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Global Internet, Mobile, and Social Media Engagement and Usage Stats and Facts [infographic]

Global Internet, Mobile, and Social Media Engagement and Usage Stats and Facts [infographic] | SocialMoMojo Web | Scoop.it
Check out this infographic by wearesquared for the latest global internet, mobile and social media statistics.
Jessica Kelly's insight:

"The most engaged populations aren't where you think they are."  Are you neglecting emerging markets? 

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today

The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This new infographic outlines the general best times to post to the major social platforms to maximize audience response.
Jessica Kelly's insight:
I tend to post based on when I'm actually available to interact -- because, you know, *social* media -- but I do take advantage of Buffer's recommended schedule from time to time, etc. In any event, it's been a long time since I shared a post on timing, and I like this 'un...
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Content Marketing Fails to Avoid in 2017 | B2C

Content Marketing Fails to Avoid in 2017 | B2C | SocialMoMojo Web | Scoop.it
Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what…
Jessica Kelly's insight:
There are five tips here, all worth the click-through FMI:
* Don't ignore your audience.
* Don't use stock images.
* Don't back-seat your CM efforts.
* Think before you post on social.
* Invest in the right resources -- that would be a strategist who understands content, comms, and social. Yes, I feel strongly about this, and not just because the shoe fits. :)
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest #FF Spotlight from @JessGoddesse.
Jessica Kelly's insight:
Follow these explorers and experts for tweets about content, marketing, social media, and more:
 __ 
Alexis Raymond
Content, Marketing, Writing, Blogging

Islay O'Hara
https://twitter.com/IslayO
Communications, Marketing, PR

Sean R. Nicholson
B2B Digital Marketing 

Tom Pick
https://twitter.com/TomPick
Integrated Marketing
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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Native Video Outperforms YouTube Content on Facebook | Marketing Dive

Native Video Outperforms YouTube Content on Facebook | Marketing Dive | SocialMoMojo Web | Scoop.it

"Research from Quintly on native video Facebook posts found native video posts had a 1055% higher share rate last December, and perform better than similar YouTube content by 109.67%..."

Jessica Kelly's insight:
Well, of course it does -- and will continue to do so as long as FB gives preferential treatment to native video via it's algorithm. Yes, the algorithm changes somewhat frequently, and you should never chase it, but this doesn't seem like something FB will adjust any time soon.
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Social Media Conferences: 20 Best Events You Don't Want to Miss | Buffer

Social Media Conferences: 20 Best Events You Don't Want to Miss | Buffer | SocialMoMojo Web | Scoop.it
Here's a guide of 20 remarkable social media conferences happening in 2017 for you to learn, connect, and be inspired (with dates, locations, and prices).
Jessica Kelly's insight:
I am not the happiest of travelers, and I have next to no holes in my schedule, but SOME year I hope to hit a slate of these, especially those in SF. 
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20 Social Media Best Practices for Businesses | Salesforce

20 Social Media Best Practices for Businesses | Salesforce | SocialMoMojo Web | Scoop.it
"Social media accounts for a third of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon."
Jessica Kelly's insight:
My favorites? Numbers 3, 4, 5, 6, 9, 12, 16, and 20. Yours?
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Microsoft Shuts Down the Social Network You Didn't Know Existed | Digital Journal

Microsoft Shuts Down the Social Network You Didn't Know Existed | Digital Journal | SocialMoMojo Web | Scoop.it
Microsoft has announced it is shutting down its long-forgotten So.cl social network launched back in 2011. The site was created by the company's FUSE Labs research division and hasn’t been updated in years. It never attained widespread attention.
Jessica Kelly's insight:
OH GOD NO NOT SOCL!! WHO WILL LOVE ME NOW??
OK, seriously, I kinda remember it -- I must have posted something long ago b/c Scoop.it auto-suggested the tag for me, indicating prior use. Do I remember anything about it? Nope. Did I actually use it? Highly doubtful. I mean, jeez, I even make fun of G+ from time to time, and it's certainly no So.cl.
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Facebook Focuses on Reach, Attribution with New Measurement Tools | Mareketing Dive

Facebook Focuses on Reach, Attribution with New Measurement Tools | Mareketing Dive | SocialMoMojo Web | Scoop.it

"Facebook is bringing cross-device ad measurement metrics such as reach and attribution to all advertisers through Facebook Business Manager, per a company blog post..."

Jessica Kelly's insight:
Before, these metrics were available via Atlas. Now, FB is integrating Atlas.
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Top 10 Content Curation Best Practices You Should Follow | Digital Current

Top 10 Content Curation Best Practices You Should Follow | Digital Current | SocialMoMojo Web | Scoop.it
Content curation may seem simple, but if you don't follow these content curation best practices, you may be doing more harm than good for social channels.
Jessica Kelly's insight:
Great post, including a terrific list of tools, including Scoop.it!
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Why Inspirational Quotes Are Not a Content Marketing Strategy | B2C

Why Inspirational Quotes Are Not a Content Marketing Strategy | B2C | SocialMoMojo Web | Scoop.it

"'But they get so much enga-a-a-a-agement …' I can still hear the whine from that one client who swore up and down that inspirational quotes deserved top priority in their content marketing strategy..."

Jessica Kelly's insight:
I do occasionally share inspirational thoughts or quotes, especially for #WednesdayWisdom, but never randomly, never automatically, never frequently, never...never...never... And, yes, if I see multiple quotes in a feed, I'll admit to being the first to unfollow. So, yes, posting inspirational quotes is not a valid strategy unless you're looking for fast, cheap, inauthentic, and super short term...unless you're channel is about inspirational quotes. :)
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The Stories Behind Five Social Networks That Never Caught On | HubSpot

The Stories Behind Five Social Networks That Never Caught On | HubSpot | SocialMoMojo Web | Scoop.it
Learn about the social networks that came before Facebook and Instagram that you never knew, or already forgot.
Jessica Kelly's insight:
Is it really accurate to lump Friendster into this category? I mean, it was one of the first, and it lasted quite a while... And what of Tribes? And is there still a MySpace? (And do I get kudos for not saying anything about G+?) :>

OK, enough of my ramblings. This post does make a very important point in "lessons from failed networks" section: Meet your audience where they already are. And, of course, be real.
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Content Marketing Tools: The Ultimate List for Beginners and Experts | Curata

Content Marketing Tools: The Ultimate List for Beginners and Experts | Curata | SocialMoMojo Web | Scoop.it
This map of content marketing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.
Jessica Kelly's insight:
This is an enormous list, but it does not overwhelm thanks to good organization. Dive in or take a peek -- worth the time!
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Top Reasons for Choosing Employee Advocacy | Smarp

Top Reasons for Choosing Employee Advocacy | Smarp | SocialMoMojo Web | Scoop.it
What are some of the most common reasons organizations invest in Employee Advocacy? There are some common benefits for companies and employees alike.
Jessica Kelly's insight:
Better web traffic, reach, employee engagement, company branding... How many more reasons do you need? :)
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LinkedIn Wants to Drive Daily Visitors with "Trending Storylines" Business News | The Drum

LinkedIn Wants to Drive Daily Visitors with "Trending Storylines" Business News | The Drum | SocialMoMojo Web | Scoop.it
LinkedIn, the Microsoft-owned professional social network, is looking to utilize its wealth of data on users’ occupational interests to deliver relevant trending news to users.
Jessica Kelly's insight:
I kinda just wish groups and company pages were still front and center -- I've yet to see an automated news algorithm that served up what I'm looking for.
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Choosing the Best Format for Your Next Content Piece | Scoop.it

Choosing the Best Format for Your Next Content Piece | Scoop.it | SocialMoMojo Web | Scoop.it
You don’t want to just post the same old essay articles every week - readers want you to mix it up. If you need help in choosing the best format for your next content piece, this post is for you.
Jessica Kelly's insight:
Static? Interactive? Video? No? Useful tips here...
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How to Grow Your Audience on Snapchat According to Data from 217,000 Snaps | HubSpot

How to Grow Your Audience on Snapchat According to Data from 217,000 Snaps | HubSpot | SocialMoMojo Web | Scoop.it
Are you wondering how to cultivate and engage with your audience on Snapchat? Check out new data from Snaplytics on how to do it.
Jessica Kelly's insight:
A good how-to for Snapchat marketers, including when and how often to post, the optimal size for a Snapchat Story, and the best kinds of content to share...
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Twitter Flags Profiles with "Potentially Sensitive Content" | IB Times

Twitter Flags Profiles with "Potentially Sensitive Content" | IB Times | SocialMoMojo Web | Scoop.it

"In this new feature, some users' profiles are flagged as containing 'potentially sensitive data.'"

Jessica Kelly's insight:
Apparently this, along with account blockers, is in the testing phase. Interesting is that the new features may use machine learning to find and block malicious accounts. 
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How Small Business Can Improve Their Digital and Social Media Presence – Interview with Guru Ted Rubin | B2C

How Small Business Can Improve Their Digital and Social Media Presence – Interview with Guru Ted Rubin | B2C | SocialMoMojo Web | Scoop.it

"Ted Rubin is a leading social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. In March of 2009, he started using and evangelizing the term ROR, which is..."

Jessica Kelly's insight:
If Ted Rubin's the guest, it will be a magnificent podcast indeed. And if prefer text to video, the transcript's there too!
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The SEO Implications of Interactive Content | New Breed Marketing

The SEO Implications of Interactive Content | New Breed Marketing | SocialMoMojo Web | Scoop.it

"Our VP of Product explains the SEO implications of interactive content and how certain functions can affect whether the search engine crawls or not."

Jessica Kelly's insight:
In a nutshell, if it doesn't truly add value, don't do it. Makes sense for so many things...
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Why You Should Spend More Time on LinkedIn (According to Science) | B2C

Why You Should Spend More Time on LinkedIn (According to Science) | B2C | SocialMoMojo Web | Scoop.it
LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not acti…
Jessica Kelly's insight:
You know I LOVE science. Well, maybe you didn't know--but now you do, right? Anyway, I have to admit up front that I am spending less time on LI now compared with just about any point in the past. I like very much that LI member activity is more visible, but groups are buried; company pages, even more so. I don't think I'm the only one who's less active on LI: My feed of thousands lately leads to posts of tens by the hour. In the past, there was no way I could even begin to keep up with the traffic. Now, well... 
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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats) | B2C

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats) | B2C | SocialMoMojo Web | Scoop.it
One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog p…
Jessica Kelly's insight:
Interactive content can be more engaging, sticky, etc. This is a terrific overview and how-to.
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10 Engaging Social Media Facts for Professionals [infographic] | Smarp

10 Engaging Social Media Facts for Professionals [infographic] | Smarp | SocialMoMojo Web | Scoop.it
We combined 10 up-to-date and fascinating statistics about social media.
Jessica Kelly's insight:
No lie, both up to date and fascinating.
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Pre-Roll Ads Motivate 1 in 3 Blockers to Stop Ads | GWI

Pre-Roll Ads Motivate 1 in 3 Blockers to Stop Ads | GWI | SocialMoMojo Web | Scoop.it
To provide a better advertising experience, Google announced that by 2018 it will stop 30-second unskippable ads on YouTube and will focus on shorter formats.
Jessica Kelly's insight:
The stat is absolutely no surprised. The reasons for blocking, ditto. The good news is that at least Google will change it up a bit.
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13 New Social Media Tools for 2017 | Practical eCommerce

13 New Social Media Tools for 2017 | Practical eCommerce | SocialMoMojo Web | Scoop.it

"Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate content, launch and measure..."

Jessica Kelly's insight:
Well, I'm trying Zest. You?
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How to Use MindMaps in Your Blogging [podcast] | ProbBlogger

How to Use MindMaps in Your Blogging [podcast] | ProbBlogger | SocialMoMojo Web | Scoop.it
How to Create MindMaps for your Blogging In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. Today’s episode is about Mind Mapping. I want to talk about …
Jessica Kelly's insight:
I love maps, I *love* mindmaps, I write and blog... If you are same (or interested in same), this is goodness.
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