The biggest factor driving the increased use of social logins is convenience and security.
Jessica Kelly's insight:
Based on a new Gigya survey, social login use in the U.S. has increased more than 30% since 2012. The bigger news may be that that 75% of U.S. consumers age 55+ are using social logins. Click through for Gigya's very interesting infographic on consumer privacy and personalization.
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