SocialMediaNews
Follow
Find
10 views | +0 today
 
Rescooped by SocialWorldBuzz from Curation, Social Business and Beyond
onto SocialMediaNews
Scoop.it!

The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | SocialMediaNews | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
SocialWorldBuzz's insight:

「√ 」Suggestion:  Review — this post's ▰ Tags ▸

more...
Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

From around the web

Your new post is loading...
Your new post is loading...
Scooped by SocialWorldBuzz
Scoop.it!

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | SocialMediaNews | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results.
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Neglected Twitter Feature Gets a Makeover from a Plucky Startup

Neglected Twitter Feature Gets a Makeover from a Plucky Startup | SocialMediaNews | Scoop.it
First introduced in 2009 by Twitter’s own Nick Kallen, Twitter Lists have become the most loved Twitter feature for many of its loyal users. And yet, Lists have barely been updated since then.
more...
No comment yet.
Rescooped by SocialWorldBuzz from YouTube Tips and Tutorials
Scoop.it!

How to Link A Google Plus Page & YouTube Channel

How To Connect Your YouTube Channel with A Google Plus Business Page. Taking an existing YouTube Channel that is currently linked to a Google+ Profile and li...

Via Ileane Smith
more...
Ileane Smith's curator insight, October 28, 2013 12:45 PM

These directions are very thorough!

Cliff Gaines's curator insight, November 3, 2013 3:16 PM

This does a great job of showing where the links are to move a personal YouTube Channel to a G+ Business Page.  Video is definitely the way to show the process that would be much harder to understand and do if directions were text based.  Even an infographic is not likely to do as good a job.  This complex process is simplified through this video, which was done with just the right amount of humor.  The beauty of how to videos is they can be replayed until you 'get it'.  Don't try moving your channel unless you know what you are doing, and this great video will give you lthe knowhow!

Rescooped by SocialWorldBuzz from :: The 4th Era ::
Scoop.it!

What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | SocialMediaNews | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.

 

Guillaume Decugis's insight:

Interesting to see the role of content curators starts to be measured in studies like this.

 

I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 


Via Guillaume Decugis, Jim Lerman
more...
Guillaume Decugis's curator insight, October 29, 2013 11:19 PM

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

malek's curator insight, October 30, 2013 8:38 AM

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

Neil Ferree's curator insight, October 31, 2013 11:22 AM

This helps answer the question: Why is Social Marketing Important?

Scooped by SocialWorldBuzz
Scoop.it!

7 Dirty Secrets of Data Visualisation

7 Dirty Secrets of Data Visualisation | SocialMediaNews | Scoop.it
7 Dirty Secrets of Data Visualization (7 Dirty Secrets of Data Visualization http://t.co/YS2z1Etn4j #dataviz via @BI_Dashboards @MarcAlgera)
more...
Lori Wilk's curator insight, November 7, 2013 11:00 AM

Thanks for the insights as you've saved me from some avoidable mistakes

Rescooped by SocialWorldBuzz from Big Data and NoSQL Daily
Scoop.it!

LIVE from #BigDataNYC : Exclusive news + interviews

LIVE from #BigDataNYC : Exclusive news + interviews | SocialMediaNews | Scoop.it

Big Data Week is in full swing in New York City, and theCUBE is continuing its broadcast stream today, bringing you the best stories and analysis from the many events going on in the Big Apple.


Via Riaz Khan, Simon Hunanyan
more...
No comment yet.
Rescooped by SocialWorldBuzz from M-learning, E-Learning, and Technical Communications
Scoop.it!

Twitter reaches the countries other media doesn't reach

Twitter reaches the countries other media doesn't reach | SocialMediaNews | Scoop.it
Earlier this week David Farbey tweeted a welcome to a new Twitter follower who seemed to come from a far away land where English was not the first language. I happened to pick up on this as I too h...

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, October 30, 2013 4:38 PM

Colum McAndrew (aka @robocolumn) has some interesting findings regarding his own Twitter account. I've also had similar result with my WordPress account, too.  Someone said to me recently that my stats might be due to spammers, but I'd like to live in a state of denial that my hits are mostly spammers. Even so, Colum's results are interesting, and this is worth a read. Twitter has been known to change the world, so who's to say that Colum's Twitter feed isn't changing the world, too? :-)

--techcommgeekmom

Rescooped by SocialWorldBuzz from Digital-News on Scoop.it today
Scoop.it!

Pinterest 'Related Pins' Coming To Your Home Feed - Social News Daily

Pinterest 'Related Pins' Coming To Your Home Feed - Social News Daily | SocialMediaNews | Scoop.it
Social News Daily
Pinterest 'Related Pins' Coming To Your Home Feed
Social News Daily
Pinterest is preparing to launch a new product called “Related Pins.” Currently the social sharing platform is testing the new feature with a small group of users.

Via Thomas Faltin
more...
No comment yet.
Rescooped by SocialWorldBuzz from Digital-News on Scoop.it today
Scoop.it!

LinkedIn member base climbs almost 40 percent in year

LinkedIn member base climbs almost 40 percent in year | SocialMediaNews | Scoop.it
New mobile strategies emphasizing content and mobile apps appear to working. The professional social network is now 259 million members strong.

Via Thomas Faltin
more...
No comment yet.
Rescooped by SocialWorldBuzz from Digital-News on Scoop.it today
Scoop.it!

News On Facebook: How Social Media Is Changing News Consumption ... - International Business Times

News On Facebook: How Social Media Is Changing News Consumption ... - International Business Times | SocialMediaNews | Scoop.it
News On Facebook: How Social Media Is Changing News Consumption ...
International Business Times
Whether or not they're looking for news on their Facebook (NASDAQ:FB) newsfeed, about one in three U.S.

Via Thomas Faltin
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

ITProPortal.com: 24/7 Tech Commentary & Analysis

ITProPortal.com: 24/7 Tech Commentary & Analysis | SocialMediaNews | Scoop.it
ITProPortal brings you all the technology news, reviews and analysis from around the globe and is published from the UK by Net Communities Limited. ("Is social media a help or a hindrance when recruiting candidates?
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook' (FB)

Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook' (FB) | SocialMediaNews | Scoop.it
Forrester, the respected market research group, has just published a brutal report on Facebook based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ...
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Facebook Wants To Kill TV; Twitter Merely Wants To Steal From It

Facebook Wants To Kill TV; Twitter Merely Wants To Steal From It | SocialMediaNews | Scoop.it
Insiders admit that this not about helping TV advertisers get better at TV advertising. It's about moving dollars out of TV and into Facebook or Twitter.
more...
No comment yet.
Rescooped by SocialWorldBuzz from Public Relations & Social Media Insight
Scoop.it!

Infographic: How journalists use social media

Infographic: How journalists use social media | SocialMediaNews | Scoop.it

Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.

 

There are a lot of articles out there about how to pitch journalists and build relationships with them.

 

And now that social media is so prevalent, many PR pros wonder how it fits into the formula.

 

An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros.

 

For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 19, 2013 3:29 AM

Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.

Rescooped by SocialWorldBuzz from mvpx_Vid
Scoop.it!

[VIDEO] Thoughts on the State of Digital Media from IBC 2013 | Brightcove Blog

[VIDEO] Thoughts on the State of Digital Media from IBC 2013 | Brightcove Blog | SocialMediaNews | Scoop.it

"You can hear more about these challenges and opportunities in this month’s Bright Ideas video, which features perspective from Brightcove CEO, David Mendels, Brightcove CTO for Media and Broadcast Solutions, Albert Lai, and David Muhle, Regional Director for Videoplaza."


Via @zbutcher
more...
No comment yet.
Rescooped by SocialWorldBuzz from Broadcast Engineering Notes
Scoop.it!

Poof!? Why are Low Power FM stations vanishing? | Radio Survivor

Poof!? Why are Low Power FM stations vanishing? | Radio Survivor | SocialMediaNews | Scoop.it

by Matthew Lasar

Oct. 28, 2013

 

In our last post on the latest broadcast station statistics I noticed that while the number of FM radio stations is steadily increasing, the number of Low Power FM stations has been consistently declining.

 

Take a look at the Federal Communications Commission’s broadcast station spreadsheet(excel download): over 860 LPFMs in March of 2010, down to 838 in December of 2011, down to 809 in December of 2012, down to 788 as of September of this year.

 

What is happening to these poor little LPFMs? I emailed Peter Doyle of the FCC’s Media Bureau for an explanation.

 

“It’s funny you mention this,” Doyle responded. ” I was roped into doing a NY/NJ license renewal webinar on Wednesday. There were two practitioners on the panel who were deep into the ‘shock and awe’ shtick, trying to convince broadcasters that their only hope of surviving the renewal process was to pay them BIG BUCKS to steer their renewal applications through treacherous waters. I tried to push back with some statistics showing that the vast majority of renewals are granted without conditions and in a timely way.”

 

But LPFMs are the exception to this trend, Doyle noted:

 

“Although not required, we now have a very aggressive staff ‘outreach’ program in place when stations miss the renewal filing date for stations in their state. (This helps some of our most challenged customers while also reducing greatly the back end work in issuing $3K to $7K fines.) Anyway, we have found time and time again that LPFM licensees have simply disappeared, leaving no evidence of their whereabouts or of their former stations. The peak for LPFM licenses (864) is noted in the 12/31/10 station totals – a few months before the start of the 2011-2014 radio renewal cycle. The Wednesday webinar was the first time I commented publicly on this phenomenon. (As noted in your Radio Survivor post today, we’ve also seen a minor drop in AM licenses since 2002 as well and uncovered some ‘abandoned’ AM stations in the current renewal cycle as well. The AM numbers would be more dramatic except that we added hundreds of new AM licenses after 2002 through the 2000 and 2004 AM new station filing windows.)”

 

Complete article here: http://radiosurvivor.com/2013/10/28/poof-why-are-low-power-fm-stations-vanishing/


Via Sharon Mahoney, David Hall
more...
No comment yet.
Rescooped by SocialWorldBuzz from Big Data
Scoop.it!

Google Wins Everything (Part 1)

Google Wins Everything (Part 1) | SocialMediaNews | Scoop.it
Facts:1. No company has as many smart people as Google.2. No company is as ambitious as Google.3. No company is working on as many hard problems as Google.4. No company makes as many big bets as

Via Ed Stenson
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

(Don't) Pardon Me: One Man's Fight Against Distracted Walking

(Don't) Pardon Me: One Man's Fight Against Distracted Walking | SocialMediaNews | Scoop.it
It's an interesting approach, but we're not sure it will get wide adoption.
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Investors wiser ahead of Twitter’s IPO Outside the Box

Investors wiser ahead of Twitter’s IPO Outside the Box | SocialMediaNews | Scoop.it
It doesn’t look like the Twitter IPO will cause the same system-crushing frenzy, or the same horrible hangover, that Facebook’s debut caused in May 2012, writes Carol Kopp.
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

LinkedIn's Uninspiring Guidance Spooks Investors - Motley Fool

LinkedIn's Uninspiring Guidance Spooks Investors
Motley Fool
The guidance disappointed investors, especially as LinkedIn has more than doubled in value this year on future growth expectations.
more...
No comment yet.
Rescooped by SocialWorldBuzz from Metaglossia: The Translation World
Scoop.it!

How Google is using your privacy catch up to Facebook

How Google is using your privacy catch up to Facebook | SocialMediaNews | Scoop.it
DO NOT PUBLISH NOT READY You're the Star in Google's New Advertising Program USA Today Michael Fertik You may not yet have heard but Google recently announced the development of a new advertising program...

Via Charles Tiayon
more...
Charles Tiayon's curator insight, October 30, 2013 1:45 AM

You may not yet have heard but Google recently announced the development of a new advertising program starring you.

It's called "Shared Endorsements" and essentially, it means that your reviews, recommendations, and other activities online may be displayed via ads, including potentially using your profile name and your photo as visual accompaniments.

In the digital carnival, you are now the barker, a shill, as well as the main attraction – at least, that's what some would have you believe. The reality is much more nuanced.

Scooped by SocialWorldBuzz
Scoop.it!

Rosenbaum. The Coming Age of the Curation Econo...

Rosenbaum. The Coming Age of the Curation Econo... | SocialMediaNews | Scoop.it
A guest post by Steven Rosenbaum, CEO of Magnify.net, about how the increase in video consumption and raw data online is ushering the Age of Curation. (Rosenbaum.
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Microsoft Names Exec to Top Skype Post

Microsoft Names Exec to Top Skype Post | SocialMediaNews | Scoop.it
Microsoft has named Gurdeep Singh Pall to replace the departing Mark Gillett as corporate VP for Skype, as well as its Lync communications product.
more...
No comment yet.
Scooped by SocialWorldBuzz
Scoop.it!

Which is the cheaper stock: Twitter or Facebook? It depends

Which is the cheaper stock: Twitter or Facebook? It depends | SocialMediaNews | Scoop.it
Based on IPO price versus pre-IPO price, Twitter Inc. is taking a more conservative approach to pricing than Facebook Inc. did.
more...
No comment yet.