Twitter is rolling out "pinned tweets" to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.
A "pinned tweet" will not be constrained to time limits. It will be labeled as "promoted" at the top of a user's profile and is always displayed as shown below:
Access to video-sharing site YouTube has been cut off in Turkey, following a new leak of a government meeting compromising Prime Minister Tayyip Erdogan. Other social media outlets have already been blocked ahead of a tumultuous election.
NEW YORK (TheStreet) -- Courtesy of some absolutely incredible reporting by 9to5Mac's Mark Gurman, we've now learned what Apple (AAPL_) is working on next and what it will look like: Healthbook.
Healthbook, similar to Passbook, is an app that Apple is building on that will store all of your health and fitness related data in one place, as Apple makes its move into wearable technology, and looks to the health and fitness market as its next big opportunity.
If you happen to live in Keller, Texas, you can forget about that expensive radar detector—just get on Facebook or Twitter. That’s where local law enforcement will tell you exactly which roads and intersections they’re scanning for speed limit violations that day.
Despite strong revenue and better than expected earnings, Twitter delivered a jaw-dropping decline in timeline views between 3Q and 4Q of 2013. The most fascinating aspect of the sequential plunge was that it cut across both US andInternational audiences. US timeline views declined from 43 to 41 Billion – but International views also dropped, from 116 billion to 107 billion. This is something that practically nobody anticipated. In 2012, the sequential growth in pageviews into the Christmas quarter was OK in US and downright robust among International users of Twitter (vaulting from 73 Billion to 81 Billion).
What has changed in a year? One thing we know for sure is that the usage of mobile messaging apps exploded between the end of 2012 and the end of 2013. The registered user base of LINE exploded from 80 M in November 2012 to 300 Million in November 2013. WhatsApp’s monthly active user (MAU) base soared from 350 Million to 400 Million between October 2013 and December 2013. That meant adding 50 M active users in just two months.
I wish we could use the same metrics for all of these companies, but that is not yet possible. We have to make do comparing MAU performance of WhatsApp to the registered user base growth of other messaging apps – but by both measures, messaging apps are still enjoying an absolutely explosive growth period.
What would the specific threat to Twitter be? One factor here is that many of the giant messaging services are really thriving in Asia, the engine of global mobile content consumption growth. Kakao dominates Korea, WeChat has a lock on China, LINE reigns over Japan. These apps have reached 80%-plus smartphone penetration in their core markets, while also showing rapid growth in South-East Asian markets like India, Malaysia, Philippines and Indonesia. Leading messaging apps are also locked in intense rivalry in markets like Brazil, Spain, Italy and Middle East. One of the most popular features is group messaging that enables teens and college kids to send photos and texts to 5-50 closest associates. This helps young consumers to share commentary and images about sex, booze, drugs and/or emotional turmoil without exposing them to wider scrutiny. The same mechanic helped Snapchat explode in the US market in 2013. Could the limited exposure offered by a variety of messaging services be stunting Twitter’s international growth?
Leading messaging apps like WeChat, WhatsApp, LINE, Kakao, Kik, Viber and BBM have added more than half a billion new registered users over the past 12 months. That may be enough of a force to have suddenly derailed Twitter at the end of 2013. These apps are now rapidly adding new features like music and comic distribution (LINE, Kakao) as well as embedded browsing aimed at making sharing content easier and faster (Kik’s latest innovation). They are all attempting to tear chunks off the sides of Facebook – but what if this content sharing explosion of messaging apps has actually ended up hurting Twitter worse than Facebook?
If this phenomenon is behind Twitter’s troubles, there is no easy fix. Twitter does expose its users to merciless, global scrutiny. That is its nature. If particularly younger consumers feel safer within the confines of Kik or LINE group messaging, there is nothing that Twitter can do about it in the short term. Is it Facebook’s turn to suffer next or is it somehow better protected from messaging app competition due to its more private nature? Social networking industry may turn out to be a lot more turbulent in 2014 than anyone expected.
In just seven years Twitter has evolved from a microblogging social network to become, among other things, an essential source of breaking news. Are you tuned into all the major breaking news accounts on Twitter? We have created a list of the top 10 English-language accounts we recommend following for all the latest current affairs. Take a look through our list (arranged in no particular order) in the gallery above. Share in the comments below any other accounts you'd recommend that deliver fast and accurate news-related tweets.
Shares of Twitter are on a blazing rocketship path, and people are scratching their heads trying to figure out why. The stock is up about 100% since late November, having closed yesterday at $73.31. The surge has now gained mainstream attention — yesterday even Matt Drudge was tweeting about it, and about how he thought it was doomed. Ben Schachter at Macquarie has now downgraded the stock, writing:
Protip: After firing your head chef just days before Christmas for wanting to take time off to spend with his newborn daughter (pictured, left), remember to take away his access to the restaurant's official Twitter account.
If no one wants to own a Facebook-centric phone, why should we think a Twitter-centric phone would fare any better? Nonetheless, it seems that Twitter might be trying to come up with a Facebook Home-type product of its own because it’s just acquired Cover, a replacement Android lock screen that was designed to help Android users manage the plethora of apps that clog up their device’s home screen.
In announcing its acquisition by Twitter, Cover said that it will now “be building upon a lot of what makes Cover great… to create something even better at Twitter.” Cover also says that both it and Twitter share a “vision that smartphones can be a lot smarter — more useful and more contextual” and that they’re going to work together on their own project that will presumably be Twitter-centric.
Tellingly, Cover didn’t commit to keeping its app on the Google Play store indefinitely and only said that it would stay there “for now” and that it would “provide another update” if that changes in the future. So while Cover will still be available to download, the company says that it’s putting most of its efforts into its new project at Twitter that will be different from what it’s worked on before.
Of course just because Facebook Home was a flop that doesn’t mean whatever Twitter is working on with Cover is necessarily doomed to a similar fate, especially if Twitter takes a lighter touch and doesn’t try to actively take over users’ Android phones. At this point, though, we’re holding out until Reddit creates its own modified version of Android and starts selling the Doge Phone.
(CNN) -- Twitter announced Wednesday that it's adding new photo tagging and collage features.
It's no $2 billion purchase of a virtual-reality gaming company, but the update will have an impact on Twitter's 241 million users who post to the service each month.
The change lets you tag up to 10 people in one photo. Previously, you could work around Twitter's lack of image tags by just mentioning people from the photo in the tweet itself. But with precious few characters to work with, that could gobble up a lot of tweet real estate, especially if you were taking crowded group selfies.
Image tagging is not an original idea. Facebook has offered photo tagging features for a long time and Instagram added its own photo-tagging option last year.
Twitter also is now making it possible to pack more images into messages with a new collage option that lets you share up to four photos in a single tweet. Select the images and it will tile them into a neat rectangle. Previously you would need a third-party app to make a collage.
These are just the latest features to make the jump between major social networks, which happily borrow the most popular aspects of competing services. Last summer, Facebook copied one of Twitter's best features when it added clickable hashtags to its newsfeed, and it tried to clone Snapchat with its Poke application. When Twitter added short, 6-second videos with its Vine service, Instagram quickly followed suit with 15-second videos.
The new Twitter image tags won't count against a tweet's 140-character limit. Any tagged images will pop up under the Interactions tab, just like regular tweets in which you are mentioned.
Twitter is rolling out the new features to users starting with its Android and iPhone apps. Once you have the new powers, you can start identifying friends in images by selecting an image and then hitting the "who's in this photo?" link below it.
If you're not comfortable being tagged in images, immediately take a trip to the Twitter privacy settings. The default setting for the photo tagging is "Allow anyone to tag me in photos." It can be changed so that only people you already follow can tag you, or it can be turned off completely. It's also easy to untag yourself from any photos. Tap the three dots below the tweet and select "Remove tag from photo."
People who have their Twitter accounts set to private can only tag people who follow them, and the default privacy setting for protected accounts is to not allow people to tag them in images at all. If you've blocked someone on Twitter, they cannot tag you.
Latest research has proven that businesses will lose 15% of new Twitter followers within three weeks unless they make an effort to engage early.
According to SocialBro’s sample data, famous or influential individuals (100,000+ followers) will lose 1-3% of new followers in the first week and 10% after three weeks. The baseline churn rate increases to 5% and 15% for companies while ‘ordinary’ individuals can expect to lose 20% of new followers in the first week and 40% over three weeks unless they make an effort to engage with these users.
Follower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their communities. In a bid to increase follower numbers, brands are spending far more on social and Twitter announced ad revenues of $220 million in the last quarter of 2013; a 121% increase on the same period in 2012.
SocialBro’s Follower Retention analysis tool is designed to help users hold on to their hard won followers and ensures the best possible return on Twitter ad spend.
Javier Buron, CEO and founder of SocialBro, says: “Unsurprisingly, the more influential you are, the more likely your followers are to stick with you. But the bigger your community, the greater scope there is to gain an edge over your competitors by engaging your followers. Our new Follower Retention reports make this much easier by providing you with insight in to how you are performing and helping you to draw conclusions about the quality and relevance of followers you are attracting and keeping.”
Using the Follower Retention analysis tool, you can track campaigns in terms of quality and engagement and which strategies work best for their community, and work to improve follower retention figures by implementing some simple actions:
Javier says: “Make an effort to ‘follow back’, using lists to listen to your most important followers. Behind every profile is a real person, so do your best to interact with them, just as you would if they came in to your shop. Mention them; thank them for following you; favourite their tweets. Obviously you need to prioritise those that are real accounts and those that represent a real opportunity, but try not to ignore new followers or they will soon say goodbye.”
For those who follow hundreds of accounts on Twitter, you know how easy it is to miss tweets from the ones you care about most. Now, the microblogging site is testing a "Fave People" timeline that groups preferred users in one section.
According to screen shots obtained by TechCrunch, the feature is being tested among a small group of Android users. Last December, an Android update was introduced that lets users favorite other users to receive a notification for every tweet the account publishes. But a new "Fave People" section now groups all of these accounts together.
A really bad joke (we hope) on Twitter has landed a Los Angeles man in jail. Police arrested 20-year-old Dakkari McAnuff on suspicion of making criminal threats after he allegedly promised to shoot a...
Twitter is testing a totally new design on its website that will actually make it look like rival Facebook. An editor at Mashable first reported a major update to his Twitter profile page Tuesday, which appears to emphasize photo sharing and makes the website look more like other social media platforms. A little while later, a TIME.com editor noticed the same redesign showing up on his account as well. Twitter declined to comment on the redesign. However, in a blog post from last September, the company wrote that it is “constantly” testing changes to its website on select groups of users. “We are constantly evolving the product,” Twitter’s VP for engineering said. “Some changes are visible –– they may help you protect your Twitter account or make it easier to share photos; others are under-the-hood changes that help us suggest relevant content in real time and make Twitter more engaging.” Twitter recently unveiled a separate new design to all its users, not long after the company’s Feb. 5 earnings call with analysts revealed its user base may be plateauing.
After a great run, Twitter is finally coming back to Earth. The stock fell 13.04% today. There was no real catalyst for the stock's run, so investors may be profit-taking as they say. (Ugh, we know.) This morning Ben Schachter at Macquarie downgraded the stock saying that it had gone on a crazy run while nothing fundamental changed about the business. So, he labeled it "underperform." Maybe that was the wake-up call for investors.
We’re all to used to the instantaneousness of the Twitter gaffe. Some politician or celebrity tweets something offensive, there’s a swift and fierce backlash, and within hours or sometimes even minutes the offensive remark is deleted, replaced with an abundance of excuses or apologies. But, the usual anatomy of a social media bungle warped Friday after InterActiveCorp Communications Executive Justine Sacco tweeted this racist joke: “Going to Africa. Hope I don't get AIDS. Just kidding. I’m white!” Sacco apparently made the comment mid-morning Eastern time just before embarking on a lengthy flight to Africa. While the backlash exploded with ferocity befitting such a stupid and offensive remark from a communications professional on Twitter, there was conspicuous lack of “boom.” Sacco likely had no idea that while she was contemplating her in-flight beverage options, her sick joke was the talk of the Twitter and had generated so much bile her company was forced to respond. In an email to the International Business Times, IAC stated: “This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.” Within hours, IAC fired Sacco and scrubbed her contact information from the company website. The tantalizing nature of Sacco’s delayed reaction to the eruption added drama to the proceedings. People became engrossed in waiting for Sacco to land, only to realize that she was Internet famous in the worst possible way. It was like waiting for the sonic blast after seeing a mushroom cloud. In the anxious hours before Sacco’s plane landed, a number of fake Twitter accounts were created using her name. JustineSacco.com was geniusly registered to direct funds to HIV/AIDS charity Aid For Africa. The hashtag #HasJustineLandedYet popped up as the most obsessed followers cross-checked flight times against information from Sacco’s Twitter account to guess the time of her arrival.