SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets about digital media/marketing and more...
__ 
Adam Singer
#Analytics Advocate @Google
Blog @TheFutureBuzz.
Digital columnist @ClickZ.

Bruno Baratti
#Communications Consultant
#SocialMedia #Marketing #DigitalMarketing

Matt Sweetwood
U.S. President CEO #beBee 
#SocialMedia #AffinityNetworking

Stephani Roberts
#SocialMedia Strategist
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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Everett Bowes's curator insight, Today, 4:50 PM
Follow these fine folks for tweets about digital media/marketing and more...
__ 
Adam Singer
#Analytics Advocate @Google
Blog @TheFutureBuzz.
Digital columnist @ClickZ.

Bruno Baratti
#Communications Consultant
#SocialMedia #Marketing #DigitalMarketing

Matt Sweetwood
U.S. President CEO #beBee 
#SocialMedia #AffinityNetworking

Stephani Roberts
#SocialMedia Strategist
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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Timeline Gold: How Five Brands Are Using Social Data Creatively | Digiday

Timeline Gold: How Five Brands Are Using Social Data Creatively | Digiday | SocialMoMojo Web | Scoop.it
Brands are accessing users' social feeds -- be it Twitter, Facebook or Instagram -- to create more meaningful, and tailored, campaigns.
Jessica Kelly's insight:
Yes, personalization can be a bit creepy, but here are some good examples of data mining for marketing.
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#FollowFriday Spotight

#FollowFriday Spotight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets on social media marketing and more ...
__ 
Brendan Schneider
Inbound Mktg/Social Media for EDU

Dan Wedin
Social Media/Digital Mktg

Farrukh Naeem
Social Media/Tech

Nick Lucs
Social Media/Digital Mktg

Pius Boachie
Social Media/Digital Mktg

Stephanie Young
Social Media Mktg/PR
__ 
* Click the headline above to visit and connect on Twitter. 
* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 :-J
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The Pros and Cons of Social Listening Tools | Likeable Media

The Pros and Cons of Social Listening Tools | Likeable Media | SocialMoMojo Web | Scoop.it

"Social listening tools, like Sysomos, are often talked about as one way brands and marketers can measure the impact that their social media campaigns have on their revenue. However...there are pros and cons you should consider before basing your success completely off the data..."

Jessica Kelly's insight:
There's reading, and there's reading *comprehension.*
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10 Unforgivable Facebook Marketing Mistakes from Brands | Jeff Bullas

10 Unforgivable Facebook Marketing Mistakes from Brands | Jeff Bullas | SocialMoMojo Web | Scoop.it
Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.
Jessica Kelly's insight:
Batslap!
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Eight Ways to Do Facebook Marketing In 2016 [infographic] | B2C

Eight Ways to Do Facebook Marketing In 2016 [infographic] | B2C | SocialMoMojo Web | Scoop.it
Whether you’re an experienced Facebook marketer or just looking to explore some creative ways to connect with your audience on the world’s biggest social network, a new infographic from Speechles…
Jessica Kelly's insight:
Some good insight here, via both text and infographic...
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Pinterest Gets Visitor Retargeting and Other New Ad-Targeting Tools

Pinterest Gets Visitor Retargeting and Other New Ad-Targeting Tools | SocialMoMojo Web | Scoop.it

"Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is..."

Jessica Kelly's insight:
What? This:
"With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads."

Two other new tools: "Lookalike targeting, which helps advertisers reach users that look and behave similar to their existing audiences, and a new tool that helps [advertisers] compare their existing customer lists to new potential users on Pinterest."

Click through for the details.
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Four Content Marketing Insights for the Post-Mobilegeddon Era

Four Content Marketing Insights for the Post-Mobilegeddon Era | SocialMoMojo Web | Scoop.it

"With 'mobilegeddon' behind us and more changes on the horizon, it’s high time to re-examine your content strategy for mobile."

Jessica Kelly's insight:
The first two insights are intuitive: "mobile first" and "short, strong headlines." The third insight--that post timing has become irrelevant--may take our brains some times to process. The fourth insight reminds us of the reasons why people share content--well worth the read.
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10 Golden Rules for Social Media Managers and Marketers - The Buffer Blog

10 Golden Rules for Social Media Managers and Marketers - The Buffer Blog | SocialMoMojo Web | Scoop.it
From setting proper social media goals to truly understanding consumer behavior - Here are the 10 golden rules for social media managers and marketers.
Jessica Kelly's insight:
Check the image I picked and you'll know which rule I like best. :)
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Instagram Introduces Business Profiles, Analytics, Promoted Posts

Instagram Introduces Business Profiles, Analytics, Promoted Posts | SocialMoMojo Web | Scoop.it
Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.
Jessica Kelly's insight:
Business profiles can show their contact info, get analytics, and use CTA and promoted posts. Rollout starts in June...
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How Social Media Has an Impact on the Path to Purchase

How Social Media Has an Impact on the Path to Purchase | SocialMoMojo Web | Scoop.it
As social media has started being incorporated into the marketing mix, it is important to understand how it impacts that path to purchase.
Jessica Kelly's insight:
I like how this incorporates social, noting that the purchase process has become circular, and discussing the "loyalty loop."
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF Spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets about digital marketing, social media, networking, content, community management, and even more:  
____ 
Andrew Herriford
https://twitter.com/AndrewHerriford
Internet Marketing, Leadership, Branding

Gary Kissel
https://twitter.com/yrlinkedincoach
LinkedIn Strategy, Professional Networking

Gerald Wilmink

James Stephan-Usypchuk
SMB Digital Marketing, Social Media

Jeremy Divinity
https://twitter.com/Yermzus
Integrated Marketing, Content Creation

Mat Loup
Writing, Editing

Roma Tiwari
Social Business, Community Management

Simona de Rubis
https://twitter.com/bufotenina
Social Media, Community Management

Vincent Dignan
Growth Hacking
____ 
* Click the headline above to visit my Twitter profile, connect, converse, follow lists, etc.

* Click here for the #FF Spotlight archive: http://bit.ly/19Q0Jr2 :-J
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What’s a Better Social Media Goal: Customer Loyalty or Brand Awareness? | Social Fresh

What’s a Better Social Media Goal: Customer Loyalty or Brand Awareness? | Social Fresh | SocialMoMojo Web | Scoop.it
Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion
Jessica Kelly's insight:
Is this a trick question? Acknowledging that awareness is often an early-phase goal, would anyone really consider it more important than engagement and loyalty? Click through for a great Jay Baer quote, and then tell me what you think. :)
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Friilance's curator insight, April 23, 1:38 AM

What’s a Better Social Media Goal: Customer Loyalty or Brand Awareness? | Social Fresh

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Top Eight Digital Marketing Myths [infographic] | Social Media Today

Top Eight Digital Marketing Myths [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
There are many myths around social media and digital marketing and it's effectiveness.This infographic looks at some of the more common rumors and their corresponding truths.
Jessica Kelly's insight:
Oh, #3. Yes, #3.
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Breaking the Myth of Viral Content | beBee

Breaking the Myth of Viral Content | beBee | SocialMoMojo Web | Scoop.it
A few weeks ago I had the pleasure of attending a very interesting conference about inbound marketing , with worldwide experts -- like HubSpot’s C…
Jessica Kelly's insight:
"It’s key that we understand that creating viral content is not a matter of imitating whatever went viral last week, or whatever worked for another brand. We have to target our own audience."
Agreed.
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Facebook or SEO: Which Is Better? | Social Media Today

Facebook or SEO: Which Is Better? | Social Media Today | SocialMoMojo Web | Scoop.it
While there's no definitive 'better' option when comparing SEO and Facebook marketing, this infographic from Boostlikes does provide some interesting comparative measures to consider.
Jessica Kelly's insight:
Sorta apples to oranges, but then again, nice infographic. :)
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from @JessGoddesse.
Jessica Kelly's insight:
This week's spotlight is spawned from this week's top tweet,  http://bit.ly/29avoaV, which features these social superstars: 
__


__ 
* Click the headline above to visit and connect on Twitter.
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 :-J
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Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social

Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social | SocialMoMojo Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Jessica Kelly's insight:
I rarely if ever scoop (as in Scoop.it) an entire section of a website, nearly always selecting individual posts instead. So far this week, however, TechCrunch has gone above and beyond in terms of scooping (as in journalism lingo) and summarizing social news. Here's what's on the slate of important updates:

Twitter...
- Launches a standalone Dashboard for SMBs -- a barebones features that isn't as exciting as it could be
- Adds Stickers for photos -- *linked* stickers that work like hashtags

Facebook...
- Launches new Save and Share extensions for Chrome
- Promotes Messenger's Send or Request Money feature
- Brings Slideshow to iOS -- *ahead* of Apple's own Memories

Pinterest...
- Will enable product search via smartphone images


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Facebook Launches Improved Tools for Branded Content in Instant Articles

Facebook Launches Improved Tools for Branded Content in Instant Articles | SocialMoMojo Web | Scoop.it
Facebook's new tools bring with it an option to add a new marketer logo, improvements in style editor and a customizable byline and kicker.
Jessica Kelly's insight:
Marketer logo, style editor, byline and kicker...
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The Top Five Apps for Your Next Social Media Contest

The Top Five Apps for Your Next Social Media Contest | SocialMoMojo Web | Scoop.it
Running a social media contest is a great way to build your email list and generate more engagement with customers. These apps will help you get started.
Jessica Kelly's insight:
Learn all about AgoraPulse, Heyo, Shortstack, Wishbond, and WooBox. 
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Eight Instagram Tools to Create, Manage, and Analyze Your Marketing Results

Eight Instagram Tools to Create, Manage, and Analyze Your Marketing Results | SocialMoMojo Web | Scoop.it
Are you ready to improve your Instagram marketing? Discover eight tools to create, manage, and analyze your Instagram marketing.
Jessica Kelly's insight:
Great list of tools organized by type: content creation, link management, analytics, content strategy.
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Twitter Imitates Instagram with New Carousel Ads

Twitter Imitates Instagram with New Carousel Ads | SocialMoMojo Web | Scoop.it
Twitter is rolling out new carousel ads that could feature users' posts.
Jessica Kelly's insight:
Twitter may be hoping to "replicate Instagram’s monster success because people are 10 times more likely to engage with a carousel ad..."

Personal response: The fact that folks engage with any type of ad is beyond me.

Professional response: Great news for marketers!  :>

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Advertising Comes to Twitter’s Embedded Timelines

Advertising Comes to Twitter’s Embedded Timelines | SocialMoMojo Web | Scoop.it

"Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it's giving publishers an additional incentive..."

Jessica Kelly's insight:
"Previously, if a web publisher or app developer embedded a timeline from Twitter, they could run ads on the same page, but not on the timeline itself. That’s changing today, with Twitter announcing the beta test of a method for showing MoPub ads directly in Twitter Kit timelines on both iOS and Android."
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Instagram's Carousel Ads Now Play Video

Instagram's Carousel Ads Now Play Video | SocialMoMojo Web | Scoop.it
What's more profitable than one video ad? Multiple video ads at the same time.
Jessica Kelly's insight:
A small -- OK, not SO small -- part of me wants to replace "profitable" with "annoying" in the lead-off sentence. :)
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Facebook Releases New Guide to Help Advertisers Maximize Video Ad Performance | Social Media Today

Facebook Releases New Guide to Help Advertisers Maximize Video Ad Performance | Social Media Today | SocialMoMojo Web | Scoop.it
Video is where it’s at in social media marketing to
Jessica Kelly's insight:
That is one nice graphic, no?
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