In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.
As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains.
Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results.
In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....
New reports show that more large companies are using social media to promote their brands.
More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.
The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.
Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.
So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:
Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year.Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year.Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).
In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.
While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.
"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."
Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.
When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.
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Setting up a Twitter chat is really easy, especially for social media marketers who already know how to utilize the power of a Twitter account. All it takes is a set date, a topic, and a hashtag. You let people know it is happening, and ask them to tell others who might be interested. Then you carry on a conversation at the set time with anyone using that hashtag. But knowing how to set one up isn't always enough. If you want a few tips on how to best create a great chat, you should take a look at some that are already popular. Here are 15 hashtags that have created successful chats....
Twitter billed its foray into music discovery as a mechanism to "surface songs people are tweeting about." Yet Twitter doesn't actually plan to make any money off of the music itself. So why bother? In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. The former addresses a major weakness for Twitter. As the following graph shows, Twitter is far behind Facebook on time spent...
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