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Nine Simple and Powerful Ways to Get More Retweets on Twitter: Report | Jeffbullas's Blog

Nine Simple and Powerful Ways to Get More Retweets on Twitter: Report | Jeffbullas's Blog | SocialMoMojo Web | Scoop.it
This report shows some surprising insights about retweets. Here are 9 simple ways to get more retweets on Twitter that you can action straight away.
Jessica Kelly's insight:

Regardless of this data, I will never add exclamation points or upper case unless I'm really feelin' it. Bottom line?  !!! I'M FRIGHTENED TO THINK WHAT MY TWITTER FEED WILL LOOK LIKE AFTER EVERYONE'S READ THIS REPORT !!!

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Facebook Ads and Metrics: New Research for Marketers | Social Media Examiner

Facebook Ads and Metrics: New Research for Marketers | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering if Facebook is still a relevant platform for marketing? Learn where marketers are focusing their attention and how to take advantage Facebook ads.
Jessica Kelly's insight:
Is Facebook ad spending on the rise? How can you combat ad fatigue? Can you trust FB ad metrics? Answers to these questions and more...
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Save Eight Days a Year with These Keyboard Shortcuts for Social Media Managers | Buffer

Save Eight Days a Year with These Keyboard Shortcuts for Social Media Managers | Buffer | SocialMoMojo Web | Scoop.it
Using keyboard shortcuts can save you up to eight workdays per year! Here are all the top social media keyboard shortcuts you need to know.
Jessica Kelly's insight:
I don't know if you can really save eight whole days, but if you're as busy as I am, even eight hours sounds pretty good.
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25 Tips to Instantly Improve Your Data Visualization Design | Column Five

25 Tips to Instantly Improve Your Data Visualization Design | Column Five | SocialMoMojo Web | Scoop.it
Try our best data visualization design tips to make your visualizations more engaging, more memorable, and way easier to understand.
Jessica Kelly's insight:
I have a deep love of words *and* numbers, and so you know I love this post. While all of the info here is interesting, I'd call special attention to the basic tenet: "Choose the chart that tells the story." I know it seems obvious, but as an editor, i can't tell you how many times I've had to pull a chart that's used in a completely nonsensical way.
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How Twitter Is Taking On Manipulative Bots to Fight the Spread of Fake News | Adweek

How Twitter Is Taking On Manipulative Bots to Fight the Spread of Fake News | Adweek | SocialMoMojo Web | Scoop.it
Facebook seems to be catching more flak than Twitter on the issue of fake news, but that didn’t stop Colin Crowell, Twitter’s vice president of public policy, government and philanthropy, from being proactive.
Jessica Kelly's insight:
This is more exciting than the Twitter redesign, at least to me. 
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Peter Miller's comment, June 16, 12:45 AM
Fake news is a big mess around the web...
Jessica Kelly's comment, June 16, 5:45 PM
Strongly agree, @Peter.
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How to Convince Your Leaders to Invest in 10X Content (and Why You Should) | Marketo

How to Convince Your Leaders to Invest in 10X Content (and Why You Should) | Marketo | SocialMoMojo Web | Scoop.it

"The point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. And how it made dots on a GA chart soar..."

Jessica Kelly's insight:
Insightful commentary on the connection between quality content and engagement. I know it SHOULD be common practice to take all of the bullet points in this post (click through!) into consideration whenever developing content. I'd be thrilled if I could get everyone on board for these two requirements:
* useful, trustworthy information
* good UX across browsers


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Facebook Is Giving Advertisers More Control Over Where Their Ads Appear | Adweek

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear | Adweek | SocialMoMojo Web | Scoop.it
The social network’s updates will let brands see a list of where ads could appear and let them block places they don’t want them to go.
Jessica Kelly's insight:
For the first time, you'll be able to see where your ad will appear ahead of time, and you'll be able to block specific undesirable places.
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Twitter Is Introducing a Direct Message Button for Brands to Engage With Users | Adweek

Twitter Is Introducing a Direct Message Button for Brands to Engage With Users | Adweek | SocialMoMojo Web | Scoop.it
The platform’s latest update to Direct Messages make branded chatbots better for engagement, customer service and direct sales.
Jessica Kelly's insight:
"According to Twitter, brands will be allowed to add as many as three customizable buttons to any message, which can be used to direct people to other features within Twitter or to issue calls to action." 

Should be interesting.
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Elsa Martres's curator insight, June 14, 3:43 PM
"According to Twitter, brands will be allowed to add as many as three customizable buttons to any message, which can be used to direct people to other features within Twitter or to issue calls to action." 

Should be interesting.
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Eight Customer Touchpoints You Need to Target | Global Web Index

Eight Customer Touchpoints You Need to Target | Global Web Index | SocialMoMojo Web | Scoop.it

"We look at how you can reach your customers at different stages of their journey by targeting customer touchpoints..."

Jessica Kelly's insight:
You know I'm not a fan of 'bots, but they do have their place. And social? Of course!
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Simple Twitter Analytics Tips to Immediately Improve Your Engagement [infographic] | Social Media Today

Simple Twitter Analytics Tips to Immediately Improve Your Engagement [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This infographic outlines how to make best use of Twitter analytics in order to maximize your tweet engagement.
Jessica Kelly's insight:
Twitter does offer a lot of built-in insight. Even if analytics isn't your forte, there's no reason to ignore numbers that are so easily accessible.
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CCI VAL D'OISE's curator insight, June 17, 9:58 AM
Twitter does offer a lot of built-in insight. Even if analytics isn't your forte, there's no reason to ignore numbers that are so easily accessible.
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Six Content Creation Tips for Big Results: The Contrarian Approach | Marketing Profs

Six Content Creation Tips for Big Results: The Contrarian Approach | Marketing Profs | SocialMoMojo Web | Scoop.it
The need to create marketing content will only increase. Doing things the usual way (like everyone else) may help with content quantity - but not quality. And that won't drive marketing results.
Jessica Kelly's insight:
I'm a little dismayed to think that some of these tips are seen as contrary to standard practice -- dismayed, but not really surprised. If you're like me, you'll really like the even-numbered suggestions. :)
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The Big Top: A New SEO and Content Marketing Model | TopRank

The Big Top: A New SEO and Content Marketing Model | TopRank | SocialMoMojo Web | Scoop.it
Learn how to create an SEO-driven content marketing “big tent,” with tentpole content supported by smaller “stakes” to create a solid structure.
Jessica Kelly's insight:
"Come one, come all!" What marketer doesn't want that? :)
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Vinny Spade's curator insight, June 8, 4:02 PM

#SEO

urinehilarious's comment, June 9, 12:40 AM
Extremely good...!!
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Five Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy | Jeff Bullas's Blog

Five Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy | Jeff Bullas's Blog | SocialMoMojo Web | Scoop.it
Get ready for the future - artificial intelligence is here to stay, and help marketers understand their customer's needs, emotions and preferences better.
Jessica Kelly's insight:
While these five ways are related, two of them -- personalization and security -- are reasons enough!
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Shebrisbane's comment, June 9, 4:13 AM
thanks for sharing
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Beginner's Guide to Data-Driven Marketing | GlobalWebIndex

Beginner's Guide to Data-Driven Marketing | GlobalWebIndex | SocialMoMojo Web | Scoop.it

"Data analytics and marketing go hand in hand. We look at how to get started with data-driven marketing in 2017 to make the most of your campaigns."

Jessica Kelly's insight:
"Companies are now realizing that a greater investment in skilled data analysts and data scientists is a necessity in today’s marketing landscape."

I do hope this is true. I love numbers, I'd love to deepen my knowledge in the area of analytics, but at this point, I'm not seeing full-on respect for these roles within many organizations. 
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Shebrisbane's comment, June 13, 2:17 AM
nice
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Is Content Curation Good for SEO? 11 Examples That Prove So! | Cognitive SEO

Is Content Curation Good for SEO? 11 Examples That Prove So! | Cognitive SEO | SocialMoMojo Web | Scoop.it
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.
Jessica Kelly's insight:
We know from experience that an excellent content strategy includes SEO, and that curation is part of most if not all excellent content strategies. This post deftly lays out the data-based proof points.
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The Top 30 Content-Creation Tools of 2017 | ClearVoice

The Top 30 Content-Creation Tools of 2017 | ClearVoice | SocialMoMojo Web | Scoop.it
Get an expert's rundown of the top tools for creating digital content, with price, skill level, and effort broken out for each -- to fit your marketing needs.
Jessica Kelly's insight:
This is a terrific post -- everything you need to know at a glance in re content-creation tools.
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CCI VAL D'OISE's curator insight, June 17, 9:25 AM
This is a terrific post -- everything you need to know at a glance in re content-creation tools.
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Get Found: How to Make Content More Discoverable | Business 2 Community

Get Found: How to Make Content More Discoverable | Business 2 Community | SocialMoMojo Web | Scoop.it
B2B content is notoriously expensive…and notoriously underutilized. In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unu…
Jessica Kelly's insight:
"Think like the end user."
Boggling why that boggles so many.
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Why the Smart Money Is Moving to Social | Business 2 Community

Why the Smart Money Is Moving to Social | Business 2 Community | SocialMoMojo Web | Scoop.it

"Five years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media..."

Jessica Kelly's insight:
And of course, if you understand publicity and PR, you understand that social can be a FREE channel, right? And when you get your sales teams involved, well... :)
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Check Out Our New Look! | Twitter

Check Out Our New Look! | Twitter | SocialMoMojo Web | Scoop.it

"Check out our new look!," said Twitter.

Jessica Kelly's insight:
Somehow the exclamation point doesn't make this more exciting, unless you're excited that your browser extensions no longer work!! :p
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Seven Important Content Writing Tips for Better SEO | Convince & Convert

Seven Important Content Writing Tips for Better SEO | Convince & Convert | SocialMoMojo Web | Scoop.it
Keyword stuffing may be a thing of the past, but SEO-friendly content is not. Make sure your best work gets seen with these seven writing tips for better SEO.
Jessica Kelly's insight:
So you're gonna talk about SEO and keywords *and* the importance of spelling, grammar, and punctuation? Yes, you rang my bells.
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How to Create a Social Media Style Guide: 10 Things to Include | Sprout Social

How to Create a Social Media Style Guide: 10 Things to Include | Sprout Social | SocialMoMojo Web | Scoop.it
A social media style guide is the go-to resource for how your brand looks and acts on social media. But how do you create one?
Jessica Kelly's insight:
This is a truly excellent post, chock full of whys and hows and relevant examples. I especially like the tips on consistency, legal concerns, and interacting with competitors. 
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Stop "Growth Hacking"—You're Embarrassing Yourself | The Globe and Mail

Stop "Growth Hacking"—You're Embarrassing Yourself | The Globe and Mail | SocialMoMojo Web | Scoop.it

"People want to believe in the latest social marketing shortcut tools because they don’t want to put in the work..."

Jessica Kelly's insight:
I just hate buzzwords. I know that "growth hacking" does have meaning, and I do incorporate its tenets into my strategies, but, ugh, buzzwords.
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Should You Buy Followers and Likes on Social Media? | Social Media Today

Should You Buy Followers and Likes on Social Media? | Social Media Today | SocialMoMojo Web | Scoop.it
"...For some people, buying Likes and followers actually makes some sense..."
Jessica Kelly's insight:
While I would NEVER answer "yes" to this question myself, the post does make some good points. Still, the thought that Trump is buying followers is yugely sad, terrible, sad. :>
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest #FF Spotlight from @JessGoddesse
Jessica Kelly's insight:
Follow these extreme experts and early explorers for tweets on marketing, communications, social media, and more... 
-- 
Carlos Traseira
Digital Marketing

David Boutin
Digital Marketing, Writing, Editing

Judith Desporte
Internal Communications

Justin Riray
Cisco PM Superstar!

Nancy Lee
Marketing, Social Media

Ray Wyman Jr.
Content Marketing, Writing, PR

Nitin Malik
Digital Marketing

Sarah Breathnach
Growth Marketing, Content Creation

Skot Waldron
Branding, Marketing

Thomas Kuder
Content Marketing
-- 
* Click the headline to connect on the Twitter. 
* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ; :-J
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Top 10 Reasons for Using Social Media | GlobalWebIndex

Top 10 Reasons for Using Social Media | GlobalWebIndex | SocialMoMojo Web | Scoop.it
Here we take a closer look at the top reasons driving social media usage on a global scale to uncover the key motivations among consumers.
Jessica Kelly's insight:
For marketers, might I suggest driving all of those #3-ers to #10 to alleviate their boredom? :)
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urinehilarious's comment, June 9, 12:41 AM
Its magnificent :)
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The Future Model for Content Marketing and Media Are Identical | CMI

The Future Model for Content Marketing and Media Are Identical | CMI | SocialMoMojo Web | Scoop.it

"A content business model is about the business, not just about marketing. Learn why it should be considered by most brands."

Jessica Kelly's insight:
Yep, marketing is marketing... 

"The same model...Maybe, instead of hawking a product, your goal as a marketing executive is to build a real relationship with your buyers, which then has the potential of making markets (isn’t that the purpose of marketing?)."
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