SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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To Push Moments, Twitter Starts Shoving the Notifications Tab to the Side | TechCrunch

To Push Moments, Twitter Starts Shoving the Notifications Tab to the Side | TechCrunch | SocialMoMojo Web | Scoop.it
If you're a Twitter for the web user (or Android) like I am, then you know exactly where all of the tabs are that you need to speedily read tweets, replies..
Jessica Kelly's insight:

The change is mildly annoying. The tweets about the change are pretty entertaining.

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Content Planning: How to Use UX Research to Uncover Hidden Needs | CMI

Content Planning: How to Use UX Research to Uncover Hidden Needs | CMI | SocialMoMojo Web | Scoop.it

"'We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.' — Malcolm Gladwell, Blink: The Power of Thinking Without Thinking"

Jessica Kelly's insight:

This is a great read, referencing Malcolm Gladwell, discussing the subjectiveness of "truth," and explaining the importance of UX in terms of content strategy--as well as two methods of UX research.

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Why Twitter's New "Like" Button Is a Big Deal | HuffPost

Why Twitter's New "Like" Button Is a Big Deal | HuffPost | SocialMoMojo Web | Scoop.it
In its effort to go mainstream, Twitter risks alienating its most loyal users, who do not <3 the change.
Jessica Kelly's insight:

This is a tiny tweak -- the functionality has not changed. The usage, however, likely will.

 

For instance, if you used Favorite to bookmark content, you may not be comfortable using Like for same. "Favorite" is certainly not totally "value-neutral," but "Like" does have a different and deeper connotation -- I mean, it's a HEART. Twitter itself is promoting this as a way to show "how you feel," not just what you're interested in. And, of course, copying Facebook, again? Ugh.

So I can say from personal experience, I usually find that my previous day's tweets are loaded w/Favorite stars by the time of my morning login. I realize that's because I curate and share a lot of USEFUL REFERENCE CONTENT, not because I'm incredibly popular and LIKE-able. This morning, hearts? Not so many. Again, usage is sure to change. A good example lies within this post: What will journalists do?  

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