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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Social Media News & Tutorials | Scoop.it
Although lots of people use LinkedIn, many neglect to utilize the professional network to its full potential. Here are a few incredibly useful features you might not be using.
Kimberly Castleberry's insight:

Most businesses and marketers should be making better use of LinkedIn... and here's some great tips to help you make the most of it.

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Yelp can manipulate ratings, court rules

Yelp can manipulate ratings, court rules | Social Media News & Tutorials | Scoop.it
Yelp adamantly denies giving its paying clients more favorable reviews, but even if such allegations could be proved, said the Ninth U.S. Circuit Court of Appeals in San Francisco, Yelp is entitled to set a price for its ads - and the businesses reviewed have no legal right to a high rating. The court upheld a federal judge's dismissal of a proposed class-action damage suit by small-business owners who claimed Yelp's sales representatives told them their ratings would depend on their decision to buy ads. Tracy Chan, a San Francisco dentist, said a Yelp sales representative offered her "lots of benefits" for advertising, then removed nine five-star ratings from her page a few days later - ratings that were restored after she signed an advertising contract. Yelp's ratings, based on reviews by members of the public, are within its discretion, Berzon said - a "benefit" the company chooses to provide. Because the company's ads also have value, she said, "any implicit threat by Yelp to remove positive reviews absent payment for advertising was not (legally) wrongful."
Kimberly Castleberry's insight:

Yelp can manipulate ratings, court rules

Stop advertising with Yelp? Your good reviews can magically go poof. And the law says they have this right.

What do you think about this as a business owner... what about as a site owner?

 

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The U.S. Government Can Brand You a Terrorist Based on a Facebook Post

The U.S. Government Can Brand You a Terrorist Based on a Facebook Post | Social Media News & Tutorials | Scoop.it
Innocent people’s lives are being ruined. Why isn’t anyone watching the watchlist?
Kimberly Castleberry's insight:

The U.S. Government Can Brand You a Terrorist Based on a Facebook Post

Innocent people’s lives are being ruined.

Why isn’t anyone watching the watchlist? Who watches the watcher?

 

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15 Blog Design Hacks To Maximize Social Sharing

15 Blog Design Hacks To Maximize Social Sharing | Social Media News & Tutorials | Scoop.it
Image source Generally, when online marketers discuss social media marketing, we straightaway start thinking about headlines, content quality, and content marketing strategy. While those three are de…
Kimberly Castleberry's insight:

15 Blog Design Hacks To Maximize Social Sharing

The pointer I would add to this article is to make sure that your social share buttons LOOK like the graphics provided by the social site.

Those native graphics carry high amounts of intrinsic trust and are more likely to be clicked (and thus shared) than overly stylish graphics that don't match the originals.

Yes, I'm well aware the originals are rather ugly from a designer standpoint, and the tradeoff is certainly yours, but generally most people want the MOST shares they can get from their buttons and the native-looking ones simply out perform.

 

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How to improve your Twitter security and privacy

How to improve your Twitter security and privacy | Social Media News & Tutorials | Scoop.it
We don't lump Twitter in the same privacy bracket as, say, Facebook. But like any social network, Twitter is vulnerable to oversharing, data leakage and unintended consequences. We take a look at T...
Kimberly Castleberry's insight:

How to improve your Twitter security and privacy

Here's some great tips to easily make your twitter account a lot less likely to become a hacker victim.

 

 

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Microsoft is finally shutting down MSN Messenger

Microsoft is finally shutting down MSN Messenger | Social Media News & Tutorials | Scoop.it
Microsoft has finally decided to shut down its MSN Messenger service, an instant messenger client launched in an era of the Internet when AOL's AIM still mattered. The company previously stated tha...
Kimberly Castleberry's insight:

Does anyone still use MSN Messenger? Time to upgrade if you missed the memo!

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How to Use LinkedIn Publisher to Get More Visibility |

How to Use LinkedIn Publisher to Get More Visibility | | Social Media News & Tutorials | Scoop.it
Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.
Kimberly Castleberry's insight:

I recently published my first article directly on LinkedIn and I found this blog post a really good overview of the process. It's not hard, however, as recommended in the post, you'll want to be really sure to preview because things don't always line up the way you'd anticipate. Have you published on LinkedIn yet?

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Here's the REAL Reason Your Facebook Page Doesn't Get Engagement

Here's the REAL Reason Your Facebook Page Doesn't Get Engagement | Social Media News & Tutorials | Scoop.it
Tired of getting low engagement on your Facebook posts? Not sure what to do to get fans to interact? Here are 9 reasons your fans don't engage.
Kimberly Castleberry's insight:

If you're doing social marketing on Facebook, be sure you give this one a read. 

Ravi talks about the major downfalls that really slow down (or stop!) the engagement and sharing of content you post. 

(And no engagement means no edgerank... which means no visibility to your fans!)

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Twitter restores $50,000 @N username to its owner

Twitter restores $50,000 @N username to its owner | Social Media News & Tutorials | Scoop.it
A simple social engineering attack lost Naoki Hiroshima a very valuable handle.
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Where Did Top Stories and Most Recent News Feed Settings Go On The New Facebook Layout?

Where Did Top Stories and Most Recent News Feed Settings Go On The New Facebook Layout? | Social Media News & Tutorials | Scoop.it
Where Did Top Stories and Most Recent News Feed Settings Go On The New Facebook Layout? Where did Top Stories & Most Recent Go?  Prior to the most recent layout change, March 2014, the drop-down to find “Top Stories” and “Most
Kimberly Castleberry's insight:

Sometimes, keeping track of where Facebook moves things is like doing the hokey pokey combined with a game of twister! If you're missing the "Most Recent" drop-down on the new layout, here's where to find it. 

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Guide to Facebook News Feed Image Sizes [Infographic]

Guide to Facebook News Feed Image Sizes [Infographic] | Social Media News & Tutorials | Scoop.it
Guide to Facebook News Feed Image Sizes [Infographic] Facebook News Feed Image Sizes  Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins
Kimberly Castleberry's insight:

Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.

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Make New Member Profiles Show Up In Your Facebook Groups When You Add Members

Make New Member Profiles Show Up In Your Facebook Groups When You Add Members | Social Media News & Tutorials | Scoop.it
Show New Group Members In The FB Group News Feed   Recently, I launched a new Facebook group! If you’re not already a member, be sure you come join us! One of the questions I’ve been getting a lot of, is
Kimberly Castleberry's insight:
One of the questions I've been getting a lot of, is how I get a new member’s profile/face/name to show up in the group news feed. (See image)  If you have a group, you may have noticed that Facebook no longer auto-publishes the “you added x member” data to the group wall (group news feed).In case you've been wondering how to make that happen again, I’m going to show you where to find this little gem.
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What Sex, Food, And Selfies Have To Do With Effective Social Marketing

What Sex, Food, And Selfies Have To Do With Effective Social Marketing | Social Media News & Tutorials | Scoop.it
Social media has some serious marketing potential. Here's what biologically and socially drives your customers to share content.
Kimberly Castleberry's insight:

A deep dive into the biological, social and economic forces that fuel our engagement with social media. The article dips into three of the reasons including (1) Pleasure via neurochemicals (2) self-identification and (3) Pleasure chemicals from helping others/cooperation. 

"Every social media site gives Joe the opportunity to get dopamine through self-disclosure, but brands have a unique opportunity to assist Joe in the creation of his social identity and the achievement of his own goals--which include the real pleasure of sharing information that will help and entertain friends, family, and co-workers. We can give Joe tools to get dopamine, look good, and pay it forward in his community. In many cases, this is more valuable to Joe than anything we can sell him. And if Joe receives this genuine assistance, he will advocate for the brands that provide it." via the article.  

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7 Research-Backed Tips on Improving Twitter Conversions

7 Research-Backed Tips on Improving Twitter Conversions | Social Media News & Tutorials | Scoop.it
If you`re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
Kimberly Castleberry's insight:

One of the problems with social media - and Twitter for sure - is that it's easy to spout off our stuff out there but hard to create content that people actually want to interact with and discuss or share.  Here's some tips to help with that!

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Create Your Own Custom URL Shortener for Free

Create Your Own Custom URL Shortener for Free | Social Media News & Tutorials | Scoop.it
Create Your Own Custom URL Shortener for Free A Quick & Easy Personalized Link Shortener  You probably heard of bit.ly as one of the most popular URL shorteners and you’ve probably used it some. But wouldn’t it be cool if you had
Kimberly Castleberry's insight:

Setting Up Bit.ly With A Custom Domain URL

You probably heard of bit.ly as one of the most popular URL shorteners and you've probably used it some. But wouldn't it be cool if you had your own custom URL shortener?

Something like http://askkim.net/jak-blog

We've talked about Pretty Link rather extensively before so today we’re going to quickly and easily set up a Bit.ly hosted URL shortener.

It’s easy to set up and I will show you how to do it in just a couple minutes!

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday | Social Media News & Tutorials | Scoop.it
Some products and services are simply more difficult to get people talking about. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing.
Kimberly Castleberry's insight:

My Customers Won’t Amplify My Content – Whiteboard Friday

You probably hear frequently from marketers who say they are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In another excellent video from Rand´s whiteboard Friday, he shows a new way to think about your marketing that may be just the solution.

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Announcing TLDR: A Media Curated By The Entire Scoop.it Community

Announcing TLDR: A Media Curated By The Entire Scoop.it Community | Social Media News & Tutorials | Scoop.it

Excerpt from article on Scoop.it Blog:
"You are now over 1 million curators on Scoop.it – content marketers, community managers, thought leaders and knowledge managers: curation has demonstrated its effectiveness in helping built visibility and reputation for pros and businesses.

But the point now is … we love reading what you curate!
We are excited to announce “TLDR by Scoop.it!“

TL;DR, as you know, means “Too Long, Didn’t Read.” TLDR by Scoop.it is a digest of content curated by the Scoop.it community. It captures the time saving benefit of curation in this overloaded Internet.

Make no mistake: curated content isn’t always faster to read; one could even argue that the curator’s insight adds to the reading time. This is valid. But the real time-consuming task on the Internet is not reading good content. It’s finding good content; extracting the signal from the noise. Once all search and filtering time is factored in, human curation by like-minded experts is the most time effective way to read relevant content. Hence, TLDR.

TLDR shows your work to the world: it offers direct access to relevant, curated content to a whole new audience..."

Read full original article here:
http://blog.scoop.it/2014/05/08/making-you-a-media-announcing-tldr-by-scoop-it/


Via Giuseppe Mauriello, Gerrit Bes
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Guillaume Decugis's comment, May 8, 12:17 PM
Thanks @Giuseppe Mauriello. If anyone is interested in having early access before we launch on Monday, send us an email: tldr@scoop.it
Giuseppe Mauriello's comment, May 8, 12:24 PM
@Guillaume Decugis ..Thank you so much for all to you, @Marc Rougier and your Team!
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OMG, you would not BELIEVE what Facebook thinks about click-baiting

OMG, you would not BELIEVE what Facebook thinks about click-baiting | Social Media News & Tutorials | Scoop.it
Facebook is cracking down on those click-baiting headlines - you know, the ones that say “YOU WOULD NOT BELIEVE WHAT THIS GIRL DID NEXT”, or “Watch what happens when this guy puts a BATTERY in a MI...
Kimberly Castleberry's insight:

OMG, you would not BELIEVE what Facebook thinks about click-baiting! 
 

We've all seen this type of post - but what is Facebook doing to combat it? Sophos has the inside scoop.

 

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I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | Gadget Lab | WIRED

I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | Gadget Lab | WIRED | Social Media News & Tutorials | Scoop.it

What Happens When You Like Everything On Facebook

Mat Honan liked absolutely everything he saw on Facebook for 48 hours as an experiment to see how it would change what Facebook would show him. We like Mat Honan. Unfortunately, we weren’t surprised — nor did we like — what happened. “After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.”

I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked---even if I hated it.
Kimberly Castleberry's insight:

What Happens When You Like Everything On Facebook

"Mat Honan liked absolutely everything he saw on Facebook for 48 hours as an experiment to see how it would change what Facebook would show him. We like Mat Honan. Unfortunately, we weren’t surprised — nor did we like — what happened. “After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.”"

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Pinterest Marketing Study Revenue-per-Pin Up 67%

Pinterest Marketing Study Revenue-per-Pin Up 67% | Social Media News & Tutorials | Scoop.it
According to data pulled from more than 400 Piqora customers, the average Revenue-per-Pin grew 67% from January to June 2014. Pinterest is driving more revenue than ever before. In addition to increased revenue, we've seen that the average value of e-commerce orders grew 8.3% and the conversion rate grew 4%. For large e-commerce brands that are…
Kimberly Castleberry's insight:

"The average Revenue-per-Pin grew 67% from January to June 2014. In addition to increased revenue, we’ve seen that the average value of e-commerce orders grew 8.3% and the conversion rate grew 4%.

The average Visit-per-Pin increased 172% and the average Pageviews-per-Pin jumped 304% over the same time period."

 

I think that, additionally, it's worth noting that the article does not speculate on what caused this improvement. It's clear though that obviously, Pinterest is making changes that are driving improvements in ROI.

 

Pinterest is definitely a site to keep an eye on!

 

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Russia's largest social network is under the control of Putin's allies, founder says

Russia's largest social network is under the control of Putin's allies, founder says | Social Media News & Tutorials | Scoop.it
The embattled founder of VK, Russia's largest social networking site, said this week that the company is now "under the complete control" of two oligarchs with close ties to President Vladimir...
Kimberly Castleberry's insight:
In an oligarchy position, it's often cash holder take all... And that's especially true in Russia, where true freedoms are rare.
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How I Lost My $50,000 Twitter Username

How I Lost My $50,000 Twitter Username | Social Media News & Tutorials | Scoop.it
A story of how PayPal and GoDaddy allowed the attack and caused me to lose my $50,000 Twitter username.
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Kimberly Brink-Castleberry - Google+ - Fix The New Facebook Layout Paragraph Spacing (Or Lack…

Kimberly Brink-Castleberry - Google+ - Fix The New Facebook Layout Paragraph Spacing (Or Lack… | Social Media News & Tutorials | Scoop.it
Kimberly Castleberry's insight:

Aggravated by the lack of paragraph spacing in the new Facebook layout? Here's a quick fix!

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Photo Sizing Guidelines and Template For All Major Social Media Networks [Infographic]

Photo Sizing Guidelines and Template For All Major Social Media Networks [Infographic] | Social Media News & Tutorials | Scoop.it
Photo Sizing Guidelines and Template For All Major Social Media Networks [Infographic] What Sized Image Do I Need For That Again?  Be sure to bookmark this post! Visual media (aka graphics) play a MASSIVE role in marketing today! Yet one of
Kimberly Castleberry's insight:

Be sure to bookmark this post!

Visual media (aka graphics) play a MASSIVE role in marketing today!

Yet one of the major headaches can be trying to keep up with what image dimensions are required by each social network for specific pieces of marketing material. 

Fortunately, the team over at Jeff Berezny & the team at Tent Social has put together a new infographic that is simply an amazing reference to help you find what you need to know!

It features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest and the most recent entry, Instagram.


PS: The Facebook dimensions are just slightly out of date at the moment. I've got a new infographic I'll post this evening that has updated numbers for that. Hopefully Jeff updates this one soon.

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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Social Media News & Tutorials | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.
Kimberly Castleberry's insight:

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

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StephIsemonger's curator insight, March 28, 3:25 AM

This article shows creative ways in which companies can use a variety of different Facebook posts to increase engagement and interaction. It shows how to make customers more involved in a brand by doing things such as using hash tags, encouraging them to upload their own photos, sharing recipes and creative ideas, and using celebrity endorsements. Doing this sort of thing can be quite successful as it encourages customers not only to become more involved in the brand, but also reciprocate posts with their own photos or posts. This can extend the reach of a company's post, as all of the people who reciprocate will be sharing this with everyone on their friends list as well, encouraging them to take part, and possibly also encouraging them to become more involved with the brand.