SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Eight Ways Ignoring Social Media Is Hurting Your Business | B2C

Eight Ways Ignoring Social Media Is Hurting Your Business | B2C | SocialMoMojo Web | Scoop.it

"Social Media Marketing used to be a great way to reach even more people after initially using traditional methods. It was a terrific adjunct to direct mail, print ads, TV commercials, etc. However, marketing and advertising..."

Jessica Kelly's insight:
Social just for social's sake is not a strategy, but I'd argue that in some cases ignoring it altogether can be even worse.
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Twitter Aims To Stream Live Video Content 24/7 | ValueWalk

Twitter Aims To Stream Live Video Content 24/7 | ValueWalk | SocialMoMojo Web | Scoop.it
Twitter is looking to stream live video content round the clock, adding to its 800+ hours of content aired during first three months.
Jessica Kelly's insight:
Good golly, 24/7? Really? I guess some will see value in this. :>
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Facebook Tries to Pop Your Media Bubble with New Related Articles Feature | Mashable

Facebook Tries to Pop Your Media Bubble with New Related Articles Feature | Mashable | SocialMoMojo Web | Scoop.it
Expand your horizons with Facebook's help.
Jessica Kelly's insight:
"These additional articles, which appear for topics many people are talking about on Facebook, will appear in a unit below the link. That should provide people easier access to additional perspectives and information, including articles by third-party fact-checkers."

I like the fact-checking part.
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LinkedIn Hits 500 Million Users As It Remains the Quiet Giant of Social Media | Mashable

LinkedIn Hits 500 Million Users As It Remains the Quiet Giant of Social Media | Mashable | SocialMoMojo Web | Scoop.it
You can now peruse the resumes of half a billion people.
Jessica Kelly's insight:
And are you still using BeBee?
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How to See If Your Instagram Posts Have Been Shadowbanned | Lifehacker

How to See If Your Instagram Posts Have Been Shadowbanned | Lifehacker | SocialMoMojo Web | Scoop.it

"Instagram has reportedly been 'shadowbanning' certain posts, making them invisible on tagged pages. While it might not be a huge deal to casual Instagram users, it could be concerning if you rely on Instagram to market your business. This tool will tell you if you’ve been shadowbanned.

Jessica Kelly's insight:
If you're using Instagram for SMM, seems like a best practice to check out the Instagram Shadowban Tester...
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How to Create Ads in Instagram Stories | Social Media Examiner

How to Create Ads in Instagram Stories | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you advertise on Instagram? Discover how to create Instagram Stories ads that take up the full screen, creating a more immersive viewing experience.
Jessica Kelly's insight:
SME gives us a nice best-practices guide for Instagram Stories ads.
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Highlights from Facebook F8 Conference 2017 | Social Media Explorer

Highlights from Facebook F8 Conference 2017 | Social Media Explorer | SocialMoMojo Web | Scoop.it
Facebook announced a ton of new projects and features at F8 2017. Here are some of the most interesting revelations made at the conference.
Jessica Kelly's insight:
Share your insight
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Nine Dying Instagram Trends That Are Dragging You Down | Art + Marketing

Nine Dying Instagram Trends That Are Dragging You Down | Art + Marketing | SocialMoMojo Web | Scoop.it
It doesn’t mean you shouldn’t photograph in this style, but do understand that they’re outdated trends and you should be a little more innovative if you want to increase your following and improve…
Jessica Kelly's insight:
Great tips here to get your creativity going (and out of that rut).
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Instagram on Android Gets Offline Mode | TechCrunch

Instagram on Android Gets Offline Mode | TechCrunch | SocialMoMojo Web | Scoop.it

"80% of Instagram's users 600 million users are outside the U.S., so it needed a way to provide a better experience for users with limited network connectivity..."

Jessica Kelly's insight:
According to the announcement at F8, Instram is exploring an iOS version, too.
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Four Things Every Marketer Should Know about Generation Z | GWI

Four Things Every Marketer Should Know about Generation Z | GWI | SocialMoMojo Web | Scoop.it
Millennials have captured the attention of marketers for some time now. But what do marketers need to know about the new Generation Z?
Jessica Kelly's insight:
Not a fan of generational labels, but overcome by fan-ness of demo data. 
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New Rules of Best-in-Class Social Media Image Composition | Ignite

New Rules of Best-in-Class Social Media Image Composition | Ignite | SocialMoMojo Web | Scoop.it
Losing sleep over how you’ll achieve perfect composition? Let’s get down to the brass tacks of how to create best in class social media image composition.
Jessica Kelly's insight:
It's not just about having a design eye or a creative streak. You have to know your parameters for best display, etc. I'm no perfect example -- not by a long shot -- but there's no denying this good advice.
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Instagram Now Lets You Organize Bookmarks into Private Collections | TechCrunch

Instagram Now Lets You Organize Bookmarks into Private Collections | TechCrunch | SocialMoMojo Web | Scoop.it

"Instagram will make its bookmarking feature more useful, the company announced this morning, with the introduction of 'Collections.' The new feature will allow users to organize the posts they save into private groupings for easier access. The addition may further challenge Pinterest, which also favors image bookmarking and the ability to save items to particular boards."

Jessica Kelly's insight:
As noted in the article, the key here is the private grouping.
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The 10 Plagues of Social Media | Heidi Cohen

The 10 Plagues of Social Media | Heidi Cohen | SocialMoMojo Web | Scoop.it
There's no reaction time for a social media plague. You must be prepared to act quickly to mitigate issues at a moment's notice. Is your firm ready?
Jessica Kelly's insight:
My favorite (as in biggest pet peeve) is #4!
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LinkedIn Launches Matched Audiences | Search Engine Journal

LinkedIn Launches Matched Audiences | Search Engine Journal | SocialMoMojo Web | Scoop.it
LinkedIn has launched Matched Audiences, which gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.
Jessica Kelly's insight:
There's been a lot of coverage about this throughout the week, but I found this SEJournal piece to be the most informative. In a nutshell, there are multiple components to this launch:
* Retargeting to reach people who've visited your site on LinkedIn
* Account targeting to reach a list of company pages on LinkedIn
* Contact targeting to reach your list of email or CRM contacts
Read the full post for deets.

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Everything You Need To Know About Instagram Analytics + Four Free Tools | CoSchedule

Everything You Need To Know About Instagram Analytics + Four Free Tools | CoSchedule | SocialMoMojo Web | Scoop.it
Instagram analytics... where do you even start? Read this to learn the metrics that make the most sense for your marketing and how to analyze success.
Jessica Kelly's insight:
Four free tools, five paid tools, and info on which analytics you should watch, etc. All in all, good stuff.
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Why Pinterest Is Dropping Its Like Button | Marketing Dive

Why Pinterest Is Dropping Its Like Button | Marketing Dive | SocialMoMojo Web | Scoop.it

"Pinterest has quietly grown to fill its own marketing niche, and the latest update shows the platform putting a premium on a seamless and intuitive browsing experience, as many users were reportedly confused in separating the difference between Liked and Saved Pins."

Jessica Kelly's insight:
Just as we find some of the Spotify options confusing...
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How to Use the Facebook Split-Testing Feature for Ads | Social Media Examiner

How to Use the Facebook Split-Testing Feature for Ads | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to improve your Facebook ad performance? Discover how to use Facebook's split testing feature to improve the performance of your campaigns.
Jessica Kelly's insight:
Excellent step-by-step instructions to walk you thought the tool...
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Facebook Is Offering Publishers Money to Create Produced Video | Recode

Facebook Is Offering Publishers Money to Create Produced Video | Recode | SocialMoMojo Web | Scoop.it
The new deals include a mix of both live and produced video commitments.
Jessica Kelly's insight:
This change looks to be about Facebook pushing its mid-roll ads, as FB will "recoup the cost of payments to publishers by taking the revenue from these mid-roll ads..."
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Pinpricks: Why Pinterest and publishers aren't getting along - Digiday

Pinpricks: Why Pinterest and publishers aren't getting along - Digiday | SocialMoMojo Web | Scoop.it
“We’ve yet to find anyone over there who can actually talk to you about driving organic traffic."
Jessica Kelly's insight:
“They don’t understand publishers, and they don’t care,” one publishing CEO said, who requested anonymity. “Working with publishers is not a priority of theirs.” Wow.
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30 Habits of Highly Productive Content Teams [infographic] | CMI

30 Habits of Highly Productive Content Teams [infographic] | CMI | SocialMoMojo Web | Scoop.it

"Follow these 30 steps to a better workflow and gain back your nights and weekends..."

Jessica Kelly's insight:
I'm so happy this doesn't say "ideate." Beyond that, this is exactly the process I'd recommend--so often folks jump to creation before planning. All-around excellent advise here!
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Your Company's Internal Communications Are Broken. Here's How to Fix Them. | Inc.

Your Company's Internal Communications Are Broken. Here's How to Fix Them. | Inc. | SocialMoMojo Web | Scoop.it
A recent study suggests that workforce comms are challenged. How well does your organization stack up?
Jessica Kelly's insight:
If you work at a large organization that *doesn't* need to improve it's internal comms, I'm impressed (and a little envious).
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Leverage the Power of the Best Social Platforms for Small Businesses | Irfan Ahmed

Leverage the Power of the Best Social Platforms for Small Businesses | Irfan Ahmed | SocialMoMojo Web | Scoop.it

"The past few years have fueled an interesting transformation in the business world. The interest of self-ventures among individuals grew and people across the globe..."

Jessica Kelly's insight:
Nice quick overview, especially the platform descriptions.
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Workplace by Facebook Is Growing Up Quickly, with Several Updates Announced at F8 | Adweek

Workplace by Facebook Is Growing Up Quickly, with Several Updates Announced at F8 | Adweek | SocialMoMojo Web | Scoop.it
Facebook announced several updates to its Workplace By Facebook offering for businesses, which is now being used by more than 14,000 organizations in 77 languages.
Jessica Kelly's insight:
Updates include:
*Integration with Box and other enterprise services 
*Custom bots for work chat and groups 
*Partnerships to boost live-broadcast quality
Much more if you click through to original post...
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Lessons from Five Brilliant Social Media Ad Campaigns | Shutterstock

Lessons from Five Brilliant Social Media Ad Campaigns | Shutterstock | SocialMoMojo Web | Scoop.it
Here are five recent and brilliant social media ad campaigns from major brands, and what any business can learn from them.
Jessica Kelly's insight:
Don't miss the John Lewis Boxer, Buster!
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12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog

12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog | SocialMoMojo Web | Scoop.it
Social media tools are a necessity to keep your brand's presence up to date. We're suggesting 12 that will help keep your company's social running smoothly.
Jessica Kelly's insight:
Twelve tools sorted into four logical categories... Nicely done.
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Mike Paget's curator insight, April 28, 7:41 PM

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!  

Mike Paget's curator insight, April 28, 7:59 PM

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!