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Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Five Writing Habits That Are Killing Your Content Marketing | Search Engine Journal

Five Writing Habits That Are Killing Your Content Marketing | Search Engine Journal | SocialMoMojo Web | Scoop.it

"If you are following the top content marketing best practices and still not seeing results, the problem might actually be your writing..."

Jessica Kelly's insight:

Still double-spacing after periods AND omitting that Oxford comma? Update your style guide!

 

Not referencing sources? Not proofreading before publishing? These are missteps that go far beyond style. Up-level your skills or engage a pro. Otherwise, your content's credibility is sunk.

 

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF Spotlight from @JessGoddesse.

Jessica Kelly's insight:

Follow these interesting tweeps for tweets about the web, writing, and more... :-J

--

E.N. Brown

https://twitter.com/SuperEB

Web Developer/Designer; Writer; Artist

 

Marshall Gass

https://twitter.com/GassMarshall

Creative Writer; IT Nerd; Teacher

 

Kenna Griffin

https://twitter.com/profkrg

J-Prof; Media Adviser; Grammarian

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.

 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 

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50 Things You Must Stop Saying at Work | LinkedIn

50 Things You Must Stop Saying at Work | LinkedIn | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

Communications and content pros, we all can get sucked into the hellish lexicon that is corp-speak, especially when we're on tight deadlines. So... Here's a handy list to keep top of mind, whether writing, editing, or simply communicating in the workplace. My favorite:

"Socialize documents - Are you taking them to a cocktail party?"

Gosh, let's hope not. ;)

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Liza Viana's curator insight, October 20, 11:12 PM

So, what are your worst workplace offenders?

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100 Stock Phrases Journalists, PR Pros, and Content Marketers Need to Stop Using | B2Community

100 Stock Phrases Journalists, PR Pros, and Content Marketers Need to Stop Using | B2Community | SocialMoMojo Web | Scoop.it

"When you’re writing a lot of content – whether it’s an article for a publication, a pitch to a reporter or an eBook for leads – it’s easy to start relying on certain phrases as crutches. As more content has proliferated across the web, I’ve noticed that the problem is only getting worse."

Jessica Kelly's insight:

Most important, "most importantly" is simply incorrect -- and don't get me started on "irregardless." ;)

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How to Speak Like a Human (and Why It Matters) | Convince and Convert

How to Speak Like a Human (and Why It Matters) | Convince and Convert | SocialMoMojo Web | Scoop.it
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
Jessica Kelly's insight:

Write as if you're speaking to another human. It may not be easy if you've been trained in corp-speak, but there's really no other way to communicate well.

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Four Keys to Good Content | Business 2 Community

Four Keys to Good Content | Business 2 Community | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

A pleasure to read--excellent tips on writing well. For the younger set, "writing" is what we now call "content creation." ;) 

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Nine Tips on Becoming a More Creative and Productive Writer

Nine Tips on Becoming a More Creative and Productive Writer | SocialMoMojo Web | Scoop.it
Dorothy Parker famously said: "I hate writing. I enjoy having written." Don't we all? We love the end result, the feeling of accomplishment and creati
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The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks

The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks | SocialMoMojo Web | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.
Jessica Kelly's insight:

Just because you're a business brand doesn't mean you can skimp on an engaging story line. Here are five key story components, from Passion to Transformation, that we shouldn't forget.

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Bart van Maanen's curator insight, October 30, 9:49 AM

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

LaraBadioli's curator insight, October 30, 10:24 AM

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

Freeman P Quinn's curator insight, November 3, 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

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The Optimal Length for Every Social Media Update and More | Buffer

The Optimal Length for Every Social Media Update and More | Buffer | SocialMoMojo Web | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Jessica Kelly's insight:

We've all seen list of character counts for SM posts. What makes this so good is the "More" -- lengths for blog posts, headlines, podcasts, presentations, and, yes, more.

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aderito bie's curator insight, October 24, 12:09 PM

adicionar a sua visão ...

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11 Tips to Tighten Your Writing | B2Community

11 Tips to Tighten Your Writing | B2Community | SocialMoMojo Web | Scoop.it
Whether the quote above is attributed to Blaise Pascal or Mark Twain depends on who you ask. I always thought the quote was Twain until I sat down to write this post and discovered that it’s one of…
Jessica Kelly's insight:

We all need a reminder to tighten up from time to time. I love the "save your money" tip. If each word really cost us $1, we'd see much shorter prose, eh? (Did I really just pay $1 to say "eh"?)

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Seven Ways to Simplify Complex Content While Maintaining Sophistication and Nuance | Copyblogger

Seven Ways to Simplify Complex Content While Maintaining Sophistication and Nuance | Copyblogger | SocialMoMojo Web | Scoop.it
Do you have trouble simplifying a complicated message? Try these seven tips that help convey complex content.
Jessica Kelly's insight:

I love number one: "Ask dumb questions." There's really  no better starting point.

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Three Things I Learned by Writing Three Million Words in Three Years | Business 2 Community

Three Things I Learned by Writing Three Million Words in Three Years | Business 2 Community | SocialMoMojo Web | Scoop.it
My first SEO copywriting job (which is what most content marketing used to be called before “web content” was a thing) was working as a freelancer for a national British travel agency. Although t…
Jessica Kelly's insight:

"4,000 words/day X 5 days/per X 4 weeks/month X 36 months..."
Yep, that's a lot of words -- and this is some good advice. 

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10 Books Every Great Digital Content Creator Must Read | CMSWire

10 Books Every Great Digital Content Creator Must Read | CMSWire | SocialMoMojo Web | Scoop.it
Oh, one of those lists, Ahava. Really? Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important. Some of it will sink to the bottom, hopefully washed away by the pixels of the Interwebs. But, if you’re following closely, you’ll see that best practices still rise to the top, like the proverbial cream. Topic: Customer Experience.
Jessica Kelly's insight:

Nice to see Strunk and White on the list--some things never change. I'd also recommend the Zinsser. I don't know if I'd include the Yahoo SG, but I know some folks really like it.

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Don't Try to Impress Me with Your Writing | The Anti-Social Media

Don't Try to Impress Me with Your Writing | The Anti-Social Media | SocialMoMojo Web | Scoop.it

"...We live in a world of constant content...Quality has fallen by the wayside for quantity..."

Jessica Kelly's insight:

Jay Dolan once again impresses with his writing--and this time, about writing. ;)

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