SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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16 Writing Tools for Social Media Marketers | Social Media Examiner

16 Writing Tools for Social Media Marketers | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you create copy for social media posts? Discover 16 tools to help social media marketers write, edit and proof their content.
Jessica Kelly's insight:
While no app can replace a human editor (and I say that as objectively as humanly possible!), there are some useful tools here--for and beyond social media.
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90% of Employees Prefer Bad News to Secrecy [study] | Ragan

90% of Employees Prefer Bad News to Secrecy [study] | Ragan | SocialMoMojo Web | Scoop.it
Keeping employees in the dark about your organization can hurt productivity or, worse, make them quit. If your leaders balk at transparency, consider these tips from fellow industry pros.
Jessica Kelly's insight:
This should not surprise anyone, but the lack of transparency continues within so, so many organizations, especially those old-fashioned, top-heavy orgs that give lip service only to the goals of talent attraction/retention and employee engagement/loyalty.
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16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas

16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas | SocialMoMojo Web | Scoop.it

"Video has become an essential part of the online experience for everyone..."

Jessica Kelly's insight:

OK, I don't wholly buy into the "essential part of the online experience for everyone..." Everyone? Naw. But some? Yep. Many? Well, it's certainly growing. Regardless, there are some good ideas here.

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15 Tips for Effective Employee Communication | Ragan

15 Tips for Effective Employee Communication | Ragan | SocialMoMojo Web | Scoop.it
Don't lose sight of your internal family. Follow these guidelines to foster engagement and tap into staffers' ideas and insights.
Jessica Kelly's insight:

I'm not happy to say this, but I see too many organizations break many of these simple guidelines--so frustrating, knowing that good communication -> healthy org culture -> high morale -> higher productivity. And last I heard higher productivity affects profits in some way... :)

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Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz

Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz | SocialMoMojo Web | Scoop.it

"Presentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him."

Jessica Kelly's insight:

Key takeaways that I considered typing in ALL CAPS:

 

* Eliminate highly obvious info (unless you want to bore your audience).

* Don't show multiple pieces of info on a slide before you talk about them (unless you want to distract your audience).
* Give actionable takeways (unless you want your audience to wonder/worry about next steps).

 

Click thru and click again for a great whiteboard image. 

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Are These Measurement Tools in Your Internal Comms Arsenal? | Ragan

Are These Measurement Tools in Your Internal Comms Arsenal? | Ragan | SocialMoMojo Web | Scoop.it
The occasional poll to see how staffers like the new features in your newsletter isn't enough anymore. Check out these metrics to see whether your messaging is working.
Jessica Kelly's insight:

This terrific post on IC assessment covers tools to measure all the "outs"--outputs, outtakes, and outcomes.

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“Dirty Rhetoric” Delivers Clean Path to Better Communication | Ishmael's Corner

“Dirty Rhetoric” Delivers Clean Path to Better Communication | Ishmael's Corner | SocialMoMojo Web | Scoop.it
Gavin McMahon and Peter Watts Paskale introduce a tool to improve the writing of communications professionals. The writing tool is called “Dirty Rhetoric”.
Jessica Kelly's insight:

If you're a professional communicator -- or you'd like to present as such -- this is a must-read...absolutely intriguing.

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Your New Three-Person Comms Team: Who Makes the Cut? | Comms2Point0

Your New Three-Person Comms Team: Who Makes the Cut? | Comms2Point0 | SocialMoMojo Web | Scoop.it

"Very rarely in life do you get to choose a brand new comms team from absolute scratch. You normally inherit folk and work with what you've got. But what if you had a blank sheet and the chance to choose. Who would make the cut?"

Jessica Kelly's insight:

This may sound a bit brutal, but given the resources reality for many organizations, this is a useful and timely piece.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

This week's Twitter picks from Jessica Kelly (@JessGoddesse)

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, marketing, and more:

__

Dustin Stout

https://twitter.com/DustinWStout

Social Media, Web, Design

 

Joy Capps

https://twitter.com/ScubaJoy

Communications, Writing/Editing, Branding

 

Kat Drewer

https://twitter.com/KatDrewer

Marketing, Branding

__

*Click the headline above to visit and connect on Twitter.

* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J

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11 Internal Comms Books to Make Your Summer | Simply Communicate

11 Internal Comms Books to Make Your Summer | Simply Communicate | SocialMoMojo Web | Scoop.it

"From Walter Isaacson to Jacob Morgan, Katie Macaulay, David Cowan, Sylvana Storey, Robin Ryde and architects 00:/, Gloria Lombardi picks and reviews some of the best summer reads out there."

Jessica Kelly's insight:

I've been meaning to read "Cascade." This was the prompt I needed. Any other suggested titles to add here?

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Twitter List: Social-Mo-MoJo

Twitter List: Social-Mo-MoJo | SocialMoMojo Web | Scoop.it

It's a special Twitter #FollowFriday post from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

This is a special FF post to showcase a hand-picked list of SM/Content/Comms superstars. And since we're here, I'm taking the opportunity to share an interesting observation--but first, backstory...

 

I actually have two lists of SM experts: one public (the one scooped here), one private. The tweeps on the private list were originally on the public one, but I rolled them off when I culled anyone who not only did not follow back but also did not engage--in most cases, one and the same. My reasoning was that I didn't want to publicly promote (by publicly listing) non-engaging users--b/c engagement is the heart of social, right?

So here's the observation: I do watch that private list regularly for interesting posts, and I've just realized that those non-follow-back/non-engaging tweeps are also non-starters when it comes to content, leaning heavily on recycled blogs and self-serving promotion disguised as relevant info.

I know too much about data analysis to jump to the conclusion that ALL Twitter users who don't follow back therefore don't engage and moreover don't post quality content. I'm just saying I see a pattern here. :)
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Jean-Pierre Blanger's curator insight, August 1, 2015 3:33 PM

This is a special FF post to showcase a hand-picked list of SM/Content/Comms superstars. And since we're here, I'm taking the opportunity to share an interesting observation--but first, backstory...

 

I actually have two lists of SM experts: one public (the one scooped here), one private. The tweeps on the private list were originally on the public one, but I rolled them off when I culled anyone who not only did not follow back but also did not engage--in most cases, one and the same. My reasoning was that I didn't want to publicly promote (by publicly listing) non-engaging users--b/c engagement is the heart of social, right?

So here's the observation: I do watch that private list regularly for interesting posts, and I've just realized that those non-follow-back/non-engaging tweeps are also non-starters when it comes to content, leaning heavily on recycled blogs and self-serving promotion disguised as relevant info.

I know too much about data analysis to jump to the conclusion that ALL Twitter users who don't follow back therefore don't engage and moreover don't post quality content. I'm just saying I see a pattern here. :)

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest (and late!) Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about content, marketing, social media, branding, startups, and so much more.

__

Alan K'necht

https://twitter.com/aknecht

Digital and Social Media

 

Charles Friedo Frize

https://twitter.com/Charlesfrize

Influencer Marketing, Advertising, 
SM, Branding, Growth Hacking, SEO 

 

Christopher Isak
https://twitter.com/ChristopherIsak

Tech Content

 

Ian Sutherland

https://twitter.com/ianhsuth
Twitter for Authors 

 

John Trigonis
https://twitter.com/Trigonis

Crowdfunding for Filmmakers

 

Juliet Dakpo

https://twitter.com/SNMintractv

Personal Branding, Productivity, Paperless Office


Kim Siever

https://twitter.com/hotpepper

Communications, Social Media

 

Kirt Zimmer
https://twitter.com/kirt_zimmer
Content Marketing, Social Media
 

Matthew Cooney
https://twitter.com/MatthewCooney

Integrated Marketing, Social Media


Nicholas Scalice

https://twitter.com/nscalice

Marketing, Growth Hacking, Productivity 

 

Ray Vellest

https://twitter.com/rayvellest

Startups, Branding, Design, Social Media

Rob Newman

https://twitter.com/WebmasterRob

Web Marketing

 

Shonali Burke

https://twitter.com/shonali

Communications, PR, Metrics

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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waterheater's curator insight, August 7, 2015 6:00 PM

Follow these fine folks for tweets about content, marketing, social media, branding, startups, and so much more.

__

Alan K'necht

https://twitter.com/aknecht

Digital and Social Media

 

Charles Friedo Frize

https://twitter.com/Charlesfrize

Influencer Marketing, Advertising, 
SM, Branding, Growth Hacking, SEO 

 

Christopher Isak
https://twitter.com/ChristopherIsak

Tech Content

 

Ian Sutherland

https://twitter.com/ianhsuth
Twitter for Authors 

 

John Trigonis
https://twitter.com/Trigonis

Crowdfunding for Filmmakers

 

Juliet Dakpo

https://twitter.com/SNMintractv

Personal Branding, Productivity, Paperless Office

 

Kim Siever

https://twitter.com/hotpepper

Communications, Social Media

 

Kirt Zimmer
https://twitter.com/kirt_zimmer
Content Marketing, Social Media
 

Matthew Cooney
https://twitter.com/MatthewCooney

Integrated Marketing, Social Media

 

Nicholas Scalice

https://twitter.com/nscalice

Marketing, Growth Hacking, Productivity 

 

Ray Vellest

https://twitter.com/rayvellest

Startups, Branding, Design, Social Media

Rob Newman

https://twitter.com/WebmasterRob

Web Marketing

 

Shonali Burke

https://twitter.com/shonali

Communications, PR, Metrics

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

Yep, it's the latest Twitter #FF spotlight from @JessGoddesse.

Jessica Kelly's insight:

Follow these fine folks for tweets about comms, content, sm, marketing, and more.

__

Bernie Charland
https://twitter.com/mountainmagic

Employee Comms, Social Media

 

Dave Finn
https://twitter.com/Finn_creative

Graphic/Web Design, Marketing

 

Tami Clark
https://twitter.com/Tami_Ontario

Communications, Public Affairs

 

Walter Wartenweiler
https://twitter.com/Waltika

Tech, Data, Content, Marketing

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF Spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets about digital marketing, social media, content, communications,, and more.
____
Amy Beth Outland

Justin Kerby
Digital Marketing, @CaveSocial

Leslie Lawton
https://twitter.com/leslielawton
Content Development

Piotr Makula
Enterprise Social, Internal Comms

Stefan Held
Social Media
____
* Click the headline above to go to my Twitter profile, connect, converse, follow lists, etc. 

* Click here for the #FF Spotlight archive: http://bit.ly/19Q0Jr2

:-J 
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10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot

10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot | SocialMoMojo Web | Scoop.it
Check out these 10 simple editing tips that'll help you transform dull copy into persuasive, actionable content.
Jessica Kelly's insight:

If you're a pro writer/editor, you just may be thinking this post is for beginners -- that you shouldn't waste your time. So, yes, it would be a good reference for beginners, but it's also a great reminder for content creators, regardless of experience level--especially the last two points about adverbs and CTAs.

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Patricia Rivera | Hook PR Group's curator insight, February 12, 4:06 AM

Tips to yield more email opens, more shares, and more conversions,

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The Six Essential Internal Communications Tools | Jostle

The Six Essential Internal Communications Tools | Jostle | SocialMoMojo Web | Scoop.it
A guide to 6 essential internal communications tools to determine which tool to use where.
Jessica Kelly's insight:

I see many orgs trying to use too many complicated tools or the wrong tools for various IC goals. This post clearly defines tool types and then offers a table matching tools to needs -- swell stuff for the IC crowd.

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Business Jargon Dictionary: Guffpedia

Business Jargon Dictionary: Guffpedia | SocialMoMojo Web | Scoop.it

"In her weekly Financial Times column and her annual Guff/Golden Flannel Awards, Lucy Kellaway has been prosecuting corporate crimes against the English language for two decades. The Guffipedia houses the finest drivel from this archive - as well as fresh twaddle submitted by readers and certified by Lucy."

Jessica Kelly's insight:

This is just a big ol' happy page for the brotherhood and sisterhood of experienced editors. I know I sure can't stop smiling. Bonus: You can suggest your own entries. What would you add? (I'm still ruminating...)

 

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The Other Audience That Your Content Strategy Is Overlooking | Fast Company

The Other Audience That Your Content Strategy Is Overlooking | Fast Company | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

Oh yeah, INTERNAL comms! Yep, that's a huge and far-too-often overlooked audience--and I'm speaking from much experience.

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The 31 Best Tools for Improving Your Writing Skills | HubSpot

The 31 Best Tools for Improving Your Writing Skills | HubSpot | SocialMoMojo Web | Scoop.it
Check out our list of helpful tools to help you improve your writing, whether you're a professional author or haven't written anything longer than an email since college.
Jessica Kelly's insight:

I know, I know. That's a lot of tools. You want a shorter list. Thing is, these are really good tools -- different types of tools -- so take your time and find what serves you best. Me, I was mostly excited at the chance to post an image that includes the word "thusly." :>

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Natacha P. Gougeon's curator insight, November 23, 2015 10:33 PM

A must read to get started.

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The New Rules of Corporate Communications | Fast Company

The New Rules of Corporate Communications | Fast Company | SocialMoMojo Web | Scoop.it

"To put it bluntly, corporate communications is the spurned stepchild of the C-suite. In many organizations, the function hardly gets the attention it deserves until the moment crisis hits. But undervaluing the importance of powerful communication is a mistake, and it's costing some companies dearly..."

Jessica Kelly's insight:

This compelling post looks at the undervaluing of comms within corporations -- and how this can contribute to organizational failure. As to the rules, they're spot on, 100%.

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Six Ways That Enterprise Social Networks Are Humanizing the Workplace | TheNetworked

Six Ways That Enterprise Social Networks Are Humanizing the Workplace | TheNetworked | SocialMoMojo Web | Scoop.it
When was the last time you felt that you - the whole you - showed up to work? We spend more time at work than anywhere else. More time than with our families. Than with our friends. More than we ev...
Jessica Kelly's insight:

From sharing geeky hobbies to celebrating great work...ESNs can boost our engagement and morale.

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Internal Comms Glossary | All Things IC

Internal Comms Glossary | All Things IC | SocialMoMojo Web | Scoop.it
The search terms people use to get to the All Things IC blog reveal readers are looking for definitions to help them understand all things internal communication related. What is internal communica...
Jessica Kelly's insight:

From address to Z-card... :)

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Communicator, Thou Shalt Follow These Writing Edicts | Ragan

Communicator, Thou Shalt Follow These Writing Edicts | Ragan | SocialMoMojo Web | Scoop.it
These 10 Commandments for business writers should be etched in stone, or at least on an electronic tablet.
Jessica Kelly's insight:

Read them. Read them all. Remember them well. :-D

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, digital marketing, communications, social business, and much more.

__

Alex D'Amore

https://twitter.com/lexdamore

Digital Marketing

 

David Walters

https://twitter.com/Socialolio

Social Media, Marketing

 

Ephraim Freed

https://twitter.com/EphraimJF

Communication, Collaboration, Social Business, CSR

 

Lisa Briercliffe

https://twitter.com/lisabriercliffe

Social Media, Social Business

 

Shoeb Shaikh
https://twitter.com/NzymeSolutions

Digital and Social Leadership

 

Silvia Spiva

https://twitter.com/silviakspiva

Social Media @ Cisco

 

Tony Thijs

https://twitter.com/OpenMarketingTV

Open Tech, Open Content, New Marketing

__

* Click the headline above to visit and connect on Twitter.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest (and late-in-the-day!) Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media and much more:

--

Andrew Hutchinson

https://twitter.com/adhutchinson

Content Creation, Social Media

 

Antonio Manfredonio

https://twitter.com/manfrys

Tech, Social Media, Marketing

 

Bernard Gollotti

https://twitter.com/Gollotti

Social Media

 

Chelsea Krost

https://twitter.com/ChelseaKrost

Millennial Brand Strategy

 

Deanna Belle

https://twitter.com/deanna24

Social Media @Cisco

 

Graham McInnes

https://twitter.com/WGMcInnes

Marketing, Social Media, Productivity, Tech

 

John Earnhardt

https://twitter.com/urnhart

Social Media, Tech, Comms

 

Kim Kersten

https://twitter.com/Promo_Boost

Marketing, Branding, Copywriting, Coaching

 

Marsha Collier

https://twitter.com/MarshaCollier

Social Media Marketing, Customer Service

 

Matt Donazzan

https://twitter.com/Donazzan

Leadership, Digital Marketing

 

Michael Bonomo

https://twitter.com/MikeBonomo

Social Media, Filmmaker

 

Michael Skaff

https://twitter.com/mskaff

Tech, Social Media, All-Round Great Tweep

 

Mike Allton

https://twitter.com/mike_allton

Social Media for SMB

 

Sharon Burton

https://twitter.com/sharonburton

Post-Sales Customer Experience

 

Timothy Carter

https://twitter.com/TimothyCarter

Social Media, Marketing, Travel

--

* Click the headline above to visit and connect on Twitter.

* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 :-J

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