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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Google Image Search Gets More Like Pinterest by Connecting You to Recipes, Products, and More

Google Image Search Gets More Like Pinterest by Connecting You to Recipes, Products, and More | SocialMoMojo Web | Scoop.it

"A day after Pinterest rolled out an update that put its visual search feature in the front-and-center of its app, Google announced it, too, is giving its..."

Jessica Kelly's insight:
It's badges, and it's available on Android and mobile web.
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Pinpricks: Why Pinterest and publishers aren't getting along - Digiday

Pinpricks: Why Pinterest and publishers aren't getting along - Digiday | SocialMoMojo Web | Scoop.it
“We’ve yet to find anyone over there who can actually talk to you about driving organic traffic."
Jessica Kelly's insight:
“They don’t understand publishers, and they don’t care,” one publishing CEO said, who requested anonymity. “Working with publishers is not a priority of theirs.” Wow.
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Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes

Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes | SocialMoMojo Web | Scoop.it
Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users.
Jessica Kelly's insight:
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
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Everett Bowes's curator insight, November 16, 2016 8:05 AM
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
Everett Bowes's comment, November 16, 2016 8:07 AM
I love this. I like that the video auto plays with no volume, and the audio only kicks in once the video is clicked. could be a cool feature.
Jessica Kelly's comment, November 16, 2016 7:45 PM
I'm not a huge fan of auto-play, but w/o volume is less intrusive, and if it can be opt-out, even better -- I haven't looked under the hood yet. :)
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Pin Collective: Pinterest Connects Best Content Creators with Brands | SocialTimes

Pin Collective: Pinterest Connects Best Content Creators with Brands | SocialTimes | SocialMoMojo Web | Scoop.it

"Pin Collective is aimed at giving brands access to the social network’s best content creators."

Jessica Kelly's insight:
The Pin Collective is made up of select publishers, production shops, and individuals, which will work directly with brands on their Pinterest campaigns.
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95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas

95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas | SocialMoMojo Web | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Jessica Kelly's insight:
You want facts? Lots of facts? About a range of social channels? With some nice infographics? Yep.
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Pinterest Gets Visitor Retargeting and Other New Ad-Targeting Tools

Pinterest Gets Visitor Retargeting and Other New Ad-Targeting Tools | SocialMoMojo Web | Scoop.it

"Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is..."

Jessica Kelly's insight:
What? This:
"With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads."

Two other new tools: "Lookalike targeting, which helps advertisers reach users that look and behave similar to their existing audiences, and a new tool that helps [advertisers] compare their existing customer lists to new potential users on Pinterest."

Click through for the details.
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Pinterest Is Releases a Powerful New AI for Online Shopping | Tech Insider

Pinterest Is Releases a Powerful New AI for Online Shopping | Tech Insider | SocialMoMojo Web | Scoop.it
Pinterest's high-tech approach to online shopping.
Jessica Kelly's insight:

Pinterest's new visual search allows you to select and tap an item within a photo to search--and search.

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Top 10 Reasons Your Brand Needs to Be on Pinterest | Forbes

Top 10 Reasons Your Brand Needs to Be on Pinterest | Forbes | SocialMoMojo Web | Scoop.it

"Whether you actively use Pinterest or not, there’s no denying that it’s a powerful platform for sharing visual content. While only about half of marketers currently use the platform, this number is likely to grow; particularly among B2C marketers looking to connect with an educated, largely female market. But are you wondering if the platform is worthwhile for your business? Keep reading to find out the top 10 reasons your brand needs to be on Pinterest..."

Jessica Kelly's insight:

Pinterest can be a hoppin' place -- no doubt -- and that does mean opportunity. But does every business need to Pin? No, Does yours? Maybe so. Read on...

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Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer

Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer | SocialMoMojo Web | Scoop.it
We're thrilled to announce Buffer for Pinterest! Buffer is officially partnered with Pinterest to make it easy to Pin consistently and measure your progress
Jessica Kelly's insight:

Easy, but not free -- requires Buffer for Business or Awesome plan. If you're willing to pay to play, this post shows you how it works.

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Social Media Update 2014 | Pew Research Internet Project

Social Media Update 2014 | Pew Research Internet Project | SocialMoMojo Web | Scoop.it
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
Jessica Kelly's insight:

So in a nutshell, FB growth has slowed, but user engagement has grown. Conversely, other platforms (LI, Pin, Insta, Tw) show more growth but stagnant engagement numbers. Me, I'd rather see engagement -- basic body counts aren't terribly meaningful.

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Pinterest Evolving into a Personalized Search Substitute | Search Engine Land

Pinterest Evolving into a Personalized Search Substitute | Search Engine Land | SocialMoMojo Web | Scoop.it

"This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company's head of engineering, Michael Lopp..."

Jessica Kelly's insight:

Beyond scrapbooking for those (female) crafty types, looks like Pinterest aims to be a "kind of personalized search site" (that's also gaining ground with men). Apparently use has grown significantly since the launch of Guided Search. Have your Pinterest habits changed?

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Liza Viana's curator insight, November 11, 2014 10:25 PM

Is your company or brand on Pinterest? If so, how has it helped your bottom line? 

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Pinterest Plans “Choose Your Own Adventure” Product Announcement for April 24 | TechCrunch

Pinterest Plans “Choose Your Own Adventure” Product Announcement for April 24 | TechCrunch | SocialMoMojo Web | Scoop.it
A more personalized way to pin may be on the way as Pinterest has announced a big press event in San Francisco on April 24th with the teaser image above...
Jessica Kelly's insight:

You may know I'm not a huge Pinterest fan, but I admit it can be useful, and this is at least newsworthy. :)

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Four Pinterest Tools to Grow and Measure Your Pinterest Presence

Four Pinterest Tools to Grow and Measure Your Pinterest Presence | SocialMoMojo Web | Scoop.it
These affordable Pinterest tools have time-saving shortcuts and functions to help measure your efforts, monitor competitors and create stunning images.
Jessica Kelly's insight:

Ian Cleary presents detailed and useful info on Tailwind, PinAlerts, Pinvolve, and Pinstamatic.

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Why Pinterest Is Dropping Its Like Button | Marketing Dive

Why Pinterest Is Dropping Its Like Button | Marketing Dive | SocialMoMojo Web | Scoop.it

"Pinterest has quietly grown to fill its own marketing niche, and the latest update shows the platform putting a premium on a seamless and intuitive browsing experience, as many users were reportedly confused in separating the difference between Liked and Saved Pins."

Jessica Kelly's insight:
Just as we find some of the Spotify options confusing...
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The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today

The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This new infographic outlines the general best times to post to the major social platforms to maximize audience response.
Jessica Kelly's insight:
I tend to post based on when I'm actually available to interact -- because, you know, *social* media -- but I do take advantage of Buffer's recommended schedule from time to time, etc. In any event, it's been a long time since I shared a post on timing, and I like this 'un...
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Pinterest Adds Three New Types of Promoted Pins | SocialTimes

Pinterest Adds Three New Types of Promoted Pins | SocialTimes | SocialMoMojo Web | Scoop.it
Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins.
Jessica Kelly's insight:
Still Pinning? This news is for you.
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Facebook Custom Audiences Now Targets Canvas Ad Viewers + Snapchat, Instagram, Twitter, Pinterest News = This Week in Social Media | Social Media Examiner

Facebook Custom Audiences Now Targets Canvas Ad Viewers + Snapchat, Instagram, Twitter, Pinterest News = This Week in Social Media | Social Media Examiner | SocialMoMojo Web | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Custom Audiences update, Instagram CTA buttons, Facebook Live on Desktop)
Jessica Kelly's insight:
Man I was beyond busy last week, and it looks like our favorite social channels had a flurry of updates, too. Click through for details on....
* Facebook Custom Ad Targeting via Canvas
* FB Messenger Link Ads, Payments, and More
* Snapchat Ad Targeting
* Instagram CTA Buttons and Video Links for Ads
* Instagram Keyword Moderation for Comments
* Twitter Customer-Support info for Businesses;
* Pinterest Promote Button

Personally, I'm most excited by the Twitter news.
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Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social

Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social | SocialMoMojo Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Jessica Kelly's insight:
I rarely if ever scoop (as in Scoop.it) an entire section of a website, nearly always selecting individual posts instead. So far this week, however, TechCrunch has gone above and beyond in terms of scooping (as in journalism lingo) and summarizing social news. Here's what's on the slate of important updates:

Twitter...
- Launches a standalone Dashboard for SMBs -- a barebones features that isn't as exciting as it could be
- Adds Stickers for photos -- *linked* stickers that work like hashtags

Facebook...
- Launches new Save and Share extensions for Chrome
- Promotes Messenger's Send or Request Money feature
- Brings Slideshow to iOS -- *ahead* of Apple's own Memories

Pinterest...
- Will enable product search via smartphone images


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Early Insight into Facebook Reactions, How Engagement Differs on Facebook and Twitter, Insight into Pinterest...

Early Insight into Facebook Reactions, How Engagement Differs on Facebook and Twitter, Insight into Pinterest... | SocialMoMojo Web | Scoop.it

"Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest..."

Jessica Kelly's insight:
Key takeaway for me is the Facebook v. Twitter data. Your experience may differ. :)
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Pinterest Search Results Now Customized by Language and Country | SocialTimes

Pinterest Search Results Now Customized by Language and Country | SocialTimes | SocialMoMojo Web | Scoop.it
Pinterest has a growing international userbase (roughly half of its 100 million monthly active users are outside of the U.S.), and now it has a search function to fit global needs.
Jessica Kelly's insight:

You know I don't talk about Pinterest much -- I'm a long-time user...
[Connect? OK: https://www.pinterest.com/jessgoddesse/
...but not much of a Pin lover. Still, this is relevant to the Pinners (and potential Pinners) worldwide.

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Adebowale Sodiq's curator insight, October 9, 2015 3:23 PM

GET UNLIMITED SITE TRAFFIC FROM AMERICA, UK, AUSTRALIA, CANADA

click here: https://goo.gl/iS3TEj

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27 Awesome Social Media Marketers to Follow on Pinterest | Post Planner

27 Awesome Social Media Marketers to Follow on Pinterest | Post Planner | SocialMoMojo Web | Scoop.it
Looking for social media marketers to follow on Pinterest? No problem! These 27 must-follow people & boards share amazing social media content daily!
Jessica Kelly's insight:

While I stay active on Pinterest (if somewhat reluctantly) with daily pins (latest content, comms, social news and resources), I have neglected following new pinners in far too long (other than follow-backs). If you're in a similar situation, you'll likely find a few new folks to follow here. If you're new to Pinterest, this is a solid starter list.

 

The author of this post, Rebekah Radice, has some great boards:
https://www.pinterest.com/rebekahradice/

 

And if you want to connect w/me over at the pin party:
https://www.pinterest.com/jessgoddesse/

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Should You Go on Pinterest or Instagram for Your Business? | Agora Pulse

Should You Go on Pinterest or Instagram for Your Business? | Agora Pulse | SocialMoMojo Web | Scoop.it
Instagram and Pinterest are in reality very different. Knowing these intricacies will help build your business through social media more
Jessica Kelly's insight:

Bottom line: Are you sharing your pix, or curating someone else's? Of course, there's more to it than that, so you'll want to click through and read this great post, which includes case studies.

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socialmediacombo's curator insight, April 4, 2015 9:22 AM

Great post.. thanks for the share..

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The Strategies That Perform Best Across Facebook, Twitter, Pinterest, and LinkedIn | Marketing Technology Blog

The Strategies That Perform Best Across Facebook, Twitter, Pinterest, and LinkedIn | Marketing Technology Blog | SocialMoMojo Web | Scoop.it

"While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience..."

Jessica Kelly's insight:

Douglas Karr shares good tips on optimizing content for key social channels.

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Diane Tularam's curator insight, December 3, 2014 12:46 AM

Interesting strategy insights, good tips focused on different social media sites and how it can help your company. For example on Facebook contests and posting visual content can be more effective versus posting engaging content on LinkedIn about your company. It all depends on where your consumers are and which ways are the best to reach them.

Noah Rothstein's curator insight, December 10, 2014 12:54 PM

Great tips on how to utilize social best on Facebook, Twitter, Pinterest, and LInkedIn.

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The New Pinterest Analytics Tool: How to Use It for Business | Social Media Examiner

The New Pinterest Analytics Tool: How to Use It for Business | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
Jessica Kelly's insight:

If you have a business account, you now can see what's happening on your Pinterest profile, not just Pinterest-related activity on your website.

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Pinterest Is Testing a Personalized Home Page Based on Your Interests | TechCrunch

Pinterest Is Testing a Personalized Home Page Based on Your Interests | TechCrunch | SocialMoMojo Web | Scoop.it
Pinterest is introducing a new way to browse its site with the addition of a category called "Personalized for You." This new section is essentially a version..
Jessica Kelly's insight:

Skeptical as to accuracy of Pinterest's capability to personalize, but will definitely follow the story w/ interest.

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