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SocialMoMojo Web
Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Twitter Reaches Deal to Show Tweets in Google Search Results | Bloomberg

Twitter Reaches Deal to Show Tweets in Google Search Results | Bloomberg | SocialMoMojo Web | Scoop.it

"Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online."

Jessica Kelly's insight:

Soon tweets will appear immediately in Google search results "thanks to a deal giving the Web company access to Twitter’s firehose..."

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Google Launches Helpouts, a Live Video Tutorial Service

Google Launches Helpouts, a Live Video Tutorial Service | SocialMoMojo Web | Scoop.it
The company will use its Hangouts service to bring live how-to videos -- and more -- to your living room.
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12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision

12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision | SocialMoMojo Web | Scoop.it

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair...

Jessica Kelly's insight:

"This month, Google said it would extend that privacy protection to its search engine users even when they aren’t logged into their accounts.

So it seems that down the road (Google won’t say when), content marketers can expect 'Not Provided' to cover up to 100 percent of organic searches in Google Analytics. Well, thanks Google — now that kind of covers everyone (not 10 percent)." 

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What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy

What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy | SocialMoMojo Web | Scoop.it
About 10% of the people using search engines try to gain detailed knowledge over a particular topic, and the engine should not disappoint them.
Jessica Kelly's insight:

What are in-depth articles? How do you set up in-depth content? Good questions. Read on for the good answers.

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Four Reasons Content Creators Should Celebrate Google Penguin 2.0

Four Reasons Content Creators Should Celebrate Google Penguin 2.0 | SocialMoMojo Web | Scoop.it
Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to d...
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GooglePlus Gets a New Stream, and Hangouts (Read: Babel) Becomes Real, Unifies Messaging Across Android, iOS, and the Web

GooglePlus Gets a New Stream, and Hangouts (Read: Babel) Becomes Real, Unifies Messaging Across Android, iOS, and the Web | SocialMoMojo Web | Scoop.it
Today, Google announced a new look for the Google+ stream. Gone is the weird, bubbly look that we've had for forever. The cards-centric UI that we've seen ... by Eric Ravenscraft in Google, News
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Google Adds Non-Profit Information to Knowledge Graph, Gives Them a Boost with GooglePlus Follow Buttons | TechCrunch

Google Adds Non-Profit Information to Knowledge Graph, Gives Them a Boost with GooglePlus Follow Buttons | TechCrunch | SocialMoMojo Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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17 Types of Content that Google Will Eat Up

17 Types of Content that Google Will Eat Up | SocialMoMojo Web | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
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Google Announces "Shared Endorsements" Feature Similar to Facebook's Sponsored Stories

Google Announces "Shared Endorsements" Feature Similar to Facebook's Sponsored Stories | SocialMoMojo Web | Scoop.it
Google has announced a ‘Shared Endorsements’ feature – similar to Facebook’s Sponsored Stories – which will utilise users’ names and...
Jessica Kelly's insight:

And just as FB kills Sponsored Stories (in its current form), here comes Google...

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Google Is Going to Start Using Your Image to Advertise Products

Google Is Going to Start Using Your Image to Advertise Products | SocialMoMojo Web | Scoop.it
Google's expanded social advertisement program will share user recommendations, complete with name and photo.
Jessica Kelly's insight:

"Facebook isn't the only company that's tweaking its privacy policies this week..."  Again, better check your settings.

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Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential | SocialMoMojo Web | Scoop.it
Website and business owners are generally coming to terms with the fact that their sites must be mobile-friendly in order to be accessible and appealing to all types of website visitors.
Jessica Kelly's insight:

"Google is embracing the rapid advance of mobile devices, and businesses should be, too ... With Morgan Stanley analysts telling us that mobile will surpass desktop usage by 2015, website content must be mobile-friendly." Yep.

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SEO Is Dead. Really, Now.

SEO Is Dead. Really, Now. | SocialMoMojo Web | Scoop.it
For the average small business SEO isn’t a viable marketing option anymore. It has been one of the cheapest ways to bring leads to your web site for
Jessica Kelly's insight:

"Content marketing for SEO is futile. The amount of content published each day is insane. Making a dent in search based on adding even more content is a Sisyphean task..."

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Unified GooglePlus Dashboard Lets Businesses Manage Presence in Search, Social, Maps, AdWords | TechCrunch

Unified GooglePlus Dashboard Lets Businesses Manage Presence in Search, Social, Maps, AdWords | TechCrunch | SocialMoMojo Web | Scoop.it
Google today launched a new dashboard for businesses and Google+ page owners that will provide them with a single dashboard to manage many of their daily activities around Google's tools.
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Google Adds GooglePlus Profile Pictures, One-Click Chat, and Anonymous Animals to Drive | TechCrunch

Google Adds GooglePlus Profile Pictures, One-Click Chat, and Anonymous Animals to Drive | TechCrunch | SocialMoMojo Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Google’s Consolidated Privacy Policy Draws Fresh Fire in Europe

Google’s Consolidated Privacy Policy Draws Fresh Fire in Europe | SocialMoMojo Web | Scoop.it
Google is facing a privacy policy probe in Europe.
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