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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Klout Is Basically Dead, but It Finally Matters | Slate

Klout Is Basically Dead, but It Finally Matters | Slate | SocialMoMojo Web | Scoop.it

"Klout once aspired to be the Q Score of the Internet: a way of tracking reach and influence across Facebook, Twitter, LinkedIn, and other social media. Its algorithm has always been a black box. But the company moved beyond the vanity metrics of social media—things like number of friends or followers—and into deeper indicators of engagement, like retweets. By doing so, Klout tried to become the world’s first and most reliable standard of measuring social influence.  It never quite got there..." 

Jessica Kelly's insight:

Is Klout really dead? Does it really matter? Is Bieber's hair real? Does that matter?

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Klout Redesign Focuses on Content Creation | SocialTimes

Klout Redesign Focuses on Content Creation | SocialTimes | SocialMoMojo Web | Scoop.it
Klout wants to help you create and share relevant content that keeps your audience influenced and engaged.
Jessica Kelly's insight:

Could be a big change...

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Marilyn Moran's curator insight, February 10, 2014 8:10 PM

Klout for Content Creation and Curation


Content marketing and content curation are hot topics right so it makes a little sense for Klout to jump on the bandwagon.


As a fan of content curation, I like that it's another option to discover and share good content; all while aligning myself with the topics in my niche. The ability to schedule posts to Facebook and Twitter is nice, too. They're missing the boat by not including a share to Google+ option, though. Also, not much wiggle room to offer your own insight like on Scoop.it.


Will more people use Klout because of this? I highly doubt it, but it may entice current Klout user to spend more time on the site or find a reason to use it, period. What are your thoughts?

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My Dog Has a Great Klout Score

My Dog Has a Great Klout Score | SocialMoMojo Web | Scoop.it
(and why it matters to you)   My dog has over 400 followers on Twitter and has sent just shy of 17,000 tweets. When Klout was new and his tweets were not private, his Klout score was higher th...
Jessica Kelly's insight:

"Zuko is popular because he is kind. He follows back. He re-tweets, he comments on other tweets, and he engages in two-way conversations online." Good boy, Zuko. :) 

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Lithium Technologies Officially Aquires Klout | SocialTimes

Lithium Technologies Officially Aquires Klout | SocialTimes | SocialMoMojo Web | Scoop.it
“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about.”
Jessica Kelly's insight:

Interesting to see how this will affect users, realizing that many folks have no love for Klout.

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Win at Klout: Klout Facts

Win at Klout: Klout Facts | SocialMoMojo Web | Scoop.it

"Winning at Klout is one of the most important goals for anyone who takes social media seriously.  To make it easier for you, we have compiled a list of key Klout Facts that will help you win at the game of Klout and get a higher score." ;)

Jessica Kelly's insight:

"Klout Likes Bacon. Talk about it often." :-D

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Klout Still Hasn’t Got It Figured Out | SocialTimes

Klout Still Hasn’t Got It Figured Out | SocialTimes | SocialMoMojo Web | Scoop.it
Klout seems to be struggling through an adolescent phase while still trying to figure out the right product-market fit.
Jessica Kelly's insight:

"CNN Money contributor John Scalizy even went so far as to say Klout scoring was potentially 'socially evil.'"

 

Only potentially?? ;)

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