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The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy

The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy | SocialMoMojo Web | Scoop.it
1.  Why sharing ideas that matter, matters
We built Scoop.it to make it easy and rewarding to share ideas that matter.
Ideas matter: they make all of us, individuals, businesses and societies, progress.
Jessica Kelly's insight:

"Scoop.it is not a place where random users trick scoring algorithms by posting “lol cat pictures” or “twerking videos.” Scoop.it is a place where passionate people, savvy professionals, and serious businesses come to discover, enrich and publish ideas that matter; for their visibility and for their reputation."

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Four LinkedIn Mini Case Studies | Social Media Examiner

Four LinkedIn Mini Case Studies | Social Media Examiner | SocialMoMojo Web | Scoop.it
Looking for ways to make LinkedIn work for your business? Discover how 4 companies sustain a successful LinkedIn presence and tips for your marketing.
Jessica Kelly's insight:
Four quick case studies featuring UPS, BlackRock, Disney, and IBM...
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We Analyzed 100 Million Headlines. Here’s What We Learned [New Research] | BuzzSumo

We Analyzed 100 Million Headlines. Here’s What We Learned [New Research] | BuzzSumo | SocialMoMojo Web | Scoop.it
"It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know..."
Jessica Kelly's insight:
Lots of data, some of it pretty surprising...
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How Facebook Used Science and Empathy to Reach Two Billion Users | Fast Company

How Facebook Used Science and Empathy to Reach Two Billion Users | Fast Company | SocialMoMojo Web | Scoop.it

"Facebook’s growth team has a methodical approach to understanding what new users want, and a surprisingly broad mandate.."

Jessica Kelly's insight:
This is labeled a long read. I hope that doesn't put you off. It's very interesting; well worth the few extra minutes.
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Five Things to Keep in Mind While Building Backlinks | Marketing Insider

Five Things to Keep in Mind While Building Backlinks | Marketing Insider | SocialMoMojo Web | Scoop.it
Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind...
Jessica Kelly's insight:
Digging into Serpstat (again) thanks to this prompt...
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Facebook Ads and Metrics: New Research for Marketers | Social Media Examiner

Facebook Ads and Metrics: New Research for Marketers | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering if Facebook is still a relevant platform for marketing? Learn where marketers are focusing their attention and how to take advantage Facebook ads.
Jessica Kelly's insight:
Is Facebook ad spending on the rise? How can you combat ad fatigue? Can you trust FB ad metrics? Answers to these questions and more...
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Save Eight Days a Year with These Keyboard Shortcuts for Social Media Managers | Buffer

Save Eight Days a Year with These Keyboard Shortcuts for Social Media Managers | Buffer | SocialMoMojo Web | Scoop.it
Using keyboard shortcuts can save you up to eight workdays per year! Here are all the top social media keyboard shortcuts you need to know.
Jessica Kelly's insight:
I don't know if you can really save eight whole days, but if you're as busy as I am, even eight hours sounds pretty good.
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25 Tips to Instantly Improve Your Data Visualization Design | Column Five

25 Tips to Instantly Improve Your Data Visualization Design | Column Five | SocialMoMojo Web | Scoop.it
Try our best data visualization design tips to make your visualizations more engaging, more memorable, and way easier to understand.
Jessica Kelly's insight:
I have a deep love of words *and* numbers, and so you know I love this post. While all of the info here is interesting, I'd call special attention to the basic tenet: "Choose the chart that tells the story." I know it seems obvious, but as an editor, i can't tell you how many times I've had to pull a chart that's used in a completely nonsensical way.
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How Twitter Is Taking On Manipulative Bots to Fight the Spread of Fake News | Adweek

How Twitter Is Taking On Manipulative Bots to Fight the Spread of Fake News | Adweek | SocialMoMojo Web | Scoop.it
Facebook seems to be catching more flak than Twitter on the issue of fake news, but that didn’t stop Colin Crowell, Twitter’s vice president of public policy, government and philanthropy, from being proactive.
Jessica Kelly's insight:
This is more exciting than the Twitter redesign, at least to me. 
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Peter Miller's comment, June 16, 12:45 AM
Fake news is a big mess around the web...
Jessica Kelly's comment, June 16, 5:45 PM
Strongly agree, @Peter.
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How to Convince Your Leaders to Invest in 10X Content (and Why You Should) | Marketo

How to Convince Your Leaders to Invest in 10X Content (and Why You Should) | Marketo | SocialMoMojo Web | Scoop.it

"The point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. And how it made dots on a GA chart soar..."

Jessica Kelly's insight:
Insightful commentary on the connection between quality content and engagement. I know it SHOULD be common practice to take all of the bullet points in this post (click through!) into consideration whenever developing content. I'd be thrilled if I could get everyone on board for these two requirements:
* useful, trustworthy information
* good UX across browsers


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Facebook Is Giving Advertisers More Control Over Where Their Ads Appear | Adweek

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear | Adweek | SocialMoMojo Web | Scoop.it
The social network’s updates will let brands see a list of where ads could appear and let them block places they don’t want them to go.
Jessica Kelly's insight:
For the first time, you'll be able to see where your ad will appear ahead of time, and you'll be able to block specific undesirable places.
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Twitter Is Introducing a Direct Message Button for Brands to Engage With Users | Adweek

Twitter Is Introducing a Direct Message Button for Brands to Engage With Users | Adweek | SocialMoMojo Web | Scoop.it
The platform’s latest update to Direct Messages make branded chatbots better for engagement, customer service and direct sales.
Jessica Kelly's insight:
"According to Twitter, brands will be allowed to add as many as three customizable buttons to any message, which can be used to direct people to other features within Twitter or to issue calls to action." 

Should be interesting.
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Elsa Martres's curator insight, June 14, 3:43 PM
"According to Twitter, brands will be allowed to add as many as three customizable buttons to any message, which can be used to direct people to other features within Twitter or to issue calls to action." 

Should be interesting.
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Eight Customer Touchpoints You Need to Target | Global Web Index

Eight Customer Touchpoints You Need to Target | Global Web Index | SocialMoMojo Web | Scoop.it

"We look at how you can reach your customers at different stages of their journey by targeting customer touchpoints..."

Jessica Kelly's insight:
You know I'm not a fan of 'bots, but they do have their place. And social? Of course!
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Simple Twitter Analytics Tips to Immediately Improve Your Engagement [infographic] | Social Media Today

Simple Twitter Analytics Tips to Immediately Improve Your Engagement [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This infographic outlines how to make best use of Twitter analytics in order to maximize your tweet engagement.
Jessica Kelly's insight:
Twitter does offer a lot of built-in insight. Even if analytics isn't your forte, there's no reason to ignore numbers that are so easily accessible.
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CCI VAL D'OISE's curator insight, June 17, 9:58 AM
Twitter does offer a lot of built-in insight. Even if analytics isn't your forte, there's no reason to ignore numbers that are so easily accessible.
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Snapchat Now Lets You Create Custom Geofilters Right in the App | TechCrunch

Snapchat Now Lets You Create Custom Geofilters Right in the App | TechCrunch | SocialMoMojo Web | Scoop.it

"Snapchat introduced a way to create custom geofilters back in February of last year, and now it's making the feature easier to use. U.S. Snapchat users can..."

Jessica Kelly's insight:
In the app, versus web only...
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How to Use Semantic SEO for Higher Rankings | SEJ

How to Use Semantic SEO for Higher Rankings | SEJ | SocialMoMojo Web | Scoop.it
Here's how you can use information provided in the SERPs to create relevant content that offers real value and solves problems your customers are having.
Jessica Kelly's insight:
Dig into Google SERPs!
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The Psychology of Social Media Addiction: How It Works and Invaluable Lessons for Marketers | DrumUp

The Psychology of Social Media Addiction: How It Works and Invaluable Lessons for Marketers | DrumUp | SocialMoMojo Web | Scoop.it

"Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics..."

Jessica Kelly's insight:
Yes, it's creepy to take advantage of peoples' addictions, but I'll admit this is an interesting read nonetheless.
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Facebook Wants to Shift Its Focus to "Meaningful" Online Communities and Connections

Facebook Wants to Shift Its Focus to "Meaningful" Online Communities and Connections | SocialMoMojo Web | Scoop.it
In the Facebook Communities Summit Wednesday, CEO Mark Zuckerberg moderated a panel to discuss the potential for social media to 'build community' across the world.
Jessica Kelly's insight:
B/c if you just broadcast, it's not social, right?
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sarkzoe's comment, June 27, 2:43 AM
Fabulous
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Is Content Curation Good for SEO? 11 Examples That Prove So! | Cognitive SEO

Is Content Curation Good for SEO? 11 Examples That Prove So! | Cognitive SEO | SocialMoMojo Web | Scoop.it
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.
Jessica Kelly's insight:
We know from experience that an excellent content strategy includes SEO, and that curation is part of most if not all excellent content strategies. This post deftly lays out the data-based proof points.
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The Top 30 Content-Creation Tools of 2017 | ClearVoice

The Top 30 Content-Creation Tools of 2017 | ClearVoice | SocialMoMojo Web | Scoop.it
Get an expert's rundown of the top tools for creating digital content, with price, skill level, and effort broken out for each -- to fit your marketing needs.
Jessica Kelly's insight:
This is a terrific post -- everything you need to know at a glance in re content-creation tools.
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CCI VAL D'OISE's curator insight, June 17, 9:25 AM
This is a terrific post -- everything you need to know at a glance in re content-creation tools.
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Get Found: How to Make Content More Discoverable | Business 2 Community

Get Found: How to Make Content More Discoverable | Business 2 Community | SocialMoMojo Web | Scoop.it
B2B content is notoriously expensive…and notoriously underutilized. In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unu…
Jessica Kelly's insight:
"Think like the end user."
Boggling why that boggles so many.
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Why the Smart Money Is Moving to Social | Business 2 Community

Why the Smart Money Is Moving to Social | Business 2 Community | SocialMoMojo Web | Scoop.it

"Five years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media..."

Jessica Kelly's insight:
And of course, if you understand publicity and PR, you understand that social can be a FREE channel, right? And when you get your sales teams involved, well... :)
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Check Out Our New Look! | Twitter

Check Out Our New Look! | Twitter | SocialMoMojo Web | Scoop.it

"Check out our new look!," said Twitter.

Jessica Kelly's insight:
Somehow the exclamation point doesn't make this more exciting, unless you're excited that your browser extensions no longer work!! :p
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Seven Important Content Writing Tips for Better SEO | Convince & Convert

Seven Important Content Writing Tips for Better SEO | Convince & Convert | SocialMoMojo Web | Scoop.it
Keyword stuffing may be a thing of the past, but SEO-friendly content is not. Make sure your best work gets seen with these seven writing tips for better SEO.
Jessica Kelly's insight:
So you're gonna talk about SEO and keywords *and* the importance of spelling, grammar, and punctuation? Yes, you rang my bells.
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How to Create a Social Media Style Guide: 10 Things to Include | Sprout Social

How to Create a Social Media Style Guide: 10 Things to Include | Sprout Social | SocialMoMojo Web | Scoop.it
A social media style guide is the go-to resource for how your brand looks and acts on social media. But how do you create one?
Jessica Kelly's insight:
This is a truly excellent post, chock full of whys and hows and relevant examples. I especially like the tips on consistency, legal concerns, and interacting with competitors. 
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Stop "Growth Hacking"—You're Embarrassing Yourself | The Globe and Mail

Stop "Growth Hacking"—You're Embarrassing Yourself | The Globe and Mail | SocialMoMojo Web | Scoop.it

"People want to believe in the latest social marketing shortcut tools because they don’t want to put in the work..."

Jessica Kelly's insight:
I just hate buzzwords. I know that "growth hacking" does have meaning, and I do incorporate its tenets into my strategies, but, ugh, buzzwords.
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