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How to Keep Your Content Strategy Relevant in 2014 | Business 2 Community

How to Keep Your Content Strategy Relevant in 2014 | Business 2 Community | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

This post focuses primarily on blogging--its staying power, and why content is still king.

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, content marketing, and more.

--

Brett Relander

https://twitter.com/BrettRelander

Social Media, Growth Hacking

 

Inoue Haruo 

https://twitter.com/HAL909

Startups, Social Media

 

Paul Gilbert

https://twitter.com/Request_Media

Content Marketing, Social Media

 

Shayna Keyles

https://twitter.com/SKLiaison

Content Strategy

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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How to Use Facebook Organic Post Targeting | Andrea Vahl

How to Use Facebook Organic Post Targeting | Andrea Vahl | SocialMoMojo Web | Scoop.it
Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.
Jessica Kelly's insight:

Did you forget about the free post-targeting feature? Well, here's a reminder to dig into your Page settings and turn it on. :)

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Kurt Vonnegut: The Shapes of Stories | Visual.ly

Kurt Vonnegut: The Shapes of Stories | Visual.ly | SocialMoMojo Web | Scoop.it
Kurt Vonnegut's rejected master's thesis, presented visually with contemporary examples.
Jessica Kelly's insight:

It's still hard to believe this was rejected... Love the graphics!

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The Art of Branding | Guy Kawasaki

The Art of Branding | Guy Kawasaki | SocialMoMojo Web | Scoop.it

"In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding."

Jessica Kelly's insight:

Great tips on branding, especially from the comms component--create a single message, stay on point, kill the jargon, cascade the message, focus on PR, be human. Please read on!

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Leo J. Bogee III's curator insight, April 23, 2:12 PM

Very good point  “If we don’t spend a dime on marketing, will people be aware of our brand and understand what it stands for?” Because the real world of marketing is this: you don’t have a big marketing budget so you have to depend on people “creating” your brand for you."

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The 14 Best Data Visualization Tools | The Next Web

The 14 Best Data Visualization Tools | The Next Web | SocialMoMojo Web | Scoop.it

"Data visualization is the fastest way to make a whole bunch of numbers look a lot more interesting. Today there are a whole bunch of online tools..."

Jessica Kelly's insight:

A great list of tools, nicely organized into two lists--one for developers, and one for non-developers.

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The Nifty Guide to Local Content Strategy and Marketing | Moz

The Nifty Guide to Local Content Strategy and Marketing | Moz | SocialMoMojo Web | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Jessica Kelly's insight:

If you think you could benefit from a local content strategy, this is a terrific step-by-step guide.

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How to Write with Substance | Entrepreneur

How to Write with Substance | Entrepreneur | SocialMoMojo Web | Scoop.it
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Jessica Kelly's insight:

This is a terrific post which goes beyond "writing well" to "writing with impact." I especially liked this advice: "Brainstorm horizontally, revise vertically." And then there's the section on "Relentlessly re-earning attention," which is not to be missed. I implore you to click through and read the whole shebang--it's well worth it--one of the best (clear, concise) posts I've come across.. 

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The Proper Way to Automate Your Social Media Activities | Copyblogger

The Proper Way to Automate Your Social Media Activities | Copyblogger | SocialMoMojo Web | Scoop.it
Automating some of your social media content may be beneficial for both you and your audience, but follow these six tips when you determine your strategy.
Jessica Kelly's insight:

While some automation is acceptable, PLEASE don't auto-DM followers. Please.

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Meerkat or Periscope? How to Broadcast Video via Mobile | SM Examiner

Meerkat or Periscope? How to Broadcast Video via Mobile | SM Examiner | SocialMoMojo Web | Scoop.it
Do you want to live stream video to Twitter with Meerkat or Periscope? This article shares the differences between them so you can make the best choice.
Jessica Kelly's insight:

This is a terrific resource, mainly because it provides previews of both apps.

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The Nine Biggest Mistakes Too Many Authors Make on Twitter | BookBub

The Nine Biggest Mistakes Too Many Authors Make on Twitter | BookBub | SocialMoMojo Web | Scoop.it
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand...
Jessica Kelly's insight:

While the audience for this post is authors, the advice really is universal.

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11 Ways to Make Your Content Appealing to International Audiences | HubSpot

11 Ways to Make Your Content Appealing to International Audiences | HubSpot | SocialMoMojo Web | Scoop.it
Learn tips for creating content that appeals to your entire audience, no matter where in the world they come from.
Jessica Kelly's insight:

Key point that I've been annoying clients/colleagues with for years, usually impolitely expressed as something like "IT'S NOT SPRING EVERYWHERE, PEOPLE."

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Paul Gilbert's curator insight, April 14, 7:13 PM

Suggested reading:

justice addison's curator insight, April 16, 5:23 AM

warreva 2

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Twitter Drops the #Discover Tab in Favor of Trending Topics | SiliconANGLE

Twitter Drops the #Discover Tab in Favor of Trending Topics | SiliconANGLE | SocialMoMojo Web | Scoop.it

"Lately, Twitter Inc. has not been scared to try new things, as the microblogging service has added and tweaked several features such as “While you were away,” improved retweet quotes, and so on. Today, Twitter made another change to its mobile platform by replacing the old #Discover tab with a new trending topics feature."

Jessica Kelly's insight:

You likely read about this earlier this week. I'm still not seeing it, and I'm not sure I'll use it when I do -- but passing on the news.

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Trendsmap: Real-Time Local Twitter Trends

Trendsmap: Real-Time Local Twitter Trends | SocialMoMojo Web | Scoop.it
Twitter trends mapped. Visualize topics trending globally, nationally, and in your city. See the top news stories, videos, and images for trends occuring anywhere in the world.
Jessica Kelly's insight:

Well, I love maps -- and this one has hashtags and trends! What else could a geek want?

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Facebook's Robust New Notifications Tab | Mashable

Facebook's Robust New Notifications Tab | Mashable | SocialMoMojo Web | Scoop.it
The social network confirmed it plans to roll out the new tab to mobile users across the U.S. first, then go global.
Jessica Kelly's insight:

This is rolling to mobile users only (at this point). While touted as an improvement, I'm not convinced people want to be pushed even more info than they already see in the notifications tab. Time will tell, I'm sure -- and the functionality is customizable by user preference.

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Eight (Cold, Hard) Truths about Social Media | B2Community

Eight (Cold, Hard) Truths about Social Media | B2Community | SocialMoMojo Web | Scoop.it
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most ef…
Jessica Kelly's insight:

Not necessarily uplifting, but certainly some valid points here. My fave takeaways: It aint' free, it can be a grind, and if you can't do it right, skip it. Also notable: Every platform is unique. Yep, straight talk.

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Patrick Findlay's curator insight, April 24, 6:47 AM

Rien de très nouveau mais toujours important à garder à l'esprit : if you can't do it right, skip it !

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Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek

Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek | SocialMoMojo Web | Scoop.it
The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.
Jessica Kelly's insight:

Links drew the most Likes, video got the most engagement, but those numbers shift a bit depending on page size. Click through for all the new stats.

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Twitter Updates Abuse Policy and Limits the Reach of Violent Tweets | VentureBeat

Twitter Updates Abuse Policy and Limits the Reach of Violent Tweets | VentureBeat | SocialMoMojo Web | Scoop.it
Today Twitter is taking an active stance against violent threats and cyberbullying on its platform.
Jessica Kelly's insight:

Twitter says it's using new tech to find and squash abusive tweets, and it will lock down the accounts of abusive users.

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Facebook Updates News Feed Algorithm to Balance Content From Friends vs. Pages | HubSpot

Facebook Updates News Feed Algorithm to Balance Content From Friends vs. Pages | HubSpot | SocialMoMojo Web | Scoop.it
Learn all about the three brand new Facebook algorithm updates meant to improve users' experience with the News Feed.
Jessica Kelly's insight:

Never chase the algorithm--but do note that it's changing again.

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eNews 's curator insight, April 22, 5:52 AM

According to Facebook's announcement, impact on Page distribution will "vary considerably depending on the composition of your audience and your posting activity." They do warn that post reach and referral traffic could decline in some cases.

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How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Marketing Land

How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Marketing Land | SocialMoMojo Web | Scoop.it
Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.
Jessica Kelly's insight:

Are you brand-spanking-new to Twitter? This is for you, for certain--and maybe for non-newbies, too.

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Gabrielle Paillet's curator insight, April 23, 6:17 AM

Great advice and easy to follow on a daily basis.

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Twitter Now Lets You Receive Direct Messages from Any User | Mashable

Twitter Now Lets You Receive Direct Messages from Any User | Mashable | SocialMoMojo Web | Scoop.it
Twitter announced on Monday that all users will now have the option to receive direct messages from any other user.
Jessica Kelly's insight:

Don't panic, friends. The emphasis here is on the "le's" -- it's optional.

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Pau Cusac's curator insight, April 21, 4:11 AM

Article sobre Twitter

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How to Leverage the Power of Infographics on Social Media | Social Media Today

How to Leverage the Power of Infographics on Social Media | Social Media Today | SocialMoMojo Web | Scoop.it

"Infographics have become an increasingly popular and powerful method for delivering vast amounts of data while generating incredible visibility..."

Jessica Kelly's insight:

A great infographic infographic! Meta! 

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How to Write Content That Engages Mobile Readers | CMI

How to Write Content That Engages Mobile Readers | CMI | SocialMoMojo Web | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
Jessica Kelly's insight:

Yes indeed, mobile content development is a thing -- and it involves actual writing -- that is, it's much more than just making your website responsive.

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How Facebook Moderates Content [infographic] | Social Times

How Facebook Moderates Content [infographic] | Social Times | SocialMoMojo Web | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?
Jessica Kelly's insight:

We probably all agree that moderation is necessary on some level, but the ridiculous nudity rules (babies at the breast, etc.) can be tiresome.

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Pau Cusac's curator insight, April 20, 12:15 PM

Article sobre els moderadors de Facebook

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine SM experts and explorers:

--

Beth M. Wood

https://twitter.com/a1972bmw

Brand Storyteller, Content Strategist, Marketer, Copywriter

 

Claire Burdett

https://twitter.com/ClaireBurdett

Social Media Ninja, Digital Strategist, Writer, Presenter

 

Joel Postman

https://twitter.com/jpostman

Communications Expert, Social Media Pro, Comedian

 

Joseph Dennis Kelly

https://twitter.com/WindMiner

Content Strategist

 

Paul Annett

https://twitter.com/PaulAnnett

TweetDecker!

 

Vladimer Botsvadze

https://twitter.com/VladoBotsvadze

Sm Strategist, Branding Expert, Marketer

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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10 Tips to Increase Your Facebook Organic Reach | Jenn's Trends

10 Tips to Increase Your Facebook Organic Reach | Jenn's Trends | SocialMoMojo Web | Scoop.it
If you're struggling with low Facebook organic reach, this post will give you 10 valuable tips to boost that reach.
Jessica Kelly's insight:

This is not about chasing the algorithm -- it's just straight-up, on-point practical advice with a smart emphasis on working directly within Facebook.

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