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Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Pinterest Evolving into a Personalized Search Substitute | Search Engine Land

Pinterest Evolving into a Personalized Search Substitute | Search Engine Land | SocialMoMojo Web | Scoop.it

"This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company's head of engineering, Michael Lopp..."

Jessica Kelly's insight:

Beyond scrapbooking for those (female) crafty types, looks like Pinterest aims to be a "kind of personalized search site" (that's also gaining ground with men). Apparently use has grown significantly since the launch of Guided Search. Have your Pinterest habits changed?

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Liza Viana's curator insight, November 11, 10:25 PM

Is your company or brand on Pinterest? If so, how has it helped your bottom line? 

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GooglePlus Isn't dead. Here Are 9 Ways It's Crucial to Your SEO | VentureBeat

GooglePlus Isn't dead. Here Are 9 Ways It's Crucial to Your SEO | VentureBeat | SocialMoMojo Web | Scoop.it
Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partl...
Jessica Kelly's insight:

Has any product ever had more claims to not being dead? This should be a red alert of imminent death, right? But G+ does keep plugging away and forcing its "cruciality" by being tied to Google/search.

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Trisha Doornbosch's curator insight, June 13, 9:19 AM

Solid reasons, backed by research, why you should integrate Google+ into your social media marketing.

sarahjones's curator insight, June 13, 3:51 PM

Post your Reviews, Comments, Opinion or Complaint regarding Brokers, Signal Services, Trading System, MLM, HYIP, Financial Organization or Fraudulent websites on www.tradecomplaint.com and get those issues resolved.

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Why Marketers Need to Care about Social Search [infographic] | MarketingProfs

Why Marketers Need to Care about Social Search [infographic] | MarketingProfs | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

What's social search? Why should you care? Click through and read on!

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Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential | SocialMoMojo Web | Scoop.it
Website and business owners are generally coming to terms with the fact that their sites must be mobile-friendly in order to be accessible and appealing to all types of website visitors.
Jessica Kelly's insight:

"Google is embracing the rapid advance of mobile devices, and businesses should be, too ... With Morgan Stanley analysts telling us that mobile will surpass desktop usage by 2015, website content must be mobile-friendly." Yep.

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AJ Kohn Shares Keys to Content and SEO Strategy

AJ Kohn Shares Keys to Content and SEO Strategy | SocialMoMojo Web | Scoop.it
For our third show, We wanted to mix it up and connect with someone who was a thought leader in SEO.
Jessica Kelly's insight:

Technorati's Wright and Wong talk with AJ Kohn about the future of SEO and content marketing. For the record, Kohn says SEO is not really dead; it's just evolved from its original state.

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SEO Is Dead. Really, Now.

SEO Is Dead. Really, Now. | SocialMoMojo Web | Scoop.it
For the average small business SEO isn’t a viable marketing option anymore. It has been one of the cheapest ways to bring leads to your web site for
Jessica Kelly's insight:

"Content marketing for SEO is futile. The amount of content published each day is insane. Making a dent in search based on adding even more content is a Sisyphean task..."

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Joined Up Marketing: Content + Social Media + SEO

Joined Up Marketing: Content + Social Media + SEO | SocialMoMojo Web | Scoop.it
Let’s get one thing straight. Content marketing is great. Social media will widen your reach. SEO (search engine optimisation) will boost your visibility.
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Five Reasons Professionals Are Switching from SEO to Content Marketing

Five Reasons Professionals Are Switching from SEO to Content Marketing | SocialMoMojo Web | Scoop.it
When you're looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree.

Via Jennifer G. Hanford
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Google Search Results Now Prominently Feature Nonprofit GooglePlus Pages

Google Search Results Now Prominently Feature Nonprofit GooglePlus Pages | SocialMoMojo Web | Scoop.it
And yet another reason why your nonprofit can not ignore Google+... the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Goo...
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26 Ideas for Split Testing Your Search Ads [infographic]

26 Ideas for Split Testing Your Search Ads [infographic] | SocialMoMojo Web | Scoop.it
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space.
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Five Steps for Integrating SEO and Social Media Marketing Activities | Business 2 Community

Five Steps for Integrating SEO and Social Media Marketing Activities | Business 2 Community | SocialMoMojo Web | Scoop.it
I’ve always felt that there is a great similarity in engaging audiences through social media and Search Engine Optimisation (SEO), since success in both (News: 5 Steps for Integrating SEO and Social Media Marketing Activities: I've always felt that...

Via Jennifer G. Hanford
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How User-Generated Content Powers Better Social SEO Results

How User-Generated Content Powers Better Social SEO Results | SocialMoMojo Web | Scoop.it
Master of Organic Search, Jason Corrigan explains how user-generated content can provide incredible SEO results as well as a substantial increase in consumer confidence of your brand.
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Why Your Online Content Needs Both Social and Search Optimization | CMI

Why Your Online Content Needs Both Social and Search Optimization | CMI | SocialMoMojo Web | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Jessica Kelly's insight:

There's a great bullet list herein that clearly compares social- versus search-focused content strategy.

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malek's curator insight, June 23, 3:33 PM

It's all about integration of content, SEO and social media

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SEO Is Dead: Long Live OC/DC | Copyblogger

SEO Is Dead: Long Live OC/DC | Copyblogger | SocialMoMojo Web | Scoop.it
SEO is officially dead –- the term, not the practice. But what should take its place?
Jessica Kelly's insight:

Content, content, content.

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12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision

12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision | SocialMoMojo Web | Scoop.it

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair...

Jessica Kelly's insight:

"This month, Google said it would extend that privacy protection to its search engine users even when they aren’t logged into their accounts.

So it seems that down the road (Google won’t say when), content marketers can expect 'Not Provided' to cover up to 100 percent of organic searches in Google Analytics. Well, thanks Google — now that kind of covers everyone (not 10 percent)." 

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Google Killed Keywords, and Savvy Content Marketers Are Fine with That | Magnitude Media

Google Killed Keywords, and Savvy Content Marketers Are Fine with That | Magnitude Media | SocialMoMojo Web | Scoop.it
The web is frothing with marketers who are not happy with Google’s encryption of search data for all searches this past month. SEO practitioners are especially wound up over this, as are some marketers who haven’t yet adopted more complex metrics.
Jessica Kelly's insight:

"Google just made fantastic, relevant, engaging and interesting content marketing king, with their PPC solution AdWords coming in close second. What does this mean to you?"

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What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy

What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy | SocialMoMojo Web | Scoop.it
About 10% of the people using search engines try to gain detailed knowledge over a particular topic, and the engine should not disappoint them.
Jessica Kelly's insight:

What are in-depth articles? How do you set up in-depth content? Good questions. Read on for the good answers.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

The latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about content, digital marketing/branding/social media, seo, and more. Click the headline above to go to my Twitter profile, follow lists, etc. Happy Friday! :-D

 

Brent Carnduff

https://twitter.com/BrentCarnduff

Marketing / SEO

 

Lida Citroen

https://twitter.com/LIDA360

Personal Branding

 

Benjamin Harkema

https://twitter.com/HeavyLocal

Digital Marketing

 

Calvin Lee

https://twitter.com/mayhemstudios

Branding / Social Media

 

Urban Renstrom

https://twitter.com/UrbanRenstrom

Content Strategy / Inbound Marketing

 

Evy Wilkins

https://twitter.com/mainwilk

Marketing

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Four Reasons Content Creators Should Celebrate Google Penguin 2.0

Four Reasons Content Creators Should Celebrate Google Penguin 2.0 | SocialMoMojo Web | Scoop.it
Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to d...
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Designing a Content Strategy to Destroy Your SEO Nemesis

Designing a Content Strategy to Destroy Your SEO Nemesis | SocialMoMojo Web | Scoop.it
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
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Forget Searching for Content -- Content Is about to Start Searching for You

Forget Searching for Content -- Content Is about to Start Searching for You | SocialMoMojo Web | Scoop.it
In the near future of search, you won't be looking for Internet content anymore - it will be looking for you.
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Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing?

Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing? | SocialMoMojo Web | Scoop.it
Blog post at New Media Expo Blog : I have posted previously about an ongoing MBA class on content marketing called Marketing with Social Media that I am teaching at a univers[..]
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Why Social Is the Future of Search

Why Social Is the Future of Search | SocialMoMojo Web | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


Via Antonino Militello, Neil Ferree, Jennifer G. Hanford
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Neil Ferree's curator insight, March 25, 2013 5:46 PM

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

Filipe MS Bento's curator insight, March 26, 2013 11:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!
 

Lars Bredahl's curator insight, March 27, 2013 11:06 AM
Building a social community around your brand will become increasingly important.
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Search and Social: What Marketers Need to Know About the Changing Landscape | Social Media Examiner

Search and Social: What Marketers Need to Know About the Changing Landscape | Social Media Examiner | SocialMoMojo Web | Scoop.it
Social Media Marketing podcast 28: In this episode Lee Odden shares insights into the world of SEO and content marketing.
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