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Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
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How to Measure Social Media ROI | Social Media Examiner

How to Measure Social Media ROI | Social Media Examiner | SocialMoMojo Web | Scoop.it
Use this post to help you set goals, find the right social media platforms, track your efforts so you can accurately report on your social media ROI.
Jessica Kelly's insight:

You're probably already measuring many things in terms of your social efforts, but it's nice to have all this info, gathered thoughtfully in one place.

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Proof That Social Media Marketing ROI Is Real [infographic] | Mobile Marketing Watch

Proof That Social Media Marketing ROI Is Real [infographic] | Mobile Marketing Watch | SocialMoMojo Web | Scoop.it

"A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in a way that can be measured and validated as legitimate proof of social media marketing ROI."

Jessica Kelly's insight:

"A Texas-based established called Coffee Groundz, for example, used Twitter as a direct ordering channel. As a result, sales and market share increased 25%..."

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Martin Jones: Social Media and ROI | Social Media Today

Martin Jones: Social Media and ROI  | Social Media Today | SocialMoMojo Web | Scoop.it
Martin Jones is Social Media Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms.
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Social Media: Big ROI for Big Companies

Social Media: Big ROI for Big Companies | SocialMoMojo Web | Scoop.it
Social Media: Big ROI For Big Companies - 11/12/2013
Jessica Kelly's insight:

At a digital media conference held Nov 11, 2013, marketers from GE and SAP spoke about how their social strategies sometimes beat their larger efforts by big multiples. 

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10 Examples of Social Media ROI [infographic] | Business 2 Community

10 Examples of Social Media ROI [infographic] | Business 2 Community | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

The post includes an infographic illustrating  how 10 companies successfully used social media marketing initiatives and measured their effectiveness.

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Top Nine Stats Analyzing the ROI of Social Media Marketing | Business 2 Community

Top Nine Stats Analyzing the ROI of Social Media Marketing | Business 2 Community | SocialMoMojo Web | Scoop.it
People responsible for marketing budgets want to know if there is any ROI value in social media. Is the ROI of social media marketing capitals being thrown
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