoMojo Web | Scoop.it
Is that a message from some rando, a spammer, or the nice guy you met yesterday? Facebook Messenger wants to give you some clues before you consider..
Jessica Kelly's insight:

Facebook will give recipients the 411 on first-time message senders, providing relevant public info, like location and mutual friends. Again, FB will share public info only, and so this shouldn't cause a kerfuffle over privacy. Platforms include Android and iOS.

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Everything You Wanted to Know about Facebook User Behavior in Three Infographics | Contently

Everything You Wanted to Know about Facebook User Behavior in Three Infographics | Contently | SocialMoMojo Web | Scoop.it
So you don't have to creep over strangers shoulders or acquire mind-reading superpowers.
Jessica Kelly's insight:

I find especially interesting the similarities in usage stats among Twitter and YT users.

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Patrick Findlay's curator insight, May 21, 8:52 AM

9 twitter users in 10 have a Facebook Account. Cross-media potential 

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How Millennials, Gen Xers, and Boomers Consume Content Differently [infographic] | Contently

How Millennials, Gen Xers, and Boomers Consume Content Differently [infographic] | Contently | SocialMoMojo Web | Scoop.it
If you're looking to optimize your content strategy for your demographics, this infographic is a gold mine of helpful information.
Jessica Kelly's insight:

This contains a wealth of data for content strategists on content consumption by demo, from time spent to daypart to device to content type.

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Is There Interest in Facebook at Work? [infographic] | SocialTimes

Is There Interest in Facebook at Work? [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
The Facebook at Work project the social network launched in January is still in a limited testing phase, but is there interest in it?
Jessica Kelly's insight:

What's most interesting to me about this "interest" data is that it's mostly *LinkedIn* users who are interested. :)

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How World Leaders Use Twitter: Twiplomacy Study 2015 | Simply Communicate

How World Leaders Use Twitter: Twiplomacy Study 2015 | Simply Communicate | SocialMoMojo Web | Scoop.it

"Twitter has become an essential social media tool for world leaders to communicate with their audiences, according to Burson-Marsteller's latest Twiplomacy study."

Jessica Kelly's insight:

Who's the most followed world leader? The best connected? The most conversational? This and more in this summary post, which also links to the Twiplomacy study.

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Seven Surprising Stats That Show the Importance of Internal Comms | ENPLUG

Seven Surprising Stats That Show the Importance of Internal Comms | ENPLUG | SocialMoMojo Web | Scoop.it
You know internal communications are important to your company’s success, but do you know how important? You may be surprised by just how much internal …
Jessica Kelly's insight:

Yep, I work in internal comms nowadays, and I'm not surprised by these stats. I did find them interesting and confirming, though. Did any surprise you? If you're not in IC, I'll bet "yes."

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Facebook Teams Up with Publishers to Debut Interactive Instant Articles | SocialTimes

Facebook Teams Up with Publishers to Debut Interactive Instant Articles | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook teamed up with nine publishing partners to launch interactive Instant Articles, available via its iPhone application.
Jessica Kelly's insight:

And the money...  "We designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools."

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Facebook Tests Feature Letting Users Pick Pages, Friends They’d Want to See Atop News Feed | SocialTimes

Facebook Tests Feature Letting Users Pick Pages, Friends They’d Want to See Atop News Feed | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook is testing a feature on mobile that allows users to select friends and pages whose posts they'd want to see atop News Feed.
Jessica Kelly's insight:

Not terribly exciting but good to know...

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12 Secret Facebook Features EVERY Marketer Should Be Using | Post Planner

12 Secret Facebook Features EVERY Marketer Should Be Using | Post Planner | SocialMoMojo Web | Scoop.it
Want to tap into the deepest powers of Facebook? Perfect! Check out these 12 secret Facebook features that unleash the TRUE power of Facebook marketing.
Jessica Kelly's insight:

We all see these a lot -- articles/posts about "secret features." Well, I have to say, this one got me. There were at least three things I either didn't know or had forgotten about. Good stuff.

 

That said, a minor gripe. Trying to combat fake likes is very difficult as Facebook really will not show you *everyone* who's liked your page, not by this or any other method that I can find.

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Nine Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | Post Planner

Nine Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | Post Planner | SocialMoMojo Web | Scoop.it
Want to leverage the power of Twitter in your business? Perfect! Here are 9 awesome Twitter hacks to help you FULLY leverage the Twitter platform.
Jessica Kelly's insight:

I feel like I've seen this post before, but if it's a dupe, so be it. Well worth the share... 

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Top Nine Facebook Marketing Questions Answered | Social Media Examiner

Top Nine Facebook Marketing Questions Answered | Social Media Examiner | SocialMoMojo Web | Scoop.it
Have you got Facebook marketing questions? In this article I'll dive deeper into frequently asked questions for businesses on Facebook.
Jessica Kelly's insight:

You'll likely find an answer to your burning questions here -- and you may even find answers to a question you hadn't thought of, such as "How do I Facebook merge pages?"

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Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer

Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer | SocialMoMojo Web | Scoop.it
We're thrilled to announce Buffer for Pinterest! Buffer is officially partnered with Pinterest to make it easy to Pin consistently and measure your progress
Jessica Kelly's insight:

Easy, but not free -- requires Buffer for Business or Awesome plan. If you're willing to pay to play, this post shows you how it works.

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