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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | socialmediainterests | Scoop.it

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....


Via Jeff Domansky
Done4USocialMedia's insight:

Found this very interesting.

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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
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9 Social Media Productivity Tips for Super Smar...

9 Social Media Productivity Tips for Super Smar... | socialmediainterests | Scoop.it
Are you very productive with social media? Are you wasting time? Here are 9 Social Media productivity tips that will save you a ton of time.
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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social ...

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social ... | socialmediainterests | Scoop.it
Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.
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Mobile Marketing: How Consumers Use Mobile

Astounded by how lowly mobile marketing is seen in the eyes of entrepreneurs, I’ve sought to create a facts and figures list to highlight the relevance of mobile.
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Why Mobile is The Next Big Thing for Social Media

Why Mobile is The Next Big Thing for Social Media | socialmediainterests | Scoop.it
Considering that the overall usage of mobiles to access social media channels is exploding, many brands and retailers have shifted their focus to social commerce.
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Social Media Strategies For 2014

Social Media Strategies For 2014 | socialmediainterests | Scoop.it
Here you can find some of the Social Media strategies for 2014, that you'll have to be aware of.
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Infographic: Do-It-Yourself Tactics For Small Business Marketing - Marketing Land

Infographic: Do-It-Yourself Tactics For Small Business Marketing - Marketing Land | socialmediainterests | Scoop.it
Infographic: Do-It-Yourself Tactics For Small Business Marketing
Marketing Land
Run a small business? Chances are, you're not just the boss. You're also the chief marketing officer. It's tough being both the CEO and CMO, but you're not alone.
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Social Media Marketing: Which Platform Is Right For Your Business - Business 2 Community

Social Media Marketing: Which Platform Is Right For Your Business - Business 2 Community | socialmediainterests | Scoop.it
Which Social Media Platform Is Right For Your Business? http://t.co/41UL27Yg3w by @wishpond via @b2community [Very useful!]
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4 Musts for Your Social Marketing This Year

4 Musts for Your Social Marketing This Year | socialmediainterests | Scoop.it
It is the beginning of the year and you want to make sure you kick off your marketing to drive success in your company. With this in mind, let me give you four musts for your brand social marketing...
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Multiple Twitter Accounts: Do You Need them in Your Social Media Strategy? - - The Buffer Blog

Multiple Twitter Accounts: Do You Need them in Your Social Media Strategy? - - The Buffer Blog | socialmediainterests | Scoop.it
As a blogger or marketer, do you really need multiple Twitter accounts to make Twitter work?
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Billions of users and tweets per minute: social media in 2013 by the numbers

Billions of users and tweets per minute: social media in 2013 by the numbers | socialmediainterests | Scoop.it
When it comes to social media, it's sometimes hard to wrap your head around what's going on in a rapidly shifting world of tweets, +1s, pins and likes. But sometimes, a nice set of facts and figure...
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50 Content Marketing Predictions for 2014

Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a (Klaar voor 2014?
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Graduates are not making the most of social media in their job hunting

Graduates are not making the most of social media in their job hunting | socialmediainterests | Scoop.it
Candidates are missing out by not using social media and professional networks in their job hunting, says BraveNewTalent's Ramon Bez (RT @khubdwp: Graduate? Are you missing out on job opportunities by not using #digitaljobsearch?
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Google Santa Tracker - Days, hours, minutes, and seconds until Christmas!

Use Google Santa Tracker to follow Santa Claus on Google Maps as he makes his journey around the world.

Via Tom D'Amico (@TDOttawa)
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The Top 5 Social Media Platforms You Should be Using to Market Your Business

The Top 5 Social Media Platforms You Should be Using to Market Your Business | socialmediainterests | Scoop.it
When used correctly social media can be a great tool for building your business. When I first started out Twitter was my sole source of customers and to this day it still generates approx 20% of my...
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Can Social Media Work for B2B Marketing - Business 2 Community

Can Social Media Work for B2B Marketing - Business 2 Community | socialmediainterests | Scoop.it
Business 2 Community Can Social Media Work for B2B Marketing Business 2 Community Can Social Media Work for B2B Marketing image B2B Marketing Social media can turn you into a business-to-business (B2B) marketing superstar by cutting your costs,...
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4 Tools to Help You Integrate Your Social Media and Email Marketing

4 Tools to Help You Integrate Your Social Media and Email Marketing | socialmediainterests | Scoop.it
Many of you use email and social media marketing to promote your small business. But how many of you integrate social media into your email marketing? (RT @ConstantContact: 4 Easy Tools for Integrating your Social Media and Email Marketing!
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How to Spend Only 10 Minutes Per Day on Twitter

How to Spend Only 10 Minutes Per Day on Twitter | socialmediainterests | Scoop.it
Small businesses don't have time to casually browse Twitter, hoping to generate an audience. They need to maximize their social media time — fast. (How to Spend Only 10 Minutes Per Day on Twitter: The No.
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5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog | socialmediainterests | Scoop.it
Social media accounts for 27 percent of all time spent online. It must be part of your marketing.
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The 5 Best LinkedIn Next-Level Strategies

The 5 Best LinkedIn Next-Level Strategies | socialmediainterests | Scoop.it

If you have spent considerable time on LinkedIn, then you have mastered basic navigation, noticed the tendencies of users, and arrived at a point where the site has some utility in your business. At this stage, you are no longer a beginner. LinkedIn is already an important part of your daily business regimen. You are ready to take on new assignments, new challenges. You want to ramp up your game but could use a little strategic direction.


...Each of these next-level strategies is engineered to get you unstuck and on-track. As you execute them, you will intuit other strategies that you can immediately apply, unearth new business opportunities, and begin cementing powerful new relationships....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2:55 AM

Get cracking on improving your LinkedIn marketing success these practical tips.

Curator's curator insight, January 27, 5:06 PM

:LI:

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Best 2014 Social Media Marketing Strategies for Online Exposure

Best 2014 Social Media Marketing Strategies for Online Exposure | socialmediainterests | Scoop.it
The advent of online marketing has given birth to lots of approaches for promoting the brand online/networking/improvising traffics. Among them, social media has gained the strong foothold.
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5 Tips To Protect Your Social Media Reputation

5 Tips To Protect Your Social Media Reputation | socialmediainterests | Scoop.it
As we discussed in a recent post, people are so worried about coming across wrong online that they are refusing to participate. Sure, they will like, comment, or share a post from time to time.
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17 Bite-Sized On Page SEO Tips Every Blogger Needs to Know

17 Bite-Sized On Page SEO Tips Every Blogger Needs to Know | socialmediainterests | Scoop.it

When he gets to your site he looks at a few things to try to determine what your content is about and where he should rank you in the search engines.

 

Our job as bloggers and content creators is to make it easier for Bot to figure this out. Over the years Bot and I have become pretty good friends, so he let me in on a few SEO secrets that I think every blogger should know.… 17 of them actually...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 9, 1:26 AM

This post provides really useful, basic SEO tips.

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Marketing moments in 2013 - Automotive News

Marketing moments in 2013 - Automotive News | socialmediainterests | Scoop.it
Marketing moments in 2013 Automotive News Or was it the marketing magic of local-TV standard-bearer Ron Burgundy, the devilishly dimwitted Anchorman character who wove that word picture into a car commercial/movie promo (or at least read it off the...
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13 Free Social Media and SEO Presents You Should Give Your Website

13 Free Social Media and SEO Presents You Should Give Your Website | socialmediainterests | Scoop.it
Our top 13 tools and tips that will improve your SEO and Social performance really quickly and easily.
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Festive 'Wrecking Ball' Parody Takes a Hammer to Christmas Naysayers

Festive 'Wrecking Ball' Parody Takes a Hammer to Christmas Naysayers | socialmediainterests | Scoop.it
Looking for the gift that keeps on giving this holiday season? Another Miley Cyrus parody, this time with a Christmas twist, has come in like a wrecking ball — it even brought the eggnog and three-flavored popcorn tin.

Via Thomas Faltin
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