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How Has Twitter Impacted Radio? [infographic] | AllTwitter

How Has Twitter Impacted Radio? [infographic] | AllTwitter | SocialMoMojo Web | Scoop.it
How Has Twitter Impacted Radio? [INFOGRAPHIC]
Jessica Kelly's insight:

A post after my own radio-geek heart...

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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The Dynamic Duo: The Impact of Social Media and Content Marketing

The Dynamic Duo: The Impact of Social Media and Content Marketing | SocialMoMojo Web | Scoop.it

"VP Customer Experience Strategy and Insight at Metia, Misia Tramp, shares 6 ideas to consider when pairing content marketing with social media strategies..."

Jessica Kelly's insight:
SM + Content: They are not the same, but they work hand in hand, informing and supporting each other. Been saying this for years, and always happy to see it in print. :)
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10 Tools for Creating Compelling Content for Social Media

10 Tools for Creating Compelling Content for Social Media | SocialMoMojo Web | Scoop.it
How do you create social media content that grabs your audience's attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
Jessica Kelly's insight:
Well, believe it or not, another great list this week... Frankly, I'm surprised anyone is finding time to compile such things given the state of world news -- BUT maybe that's why it's lists, lists, lists of late -- faster to create than an article from scratch. :)
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CCI VAL D'OISE's curator insight, August 16, 3:21 PM
Well, believe it or not, another great list this week... Frankly, I'm surprised anyone is finding time to compile such things given the state of world news -- BUT maybe that's why it's lists, lists, lists of late -- faster to create than an article from scratch. :)
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14 of the Best Social Media Monitoring Tools

14 of the Best Social Media Monitoring Tools | SocialMoMojo Web | Scoop.it
Not sure which social media monitoring tools to use? We've compiled a list of our 14 favorites.
Jessica Kelly's insight:
Acknowledging I've been sharing more lists -- and lists of tools -- than usual. Normally, I'd consider this lazy curation -- I often ignore lists posts (or scan and thumb them) -- but there have genuinely been some great lists of late. This one in particular lists some tools you don't typically see on SM lists. Hope you enjoy.
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Upwork's curator insight, August 15, 9:16 AM
Social media promotion is a huge part of a good content strategy. These tools help you track your content's success once it's flown the nest.
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The Number of People Using Social Media Has Surpassed Three Billion

The Number of People Using Social Media Has Surpassed Three Billion | SocialMoMojo Web | Scoop.it

"Currently, there are roughly 7.5 billion people worldwide. A recent study undertaken by Hootsuite and We Are Social revealed that of those 7.5 billion, 3 billion are logging into social media accounts. That's around 40% of the global population. To put that into perspective, mandarin, the most widely spoken language on the planet, is spoken by just over 1 billion people..."

Jessica Kelly's insight:
Interesting numbers and commentary here. (3B!)
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest #FollowFriday spotlight from @jessgoddesse, who finally succumbed to requests for an official corporate head shot. You will never see me in real life in real makeup, but it has been captured on "film."
Jessica Kelly's insight:
Follow these social experts and explorers for tweets on digital marketing, branding, advertising, social media, communications, and much more.
__
Dave McGurgan
Social Media Strategy, Branding, @FourDogCreative

John Grant
Advertising Strategy, Copywriting, Blogging, SEO, 

Josh Morgan
Communications, Community Engagement

Mark Yolton
Digital/Interactive Marketing/Strategy, @Salesforce

Wanda Stoltzfus
Development, Communications, Change Management
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* Click the headline above to connect on Twitter. 
* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J
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How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) | SocialMoMojo Web | Scoop.it
Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, we've included 10 free Instagram Stories templates.
Jessica Kelly's insight:
Nice templates for a range of scenarios.
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A Curated List of Content Curation Tools

A Curated List of Content Curation Tools | SocialMoMojo Web | Scoop.it
Looking for a list of tools to help with content curation? Here are 8 excellent content curation tools well worth checking out.
Jessica Kelly's insight:
Another good list -- this one DOES include Scoopit -- and AndersPink, which is awesome.
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Does It Matter What Department Your SEO Team Is In?

Does It Matter What Department Your SEO Team Is In? | SocialMoMojo Web | Scoop.it
"Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said..."
Jessica Kelly's insight:
I say yes. And I doubt anyone says no, but I'm frequently (still) surprised by random corporate decisions.
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10 Content Curation Tools That Will Make You More Productive

10 Content Curation Tools That Will Make You More Productive | SocialMoMojo Web | Scoop.it
Become super productive with these 10 content curation tools. Top tools that will turbocharge your social media profiles with high-quality trending content.
Jessica Kelly's insight:
Nope, no Scoopit in this list. :(
But still a good list. :)
And that pic is Feedly, which I do love.
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Trends in Social Media Marketing: B2B vs. B2C [infographic]

Trends in Social Media Marketing: B2B vs. B2C [infographic] | SocialMoMojo Web | Scoop.it
Are social media marketing strategies in the B2B and B2C worlds converging? In some ways, yes. See how social media strategies are playing out for different types of marketers.
Jessica Kelly's insight:
I haven't come across an infographic worth sharing in a while (or, yes, maybe I'm just burned out on inforgraphics). In any event, this one, pretty good.
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Don’t Measure "Internal Communications”

Don’t Measure "Internal Communications” | SocialMoMojo Web | Scoop.it

"OK, first, allow me to apologize for the slightly click-baity headline. But I actually do mean it. Let’s all stop measuring internal communications for two reasons..."

Jessica Kelly's insight:
I love this on so many levels (despite the author-acknowledged click-baity headline). Nutshell: Measure the actions enacted by the engagement, not the clicks and views. Yes.
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The Four Ps of SEO and Digital Marketing

The Four Ps of SEO and Digital Marketing | SocialMoMojo Web | Scoop.it
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
Jessica Kelly's insight:
Yes, it's the same four Ps. Marketing is marketing. Don't get full-on sucked into buzzwords (please).
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Demetrius's curator insight, August 7, 4:09 PM
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The Future of Content Strategy in the Digital Enterprise 

The Future of Content Strategy in the Digital Enterprise  | SocialMoMojo Web | Scoop.it
The Future of Content in the World of AI sees a workplace where the content strategist partners with Artificial Intelligence to create and maintain a uniquely adaptive digital ecosystem.
Jessica Kelly's insight:
If you're as geeky as me, you will LOVE this dive into AI's effect on content strategy and collaboration.
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21 Social Media Marketing Statistics You Need to Know in 2017

21 Social Media Marketing Statistics You Need to Know in 2017 | SocialMoMojo Web | Scoop.it
Social media marketing statistics that help you convince others that social media is important! Check out the stats behind Facebook, Twitter and others!
Jessica Kelly's insight:
Yes, yet another list this week, but I'm a stats nerd. So there.
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hafniumplanet's comment, August 17, 12:59 AM
good
Upwork's curator insight, August 17, 9:30 AM
Stats to look for in your social media marketing efforts.
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Facebook Lets Brands Promote Publisher and Influencer Posts as Ads

Facebook Lets Brands Promote Publisher and Influencer Posts as Ads | SocialMoMojo Web | Scoop.it

"After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in...New controls let brands specify who..."

Jessica Kelly's insight:
It has to do with the process, which is streamlined in terms of how it's done and how it appears. See the pix at right -- the one on the left side demonstrates the new style.
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The Only Content Strategy You Need Is Just Three Words

The Only Content Strategy You Need Is Just Three Words | SocialMoMojo Web | Scoop.it
Margaret Magnarelli, managing editor of Monster.com, shares her three pillars of successful content marketing.
Jessica Kelly's insight:
And it's three LITTLE words, to boot: How, Wow, Now. Simply (succinctly) brilliant. Do read through.
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11 Top Tools To Monitor Your Social Media Presence 

11 Top Tools To Monitor Your Social Media Presence  | SocialMoMojo Web | Scoop.it
Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list.
Jessica Kelly's insight:
This is a fully updated list -- includes some new tools -- quick, worthy read!
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CCI VAL D'OISE's curator insight, August 12, 4:43 AM
This is a fully updated list -- includes some new tools -- quick, worthy read!
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Six Superb Social Media Marketing Campaigns from the Past 12 Months

Six Superb Social Media Marketing Campaigns from the Past 12 Months | SocialMoMojo Web | Scoop.it
This year’s Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise.
Jessica Kelly's insight:
Excellent examples -- and happy to see nonprofit inclusion!
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Facebook Introduces New Video Service

Facebook Introduces New Video Service | SocialMoMojo Web | Scoop.it
The new platform, called Watch, will be personalised and allow users to see comments in real time.
Jessica Kelly's insight:
Going head to head with YouTube...
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Content Marketing in the Era of Voice-Controlled Devices

Content Marketing in the Era of Voice-Controlled Devices | SocialMoMojo Web | Scoop.it
Curious about what Amazon Echo, Google Home, and Apple's HomePod mean for content marketing? Here's your guide to content marketing on voice-controlled devices.
Jessica Kelly's insight:
Timely, super interesting and informative...
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castorjump's comment, August 9, 11:33 PM
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Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules

Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules | SocialMoMojo Web | Scoop.it

"Facebook will use artificial intelligence and new human review processes to detect disguised, or 'cloaked,' links that breach its policies."

Jessica Kelly's insight:
"In the past...offenders would disguise the actual destination of the link attached to an ad or post, or they would come up with ways to dupe Facebook’s reviewers by directing them to a dummy page when vetting a link but would take people using Facebook’s mobile app to the offending page."

So Facebook has figured out how to stop this "cloakers." Very interesting post--at the very least, suggest click through to the full infographic. 
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Corporate Communications: Three Ways to Change Your Audience’s Perceptions

Corporate Communications: Three Ways to Change Your Audience’s Perceptions | SocialMoMojo Web | Scoop.it

"Convincing an audience of something is at the core of a corporate communicator's job. It pays to start by understanding what leads people to hold a certain..."

Jessica Kelly's insight:
This is SO concise, to the point, right on...RIGHT on.
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The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media

The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media | SocialMoMojo Web | Scoop.it
The best social media management tools are the ones that meet your needs and help you achieve your goals. Here are 25 top ones to consider.
Jessica Kelly's insight:
Yes, it's the Buffer blog, and Buffer takes the #1 slot -- BUT I do love Buffer, and the list is comprehensive -- and I like that it includes SMB (and free) as well as Enterprise. Only criticism is the keyword stuffing in the title. ;)
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10 Ways Your Business Can Use the New Facebook Cover-Video Feature

10 Ways Your Business Can Use the New Facebook Cover-Video Feature | SocialMoMojo Web | Scoop.it
"You can now upload a video to the cover image area of your business’s Facebook (NASDAQ:FB) page. That means you have the opportunity to pack even more interest and information into the top of your Facebook business page..."
Jessica Kelly's insight:
Very good examples here, many of which fit across industries. If you have additional ideas, please share in the comments.
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The Content Qualities That Most Influence B2B Purchasing Behavior

The Content Qualities That Most Influence B2B Purchasing Behavior | SocialMoMojo Web | Scoop.it
Prospective buyers of B2B products find content to be most useful when it speaks to their needs and pain points, provides specifications, and educates them. See more from this marketing research.
Jessica Kelly's insight:
Do you see how real-world examples/info win here? I'm really, really hoping we all see that. 
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