SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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How to Unleash the Power of Storytelling to Create Memorable Content for Your Readers | Scoop.it

How to Unleash the Power of Storytelling to Create Memorable Content for Your Readers | Scoop.it | SocialMoMojo Web | Scoop.it
Creating powerful, engaging content can be tough. Learn how to use the power of storytelling to create memorable content for your readers. 
Jessica Kelly's insight:

If you're a writer, you're likely very familiar with the concept of the hero's. And if you're a writer like me, you may like the reminders in this post -- and, more important (to me, anyway), that nice graphics. :)

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Five Things Companies Do That Ruin Storytelling Success | Convince and Convert

Five Things Companies Do That Ruin Storytelling Success | Convince and Convert | SocialMoMojo Web | Scoop.it
Too often, organizations get in the way of their own storytelling success. Here are five of the most common—and avoidable—mistakes.
Jessica Kelly's insight:

Love this post. Key takeways:

* Simplification does not equal dumbing down.

* "Jargon-monoxide poisoning" is definitely toxic.
* Storytellers should not be afraid of risk. 

* Being authentic/human/truthful is a winning strategy.

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Antoinette Merlin's curator insight, November 10, 2015 11:08 AM

le bon mix : savoir rester simple et comprendre les besoins clients pour y répondre au mieux 

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

This week's Twitter picks from Jessica Kelly (@JessGoddesse)...

 

Jessica Kelly's insight:

Follow these social media explorers for tweets about social media, storytelling, content marketing, and more.

__

John Severance

https://twitter.com/johnseverance

Visual Storytelling, Content Marketing 

 

Mehdi Ben Hamida

https://twitter.com/ZorroXTN

Social Media, Technology, Photography 

 

Patrick Findlay

https://twitter.com/pwfindlay

Inbound Marketing, E-Commerce, Social Media

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today

What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today | SocialMoMojo Web | Scoop.it

"Retail businesses are thriving on Instagram, Pinterest, Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook..."

Jessica Kelly's insight:

Good info for brands considering Snapchat, which perhaps should be many of us.

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Three Approaches to Effective Brand Storytelling | PR Daily

Three Approaches to Effective Brand Storytelling | PR Daily | SocialMoMojo Web | Scoop.it
To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them.
Jessica Kelly's insight:

What's pareidolia, and why does it matter in terms of brand storytelling/framing? If you don't know, you will as soon as you read this very interesting, informative, useful (and several other positive adjectives) post. Bonus: As the title indicates, you'll also read about three storytelling categories--reinforcer, supporter, and challenger. Yep, it's a good post.

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Karen Dietz's curator insight, March 26, 2015 3:35 PM

Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use?


If you answered "no" to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling.


Understanding what pareidolia is and it's link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging.


Dig into this article if you want better brand storytelling for your business. The only thing I wish the author had done for us is give us a few brand storytelling examples. Hopefully next time. That being said, the information here could still make a world of difference for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Strategy of Stories | Lightbox Collaborative

The Strategy of Stories | Lightbox Collaborative | SocialMoMojo Web | Scoop.it
Stories Worth Telling is a guide to smart, sustainable nonprofit storytelling, and outlines a strategic approach to stories for nonprofit communications.
Jessica Kelly's insight:

This guide for nonprofits works for most anyone looking for tips on effective storytelling, from planning to evaluation. The post links to a great checklist to take you through the strategic story cycle.

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Storytelling, Storytelling, and More Storytelling | B2Community

Storytelling, Storytelling, and More Storytelling | B2Community | SocialMoMojo Web | Scoop.it

"Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short…"

Jessica Kelly's insight:

While you'd never guess from the title, what this piece actually discusses is why so many companies tell stories so very badly, without credibility, without engagement, and without a CTA.

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The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | SocialMoMojo Web | Scoop.it
Brands use social for storytelling 88 percent of the time.
Jessica Kelly's insight:

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

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malek's curator insight, June 6, 2014 3:40 PM

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

massimo scalzo's curator insight, June 7, 2014 4:00 AM

No bulleted list, just storytelling.....

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13 Quotes to Inspire Your Inner Storyteller

13 Quotes to Inspire Your Inner Storyteller | SocialMoMojo Web | Scoop.it
Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have.
Jessica Kelly's insight:

"Storage saved my marriage!" Yep, that's inspiring. :)

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The Six Crucial Components of Great Storytelling | Fit Scribe Media

The Six Crucial Components of Great Storytelling | Fit Scribe Media | SocialMoMojo Web | Scoop.it
The 6 Crucial Components of Great Storytelling
Jessica Kelly's insight:

What's the point? Who's the protagonist, and what's the challenge/conflict to overcome, and how does it resolve?
Great writing tips to keep in mind...

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Content Creation Lessons from 12 of History's Greatest Innovators [slides]

Content Creation Lessons from 12 of History's Greatest Innovators [slides] | SocialMoMojo Web | Scoop.it
Read lessons in content creation from some of the greatest innovators in history.
Jessica Kelly's insight:

Excellent posts/slides/tribute...
"With the recent passing of one of the greatest poets of our time, Seamus Heaney, we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. In the SlideShare and blog post below, we'll showcase quotes from some of our content heroes and break down what marketers can learn from their advice." 

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The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today

The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today | SocialMoMojo Web | Scoop.it
Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.

Via Joseph Phillips
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Eight Interactive Data Storytelling Tools for Journalists

Eight Interactive Data Storytelling Tools for Journalists | SocialMoMojo Web | Scoop.it
It’s no secret that data visualization has found a home in journalism. With the explosion of online news coverage over the past decade, journalists and
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

Twitter picks o'the week... #ff!

Jessica Kelly's insight:

Follow these fines folks for tweets about business growth, digital marketing, social media, customer experience, employee advocacy, leadership, and SO much more...

___

Alex Booster

https://twitter.com/ABBooster

Business Boosting

 

Bill McAtee

https://twitter.com/billmcatee

Social Media, Digital Marketing

 

Dustin Stout

https://twitter.com/DustinWStout

Social Media Strategy

 

Emilio Garcia

https://twitter.com/emilioga

Customer Experience

 

John White
https://twitter.com/juanblanco76

Social Media Marketing

 

Kathy Klotz-Guest
https://twitter.com/kathyklotzguest

Marketing, Storytelling

 

Leslie Larson
https://twitter.com/LeslieALarson

Marketing, Nonprofits

 

Matthew Pollard
https://twitter.com/MatthewPollard_

NIche Marketing, Sales Strategy

 

Micah-Sage Bolden
https://twitter.com/SageBolden

Inbound Marketing, Social Media, SEO

 

Neal Schaffer
https://twitter.com/NealSchaffer

Social Media, Social Business

 

Patrick Jervis-Stone
https://twitter.com/pjervis

Digital Media, Social Media 

 

Paul McGillicuddy
https://twitter.com/phmcgillicuddy

Leadership, Cybersecurity

 

Ruth Diaz
https://twitter.com/Ruth__Diaz

Digital Marketing, Social Media


Ryan Smith

https://twitter.com/RyanSmithFLA

Inbound Marketing, Social Media, SMM

 

Sarah Goodall

https://twitter.com/SarahGoodall

Social Business, Employee Advocacy

___

* Click the headline above to visit and connect on Twitter.

* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J

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Questioning the Conventional Wisdom of Storytelling and User Experience | Social Media Today

Questioning the Conventional Wisdom of Storytelling and User Experience | Social Media Today | SocialMoMojo Web | Scoop.it
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on si
Jessica Kelly's insight:

Clear charts, useful info... I really love this post, including the excellent concluding advice: "Provide your audience with the content they’ve grown to expect from your brand. It’s okay to experiment, but don’t just blindly accept that storytelling, low bounce rates and high time on site always equate to a good user experience."

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100 Years of Brand Storytelling [infographic] | Business 2 Community

100 Years of Brand Storytelling [infographic] | Business 2 Community | SocialMoMojo Web | Scoop.it
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and h…
Jessica Kelly's insight:

This is fun and interesting, plain and simple. The author asks for readers' favorite eras. I have to say I've always been (and still am) strongly drawn to radio (but on the noncom side, so perhaps that doesn't count for this purpose). :)

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Kurt Vonnegut: The Shapes of Stories | Visual.ly

Kurt Vonnegut: The Shapes of Stories | Visual.ly | SocialMoMojo Web | Scoop.it
Kurt Vonnegut's rejected master's thesis, presented visually with contemporary examples.
Jessica Kelly's insight:

It's still hard to believe this was rejected... Love the graphics!

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Five Visual Storytelling Tips to Power Your Content Marketing on Facebook | Jeff Bullas

Five Visual Storytelling Tips to Power Your Content Marketing on Facebook | Jeff Bullas | SocialMoMojo Web | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.
Jessica Kelly's insight:

This is interesting, but I wonder about the focus on photos now that FB is fixated on video.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, March 13, 2015 5:57 AM

I have the concept of using user-generated content for a while now, but am not sure how to set about it

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Storytelling 101: Three Tips for Creating Compelling Content Marketing | Inc.

Storytelling 101: Three Tips for Creating Compelling Content Marketing | Inc. | SocialMoMojo Web | Scoop.it
Be it a feature film, a 30-second commercial or a tweet, there's no denying the impact of content that captures audience attention and genuinely engages them.
Jessica Kelly's insight:

My takeaways: Introduce us to a hero, tell us about the conflict s/he must overcome, tell us how we get to the happy (we hope) ending. Yep, that's Storytelling 101, all right. Click through for some great info/reminders for writers.

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The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks

The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks | SocialMoMojo Web | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.
Jessica Kelly's insight:

Just because you're a business brand doesn't mean you can skimp on an engaging story line. Here are five key story components, from Passion to Transformation, that we shouldn't forget.

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Bart van Maanen's curator insight, October 30, 2014 9:49 AM

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

LaraBadioli's curator insight, October 30, 2014 10:24 AM

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

Freeman P Quinn's curator insight, November 3, 2014 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

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Five Storytelling Techniques the Best Presenters Use | Ragan Communications

Five Storytelling Techniques the Best Presenters Use | Ragan Communications | SocialMoMojo Web | Scoop.it
Even when you have to handle corporate damage control, storytelling will entice your audiences and win them over.
Jessica Kelly's insight:

Start with a story. Yep.

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Why Storytelling Works in Digital and Content Marketing | Business 2 Community

Why Storytelling Works in Digital and Content Marketing | Business 2 Community | SocialMoMojo Web | Scoop.it

"The reality is that more and more brands are embracing the power of storytelling in their digital and content marketing. Here’s why..."

Jessica Kelly's insight:

"Stories appeal to everyone." Yep.

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C. Todd Livengood's curator insight, December 9, 2013 9:26 AM

Are you leveraging the stories your patients and staff have to share?

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The Importance of Story

The Importance of Story | SocialMoMojo Web | Scoop.it
Through social media or just more awareness, we gravitate toward good stories. The importance of story grows in how we lead and live.
Jessica Kelly's insight:

"Call it brand – personal or product. Call it a promise to deliver. Call it positioning or being unique. I’ll call it a story..."

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Martine Coutu's curator insight, November 19, 2013 2:22 PM

L'importance de votre histoire.

Les gens vont oublier ce que vous avez dit et ce que vous avez fait, mais ils n’oublieront jamais comment vous les avez fait se sentir (Maya ANGELOU). De là vient l'importance de votre histoire. Une histoire bien ficelée et engageante.

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Four Steps to Build Brand Awareness through Storytelling

Four Steps to Build Brand Awareness through Storytelling | SocialMoMojo Web | Scoop.it

"By Guest Author, Jonah Sachs, CEO of Free Range Studios
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through."

Jessica Kelly's insight:

"Craft your myth, know your hero, live your story -- and practices (as always) makes perfect." 

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