Social Media Information and News
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Social Media Information and News
Articles on social media and the implications on marketing, business, and society as a whole.
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101 Social Media Marketing Resources – 2012 Edition | Heidi Cohen

101 Social Media Marketing Resources – 2012 Edition | Heidi Cohen | Social Media Information and News | Scoop.it
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem.
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Amazing end-of-year list of great resources. 

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7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog | Social Media Information and News | Scoop.it
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.
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The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers

The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers | Social Media Information and News | Scoop.it
All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b...

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Ally Greer's curator insight, June 11, 2013 2:18 PM

Great stats:


-89% of marketers surveyed indicated that social media had increased exposure for their business.


-64% of marketers reported increased lead generation due to social media use.


-Half of marketers spending under six hours per week on social media reported a decrease in marketing spending.


-71% of B2B marketers were able to use social media to gather marketplace intelligence.


-71% of B2C marketers were able to leverage social media to develop a loyal fanbase.



Nacho Vega's curator insight, June 12, 2013 8:31 AM

Business 2.0 improved sales.

Phil Lauterjung's curator insight, June 12, 2013 12:00 PM

add your insight...

 
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Three reasons why advertising and social media don't mix

Three reasons why advertising and social media don't mix | Social Media Information and News | Scoop.it
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.

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kjdfg defgerg's comment, March 2, 2013 1:42 AM
http://www.redsoleshoesshop2013.org/
Alexandre Michelin's curator insight, March 2, 2013 2:56 PM

brands will become content providers, blurring the line with traditional media, providing marketing products (both their own and from third parties) which deliver a more compelling brand experience than their competitors.

 

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The Marketer's Guide to Proper Social Media Etiquette

The Marketer's Guide to Proper Social Media Etiquette | Social Media Information and News | Scoop.it
Follow this etiquette on social media, lest you're an example of
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Digital Marketing Strategy - Building a set of retention techniques - Simon Swan

Digital Marketing Strategy - Building a set of retention techniques - Simon Swan | Social Media Information and News | Scoop.it
Building a set of Retention techniques for your digital marketing strategy: http://t.co/DflVMeCAiN

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How Your Company Can Benefit More From Social Media

How Your Company Can Benefit More From Social Media | Social Media Information and News | Scoop.it

As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains.

 

Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results.

 

In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....


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Jeff Domansky's curator insight, April 7, 2013 3:45 PM

Insight into the value of integrated social marketing as opposed to stand-alone social media marketing.

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A Dozen Ways to Use the New LinkedIn Mentions

A Dozen Ways to Use the New LinkedIn Mentions | Social Media Information and News | Scoop.it
LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn
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8 Reasons Why You Need to Establish Authority on Google+

8 Reasons Why You Need to Establish Authority on Google+ | Social Media Information and News | Scoop.it
An Authority on Google+ has a serious advantage when it comes to ranking well for content in search engines. Learn how much of an impact in this case study
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Construct Better Headlines with Facebook Ad Tests

Construct Better Headlines with Facebook Ad Tests | Social Media Information and News | Scoop.it
Facebook ads are a great, simple, low-cost way to test and construct powerful headlines that work, with data to prove it. Read more.
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Social Media Information and News | Scoop.it

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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Twitter Just Shortened Your Tweets with a URL by 2 Characters! | Marketing Nutz

Twitter Just Shortened Your Tweets with a URL by 2 Characters! | Marketing Nutz | Social Media Information and News | Scoop.it
Starting today, any tweet that includes a url will now be reduced by 2 characters. This takes it to 118 characters, or 117 for https links.
Pavel Konoplenko's insight:

Seems minor, but this is a huge change!

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Best 5 Digital Tools to Increase Online Business Branding | All Infographics

Best 5 Digital Tools to Increase Online Business Branding | All Infographics | Social Media Information and News | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding

 


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Nielsen Blesses Twitter’s Tale With a New Study: Tweets Really Can Boost Ratings

Nielsen Blesses Twitter’s Tale With a New Study: Tweets Really Can Boost Ratings | Social Media Information and News | Scoop.it
Some of the time, at least. But Dick Costolo and company will take it.
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Social Media Monitoring Tools

Social Media Monitoring Tools | Social Media Information and News | Scoop.it
Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. What follows is
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Fortune 500 Companies Are Adapting to Social Media Marketing

Fortune 500 Companies Are Adapting to Social Media Marketing | Social Media Information and News | Scoop.it

New reports show that more large companies are using social media to promote their brands.

 

More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.

 

The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.

 

Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.

 

So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:

Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year.Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year.Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).

 

In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.

 

While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.

 

"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."

 

Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.

 

When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.


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Jordan Sanders's curator insight, May 21, 2013 4:38 PM

That's what we like to hear! 

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When Did Social Media Lose Its Way? [Infographic]

When Did Social Media Lose Its Way? [Infographic] | Social Media Information and News | Scoop.it
Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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22 Facebook PR Secrets Every Community Manager Should Know

22 Facebook PR Secrets Every Community Manager Should Know | Social Media Information and News | Scoop.it
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
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Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | Social Media Information and News | Scoop.it
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their

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Art Jones's curator insight, April 7, 2013 8:43 PM

Social Influencers are only overlooked by those uninitiated to why we help our clients establish thought leadership in their marketspace. 

R.G. Riles's curator insight, April 8, 2013 11:08 AM

Any explanation required?

Jeannette Marshall's curator insight, April 8, 2013 1:58 PM

I would have liked to see Pinterest compared also because I believe people directly shop from posted images shared there

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The 7 types of social media specialists | Articles | Home

The 7 types of social media specialists | Articles | Home | Social Media Information and News | Scoop.it
Which one does your company need to excel in the social media space?
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | Social Media Information and News | Scoop.it

Setting up a Twitter chat is really easy, especially for social media marketers who already know how to utilize the power of a Twitter account. All it takes is a set date, a topic, and a hashtag. You let people know it is happening, and ask them to tell others who might be interested. Then you carry on a conversation at the set time with anyone using that hashtag. But knowing how to set one up isn't always enough. If you want a few tips on how to best create a great chat, you should take a look at some that are already popular. Here are 15 hashtags that have created successful chats....


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Jeff Domansky's curator insight, April 17, 2013 1:18 PM

You'll find several new chat possibilities in this list, I'm sure...

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Why Twitter Is Getting Into the Music Discovery Business

Why Twitter Is Getting Into the Music Discovery Business | Social Media Information and News | Scoop.it

Twitter billed its foray into music discovery as a mechanism to "surface songs people are tweeting about." Yet Twitter doesn't actually plan to make any money off of the music itself. So why bother? In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. The former addresses a major weakness for Twitter. As the following graph shows, Twitter is far behind Facebook on time spent...


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Joanne Castillo's curator insight, January 14, 2014 6:09 PM

I think that getting into the music discovery business will help attract more users onto Twitter.  Twitter is already used as a networking tool.  For example, users will give their soundcloud or reverbnation link.  Getting involved with the music business bring potential users to the platform and will get users to stay on Twitter longer.

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Social Media Meta Tags: How to Use Open Graph and Cards

Social Media Meta Tags: How to Use Open Graph and Cards | Social Media Information and News | Scoop.it
Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine r
Pavel Konoplenko's insight:

Important metadata 

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Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others | Social Media Information and News | Scoop.it
Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company's API partners, rather than having to buy them through Twitter itself.
Pavel Konoplenko's insight:

Big move for Twitter

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Twitter Itself Will Soon Decide the Value of Your Tweets

Twitter Itself Will Soon Decide the Value of Your Tweets | Social Media Information and News | Scoop.it
Twitter will soon attach value ratings to users' tweets. Here's why.
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The Future Of Google Plus, And Its Path To Social-Media Domination

The Future Of Google Plus, And Its Path To Social-Media Domination | Social Media Information and News | Scoop.it
Despite being an echo chamber as far as the press was concerned only two months ago, now Google Plus is “bigger than Twitter,” according to many of the same media outlets.
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