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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

The latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media and more.

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2 ;  :-J

--

Todd Appleman

https://twitter.com/PRideas

PR / Branding / Social Media


Adam Witmer

https://twitter.com/Businatomy

Business Innovation & Strategy


Carrie Morgan

https://twitter.com/morgancarrie

Digital PR


Chadwick Halse

https://twitter.com/ChadwickHalse

Web Design & Marketing


Bill Roth

https://twitter.com/earth2017

Green Business 


Mikki Ware

https://twitter.com/wishingwebpage

Digital Marketing Strategy

 

Robyn Stevens

https://twitter.com/robynstevensPR

PR and Promotions

 

Bear Files

https://twitter.com/bearfiles

Brand Engineering

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Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram

Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram | SocialMoMojo Web | Scoop.it

"Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram..."

Jessica Kelly's insight:

More Instagram news -- some folks are really REALLY excited about this, raving about the end to the "tyranny of the square" and such. I guess if you feel really strongly about shapes in social, you'll be pretty excited too. :)

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28 Graphic Design Terms Every Marketer Should Know [infographic] | HubSpot

28 Graphic Design Terms Every Marketer Should Know [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Never feel lost during a conversation with a designer again. Check out this list of graphic design terms every marketer should know.
Jessica Kelly's insight:

If you're like me -- current content expertise plus deep editorial experience that goes back to the days of print -- you probably know this stuff inside and out. However, if you're a little too young (or a little too old) and haven't learned your history (or kept current), well, this infographic has you covered in terms of content and terminology.

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Facebook Tests New "Story" Post Format | SocialTimes

Facebook Tests New "Story" Post Format | SocialTimes | SocialMoMojo Web | Scoop.it

"Facebook is testing a new post format, called a Story..."

Jessica Kelly's insight:

If FB decides to run with this feature, we'll be able to upload photo albums that display in the newsfeed as auto-play slideshows.

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How to Optimize Your Tweets for Search | Social Media Examiner

How to Optimize Your Tweets for Search | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.
Jessica Kelly's insight:

There is a ton of good info here -- and very relevant info, too, given the improved Twitter-Google search relationship. Author Greg Miller covers how to optimize not only tweets but also your Twitter bio. Click through for deets.

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Facebook Page Admins Seeing Reach, Clicks Under Page Posts | SocialTimes

Facebook Page Admins Seeing Reach, Clicks Under Page Posts | SocialTimes | SocialMoMojo Web | Scoop.it

"Some Facebook page administrators are seeing totals for people reached and post clicks accompanying their page posts. The new statistics are appearing beneath page posts both on the Timelines of pages and on News Feed."

Jessica Kelly's insight:

It's true, and it's nice -- gives you an at-a-glance useful click stat. :)

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Tweets Coming to Google Search via Desktop – Who Cares? You Do. | Social Media Today

Tweets Coming to Google Search via Desktop – Who Cares? You Do. | Social Media Today | SocialMoMojo Web | Scoop.it
When it was reported that Google and Twitter had signed a new agreement to give Google access to Twitter’s fire hose of real time tweets back in February, the announcement was met with a level of unce
Jessica Kelly's insight:

Oh, believe me, I remember social search results, miss them, know why I should care, and do. You?

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

This week's Twitter picks from Jessica Kelly (@JessGoddesse)...

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, digital marketing, business strategy, and more:

__

Jennifer Greene

https://twitter.com/TyrannosaurJen

Social Media Marketing

 

Moustapha Diack

https://twitter.com/diackmous

Digital Strategy, Social Media, Mobile Marketing

 

Roberto Candelaria

https://twitter.com/robertoteaches

Business Coaching, Business Strategy, Sponsorships

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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Facebook Testing Carousel-Style Video Viewing? | SocialTimes

Facebook Testing Carousel-Style Video Viewing? | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook has devoted quite a bit of attention to enhancing its video offerings of late, both for organic videos and video ads. Is carousel-style viewing next?
Jessica Kelly's insight:

I guess this is interesting if you're really into FB serving you video after video after video after...

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“How Not to PR” by Tinder | TechCrunch

“How Not to PR” by Tinder | TechCrunch | SocialMoMojo Web | Scoop.it
Have you heard about the Tinder Meltdown (TM)? Some even called it a "stunt." In case you haven't, here's the quick and dirty: a piece appeared on Vanity..
Jessica Kelly's insight:

Nice piece on the Tinder social-media meltdown, aka the Tinder Tirade, aka the Tinder Tantrum...

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Maslow’s Hierarchy of Needs for Social Media Marketing | Fluxe

Maslow’s Hierarchy of Needs for Social Media Marketing | Fluxe | SocialMoMojo Web | Scoop.it
The most important part of social media is the strategy driving your content. Where does your company fall on the hierarchy of social media marketing needs?
Jessica Kelly's insight:

From establishing a basic presence to content strategy to full marketing integration... a sensible approach.

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10 Amazing Social Media Growth Stats from 2015 | Social Media Today

10 Amazing Social Media Growth Stats from 2015 | Social Media Today | SocialMoMojo Web | Scoop.it
With some astounding digital facts and figures from the last quarter being released this week, it’s obvious that brands should be increasingly aware of the global movement towards a totalizi
Jessica Kelly's insight:

This post isn't pretty in terms of organization or layout, but the stats are interesting. For example, there are now 2.2B+ SM users, 1.9B+ of which are mobile.

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11 Internal Comms Books to Make Your Summer | Simply Communicate

11 Internal Comms Books to Make Your Summer | Simply Communicate | SocialMoMojo Web | Scoop.it

"From Walter Isaacson to Jacob Morgan, Katie Macaulay, David Cowan, Sylvana Storey, Robin Ryde and architects 00:/, Gloria Lombardi picks and reviews some of the best summer reads out there."

Jessica Kelly's insight:

I've been meaning to read "Cascade." This was the prompt I needed. Any other suggested titles to add here?

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New Facebook Page Features Seek to Help Personalize the Customer Experience | Social Media Today

New Facebook Page Features Seek to Help Personalize the Customer Experience | Social Media Today | SocialMoMojo Web | Scoop.it

"Attention Facebook marketers - Mark Zuckerberg and friends have just presented you with a gift. In an effort to improve the functionality and user-friendliness of business pages, Facebook has today unveiled four new features for Pages that will help streamline the communications process and give users more ways to speak directly with brands."

Jessica Kelly's insight:

Page admins can now receive DMs from users via Page ads, send personal or stock DMs to users who comment on the Page wall, and earn badges for being responsive to users. We have touched some of these before, but isn't it nice to have info on all these features in once place? Yes, it is. I do have to add, though, that of all these "personalization" options, I'm not sure users/customers are going to appreciate the DMs from admins -- and a stock response doesn't sound very personal either.

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Instagram Users Can Become Consumers Thanks to a New App | Forbes

Instagram Users Can Become Consumers Thanks to a New App | Forbes | SocialMoMojo Web | Scoop.it

"Have2Have.it – is the first affordable solution that creates a direct path from Instagram to the specific content or product their users want. With Instagram having an average of 300 million active monthly users, this news couldn’t come at a better time – or from a company better prepared to support social commerce..."

Jessica Kelly's insight:

I like the positive spin in the title -- we users *can* become consumers -- *thanks* to a new app. So while I snarkily question the value to users, this is relevant news for marketers, eh?

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Facebook Testing Personal Digital Assistant inside Messenger | Reuters

Facebook Testing Personal Digital Assistant inside Messenger | Reuters | SocialMoMojo Web | Scoop.it

"Facebook is testing a personal digital assistant called 'M' within its Messenger service that can answer questions with live human help and perform tasks..."

Jessica Kelly's insight:

Remembering how poorly Siri has functioned in the past, I have to say FB is smart to add people to the mix behind this service. I'm not a huge fan of this kind of tech -- I like to do things my own damn self -- but at least for folks who are fans, this could work well. 

 

Aside: I wonder if FB's idea here was driven in part by all the hullabaloo around Magic! earlier this year.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

This week's Twitter picks from Jessica Kelly (@JessGoddesse)...

 

Jessica Kelly's insight:

Follow these social media explorers for tweets about social media, storytelling, content marketing, and more.

__

John Severance

https://twitter.com/johnseverance

Visual Storytelling, Content Marketing 

 

Mehdi Ben Hamida

https://twitter.com/ZorroXTN

Social Media, Technology, Photography 

 

Patrick Findlay

https://twitter.com/pwfindlay

Inbound Marketing, E-Commerce, Social Media

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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20 Cool Tools for Creating Infographics | Jeff Bullas

20 Cool Tools for Creating Infographics | Jeff Bullas | SocialMoMojo Web | Scoop.it
Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics.
Jessica Kelly's insight:

You already have a list of visual-content tools, right? Yep, me too, and I updated it about six weeks ago. But we're talking tech, right? So no huge surprise to find a few new things here. Check it out.

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Jane Shamcey's curator insight, August 25, 4:22 AM

Useful!

 

António Leça Domingues's curator insight, August 25, 5:32 AM

Publicação revista sobre ferramentas para criação de infografias.

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Facebook "Notes" Revamp Set to Battle Medium and Twitter | The Next Web

Facebook "Notes" Revamp Set to Battle Medium and Twitter | The Next Web | SocialMoMojo Web | Scoop.it
Facebook looks set to make 'Notes' actually useful and give Medium a bloody nose in the process…
Jessica Kelly's insight:

Remember Notes? I do -- and mostly what I remember is mostly ignoring it when I first joined Facebook back in the aughts. It felt like a place to blog or rant. I didn't want to rant beyond a simple post, and if I'd wanted (had time) to blog, I'd have developed a branded blog, right?

So with an updated Notes, I'm curious to see if users -- especially FB Page admins -- will be interested. Will professionals/brands really want to blog right there on the Facebook? Or will they prefer to use FB posts to drive traffic to blogs and other similar content on their own websites? I'm guessing it will depend quite a lot on how FB chooses to manage Notes: Will they give them a special display position on your page? Will they tweak the algorithm so that your Notes posts tend to show more in your friends'/followers'/fans' feeds? Guess we'll find out.

What do you think?

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Four Reasons Why You're Silly Not to Have Social Employees | Sociabble

Four Reasons Why You're Silly Not to Have Social Employees | Sociabble | SocialMoMojo Web | Scoop.it
Employee advocacy is all about reach, right? Wrong. Here are four other reasons why you're silly not to engage employees on social media.
Jessica Kelly's insight:

Agree: Reach is not the be all and end all, not in terms of employees on social--really, not ever. Of course, social, too, is not the be all and end all. :)

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Seven Social Media Platforms That Could Explode Before 2016 | Forbes

Seven Social Media Platforms That Could Explode Before 2016 | Forbes | SocialMoMojo Web | Scoop.it
We’re already more than halfway through 2015, but I’d wager we’ll see at least some of the following platforms rise up in some way by the end of 2016.
Jessica Kelly's insight:

So I get the point of the post -- I do -- but I feel quite curmudgeonly in my skepticism. I mean, I've joined and left most of these platforms over time, and I can't imagine most of them suddenly gaining popularity.

 

So SlideShare is solid, yes, and I can see more professionals using it over time. And I agree that Hyper looks interesting.

 

I won't speak to Wanelo simply because I hate shopping --  my problem, not its.

 

Ello, Bebo, This? Meh, meh, meh -- tho I was enthused by them at one time, and I'm prepared to eat my words.

 

Shots? Nope. Hate selfies even more than shopping. :>

 

Any thoughts? Care to inject some positivity? :)

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12 Tools to Boost Your Social Media Success | The Social Ms

12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.
Jessica Kelly's insight:

This is a list -- another list -- of SM tools. I know, I know. But it's a REALLY GOOD list -- it could be mine, and it probably could/should be yours, too.

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Facebook Testing Twitter-like Breaking-News App [report] | SiliconANGLE

Facebook Testing Twitter-like Breaking-News App [report] | SiliconANGLE | SocialMoMojo Web | Scoop.it
Facebook, Inc. is reported to be working on a breaking news application that has been compared to being some what like that provided by Twitter, Inc. Accordi
Jessica Kelly's insight:

Wholly agree w/author Duncan Riley's excellent insight: "Meh...What the application sounds like is nothing more than yet another breaking-news service versus anything even remotely like Twitter...and given Facebook’s obsession with launching new services with limited launch partners, a lame one at that."

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Facebook Analytics: The Only Guide You'll Ever Need | Razor Social

Facebook Analytics: The Only Guide You'll Ever Need | Razor Social | SocialMoMojo Web | Scoop.it
Looking for a comprehensive guide on Facebook analytics? Look no further. Check it out now!
Jessica Kelly's insight:

Nice inforgraphic here includes top 10 analytics to track, plus how to track and improve.

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Internal Comms Glossary | All Things IC

Internal Comms Glossary | All Things IC | SocialMoMojo Web | Scoop.it
The search terms people use to get to the All Things IC blog reveal readers are looking for definitions to help them understand all things internal communication related. What is internal communica...
Jessica Kelly's insight:

From address to Z-card... :)

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Communicator, Thou Shalt Follow These Writing Edicts | Ragan

Communicator, Thou Shalt Follow These Writing Edicts | Ragan | SocialMoMojo Web | Scoop.it
These 10 Commandments for business writers should be etched in stone, or at least on an electronic tablet.
Jessica Kelly's insight:

Read them. Read them all. Remember them well. :-D

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