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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

The latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media and more.

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2 ;  :-J

--

 

Irfan Ahmad

https://twitter.com/irfanahmad1989

Blogger, Social Media Explorer, Infographic Lover

 

Rohan Chandrashekhar

https://twitter.com/rohancs

BUZZVALVE CEO, WSJ Columnist, Social Biz/
Content Strategist

 

Kevin Davis

https://twitter.com/kevinGEEdavis

Rawporter Founder, Biz Developer, Author, 
PR/Mktg/Branding/SM Pro

 

Abigail Fisher

https://twitter.com/arquecreative

Social Media Strategist

 

Sarah Garrison

https://twitter.com/GarrisonMarktng

Social-Networking Educator for SMB

 

Lori Grey

https://twitter.com/lsgrey

Corp Communications and Brand Strategist

 

Sue Rizzello

https://twitter.com/SueRizzello

PR Pro

 

Mark Swain

https://twitter.com/MarkSwain4

Author, Storyteller

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Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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LinkedIn Takes Steps toward an Ad Network | Digiday

LinkedIn Takes Steps toward an Ad Network | Digiday | SocialMoMojo Web | Scoop.it
LinkedIn is discontinuing its current ad exchange program, leaving some hoping it will use newly acquired Bizo to build a new one.
Jessica Kelly's insight:

"LinkedIn will be able to sell B2B ads that exist on either end of the purchase funnel: highly targeted, off-site display ads for direct response purposes and in-stream, native ads for branding. It just doesn’t want to talk about it..." Thoughts?

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow this slate of experts and explorers for tweets about social media strategy and SO much more...

--

Khatim Abbas

https://twitter.com/OpenAnswer

Digital Marketing, Social Media

 

Ian Calvert

https://twitter.com/IanMCalvert

Social Business Strategy

 

Bob Crozier

https://twitter.com/racrozier

Enterprise Community Management

 

Diana Davoyan

https://twitter.com/dianadavoyan

SEO, Marketing Management

 

Douglas Karr

https://twitter.com/douglaskarr

Marketing, Tech, Social Media

 

Nizam Khan

https://twitter.com/imwithnizamkhan

Marketing, Blogging, SEO

 

Allen Mireles

https://twitter.com/allenmireles

Marketing, Social Media

 

Daniel Newman

https://twitter.com/danielnewmanUV

Leadership, Social Business

 

Philip Rickwood

https://twitter.com/afhitcom

Social Media, Marketing

 

Jill Rowley

https://twitter.com/jill_rowley

Digital Marketing

 

Miguel San Martin

https://twitter.com/tutosanmartin

Hospitality Marketing

 

Sean Sandhurst
https://twitter.com/SeanSandhurst

Content Marketing, Social Media

 

Gregor Sideris
https://twitter.com/GregorSIDERIS

Marketing, Social Media

 

Alex Smale
https://twitter.com/Alex_Smale

Social Media Strategy

 

Brian Yanish

https://twitter.com/MarketingHits

Social Media Marketing

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 

:-J

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Facebook Is Working on Another App that Nobody Will Use Called "Moments" | Business Insider

Facebook Is Working on Another App that Nobody Will Use Called "Moments" | Business Insider | SocialMoMojo Web | Scoop.it
Facebook tries out yet another app.
Jessica Kelly's insight:

I'll admit I was somewhat attracted to this post (versus the other related coverage) because of the snarky title. While I love pro-privacy features and apps, I still don't understand why people haven't used FB lists -- and if they won't use lists, why would they use this? OK, maybe Moments will be really REALLY easy, because, you know, putting someone is a list is super SUPER hard. OK, snark out. :-J

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The New Pinterest Analytics Tool: How to Use It for Business | Social Media Examiner

The New Pinterest Analytics Tool: How to Use It for Business | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
Jessica Kelly's insight:

If you have a business account, you now can see what's happening on your Pinterest profile, not just Pinterest-related activity on your website.

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Facebook Testing Clearer Post-Attribution Menu for Page Admins | Inside Facebook

Facebook Testing Clearer Post-Attribution Menu for Page Admins | Inside Facebook | SocialMoMojo Web | Scoop.it
Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons. As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social Media Director Matt Navarra, … Continue reading →
Jessica Kelly's insight:

Yep -- started using the feature last week, and it does make for much easier page administration. Now if they'd just enable the scheduler from everywhere, it'd be happy-dance time. 

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Stop Using Social Media to Drive Sales - B2B Marketing Strategy | Gerry Moran

Stop Using Social Media to Drive Sales - B2B Marketing Strategy | Gerry Moran | SocialMoMojo Web | Scoop.it
It's time to rethink using social media to drive sales for your B2B marketing strategy. Use it to drive awareness, engagement and sentiment!
Jessica Kelly's insight:

Gerry Moran explains the benefits of using social media to deliver quality content to *draw in and hold* the target audience, not necessarily or primarily to close B2B sales.

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The Science of Instagram [infographic] | Dan Zarrella

The Science of Instagram [infographic] | Dan Zarrella | SocialMoMojo Web | Scoop.it

"When I'm speaking at a conference, one of the most common questions I'm asked is what do I think the future of social media is. I'm not great at distant future predicting, but I do believe the story of...social media is visual content."

Jessica Kelly's insight:

Dan Zarella presents his analysis of Instagram success factors in a terrific infographic.

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Facebook Auto-Play Videos Are a Data Suck | SocialTimes

Facebook Auto-Play Videos Are a Data Suck |  SocialTimes | SocialMoMojo Web | Scoop.it
Facebook auto-play videos are sucking up data on mobile devices at an obscene rate.
Jessica Kelly's insight:

So they suck in multiple ways... ;)

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Five Crazy Ways Social Media Is Changing Your Brain Right Now | AsapSCIENCE

Your brain may never be the same! Watch our Q&A: http://youtu.be/thYzq0TEwbs Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subs...
Jessica Kelly's insight:

Crazy science video covers...

* Addiction to immediate feedback

* Self-centeredness 

* Pitfalls of multitasking

* Phantom Vibration Syndrome

* Love, online

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow this slate of amazing experts for tweets about social media, digital marketing, and so much more...

--

Mike Green
https://twitter.com/Michae1Green

Social Business

 

Stephanie Kowalski
https://twitter.com/SteffiKowalski

Social Media, Content Marketing

 

Christophe Langlois
https://twitter.com/Visible_Banking

Social Media, Social Business, Digital Innovation

 

Mica Micabalo
https://twitter.com/mamamamiah

Social Business, Community Management

 

Jacob Morgan
https://twitter.com/jacobm

Future of Work, Collaboration

 

Rohit Prabhakar
https://twitter.com/rohitprabhakar

Digital Marketing, Technology

 

Brett Relander
https://twitter.com/BrettRelander

Social Media, Mobile Marketing

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 

:-J

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Brian Fanzo's comment, September 5, 1:51 PM
Love this way of doing #FF... well done making this fun unique and providing value for those on the list and your followers!
Jessica Kelly's comment, September 9, 3:33 PM
Thanks, Brian -- I do love Scoop.it for this b/c I've never found a generic "#FF" w/a bunch of Twitter handles compelling. Guess I always need a who/why combo. :)
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What Image Types Actually Help Your Blog Post Get Shared? | Social Fresh

What Image Types Actually Help Your Blog Post Get Shared? | Social Fresh | SocialMoMojo Web | Scoop.it
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.
Neil Patel and his team did a quality job using 41 blogs from varying...
Jessica Kelly's insight:

So I honestly (stubbornly) am less likely to share anything animated, but I'm obviously an anomaly. ;)

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Understanding Content Strategy: What Resonates with Real Users | Business2Community

Understanding Content Strategy: What Resonates with Real Users  |  Business2Community | SocialMoMojo Web | Scoop.it
Content marketing has been around for over a century now, but as a focused discipline it has only gained traction in marketing circles in the last five years or so. One of the prime reasons for this …
Jessica Kelly's insight:

Both quantity and quality are important -- and when it comes to judging the potential effectiveness of content, remember to employ the simple "Why should I care?" (aka "So what?") test.

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Gary McRae's curator insight, September 2, 6:09 PM

"The why should I care test" for content is easily applied to all digital assets such as landing pages. 

Tina Shakour's curator insight, September 3, 11:21 AM

Surprise and Delight! :)

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Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider

Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider | SocialMoMojo Web | Scoop.it
Tweeting is like gazing into the abyss. Now you can find out whether the abyss is retweeting you.
Jessica Kelly's insight:

I don't know that I'd call Twitter's open dashboard "mesmerizing" -- if you use tools like Buffer, you may know a bit about your metrics already. It is, however, pretty darn interesting, and author Jim Edwards gives a terrific walk-through -- or maybe I'm just biased in his favor due his Kate Bush reference. ;)

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Facebook Takes Another Tip from Twitter and Pushes Trendy Topics | ReadWrite

Facebook Takes Another Tip from Twitter and Pushes Trendy Topics | ReadWrite | SocialMoMojo Web | Scoop.it
New updates make timeliness matter.
Jessica Kelly's insight:

This change has received a lot of coverage, but I think this is the most succinct report. I would add that FB's latest tweak may lead to annoying behavior from page admins, who may start to include trending content that's totally irrelevant to their organization (or their followers' interests). Me, I'm still all about using my own FB lists in chron order, and I'm always amazed that people allow FB to decide what they see and when. And in case you're wondering, nope, I don't watch TV, either. ;)

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Facebook Prompting Users Who Likes Posts Where Pages Are Tagged to Like Those Pages, Too | AllFacebook

Facebook Prompting Users Who Likes Posts Where Pages Are Tagged to Like Those Pages, Too | AllFacebook | SocialMoMojo Web | Scoop.it
Facebook appears to be testing another way to promote engagement with pages, as some users who like posts in which pages are tagged are seeing related content modules suggesting that they like the tagged pages.
Jessica Kelly's insight:

Wow, that title's a mouthful, but it's interesting to see this. It's nice that tagged pages may get the extra bump, but what I'd REALLY like to see is FB alerting admins whenever their pages are tagged/liked by other pages -- would do much to make pages truly social and enable some interesting reciprocal activity.

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Twitter Refines Its Targeted Ads in a New Update | VentureBeat

Twitter Refines Its Targeted Ads in a New Update | VentureBeat | SocialMoMojo Web | Scoop.it
Twitter is catching up to Facebook's mobile game
Jessica Kelly's insight:

Marketers can rejoice, and regular users don't need to get too upset -- we can opt-out in our privacy settings.

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There Is a New Social Network and You’re Most Likely Too Poor to Be a Part of It | NextShark

There Is a New Social Network and You’re Most Likely Too Poor to Be a Part of It | NextShark | SocialMoMojo Web | Scoop.it
A Facebook for the financial elite is finally here. For any of you rich folk who are tired of having to connect with us mortals on social media, you now have a support group to voice all of your First…
Jessica Kelly's insight:

I'm so glad I finally have a safe social space where I can discuss important things with my social equals, like how to manipulate markets and elections, where next to exploit resources, advances in spirit-aerator technology, and which dog breeds are trending. Whatever it is, Netropolitan deserves my hard-earned fortune.

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Alaina Es's curator insight, September 16, 8:03 PM

Who would have imagined that the 1% would find yet another way to differentiate themselves from “us mortals”. It was just launched today so I am interested to see how well this “elite” version of social media pans out. The only criteria to join are that you have to be at least 21, pay an upfront fee of $9000 followed by a $3,000-a-year membership. Not only is this newest extension of Facebook pretentious, it is also unnecessary.  This is nothing different than joining a country club except they can bond online instead of through personal interaction. It’s a way for people with money and similar interests to bond over money and what they are able to spend it on. It brings people with similar values together as Facebook has, however, there is no differentiation on other services it provides except for the people have to have to money to be a part of it and there are not advertisements because they’re going to spend their money on much more expensive things than what the typical Facebook ads are offering.

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Facebook Experiments with Disappearing Posts | Mashable

Facebook Experiments with Disappearing Posts | Mashable | SocialMoMojo Web | Scoop.it
Facebook is experimenting with letting users of its iOS app mark messages for deletion after a set time.
Jessica Kelly's insight:

Abracadabra... ;)

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Facebook Hints That It's Eyeing Content Recommendation | Digiday

Facebook Hints That It's Eyeing Content Recommendation | Digiday | SocialMoMojo Web | Scoop.it
What Facebook's news recommendations feature could mean for publishers, advertisers.
Jessica Kelly's insight:

You've probably noticed the related-articles suggestion in your feed. This post ponders the likelihood of FB feeding us "promoted" recommendations, which some of us would prefer to call "unwanted ads." ;)

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Facebook to Serve More Autoplay Video Ads | Digiday

Facebook to Serve More Autoplay Video Ads | Digiday | SocialMoMojo Web | Scoop.it
Facebook is increasing the number of autoplay video ads in news feed. While great for ad revenue, it risks upsetting Facebook users.
Jessica Kelly's insight:

Again, title and summary... 'nuf said.

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Twitter Makes Its Buy Button Official | Fast Company

Twitter Makes Its Buy Button Official | Fast Company | SocialMoMojo Web | Scoop.it
Twitter's buy button could be an impulse purchaser's worst nightmare, which, of course, is every marketer's dearest dream.
Jessica Kelly's insight:

Well, the title and the summary pretty much say it all.

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Seven Communication Sins That Kill Simplicity and Business | Convince and Convert

Seven Communication Sins That Kill Simplicity and Business | Convince and Convert | SocialMoMojo Web | Scoop.it
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
Jessica Kelly's insight:

This is a terrific post, cleverly presenting seven different types of communication styles that can do little but cause communication breakdowns. I especially love the conclusion:

"The first way any audience experiences you is through your communication. Make every touch simple, human, and easy for your audience to see why you are the answer, and not just one more complicating factor in their already complex lives. Be the antidote to their complexity. Whether you know it or not, you’re the Chief Simplification Officer. Speak like one."

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Twitter CFO Says a Facebook-style Filtered Feed Is Coming, Whether You Like It or Not | Gigaom

Twitter CFO Says a Facebook-style Filtered Feed Is Coming, Whether You Like It or Not  |  Gigaom | SocialMoMojo Web | Scoop.it
At a financial conference, Twitter’s chief financial officer Anthony Noto suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order to try and improve the relevance for users
Jessica Kelly's insight:

Well, I'm a 100% behind that big thumbs-down. I understand that Twitter wants to grow, but to do so at the expense of losing its core users will be a double-whammy -- they'll lose their base *and* they'll find a drop in content quality. But I suppose that may make no difference in the grand scheme of bean-counting. I'm hoping that our Twitter lists will protect us from the change; that is, that this will affect only our main feed and our lists will remain unfiltered and chronological. (Please?)  :(

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Your Twitter Gender Is Probably Male, Even If You're Female | ReadWrite

Your Twitter Gender Is Probably Male, Even If You're Female | ReadWrite | SocialMoMojo Web | Scoop.it

"Twitter probably thinks you're a dude, and there's nothing you can do about it."

Jessica Kelly's insight:

"Twitter hasn’t responded to ReadWrite’s request for more information on how it determines and assigns gender to users." :-D

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, digital marketing, and more...

--

Brian Fanzo

https://twitter.com/iSocialFanz

Digital Marketing, Social Business, Technology

 

Gary McRae

https://twitter.com/mcraegj

Digital Marketing, Business Development

 

Chris Tuttle

https://twitter.com/ChrisTuttle

Communications, Online Engagement, Social Media

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 

:-J

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