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Twitter's Latest Ad Grab: Promoted Accounts In Your Timeline

Twitter's Latest Ad Grab: Promoted Accounts In Your Timeline | SocialMoMojo Web | Scoop.it
Yet another Twitter ad vehicle makes its way into your timeline.
Jessica Kelly's insight:

Not just promoted *tweets* -- now promoted *accounts.* Ah, more advertising. ;)

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Facebook Displaying Vertical Videos in Mobile News Feed | Facebook

Facebook Displaying Vertical Videos in Mobile News Feed | Facebook | SocialMoMojo Web | Scoop.it
Facebook has begun displaying vertical videos in News Feed in its flagship mobile app.
Jessica Kelly's insight:
Why do I feel like we already knew this? Maybe it was Twitter. Or Instagram. Or one of the other GAZILLION stories related to social video. (Sigh.)
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Twitter Is Working on a Permanent Page for Streaming Live Events | VentureBeat

Twitter Is Working on a Permanent Page for Streaming Live Events | VentureBeat | SocialMoMojo Web | Scoop.it

"Twitter is developing a dedicated page on its service where you’ll be able to catch streamed coverage of live events. With its expected launch, it’ll be easier to watch videos from the NFL, PGA, NHL, NBA, MLS..."

Jessica Kelly's insight:
Meh. OK, I know this is newsworthy (hence the scoop), but, again, meh. Maybe I'm just in a mood.
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Fad Four: Four Social Networks You’ve Probably Forgotten About | Ignite Social Media

Fad Four: Four Social Networks You’ve Probably Forgotten About | Ignite Social Media | SocialMoMojo Web | Scoop.it
New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing.
Jessica Kelly's insight:
I think Yo became Bro, right? ;)
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The Art of Content Creation and the Science of Measurement | Marketing Land

The Art of Content Creation and the Science of Measurement | Marketing Land | SocialMoMojo Web | Scoop.it
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.
Jessica Kelly's insight:
This is a terrific post, plain and simple. I especially love the focus on balance and the four-steps section; e.g.:

1. Understand your target audience (Science)
2.Create content that resonates with the target audience. (Art)
3.Optimize content, including images, videos, text... (Art+Science)
4.Measure how successfully the content performs. (Science)

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How to Turn Your Employees into LinkedIn Content Superstars | Meltwater

How to Turn Your Employees into LinkedIn Content Superstars | Meltwater | SocialMoMojo Web | Scoop.it

"A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it...."

Jessica Kelly's insight:
Employees are a company's greatest asset. I wonder when companies will realize that fully? 
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98 Personal Data Points That Facebook Uses to Target Ads to You | WaPo

98 Personal Data Points That Facebook Uses to Target Ads to You | WaPo | SocialMoMojo Web | Scoop.it
Facebook built the world's best ad platform by tracking your behavior online and off it.
Jessica Kelly's insight:
Hey, all you mothers out there. Doncha just love #29? :/
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Facebook Has a Grand Plan to Conquer Video Games | Tech Insider

Facebook Has a Grand Plan to Conquer Video Games | Tech Insider | SocialMoMojo Web | Scoop.it
This story was delivered to B
Jessica Kelly's insight:
Sorta like Steam, which has, like, 125 MILLION users now.
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from @JessGoddesse... and Ash & Teddy. :)
Jessica Kelly's insight:
Follow these fine folks for tweets about social media, marketing, and more... 
__ 
Carlos Pereira
Social Media Marketing

Daniel Hanzelka
Business Strategy

John Martin
Social Media Marketing

Nels Hond
Social Media Marketing

Torsten Mueller
Marketing
__
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
 :-J
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Pinterest Is Betting on Video Ads for Brands | Endgadget

Pinterest Is Betting on Video Ads for Brands | Endgadget | SocialMoMojo Web | Scoop.it

"While showcase site Pinterest is still releasing features in line with its image-focused brand, it's finally expanding its advertising options beyond..."

Jessica Kelly's insight:
This may be great news for marketers. Me, I'm just glad I've let Pinterest go -- spread thin enough as it is.
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Top Five Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social | B2C

Top Five Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social | B2C | SocialMoMojo Web | Scoop.it
What is an employee advocacy program? It is an organized effort at encouraging employees to share curated content on social media. What makes an employee advocacy program powerful? 1. It increases yo…
Jessica Kelly's insight:
Curious to know what you'd add...
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4 in 10 Facebookers Blocking Ads on Desktop | GWI

4 in 10 Facebookers Blocking Ads on Desktop | GWI | SocialMoMojo Web | Scoop.it
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded.
Jessica Kelly's insight:
You know what I'm going to say, right? Well, just in case you don't, here you go: "Only 4?" :)
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Twitter Introduces "Promoted Stickers" for Brands, with Pepsi as First Partner | TechCrunch

Twitter Introduces "Promoted Stickers" for Brands, with Pepsi as First Partner | TechCrunch | SocialMoMojo Web | Scoop.it

"Twitter made its stickers for photos available to everyone at the end of last month, and now the company has quickly followed that up with the launch of its..."

Jessica Kelly's insight:
Does everyone have stickers now? Good. Perhaps we can move on to the next silly trend. :>
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Facebook’s Blocker-Blocking Ads Blocked by Blockers | TechCrunch

Facebook’s Blocker-Blocking Ads Blocked by Blockers | TechCrunch | SocialMoMojo Web | Scoop.it

"Facebook recently incorporated a sneaky change to the way its ads are displayed that disguised them as ordinary content and circumvented ad blocking software..."

Jessica Kelly's insight:
Why does this awesome title look so familiar to me? Oh, yeah! Me, earlier this week on LI...
"Facebook to Unblock Adblocker-Blocked Ads"
;)
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Facebook Ditches Helpful Trending-Topic Descriptions for Global Scale | TechCrunch

Facebook Ditches Helpful Trending-Topic Descriptions for Global Scale | TechCrunch | SocialMoMojo Web | Scoop.it

"Twitter's Trends are often confusing. Why is #MPBMS or #TechMunch trending? You had to click through and figure it out for yourself. When Facebook copied..."

Jessica Kelly's insight:
Since I'm not involved in social/content marketing right now, I'll admit that I'm very happy to have the luxury of completely ignoring the trending topics on all channels. That said, for FB page admins, this is a pain.
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Improve Your Content Marketing with Machine Learning Tools | Jeff Bullas

Improve Your Content Marketing with Machine Learning Tools | Jeff Bullas | SocialMoMojo Web | Scoop.it
The old method of publishing tons of content isn’t effective anymore. The future of content marketing is all about machine learning tools.
Jessica Kelly's insight:
It's science...data science!
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One20 Shifts Social Network for Truckers Into Gear | InformationWeek

One20 Shifts Social Network for Truckers Into Gear | InformationWeek | SocialMoMojo Web | Scoop.it
One20 is a mobile app, navigation specialist, and social network all rolled into a single service specifically for truck drivers.
Jessica Kelly's insight:
Well, that's a big 10-4 on this 411.
Remember to keep it on the double nickle,
and I'll catch you on the flip flop.

Hey, at least I didn't post a link to "Convoy."
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Facebook Is Testing Autoplaying Videos with Full Sound, and Here's How to Turn It Off | Daily Dot

Facebook Is Testing Autoplaying Videos with Full Sound, and Here's How to Turn It Off | Daily Dot | SocialMoMojo Web | Scoop.it
Cover your ears.
Jessica Kelly's insight:
Cover your ears -- and then visit your settings to turn them off.
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Facebook's Lifestage Is a Video-Centric Social App for Teens | Endgadget

Facebook's Lifestage Is a Video-Centric Social App for Teens | Endgadget | SocialMoMojo Web | Scoop.it

"Facebook isn't done launching products designed to capture the Snapchat generation. Its latest attempt after Instagram Stories and live filters? A new..."

Jessica Kelly's insight:
Boy, this sounds unhealthy... er, I mean, super fun!
Extra swell is that 22YOs can see 13YOs profiles, right? :/
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Social Media Content: Quality > Quantity | Ignite Social Media

Social Media Content: Quality > Quantity | Ignite Social Media | SocialMoMojo Web | Scoop.it
When it comes to social media content, quality always trumps quantity. To ensure the quality over quantity of your content, take action with these 5 steps.
Jessica Kelly's insight:
It's all about strategy -- and, yes, quality trumps quantity damn-near always.
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Three Keys to Master Media Relations in Digital Age | beBee

Three Keys to Master Media Relations in Digital Age | beBee | SocialMoMojo Web | Scoop.it
In nightmares, CEOs and senior executives cringe about the companies they lead being devoured by the so-called Media Beast. These bad dreams are…
Jessica Kelly's insight:
Be accessible, human, and transparent. Strongly agree.
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Twitter Grants Everyone Access to Two New Features to Enhance the User Experience | Mashable

Twitter Grants Everyone Access to Two New Features to Enhance the User Experience | Mashable | SocialMoMojo Web | Scoop.it

"Low-quality tweets will be judged based on account origin and behavior..."

Jessica Kelly's insight:
Interested to see how well the "quality" filter will work -- assuming that will be a key indicator as to how much the user experience is actually improved, right?
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Four Real-Time Monitoring Tools That Save Your Brand Time | Ignite

Four Real-Time Monitoring Tools That Save Your Brand Time | Ignite | SocialMoMojo Web | Scoop.it
"How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization..."
Jessica Kelly's insight:
I'll say it again, I prefer TweetDeck to Hootsuite, but, yeah, nice list. :)
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Internal Communications: Measurement & Strategy [infographic] | Confessions of the Professions

Internal Communications: Measurement & Strategy [infographic] | Confessions of the Professions | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:
OF COURSE you should have an IC strategy -- and a dynamic one, at that. 
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Is Your Automated Personalization Really Personal? | Convince & Convert

Is Your Automated Personalization Really Personal? | Convince & Convert | SocialMoMojo Web | Scoop.it
Brands are beginning to realize a hard truth: Automated personalization frequently fails to delight customers and strengthen relationships.
Jessica Kelly's insight:
Isn't "Automated Personalization" an oxymoron. No, no, it's not, but you get my drift. As to the title question, I'd say the answer is likely a solid "no."  :>
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Facebook’s Latest Newsfeed-Algorithm Tweak Eyes More "Informative" Stories | SocialTimes

Facebook’s Latest Newsfeed-Algorithm Tweak Eyes More "Informative" Stories | SocialTimes | SocialMoMojo Web | Scoop.it

"The newest tweak to Facebook’s News Feed algorithm, announced Thursday, is focused on delivering more stories that users find made them 'feel more informed about the world around them.'"

Jessica Kelly's insight:
OK, things:
1) That's a mouthful of a headline, even after my minor correction.
2) Well, it is called a *news* feed, after all.
3) I love that FB wants us to only *feel* (versus *be*) more informed.
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