SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Five Snapchat Metrics to Improve Your Snapchat Marketing | Social Media Examiner

Five Snapchat Metrics to Improve Your Snapchat Marketing | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering how to analyze your Snapchat marketing efforts? Discover five metrics you should focus on to get more out of Snapchat.
Jessica Kelly's insight:
Simple, clear, complete. Thx, SME.
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Facebook's Miscalculated Metrics: What Marketers Need to Know | HubSpot

Facebook's Miscalculated Metrics: What Marketers Need to Know | HubSpot | SocialMoMojo Web | Scoop.it
Learn more about the latest news on Facebook's metrics, and what they mean for your marketing efforts.
Jessica Kelly's insight:
Good follow-up info here.
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How to Track Social Media Metrics on Four Social Networks | Social Media Examiner

How to Track Social Media Metrics on Four Social Networks | Social Media Examiner | SocialMoMojo Web | Scoop.it
Are your social media marketing efforts working? Discover which key performance indicators (KPIs) to track for Twitter, Facebook, LinkedIn, and Instagram.
Jessica Kelly's insight:
Which four? FB, Instagram, LinkedIn, and Twitter. Good stuff.
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The Most Important Social Media Metrics (and Why You Should Care) | Social Media Today

The Most Important Social Media Metrics (and Why You Should Care) | Social Media Today | SocialMoMojo Web | Scoop.it
Social media metrics can provide valuable insights, but knowing which ones you need to track, relative to your business objectives, is the only way to achieve true success.
Jessica Kelly's insight:
I'll admit I'm a little uncomfortable sharing a post on social measurement that doesn't even mention engagement, but there's some good info here.
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The Social Metric Map You Need to See | Simply Measured

The Social Metric Map You Need to See | Simply Measured | SocialMoMojo Web | Scoop.it

"Have you been looking for a concise-yet-thorough, clear-but-“wide lens” social marketing visual you can trust and reference — and serve up to your boss when he or she is asking you what your results mean for the larger organization?

We were, too..."

Jessica Kelly's insight:

This is really, truly handy. :)

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Three Social Metrics You Should Be Using But Aren't | Ignite Social Media

Three Social Metrics You Should Be Using But Aren't | Ignite Social Media | SocialMoMojo Web | Scoop.it

"Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. Despite years of ongoing upgrades to social analytics, proving measurable value to those working at an executive level has always been a challenge; just look at the numbers..." 

Jessica Kelly's insight:

Some valid info here--including charts and formulas--on social media costs versus measurable business value. Geeky me likes.

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Facebook Analytics: The Only Guide You'll Ever Need | Razor Social

Facebook Analytics: The Only Guide You'll Ever Need | Razor Social | SocialMoMojo Web | Scoop.it
Looking for a comprehensive guide on Facebook analytics? Look no further. Check it out now!
Jessica Kelly's insight:

Nice inforgraphic here includes top 10 analytics to track, plus how to track and improve.

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The Top-Rated Social Analytics Tools by Marketers | MarketingProfs

The Top-Rated Social Analytics Tools by Marketers | MarketingProfs | SocialMoMojo Web | Scoop.it
Social Media - Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by ...
Jessica Kelly's insight:

Look at the pretty graph, read the report. Put simply, Simply Measured's sitting in the catbird seat.

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Social Video Chart: Your At-A-Glance Guide To Seven Major Platforms | Marketing Land

Social Video Chart: Your At-A-Glance Guide To Seven Major Platforms | Marketing Land | SocialMoMojo Web | Scoop.it
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
Jessica Kelly's insight:

This is pretty interesting. For example, the fact that multiple platforms consider push (autoplay) vids as 'views, even if they play for only 3 secs, is good to know. Yikes.

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Les DIGIVORES's curator insight, June 3, 2015 3:27 AM

La video sociale sous toutes ses formes et leurs caractéristiques. Un guide précieux pour savoir quelle plateforme convient le mieux à votre stratégie digitale.

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How Millennials, Gen Xers, and Boomers Consume Content Differently [infographic] | Contently

How Millennials, Gen Xers, and Boomers Consume Content Differently [infographic] | Contently | SocialMoMojo Web | Scoop.it
If you're looking to optimize your content strategy for your demographics, this infographic is a gold mine of helpful information.
Jessica Kelly's insight:

This contains a wealth of data for content strategists on content consumption by demo, from time spent to daypart to device to content type.

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Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek

Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek | SocialMoMojo Web | Scoop.it
The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.
Jessica Kelly's insight:

Links drew the most Likes, video got the most engagement, but those numbers shift a bit depending on page size. Click through for all the new stats.

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Nine of the Best Free Social Media Analytics Tools | B2Community

Nine of the Best Free Social Media Analytics Tools | B2Community | SocialMoMojo Web | Scoop.it
Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friend…
Jessica Kelly's insight:

This helpful post covers Followerwonk, Buffer, SumAll, Cyfe, and Klout -- which you likely use or know of -- as well as Quintly, Keyhole, ViralWoot, and Addictomatic. Click through for summaries of and links to each tool.

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IBM, Twitter to Partner on Business Data Analytics | Reuters

IBM, Twitter to Partner on Business Data Analytics | Reuters | SocialMoMojo Web | Scoop.it
WASHINGTON (Reuters) - International Business Machines Corp on Wednesday announced a partnership with Twitter to help shape business decisions using data collected from tweets
Jessica Kelly's insight:

What's the deal? Apparently IBM will train 10k employees to consult on Twitter data, helping businesses predict market trends and consumer care-abouts.

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Twitter Is Shutting Down Its Business App, Twitter Dashboard | TechCrunch

Twitter Is Shutting Down Its Business App, Twitter Dashboard | TechCrunch | SocialMoMojo Web | Scoop.it

"Twitter announced today it's shutting down a feature called Dashboard, launched last summer, that allows businesses a suite of tools to track tweets, schedule..."

Jessica Kelly's insight:
Bummer for folks who were using it. Yes, I was using it. :(
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Facebook Announces Several Metrics Updates, Corrected Bugs | SocialTimes

Facebook Announces Several Metrics Updates, Corrected Bugs | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process.
Jessica Kelly's insight:
Fixes *and* improvements -- no complaints here! :)
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10 Metrics to Track for Social Media Success | Social Media Examiner

10 Metrics to Track for Social Media Success | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to measure the impact of your social media marketing efforts? Discover the top 10 metrics you should be monitoring on Facebook and Twitter.
Jessica Kelly's insight:
Excellent tracking advice for both Facebook and Twitter.
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Nine Ways Social Media Measurement Works | Sprout Social

Nine Ways Social Media Measurement Works | Sprout Social | SocialMoMojo Web | Scoop.it
If you don't pay attention to social media measurement, your business could be wasting time with low-impact platforms.
Jessica Kelly's insight:
Why measure? To figure out who your audience is, what they need or want to see and hear, when you're most likely to reach them, and how you can help them find you. Yes, there are more reasons--you can tell, because I didn't list nine things--and you'll want to read about all nine things--so go for the click!
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Are These Measurement Tools in Your Internal Comms Arsenal? | Ragan

Are These Measurement Tools in Your Internal Comms Arsenal? | Ragan | SocialMoMojo Web | Scoop.it
The occasional poll to see how staffers like the new features in your newsletter isn't enough anymore. Check out these metrics to see whether your messaging is working.
Jessica Kelly's insight:

This terrific post on IC assessment covers tools to measure all the "outs"--outputs, outtakes, and outcomes.

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Facebook Page Admins Seeing Reach, Clicks Under Page Posts | SocialTimes

Facebook Page Admins Seeing Reach, Clicks Under Page Posts | SocialTimes | SocialMoMojo Web | Scoop.it

"Some Facebook page administrators are seeing totals for people reached and post clicks accompanying their page posts. The new statistics are appearing beneath page posts both on the Timelines of pages and on News Feed."

Jessica Kelly's insight:

It's true, and it's nice -- gives you an at-a-glance useful click stat. :)

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest (and late!) Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about content, marketing, social media, branding, startups, and so much more.

__

Alan K'necht

https://twitter.com/aknecht

Digital and Social Media

 

Charles Friedo Frize

https://twitter.com/Charlesfrize

Influencer Marketing, Advertising, 
SM, Branding, Growth Hacking, SEO 

 

Christopher Isak
https://twitter.com/ChristopherIsak

Tech Content

 

Ian Sutherland

https://twitter.com/ianhsuth
Twitter for Authors 

 

John Trigonis
https://twitter.com/Trigonis

Crowdfunding for Filmmakers

 

Juliet Dakpo

https://twitter.com/SNMintractv

Personal Branding, Productivity, Paperless Office


Kim Siever

https://twitter.com/hotpepper

Communications, Social Media

 

Kirt Zimmer
https://twitter.com/kirt_zimmer
Content Marketing, Social Media
 

Matthew Cooney
https://twitter.com/MatthewCooney

Integrated Marketing, Social Media


Nicholas Scalice

https://twitter.com/nscalice

Marketing, Growth Hacking, Productivity 

 

Ray Vellest

https://twitter.com/rayvellest

Startups, Branding, Design, Social Media

Rob Newman

https://twitter.com/WebmasterRob

Web Marketing

 

Shonali Burke

https://twitter.com/shonali

Communications, PR, Metrics

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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waterheater's curator insight, August 7, 2015 1:00 PM

Follow these fine folks for tweets about content, marketing, social media, branding, startups, and so much more.

__

Alan K'necht

https://twitter.com/aknecht

Digital and Social Media

 

Charles Friedo Frize

https://twitter.com/Charlesfrize

Influencer Marketing, Advertising, 
SM, Branding, Growth Hacking, SEO 

 

Christopher Isak
https://twitter.com/ChristopherIsak

Tech Content

 

Ian Sutherland

https://twitter.com/ianhsuth
Twitter for Authors 

 

John Trigonis
https://twitter.com/Trigonis

Crowdfunding for Filmmakers

 

Juliet Dakpo

https://twitter.com/SNMintractv

Personal Branding, Productivity, Paperless Office

 

Kim Siever

https://twitter.com/hotpepper

Communications, Social Media

 

Kirt Zimmer
https://twitter.com/kirt_zimmer
Content Marketing, Social Media
 

Matthew Cooney
https://twitter.com/MatthewCooney

Integrated Marketing, Social Media

 

Nicholas Scalice

https://twitter.com/nscalice

Marketing, Growth Hacking, Productivity 

 

Ray Vellest

https://twitter.com/rayvellest

Startups, Branding, Design, Social Media

Rob Newman

https://twitter.com/WebmasterRob

Web Marketing

 

Shonali Burke

https://twitter.com/shonali

Communications, PR, Metrics

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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15 Fascinating Social Media Facts and Statistics for 2015 [infographic] - Mauve

15 Fascinating Social Media Facts and Statistics for 2015 [infographic] - Mauve | SocialMoMojo Web | Scoop.it
Take a look at some of the latest and most interesting facts and stats from the world of social media. For example, did you know that Snapchat grew more Instagram last year? And did you know that social networks will earn over $8 billion in advertising revenue this year?
Jessica Kelly's insight:

Interesting, yes, but what do you think of that Pinterest stat? It'd be more impressive to read that X% of Pinterest users had purchased something they found on Pinterest, right? But, still, again, interesting...

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29 Essential Content Marketing Metrics [infographic] | DR4WARD

29 Essential Content Marketing Metrics [infographic] | DR4WARD | SocialMoMojo Web | Scoop.it
What Are 29 Essential Content Marketing Metrics? #infographic Curata I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow DR4WARD on Twitter: @DR4WARD I look 4Ward to your feedback. Keep Digging for Worms!
Jessica Kelly's insight:

Great infographic includes consumption, retention, share, engagement, lead-gen, sales, and production metrics!

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Les DIGIVORES's curator insight, June 3, 2015 3:30 AM

29 mesures essentielles du content marketing pour mieux comprendre l'efficacité de vos contenus.

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LinkedIn Adds Robust Analytics for Content Marketers | SocialTimes

LinkedIn Adds Robust Analytics for Content Marketers | SocialTimes | SocialMoMojo Web | Scoop.it
As part of the shift toward becoming a content destination, LinkedIn recently launched a suite of analytics to give publishers on its site more information about their readers.
Jessica Kelly's insight:

"Until this point, LinkedIn content analytics were limited to a content marketing score for B2B marketers, and some information on trending content. The new analytics provide content marketers with demographic data on their readers, with breakdowns for industries, job titles, locations, and traffic sources." Click through for all the details.

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Eight Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool | Post Planner

Eight Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool | Post Planner | SocialMoMojo Web | Scoop.it
Want the low-down on your Twitter followers for FREE? No problem. Just use Twitter's FREE built-in analytics tool to find a ton of useful data!
Jessica Kelly's insight:

You know if I shared this despite the use of "Amaze-Balls" *and* "FREE* in the title, it's a darn useful post. :>

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Kimmon Candice Swart's curator insight, March 5, 2015 5:23 PM

Did you say Amaze-Balls...

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Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights | AllFacebook

Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights | AllFacebook | SocialMoMojo Web | Scoop.it
Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing.
Jessica Kelly's insight:

Seems useful...

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