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Four Tips to Combat Facebook's Reduced Reach | Social Solutions Collective

Four Tips to Combat Facebook's Reduced Reach | Social Solutions Collective | SocialMoMojo Web | Scoop.it
I have always advocated playing by the rules, but Facebook keeps changing them and at this point I say throw... the rules out.
Jessica Kelly's insight:

I love number four: "Encourage your followers to connect on other platforms." Makes me wonder if this will be Facebook's breaking point (and GooglePlus's big opportunity).

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Facebook Found Another Way to Keep Mobile Users from Leaving

Facebook Found Another Way to Keep Mobile Users from Leaving | SocialMoMojo Web | Scoop.it
Facebook doesn’t want you to leave Facebook, even if the apps you’re leaving Facebook for are owned by Facebook.
Jessica Kelly's insight:
Facebook dynasty!
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Pinterest Opens Up More Than 5,000 Interests for Advertiser Targeting through Its Taste Graph

Pinterest Opens Up More Than 5,000 Interests for Advertiser Targeting through Its Taste Graph | SocialMoMojo Web | Scoop.it

"Pinterest builds itself around visual discovery — the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit..."

Jessica Kelly's insight:
"It’s another move as Pinterest tries to position itself as an alternative to big platforms with an entirely unique data set based on its user behavior..." 

Even if you're not a Pinner, you'll probably find this an interesting read in terms of strategy.
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The Latest Tips for SEO in 2017

The Latest Tips for SEO in 2017 | SocialMoMojo Web | Scoop.it
We know, we know! It feels like the latest algorithms for SEO change on a daily basis. And now, in addition to boosting your website, you need to be found in a million different places, from your soc…
Jessica Kelly's insight:
"Mobile IS the Internet." I'll say (and I've said)!
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10 Insights Twitter Analytics Tools Should Reveal to Your Brand

10 Insights Twitter Analytics Tools Should Reveal to Your Brand | SocialMoMojo Web | Scoop.it
If you use Sprout Social or other Twitter analytics tools, here are 10 important insights they should reveal to your brand.
Jessica Kelly's insight:
Audience growth and demo, competitive insights, influencers and advocates...
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The Ultimate Guide to Live Video (on Every Social Platform)

The Ultimate Guide to Live Video (on Every Social Platform) | SocialMoMojo Web | Scoop.it
Live video is here to stay, so businesses should know how to leverage it. See how to use live video on every social media site available.
Jessica Kelly's insight:
Facebook, Instagram, Twitter, and, of course, YouTube...
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Facebook Just Created a Crisis-Response Hub

Facebook Just Created a Crisis-Response Hub | SocialMoMojo Web | Scoop.it

"Facebook is launching a new center to house its emergency response features in one place... The hub will encompass four tools: Safety Check, a community help platform that lets people ask for assistance or..."

Jessica Kelly's insight:
Facebook continues its plan for world domination... At least this is social for social good. :)
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Facebook Moves to Keep Ads from Running on Objectionable Content

Facebook Moves to Keep Ads from Running on Objectionable Content | SocialMoMojo Web | Scoop.it

"Facebook's enormous audience has long been catnip to advertisers. But the company's ecosystem has come under scrutiny this year from major brands, which are increasingly sensitive to the possibility of inadvertently showing up next to objectionable content...

Jessica Kelly's insight:
What's objectionable? Real-world tragedies, "debatable social issues," violence, nudity... 
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13 Annoying Verbs

13 Annoying Verbs | SocialMoMojo Web | Scoop.it
If you want your corporate PR copy to sound riddled with jargon, sprinkle these terms throughout your writing.
Jessica Kelly's insight:
If I could guestimate, I'd endeavor to leverage my skills to PowerPoint a list of these moistened verbs.
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Paul Ayling's curator insight, September 14, 6:56 AM
'Utilize the force, Luke' - some handy tips for keeping business writing as jargon-free as possible.
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A New Facebook Collection-Ads Feature Will Help Print Catalogs Translate to Mobile

A New Facebook Collection-Ads Feature Will Help Print Catalogs Translate to Mobile | SocialMoMojo Web | Scoop.it
Facebook Monday unveiled a new creative format for the Collection ad format it debuted in March.
Jessica Kelly's insight:
In testing for a select set of retailers now; may roll out globally in October.
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Why Facebook Says Its Ads Can Reach More People in the U.S. Than Live There

Why Facebook Says Its Ads Can Reach More People in the U.S. Than Live There | SocialMoMojo Web | Scoop.it
For one, Facebook counts residents and travelers.
Jessica Kelly's insight:
Interesting end to end w/a key takeaway:
"Facebook’s past mistakes impart distrust."
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Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here's What Changed.

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here's What Changed. | SocialMoMojo Web | Scoop.it
Content marketers found their happy place, and the platform’s makeover is paying off for publishers and brands.
Jessica Kelly's insight:
Was LI a joke? Is it your happy place? Regardless, some good info here.
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Instagram and Snapchat: A Full Comparison to Help Your Decision-Making

Instagram and Snapchat: A Full Comparison to Help Your Decision-Making | SocialMoMojo Web | Scoop.it
To help you decide between Instagram or Snapchat, we compared six key aspects of the two platforms: user bases, engagement level, analytics, ads, and more.
Jessica Kelly's insight:
Well organized with everything you need to know, all in one place. :)
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How to Create Social Media Buttons for Every Major Network

How to Create Social Media Buttons for Every Major Network | SocialMoMojo Web | Scoop.it
Social media buttons make it easy for people to share your content across the web with just a couple of clicks.
Jessica Kelly's insight:
I can't think of a single way to improve on this -- well organized, specific, to the point. Definitely worth a reference save.
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Facebook Will Target Ads to People Based on Store Visits, Offline Purchases, Calls to Businesses

Facebook Will Target Ads to People Based on Store Visits, Offline Purchases, Calls to Businesses | SocialMoMojo Web | Scoop.it
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Jessica Kelly's insight:
"Brands will be able to create Custom Audience lists of anyone that Facebook has tracked as having visited a brand’s location, such as a retail store, restaurant or auto dealership, within the past 30 days."

That's just a summary of a single point covered in this post. Click through for all the details -- this really is a SMM must-read.
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Social Media Marketing for Link Building: Top Tactics and Strategies

Social Media Marketing for Link Building: Top Tactics and Strategies | SocialMoMojo Web | Scoop.it
Social media may not have a direct impact on SEO but it can be a great venue for link building. Learn tactics and strategies here.
Jessica Kelly's insight:
Some of these tips seem like no-brainers, but if you snoop around enough on the web, you know how many folks don't take these simple steps. And for the rest of us who at least make an attempt at proper link building? You'll like find at least one useful tip. :)
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Content Marketing Trends to Watch for 2018

Content Marketing Trends to Watch for 2018 | SocialMoMojo Web | Scoop.it
Content Marketing Institute Founder Joe Pulizzi shares his predictions for content marketing trends in 2018 – it may be an (r)evolutionary year.
Jessica Kelly's insight:
"Marketing leaders need to step up & give ownership to someone to lead the content strategy." Thoughts?
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Facebook ‘Snooze’ Button Temporarily Hides People in Your Feed

Facebook ‘Snooze’ Button Temporarily Hides People in Your Feed | SocialMoMojo Web | Scoop.it
Sick of a friend's non-stop vacation photos? Bored of hearing about some business Page's big launch? One of your groups won't shut up about their upcoming..
Jessica Kelly's insight:
Why, yes, I WOULD love to hide everyone talking about the iPhone. Brilliant.
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Pinterest Crosses 200 Million Monthly Active Users

Pinterest Crosses 200 Million Monthly Active Users | SocialMoMojo Web | Scoop.it

"Pinterest said today it now has 200 million monthly active users, up from 150 million a little under a year ago. In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the past year..."

Jessica Kelly's insight:
Great for niches, true. I've said before I lost (p)interest years ago, but if your audience is there, obviously it's the place to be--and growing!
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Serena Das's curator insight, September 19, 6:14 AM

http://www.gamedayacademy.in/ Football Coaching Center in Bangalore - Gamedayacademy

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Twitter Founder: Trump Election Shows Social Media Helping to "Dumb the Entire World Down"

Twitter Founder: Trump Election Shows Social Media Helping to "Dumb the Entire World Down" | SocialMoMojo Web | Scoop.it

"One of Twitter's founders said President Trump's election shows how social media can 'dumb the entire world down.'Evan Williams was asked about President Trump's use of..."

Jessica Kelly's insight:
"Access to information doesn't necessarily make people smarter." Ya think?
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Report: People Don't Care If Their Facebook News Is Fake

Report: People Don't Care If Their Facebook News Is Fake | SocialMoMojo Web | Scoop.it
Pressure from the feds, employees, and jilted advertisers may not matter as a study finds that people generally prefer garbage in their Facebook feed.
Jessica Kelly's insight:
And the echo chamber lives on. Not sure if we should laugh, cry, or sigh.
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Varshedemps's curator insight, September 17, 2:13 PM

This is so sad but true! Companies will pay their way to advertise of such a huge platform. What is disguised as a tragedy, is subliminally an advertisement. Stay aware and don't believe in everything.

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Why the Content-Marketing Future Is NOT in Video

Why the Content-Marketing Future Is NOT in Video | SocialMoMojo Web | Scoop.it
Will you be left behind if you don't produce video content? Here is evidence to explain why the content marketing world will balance out.
Jessica Kelly's insight:
I hate to sound like a nag, but #3 is, as always, the key: "Where is my audience?" :)
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Social Media Captures over 30% of Online Time

Social Media Captures over 30% of Online Time | SocialMoMojo Web | Scoop.it

"As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services. Currently, one of the most common and cross-demographic reasons for using social..."

Jessica Kelly's insight:
Honestly, I'm surprised it's not closer to 50% -- and it likely is for some demos.
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19 Social Media Content Tools That'll Speed Up Your Content Creation

19 Social Media Content Tools That'll Speed Up Your Content Creation | SocialMoMojo Web | Scoop.it
Creating great social media content takes time. Here are 18 powerful social media content tools (and tips for creating great content in just minutes).
Jessica Kelly's insight:
OK, it's another list--and it's already getting a ton of shares--but if you're into visual content, it's too good to skip.
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28 Funny Twitter Bios to Brighten Your Day

28 Funny Twitter Bios to Brighten Your Day | SocialMoMojo Web | Scoop.it
Discover 28 funny Twitter bios that will brighten your day -- and make these handles worth following.
Jessica Kelly's insight:
Bateman + Arnett = <3
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Five Social Sharing Tools for Teams

Five Social Sharing Tools for Teams | SocialMoMojo Web | Scoop.it
Discover five tools that will help you coordinate the content your team posts on social media.
Jessica Kelly's insight:
I do think Anders Pink is pretty awesome. (And Buffer's just a given.) :)
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