Since the first word was spoken, stories have been told. The recent re-emergence of storytelling as an integral tool in marketing and advertising has been extremely apparent and is changing the ways brands market themselves.
It’s Bacon – World Cup This ad shows a bacon crazed bulldog chasing after bacon kicked by a World Cup Athlete. It makes perfect sense. It’s Bacon in Space This little cosmo-pooch will go to great lengths to get his bacon. To infinity and… well you know the rest. It’s Bacon in the City It’s a bird, it’s a plane, it’s a hungry dog flying after some bacon. His bacon sense is active, and he senses it nearby. It’s Bacon on Ice A winter-themed ad, this sample shows the same bulldog flying across the ice after some bacon. Where is this bacon? It doesn’t matter. It’s bacon. Apparently, image sources were found with the samples. Bulldog- Distractify Bacon - Dog Fashionista World Cup - The Washington Post Moon - SpaceFacts Skating - Fi Di Families City - Urban Splatter
Every day in social media there is a topic that grabs the attention of users across all platforms. For the past month it’s been the World Cup along with strife in the Middle East. Last Friday though, the topic of Lebron James returning to the Cleveland Cavaliers was all the rage. Users from all over …
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…
#1: Publish Early in the Week The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest. #2: Match Your Content to Popular Channels LinkedIn matches every post to a specific channel, such as health care, big data or public relations. The more focused your post is, the more likely it is to show up in the most relevant channel. To find success on LinkedIn, pick a specific niche you’re familiar with and write consistent, compelling content around topics in that niche. Joe Pulizzi, the CEO of Content Marketing Institute, supports this idea as well: “What is the topical area that you want to be the leading expert in the world at? This is what you need to cover. Something niche, something practical, something incredibly useful.” However, not all topics are equally popular on LinkedIn. I analyzed 20,000 LinkedIn articles to see what the most popular articles have in common. I found that self-improvement topics like leadership, success, company culture and achieving greatness have more social shares, likes and views than articles about recipes or celebrities. That’s probably no surprise since LinkedIn is a professional social network. However, I found other niche topics unrelated to self-improvement that also received a lot of engagement on LinkedIn (average shares in parentheses): social media (1,138), productivity (1,125), storytelling (1,019), customer service (545), startups (490) and economy (431). The average LinkedIn shares by keyword or topic. As you …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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