A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
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