SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Instagram Is Finally Adding an Extremely Useful Feature | Mashable

Instagram Is Finally Adding an Extremely Useful Feature | Mashable | SocialMoMojo Web | Scoop.it
Instagram is finally making drafts an official part of the app.
Jessica Kelly's insight:
They've added drafts -- and, no, not as in "beer."
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Instagram Now Lets Everyone Filter Comments Using Blocklists, Will Show Friends' Comments First | TechCrunch

Instagram Now Lets Everyone Filter Comments Using Blocklists, Will Show Friends' Comments First | TechCrunch | SocialMoMojo Web | Scoop.it

"Instagram today is rolling out a feature to all its users that will allow everyone to decide for themselves how they want to moderate comments..."

Jessica Kelly's insight:
Good news from Instagram...
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Why Your Business Needs to Be Active on Instagram [infographic] | Entrepreneur

Why Your Business Needs to Be Active on Instagram [infographic] | Entrepreneur | SocialMoMojo Web | Scoop.it
Instagram is potentially a gold mine for your business.
Jessica Kelly's insight:
Yes, a **potential** gold mine. Remember, not all channels for all orgs. 
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Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes

Facebook, Instagram and Users’ "Behavior and Emotions" [study] | SocialTimes | SocialMoMojo Web | Scoop.it
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?
Jessica Kelly's insight:
Interesting stats here -- nice to see that friends and family beat out celebrities -- though (not surprising) not by much on Instagram.
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Six Instagram Trends Marketers Should Know | Sprout Social

Six Instagram Trends Marketers Should Know | Sprout Social | SocialMoMojo Web | Scoop.it
Staying current with the latest Instagram trends can help your business receive more engagement on you posts while building an larger audience.
Jessica Kelly's insight:
Not necessarily "trends" as in "What's up with Instagram itself?"
We're talking "trends" as in, well, the author explains it best: "Instagram trends are highly popular editing, photography, color and content styles that swing or progress in short periods of time. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users."
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Instagram Membership Continues to Rise | Global Web Index

Instagram Membership Continues to Rise | Global Web Index | SocialMoMojo Web | Scoop.it
Instagram announced last week that it had hit a milestone of half a billion users. According to GWI’s data, it is also the fastest-growing major network.
Jessica Kelly's insight:
Solid growth...
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Eight Instagram Tools to Create, Manage, and Analyze Your Marketing Results

Eight Instagram Tools to Create, Manage, and Analyze Your Marketing Results | SocialMoMojo Web | Scoop.it
Are you ready to improve your Instagram marketing? Discover eight tools to create, manage, and analyze your Instagram marketing.
Jessica Kelly's insight:
Great list of tools organized by type: content creation, link management, analytics, content strategy.
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Instagram Introduces Business Profiles, Analytics, Promoted Posts

Instagram Introduces Business Profiles, Analytics, Promoted Posts | SocialMoMojo Web | Scoop.it
Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.
Jessica Kelly's insight:
Business profiles can show their contact info, get analytics, and use CTA and promoted posts. Rollout starts in June...
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New Instagram Logo Gets Mostly Negative Reaction

New Instagram Logo Gets Mostly Negative Reaction | SocialMoMojo Web | Scoop.it
Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn't fare too well, either.
Jessica Kelly's insight:
"Sentiment was 53 percent negative..." As I implied, it is hard to pull off rainbow/tie-die/barf palette. 
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Instagram's Carousel Ads Now Play Video

Instagram's Carousel Ads Now Play Video | SocialMoMojo Web | Scoop.it
What's more profitable than one video ad? Multiple video ads at the same time.
Jessica Kelly's insight:
A small -- OK, not SO small -- part of me wants to replace "profitable" with "annoying" in the lead-off sentence. :)
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Nine Awesome Tools to Up Your Instagram Marketing Game | Marketing Feast

Nine Awesome Tools to Up Your Instagram Marketing Game | Marketing Feast | SocialMoMojo Web | Scoop.it
Instagram has come quite a long way in its short life. From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social
Jessica Kelly's insight:
Any tools to add, friends?
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Here's Why Turning On Instagram Notifications Might Not Be a Good Idea | Social Media Today

Here's Why Turning On Instagram Notifications Might Not Be a Good Idea | Social Media Today | SocialMoMojo Web | Scoop.it
Instagram users are freaking out over the potential impacts of the coming algorithm, asking their followers to turn on notifications for their posts to avoid the impact. But will that actually work?
Jessica Kelly's insight:
Because too many notifications? Yep.
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Instagram Interaction Rates Dropped 40% Last Year, and Other Bad News | VentureBeat

Instagram Interaction Rates Dropped 40% Last Year, and Other Bad News | VentureBeat | SocialMoMojo Web | Scoop.it
Instagram had an impressive 2015, full of new developments and new revenue streams. It also courted a little controversy.
Jessica Kelly's insight:
Why? Platform maturity is likely partly to blame, but I'm guessing all the changes around (and including) advertising did (and do not) help. Click through for VB's in-depth analysis of the situation.
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Bety Queen's curator insight, March 17, 10:27 PM
Why? Platform maturity is likely partly to blame, but I'm guessing all the changes around (and including) advertising did (and do not) help. Click through for VB's in-depth analysis of the situation.
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Facebook Custom Audiences Now Targets Canvas Ad Viewers + Snapchat, Instagram, Twitter, Pinterest News = This Week in Social Media | Social Media Examiner

Facebook Custom Audiences Now Targets Canvas Ad Viewers + Snapchat, Instagram, Twitter, Pinterest News = This Week in Social Media | Social Media Examiner | SocialMoMojo Web | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Custom Audiences update, Instagram CTA buttons, Facebook Live on Desktop)
Jessica Kelly's insight:
Man I was beyond busy last week, and it looks like our favorite social channels had a flurry of updates, too. Click through for details on....
* Facebook Custom Ad Targeting via Canvas
* FB Messenger Link Ads, Payments, and More
* Snapchat Ad Targeting
* Instagram CTA Buttons and Video Links for Ads
* Instagram Keyword Moderation for Comments
* Twitter Customer-Support info for Businesses;
* Pinterest Promote Button

Personally, I'm most excited by the Twitter news.
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Instagram Launches "Stories," a Snapchatty Feature for Imperfect Sharing | TechCrunch

Instagram Launches "Stories," a Snapchatty Feature for Imperfect Sharing | TechCrunch | SocialMoMojo Web | Scoop.it

"People only post the highlights of their life on Instagram, so today the app adds its own version of Stories to poach goofy, off-the-cuff, everyday content.."

Jessica Kelly's insight:
The title sums this up so well -- as does this: "You could call it Snapchat for adults, a way for brands to post more without overwhelming people’s feeds, an alternative to Instagram’s Like-driven success theater or a blatant ripoff." (Who else thinks it might be the last option in that list?)
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Instagram Business Profiles: How to Set Up and Analyze Your Activities | Social Media Examiner

Instagram Business Profiles: How to Set Up and Analyze Your Activities | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering if an Instagram business profile is right for you? Discover what marketers need to know about the new Instagram business profiles.
Jessica Kelly's insight:
Here you can read about the benefits of switching to an Instagram biz profile -- and the benefits of doing so.
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95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas

95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas | SocialMoMojo Web | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Jessica Kelly's insight:
You want facts? Lots of facts? About a range of social channels? With some nice infographics? Yep.
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Is Snapchat Growing Faster Than Instagram? | SocialTimes

Is Snapchat Growing Faster Than Instagram? | SocialTimes | SocialMoMojo Web | Scoop.it
Follower growth and engagement have slowed on Instagram, while Snapchat seems to be picking up momentum.
Jessica Kelly's insight:
Yes, Snapchat is growing faster than Instagram. Check the infographic for details.
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Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day | SocialTimes

Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day | SocialTimes | SocialMoMojo Web | Scoop.it
Instagram announced that it has topped 500 million monthly active users and 300 million daily active users, more than doubling in size over the past two years.
Jessica Kelly's insight:
Monthly Instagram users > U.S. population
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Instagram Goes Live with New Algorithm That Puts "Best" Posts First

Instagram Goes Live with New Algorithm That Puts "Best" Posts First | SocialMoMojo Web | Scoop.it

"If you're looking at your Instagram today, you might notice something has changed: older posts from friends and other accounts you care about are now..."

Jessica Kelly's insight:
I love that the author chose to put "best" in quotes in the body of the post.
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Instagram’s Analytics Will Offer Audience Demographics, Post Impressions, Reach, and More

Instagram’s Analytics Will Offer Audience Demographics, Post Impressions, Reach, and More | SocialMoMojo Web | Scoop.it

"Instagram is preparing to launch a series of new tools for the businesses and brands using its platform..."

Jessica Kelly's insight:
New tools include contact buttons, maps, and directions for biz profiles, follower demographics, and post analytics.
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Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More

Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More | SocialMoMojo Web | Scoop.it

"Instagram's new icon is pink. Well, it's pink and purple and yellow and orange. It's definitely different. And that's not all the company has changed..."

Jessica Kelly's insight:
I like the new logo iconography though am not sure about the color palette (right?). As to the B&W simplicity of the app itself, kudos -- as this post notes, "The user interface is no longer competing for attention."
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Friilance's curator insight, May 11, 4:31 PM

Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More

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How the News Feed Algorithms Work on Facebook, Twitter, and Instagram | HubSpot

How the News Feed Algorithms Work on Facebook, Twitter, and Instagram | HubSpot | SocialMoMojo Web | Scoop.it

"You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That'd be pretty overwhelming, wouldn't it? That's how the folks from each of these social networks feel -- and they've done a ton of user research to validate that feeling. In fact, that's exactly why the news feeds -- and the algorithms behind them -- exist..."

Jessica Kelly's insight:
You know I'm going to say it: "Don't chase the algorithm." Still, this post serves as a great informer or reminder of how the algos roll.
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Longer Instagram Videos Mean More Opportunity—and More Work—for Agencies | Digiday

Longer Instagram Videos Mean More Opportunity—and More Work—for Agencies | Digiday | SocialMoMojo Web | Scoop.it
Instagram is opening up longer videos to everyone -- not just brands who pay for the privilege.
Jessica Kelly's insight:
I so wanted to say something about "0 to 60," but in fact the expansion is from 15 to 60—seconds, that is—for agencies/brands and for all.
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Instagram's About to Become as Annoying as Facebook | WonderHowTo

Instagram's About to Become as Annoying as Facebook | WonderHowTo | SocialMoMojo Web | Scoop.it

"Instagram is...switching to an algorithm that shows 'the moments you care about' first..."

Jessica Kelly's insight:
Because everyone loves it when social media platforms make changes like this, right? Because they obviously know what's most important to us, right? I know Facebook and Twitter have receive nothingd but praise for messing with the traditional timelines... :>
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Everett Bowes's curator insight, March 20, 11:16 PM
I have to be honest; I don't like this change one bit!