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NetAppVoice: The Rise of the Socially Connected Worker

NetAppVoice: The Rise of the Socially Connected Worker | SocialMoMojo Web | Scoop.it
Social media always wrong-foots the enterprise. It's the social thing. Or it’s because, intuitively, it's counterproductive.
Jessica Kelly's insight:

Agree strongly: "Social media is empowering employees." 

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Twitter’s Periscope Adds Auto Play; Facebook Live Doubled Broadcast Hours | The Markets Daily

Twitter’s Periscope Adds Auto Play; Facebook Live Doubled Broadcast Hours | The Markets Daily | SocialMoMojo Web | Scoop.it

"Twitter and Facebook have introduced new features to their live streaming apps to try and make them more convenient for users.

Jessica Kelly's insight:
Periscope's added highlight trailers, support for embedded tweets, and autoplay sans sound.

Facebook Live's doubled its broadcast sessions to four hours, gone full screen, and added a video-only mode.

Click through for more exciting details. :)
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Instagram Business Profiles: How to Set Up and Analyze Your Activities | Social Media Examiner

Instagram Business Profiles: How to Set Up and Analyze Your Activities | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering if an Instagram business profile is right for you? Discover what marketers need to know about the new Instagram business profiles.
Jessica Kelly's insight:
Here you can read about the benefits of switching to an Instagram biz profile -- and the benefits of doing so.
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Haha, Wow! Facebook Reactions Are Catching On | Social Bakers

Haha, Wow! Facebook Reactions Are Catching On | Social Bakers | SocialMoMojo Web | Scoop.it
Read the article: Haha, Wow! Facebook Reactions Are Catching On | Written by social media specialists from Socialbakers.
Jessica Kelly's insight:
Personally, I think the "angry" button could use a bit more use. :>
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Why LinkedIn Is the Only Social Media I Use | Problogger

Why LinkedIn Is the Only Social Media I Use | Problogger | SocialMoMojo Web | Scoop.it
So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.
Jessica Kelly's insight:
I'll admit, I've thought about this from time to time, but I still feel a strong connection to Twitter.
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Top Eight Digital Marketing Myths [infographic] | Social Media Today

Top Eight Digital Marketing Myths [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
There are many myths around social media and digital marketing and it's effectiveness.This infographic looks at some of the more common rumors and their corresponding truths.
Jessica Kelly's insight:
Oh, #3. Yes, #3.
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Timeline Gold: How Five Brands Are Using Social Data Creatively | Digiday

Timeline Gold: How Five Brands Are Using Social Data Creatively | Digiday | SocialMoMojo Web | Scoop.it
Brands are accessing users' social feeds -- be it Twitter, Facebook or Instagram -- to create more meaningful, and tailored, campaigns.
Jessica Kelly's insight:
Yes, personalization can be a bit creepy, but here are some good examples of data mining for marketing.
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Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes

Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes | SocialMoMojo Web | Scoop.it
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?
Jessica Kelly's insight:
Interesting stats here -- nice to see that friends and family beat out celebrities -- though (not surprising) not by much on Instagram.
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Differences Between beBee and LinkedIn [infographic] | beBee

Differences Between beBee and LinkedIn [infographic] | beBee | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:
Are you on beBee yet? If you'd like to connect... 
* https://www.bebee.com/bee/jessica-kelly-california
:)
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Breaking the Myth of Viral Content | beBee

Breaking the Myth of Viral Content | beBee | SocialMoMojo Web | Scoop.it
A few weeks ago I had the pleasure of attending a very interesting conference about inbound marketing , with worldwide experts -- like HubSpot’s C…
Jessica Kelly's insight:
"It’s key that we understand that creating viral content is not a matter of imitating whatever went viral last week, or whatever worked for another brand. We have to target our own audience."
Agreed.
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95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas

95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas | SocialMoMojo Web | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Jessica Kelly's insight:
You want facts? Lots of facts? About a range of social channels? With some nice infographics? Yep.
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Best Strategies for Evaluating Employee Engagement | HuffPost

Best Strategies for Evaluating Employee Engagement | HuffPost | SocialMoMojo Web | Scoop.it

"Employee engagement is a tricky subject, and even trickier to measure. Being tricky, though, does not excuse leaders from constantly monitoring it..."

Jessica Kelly's insight:
This measurement task often falls to the internal comms folks, hence this scoop.
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Do We Need an Enterprise Social Network? | Stream

Do We Need an Enterprise Social Network? | Stream | SocialMoMojo Web | Scoop.it
For many organizations, collaboration requires a rethinking of management strategy. Providing an Enterprise Social Network that allows employees to share, discuss and influence opinions covering the performance of the company and its products or services is only going to work if there’s trust from inception. For most of us, we are comfortable conversing with friends and family using social networks. But how does this open conversation work at work?
Jessica Kelly's insight:
If you've worked with ESN -- or within an organization that is promoting use of its ESN -- you know the title of this posts asks a very good question (to which many employees would answer "no").
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What Makes Visual Content Go Viral? | Convince & Convert

What Makes Visual Content Go Viral? | Convince & Convert | SocialMoMojo Web | Scoop.it
Research proves that creating viral content isn't purely a matter of luck—you just need to spark the right combination of emotions.
Jessica Kelly's insight:
One word answer: emotion
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets about digital media/marketing and more...
__ 
Adam Singer
#Analytics Advocate @Google
Blog @TheFutureBuzz.
Digital columnist @ClickZ.

Bruno Baratti
#Communications Consultant
#SocialMedia #Marketing #DigitalMarketing

Matt Sweetwood
U.S. President CEO #beBee 
#SocialMedia #AffinityNetworking

Stephani Roberts
#SocialMedia Strategist
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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Facebook Messenger Hits the Big One Billion Active Users Mark | SiliconANGLE

Facebook Messenger Hits the Big One Billion Active Users Mark | SiliconANGLE | SocialMoMojo Web | Scoop.it
Some 27 months after Facebook forced users to use its dedicated chat app if they wanted to chat privately with other users, Facebook's Messenger has passed the
Jessica Kelly's insight:
Hurrah, I guess?
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New Twitter Updates Allow for Easy Account Verification | Ignite Social Media

New Twitter Updates Allow for Easy Account Verification | Ignite Social Media | SocialMoMojo Web | Scoop.it
The big news from Twitter yesterday is that now, users can apply directly to Twitter for verification. Here's how to easily get verified on Twitter.
Jessica Kelly's insight:
Think they'll verify me? :)
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26 WordPress Plugins for Social Media Marketers | Social Media Examiner

26 WordPress Plugins for Social Media Marketers | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to improve your WordPress blog? Discover 26 easy-to-use WordPress plugins that help marketers add functions with little hassle.
Jessica Kelly's insight:
26? Thanks nearly 30! Gotta be something we can use here. :)
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Everett Bowes's comment, July 21, 12:03 AM
fantastic(!!!!!) list of must-have resources!
Jessica Kelly's comment, July 21, 3:48 PM
Thanks, Everett!
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Four Ways to Use Facebook and Twitter Analytics to Improve Your Marketing | Social Media Examiner

Four Ways to Use Facebook and Twitter Analytics to Improve Your Marketing | Social Media Examiner | SocialMoMojo Web | Scoop.it
Are you overwhelmed by the amount of analytic data found on Facebook and Twitter? Discover four ways social media insights can improve your marketing.
Jessica Kelly's insight:
Measure what matters? Of course!
* Which types of content perform best?
* Which topics perform best?
* What's the best time to post?
...
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How to Be Successful on Twitter (7-Day Plan) | PostPlanner

How to Be Successful on Twitter (7-Day Plan) | PostPlanner | SocialMoMojo Web | Scoop.it
Struggling with how to be successful on Twitter? We get it. We even created a Twitter success plan for you. Follow the steps to build a thriving page!
Jessica Kelly's insight:
There is no (or at least little) magic or mystery to social success, but it can be overwhelming to keep up on the day to day. PostPlanner lays out a nice (and very clear) plan.
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10 Snapchat Hacks to Make Your Snaps Stand Out | Social Media Examiner

10 Snapchat Hacks to Make Your Snaps Stand Out | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to take your Snapchat marketing up a notch? Discover 10 hacks for creating more appealing Snapchat snaps and stories.
Jessica Kelly's insight:
Who doesn't like complementary colors, not to mention soundtracks. :)
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How to Choose the Best Social Network for Your Audience | Simply Measured

How to Choose the Best Social Network for Your Audience | Simply Measured | SocialMoMojo Web | Scoop.it
I hear it all the time. “What should we post on Snapchat?” “Should I be on Pinterest?” “How about Periscope?” There are plenty of social media
Jessica Kelly's insight:
You really do have to have a strategy -- and for most of us, that doesn't mean barely being everywhere at once.
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Employee Communications: Are You and Your Employees Really on Speaking Terms? [infographic] | Navera

Employee Communications: Are You and Your Employees Really on Speaking Terms? [infographic] | Navera | SocialMoMojo Web | Scoop.it
Employee communications: the missing piece in HR automation. Our research shows that HR professionals are dissatisfied with current channels of communication.
Jessica Kelly's insight:
This is a push for a mobile app -- but you can also ignore the sales-y aspect and think about the stats.
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The Internet Is a Tough Room | Real Life

The Internet Is a Tough Room | Real Life | SocialMoMojo Web | Scoop.it
Online humor is riskier than stand-up or TV sketch comedy, and rewarded proportionally, because it has no scaffolding: no performance cues, laugh track, visual framing, or sympathetic buzz of the club to aid the gag. It’s naked, daring you not to laugh.
Jessica Kelly's insight:
Good read, great subtitle: "How I learned to stop worrying and love the risk of bombing on Twitter."
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Content Curation for B2B: Five Great Examples | B2BNN

Content Curation for B2B: Five Great Examples | B2BNN | SocialMoMojo Web | Scoop.it
A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that …
Jessica Kelly's insight:
Five great tools than can help us achieve seven clear benefits that together add up to "powerful branding." Thumbs-up all around.
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Cendrine Marrouat - cendrinemarrouat.com's comment, July 15, 12:10 AM
Thank you for sharing my post, @Jessica Kelly!
Jessica Kelly's comment, July 18, 5:21 PM
You're v welcome, Cendrine. (tagging not working for me today!)
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Facebook Messenger Adds End-to-End Encryption in a Bid to Become Your Primary Messenging App | TechCrunch

Facebook Messenger Adds End-to-End Encryption in a Bid to Become Your Primary Messenging App | TechCrunch | SocialMoMojo Web | Scoop.it
Facebook Messenger wants to be your primary messaging app. As people become more and more concerned about security, being the best messaging app means being..
Jessica Kelly's insight:
And in more Facebook Messenger messaging messaging... :)
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