SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Native Video Outperforms YouTube Content on Facebook | Marketing Dive

Native Video Outperforms YouTube Content on Facebook | Marketing Dive | SocialMoMojo Web | Scoop.it

"Research from Quintly on native video Facebook posts found native video posts had a 1055% higher share rate last December, and perform better than similar YouTube content by 109.67%..."

Jessica Kelly's insight:
Well, of course it does -- and will continue to do so as long as FB gives preferential treatment to native video via it's algorithm. Yes, the algorithm changes somewhat frequently, and you should never chase it, but this doesn't seem like something FB will adjust any time soon.
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2017 Digital Yearbook: Digital Data for Every Country in the World | We Are Social UK

2017 Digital Yearbook: Digital Data for Every Country in the World | We Are Social UK | SocialMoMojo Web | Scoop.it
We Are Social's 2017 Digital Yearbook, containing headline stats for every country in the world.
Jessica Kelly's insight:
This is free, w/info by region *and* country -- a geek dream!!
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A Brief History of Social Advertising [infographic] | Social Media Today

A Brief History of Social Advertising [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This new infographic from Unified looks at the key points in the evolution of social media advertising. 
Jessica Kelly's insight:
I'm a sucker for infographics and stats, so... :)
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95% of Content Doesn't Garner Engagement [report] | PR Daily

95% of Content Doesn't Garner Engagement [report] | PR Daily | SocialMoMojo Web | Scoop.it
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
Jessica Kelly's insight:
More interesting (and a little frustrating) stats...
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Google vs. Facebook Marketing: 25 Astounding Stats You Need to Know [infographic] | Red Website Design

Google vs. Facebook Marketing: 25 Astounding Stats You Need to Know [infographic] | Red Website Design | SocialMoMojo Web | Scoop.it
So you want to build your online presence and you’re wondering where you should spend your time and resources? Google and Facebook will probably be your first port of call – and for good reason. In this infographic, Carver Technology share 25 astounding stats that show why Google and Facebook are so powerful when it…
Jessica Kelly's insight:
Yeah, I like stats, and these are some mighty big numbers.
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Instagram Membership Continues to Rise | Global Web Index

Instagram Membership Continues to Rise | Global Web Index | SocialMoMojo Web | Scoop.it
Instagram announced last week that it had hit a milestone of half a billion users. According to GWI’s data, it is also the fastest-growing major network.
Jessica Kelly's insight:
Solid growth...
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85% of Facebook Video Is Watched without Sound

85% of Facebook Video Is Watched without Sound | SocialMoMojo Web | Scoop.it
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.
Jessica Kelly's insight:
This doesn't surprise me. Sometimes I am surprised that folks spend so much time viewing videos, period, given the time it takes to view versus read.
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Facebook’s "Reactions" Brings Boost in Engagement

Facebook’s "Reactions" Brings Boost in Engagement | SocialMoMojo Web | Scoop.it
A couple of months on from Facebook’s launch of “Reactions”, today’s Chart looks at the impact this feature has had on engagement with the service.
Jessica Kelly's insight:
I guess I'm not the typical user -- or I'm just lazy -- but I don't <3 the new reaction buttons. It's not that I hate them; I just tend to stick to a quick hit of the old-school "Like." Still, a 16-point jump in engagement is nothing to sneeze at.
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Facebookers Using Average of 4.6 Social Networks | Global Web Index

Facebookers Using Average of 4.6 Social Networks | Global Web Index | SocialMoMojo Web | Scoop.it
One of Facebook’s biggest challenges has been to stay relevant to its users and to remain at the center-point of their networking activities.
Jessica Kelly's insight:
Of course there's a big difference between how many networks we're on and how many we actually use -- but I'd say four sounds about right.
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Antonios Bouris's curator insight, March 11, 2016 7:09 AM
Of course there's a big difference between how many networks we're on and how many we actually use -- but I'd say four sounds about right.
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Facebook Users Keep Coming Back [infographic] | SocialTimes

Facebook Users Keep Coming Back [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook is not only the largest social network: It is also the most frequently used.
Jessica Kelly's insight:

Most FB users log in more the once a day. This probably doesn't surprise you, but I like the simple graphic.

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DigRev Inc's curator insight, December 17, 2015 3:34 AM

Most FB users log in more the once a day. This probably doesn't surprise you, but I like the simple graphic.

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Not All Millennials Are Hooked on Social Media | SocialTimes

Not All Millennials Are Hooked on Social Media | SocialTimes | SocialMoMojo Web | Scoop.it
More millennials are active on Facebook than on any other network, while nearly 60 percent of millennials reported not having a Snapchat account.
Jessica Kelly's insight:

Are you surprised that Snapchat and Instagram use goes down as age goes up? No, me neither -- but you may be surprised to know that a *majority* of U.S. females of a certain age have no Snapchat, given its increasing popularity. All in all, there's some interesting data here. Click through for the full survey results.

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kelvin dsuja's curator insight, September 29, 2015 1:46 AM

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Instagram Is Leaving Twitter in the Dust | Business Insider

Instagram Is Leaving Twitter in the Dust | Business Insider | SocialMoMojo Web | Scoop.it
Instagram is now clearly ahead of Twitter in monthly average users
Jessica Kelly's insight:

The chart is clear, no?

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10 Engaging Social Media Facts for Professionals [infographic] | Smarp

10 Engaging Social Media Facts for Professionals [infographic] | Smarp | SocialMoMojo Web | Scoop.it
We combined 10 up-to-date and fascinating statistics about social media.
Jessica Kelly's insight:
No lie, both up to date and fascinating.
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Five Snapchat Metrics to Improve Your Snapchat Marketing | Social Media Examiner

Five Snapchat Metrics to Improve Your Snapchat Marketing | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering how to analyze your Snapchat marketing efforts? Discover five metrics you should focus on to get more out of Snapchat.
Jessica Kelly's insight:
Simple, clear, complete. Thx, SME.
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Five Insightful Instagram Stats You Need To Know | Sprout Social

Five Insightful Instagram Stats You Need To Know | Sprout Social | SocialMoMojo Web | Scoop.it

"Here are a few Instagram stats that will help optimize your engagement and make the app a greater part of your marketing strategy."

Jessica Kelly's insight:
Did you know that 7 out of 10 Instagram hashtags are branded? I didn't. This and more a click away...
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Content Marketing 2016: The Good, the Bad, and the Ugly | B2C

Content Marketing 2016: The Good, the Bad, and the Ugly | B2C | SocialMoMojo Web | Scoop.it
Content has been a major topic of discussion in 2016. Buyers are expecting high quality, helpful content at every stage of the decision-making process, and salespeople are starting to understand the…
Jessica Kelly's insight:
Some very interesting, surprising, even disturbing stats here. Highly recommend the click thru...
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A Third of Online Time Spent On Social Media | GWI

A Third of Online Time Spent On Social Media | GWI | SocialMoMojo Web | Scoop.it
To mark the release of our new GWI Social Flagship Report, today we take stock of time spent on social media.
Jessica Kelly's insight:
Who remembers last year's numbers?
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Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes

Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes | SocialMoMojo Web | Scoop.it
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?
Jessica Kelly's insight:
Interesting stats here -- nice to see that friends and family beat out celebrities -- though (not surprising) not by much on Instagram.
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Social Media Main News Source for More Than a Quarter of U-25s

Social Media Main News Source for More Than a Quarter of U-25s | SocialMoMojo Web | Scoop.it
Social media has passed out TV as the main source of news for 18-to-24-year-olds for the first time, according to a new report.
Jessica Kelly's insight:
If you haven't read the 2016 Reuter's Digital News report, it's worth the time. This post shares some highlights. There's also a summary here: http://www.digitalnewsreport.org/
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43 Percent of Social Media Users Don't Know Where the Stories They Read Originally Appeared

43 Percent of Social Media Users Don't Know Where the Stories They Read Originally Appeared | SocialMoMojo Web | Scoop.it

"With publishers under pressure to distribute their content straight to social media platforms, the nagging question for many of them is what impact this has on their brands..."

Jessica Kelly's insight:
"As people flick through their feeds, do they even know who the host publisher is of the headlines that blur by them?"

In a word, "no."
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Millennials Actively Using 4+ Social Networks

Millennials Actively Using 4+ Social Networks | SocialMoMojo Web | Scoop.it
Thursday’s chart concludes our preview of GWI’s new audience report on Millennials to look at social networking behaviors among this key group.
Jessica Kelly's insight:
No millennial, me, but I've just recently cut back from 5+ to 3-ish. 
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28 Social Media Statistics to Know | Sprout Social

28 Social Media Statistics to Know | Sprout Social | SocialMoMojo Web | Scoop.it
No matter what platform you work on, it's critical to know these 28 social media statistics to reach and engage with your audience.
Jessica Kelly's insight:

Anyone else cringing at those low rates for timely response? Also especially interesting (but not really surprising): Small businesses are more efficient. :)

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eChatter's curator insight, February 25, 2016 12:01 PM

Response rates and time to respond to social media inquiries is one that brands have struggled with, especially as social media became a customer service channel. It's definitely on the rise, but there is still room for improvement.

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How Many Active Users on GooglePlus? More Than You Think | Dustin.tv

How Many Active Users on GooglePlus? More Than You Think | Dustin.tv | SocialMoMojo Web | Scoop.it

"According to a recent internet user survey conducted in November 2015, the number of people using Google+ is surprisingly higher than many might expect. How many..."

Jessica Kelly's insight:

As always, it's all about where *your* audience is, not where the largest general audience lives. As this post wisely points out, target trumps mass. So is your audience on (and *active* on) G+? I'll admit, it's not my go-to channel as it entered the space a bit too late for me.

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jose antonio gabelas's curator insight, December 1, 2015 4:48 AM

añada su visión ...

Raka's curator insight, December 1, 2015 9:18 AM

#SCEUNED15

DigCom10's curator insight, December 1, 2015 3:03 PM

Es verdad que las tasas de utilización de Google+ son sorprendentes.

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Who’s Using the Top 5 Social Networks? | SocialTimes

Who’s Using the Top 5 Social Networks? | SocialTimes | SocialMoMojo Web | Scoop.it
While Facebook is used by the most people across demographics, other networks attract more specific audiences.
Jessica Kelly's insight:

Check this out for a great overview of recent SM usage stats, including at-a-glance charts.

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