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socialmediainterests
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Rescooped by Done4USocialMedia from Business in a Social Media World
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Success in social media is your responsibility

Success in social media is your responsibility | socialmediainterests | Scoop.it
“Your uniqueness is your greatest strength, not how well you emulate others” - Simon S. Tam According to a recent study conducted by Manta,  more than 60% of small businesses see no ROI from their ...

Via Cendrine Marrouat - cendrinemarrouat.com
Done4USocialMedia's insight:

Great insight.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 25, 2013 12:01 PM

This article was triggered by recent conversations I had with clients and students. 

Cendrine Marrouat - cendrinemarrouat.com's comment, April 26, 2013 12:10 AM
I'm glad you think so!
Art Jones's curator insight, April 26, 2013 9:24 PM

#Authenticity Rocks

Rescooped by Done4USocialMedia from visualizing social media
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | socialmediainterests | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
Done4USocialMedia's insight:

So maybe the other 95% of companies who are not happy with their Social Media campaigns should outsource it!!

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Laser Focus Coaching's curator insight, April 13, 2013 8:10 AM

Be strategic about who is managing your Socia Media. It matters...

Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..