Pepsi's Super Bowl ads got more views than Coke's thanks to a parody video Pepsi released the morning before the game.
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via Laurens ten Hagen 
Laurens ten Hagen's curator insight,
May 20, 5:47 AM
Five Reasons Content Is the New Currency: Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.Financial transactions used to buy status. Now, content buys earned trust.In the sharing economy, bonds are formed through content and utilitarian exchange.Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content.The definition of the term currency is anything that is used as a medium of exchange. Content acts as that catalyst because it brokers an exchange between people with similar interests and goals.Delete the scoop?
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You already know about A/B testing, but have you ever run an A/B test? Sadly, the chances are, you haven’t. Although conversion optimization has been Via Ian Cleary Delete the scoop?
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Stay active on your outposts and push people back to your home base.
Michael Q Todd's insight:
Pretty much agree with this Delete the scoop?
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Neilsen just released some data from February 2013 showing that Google Plus time-on-site was up year-over-year 112% and Facebook's was down 5.2%
Michael Q Todd's insight:
Will be much better now after the new changes 
Ileane Smith's comment,
May 19, 5:16 AM
After all the new announcements during I/O 2013 this gap is going to get even bigger!
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Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”
You get the picture: the two work well alone, but together?Yowza!
In fact, social media is a content marketing platform. Perform your social media management well and you’re actually engaged in content marketing. You can’t really talk about one without the other. Via Level343, Gerrit Bes 
Level343's curator insight,
May 14, 8:00 PM
Of we are to believe these numbers....
The Content Marketing Institute reported in January that the vast majority of business-to-business (B2B) marketers distributed their content via social media sites. The breakdown: 83 percent distributed content via LinkedIn;80 percent via Twitter;80 percent via Facebook;61 percent via YouTube; and39 percent via Google+. Delete the scoop?
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Flipboard has updated its iOS app just days after releasing a major Android update and Flipboard editor for the web. Delete the scoop?
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Facebook Marketing is something that should be well planned & requires that you understand the platform to insure the success of your Page. Here are some tips!
Michael Q Todd's insight:
Great basic introduction Delete the scoop?
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Michael is using Pinterest, an online pinboard to collect and share what inspires you.
Michael Q Todd's insight:
Are you using Pinterest? Hope that you will follow some of my boards Delete the scoop?
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Your mom may have said if you can’t say anything nice, don’t say anything. Delete the scoop?
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A review about the social network Path, all the features and characteristics, how it plays a role in your personal life and what no to do with it
Michael Q Todd's insight:
Are you using this? Delete the scoop?
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Some Facebook page owners have complained that Facebook's News Feed algorithms make it difficult for them to reach a large percentage of their fans organically. Delete the scoop?
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This isn't going to be a long post (I know a lot of mine have been too long, lately) but that doesn't make it any less important. It's short because the
Michael Q Todd's insight:
Get your mix right? Delete the scoop?
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This week, inspiring women were all over the US Twitter trends of the week. From Angelina Jolie, to Kristin Wiig.
Michael Q Todd's insight:
What was trendy on Twitter this week Delete the scoop?
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Michael Q Todd's insight:
Thank you Rebekah and Ian Delete the scoop?
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%). Via Jonha Revesencio, Dawn Matheson 
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!! 
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for? 
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages. Delete the scoop?
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Recent news shows that the time-on-site numbers for Google+ are improving, but at the same time, so are Facebook’s. Delete the scoop?
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Can you trust what you read on the internet anymore? Social media connects people around the world in ways never imagined possible. Via Steven Hughes, Gerrit Bes Delete the scoop?
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Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach: 1. Delete the scoop?
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Facebook Is About To Launch A Huge Play In 'Big Data' Analytics Via Gerrit Bes Delete the scoop?
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Which parts of the world are most obsessed with Reddit? A recent post to the official Reddit blog holds some interesting insights. Delete the scoop?
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Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which Delete the scoop?
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We see and hear the phrase all the time, “sharing is caring”. The sharing bucket includes: Likes, +1’s, RT’s, Mentions, Up Votes, and comments. Delete the scoop?
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Instagram adds a major feature that could be a real boon to brands.
Michael Q Todd's insight:
This will make Instagram rock Delete the scoop?
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