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Social Media Use is Soaring – Time to Reconsider Your 2013 Strategy [Report] | Social Media Today

rising chart Nielsen’s social media report for the third quarter shows some amazing growth in the use of social media.
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Social web for women
The best resources on social web for women, plus innovative tools and trends
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Rescooped by Laurence Roelants from H2H Marketing
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Vine: Stupid, Simple, and Brilliant

Vine: Stupid, Simple, and Brilliant | Social web for women | Scoop.it
Twitter recently unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I haven’t been this excited about a new social platform since I joined Instagram two years ago.

Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, February 13, 2013 3:23 AM

First, a disclaimer: I am a sucker for content creation tools that are both intuitive and flexible.

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Le community management par McDonald’s, quel impact sur son e-réputation ?

Le community management par McDonald’s, quel impact sur son e-réputation ? | Social web for women | Scoop.it
Ce matin, McDonald’s France a mis en ligne sa page de fans officielle sur Facebook. Comme toutes les grandes entreprises, le fast food américain que l’on

Via Isabelle Clément
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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | Social web for women | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
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3 autres sites pour découvrir le réseau vidéo Vine.

3 autres sites pour découvrir le réseau vidéo Vine. | Social web for women | Scoop.it
Nous l'avions prédit. Le réseau Vine lancé il y a quelques semaines à peine allait être un succès. Il l'est. Cet outil mobile pour créer et partager des clips vidéo de 6 secondes a reçu le week-end...
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Les marques les plus populaires sur Facebook en janvier

Les marques les plus populaires sur Facebook en janvier | Social web for women | Scoop.it
Social Bakers nous offre régulièrement des chiffres très précieux sur l’activité des pages fan en France et dans le monde. Sa dernière parution concerne les marques ayant le plus de succès au niveau local.
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'Fatshion' Community Finds Beauty in Plus-Sizes

'Fatshion' Community Finds Beauty in Plus-Sizes | Social web for women | Scoop.it
Tired of waiting for Vogue and Elle to meet the demand for plus-size fashion, many women have taken to the Internet to find their wardrobe inspiration.
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How to Be Nimble in PR [Infographic] | Business 2 Community

How to Be Nimble in PR [Infographic] | Business 2 Community | Social web for women | Scoop.it
In public relations it's important to stay nimble in order to be ready for whatever opportunity comes you way. Some opportunities are worth a little extra work
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Could Your Contacts Be Killing the Growth of Your Business? | Business 2 Community

Could Your Contacts Be Killing the Growth of Your Business? | Business 2 Community | Social web for women | Scoop.it
(Photo credit: Wikipedia) Everyone has heard this old saying “Show me your friends and I’ll tell you where you’re going”. This saying also holds
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7 Deadly PR Sins of Crisis Communication

7 Deadly PR Sins of Crisis Communication | Social web for women | Scoop.it
The Chinese symbol for crisis is danger and opportunity. A crisis carries an element of danger and is often unexpected. In crisis communication there is an underlying aura of bad news.
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Le multicanal source d'évasion client ?

Le multicanal source d'évasion client ? | Social web for women | Scoop.it
Lors de la présentation, jeudi dernier, du « Baromètre intimité client », organisée par CSC en partenariat avec TNS Sofres et le magazine Challenges, Arnaud Deschamps, le Directeur Général de...

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Les chiffres sur le web et le luxe en une infographie - 05/2012

Les chiffres sur le web et le luxe en une infographie - 05/2012 | Social web for women | Scoop.it

Via Delphine ANDRIEU
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Dezire GaC's curator insight, February 19, 2013 10:16 AM

Dentro del Fashion Marketing, es mu importante que conozcamos este tipo de datos ya que nos permiten darnos cuenta de cómo se ha ido desarrollando el mercado de lujo , así cómo la forma en que ha ido creciendo. De esta manera, las grandes marcas de lujo podrán crear mejores estrategias para atraer a más consumidores y mantener a sus fieles seguidores.

Rescooped by Laurence Roelants from ADHOK.BIZ
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Dossier - Le comportement des consommateurs

Dossier - Le comportement des consommateurs | Social web for women | Scoop.it

Le consommateur est mobile, volontiers économe et défiant vis-à-vis du discours des marques. Simple modification de ses comportements d'achat ou bouleversement de son rapport à la consommation ?...


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Marks & Spencer se dote d’un “Digital Lab” | Commerce Digital & Web Analytic

Marks & Spencer se dote d’un “Digital Lab” | Commerce Digital & Web Analytic | Social web for women | Scoop.it
La célèbre enseigne britannique vient d’annoncer le lancement d’un “Digital Lab” destiné à développer de nouvelles technologies au service de sa stratégie digitale, une priorité pour le groupe.

Via Matthieu Dufour
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Créer de la valeur autour de l'expérience client

Créer de la valeur autour de l'expérience client | Social web for women | Scoop.it

En deux mots : une meilleure relation client n’est qu’un trompe l’oeil si on ne la voit que sous l’angle CRM et que l’on refuse de tirer les conséquences de la notion d’expérience client.


Via Isabelle Clément
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Avoiding Hashtag Fails | Social Media Today

Avoiding Hashtag Fails | Social Media Today | Social web for women | Scoop.it
Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.
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How Vine Can Help Visualize Your Fashion Content

How Vine Can Help Visualize Your Fashion Content | Social web for women | Scoop.it
Vine is a video app being utilized by brands and consumers alike due to its many advantages, two of which are simplicity and ease of use.
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How to Build and Maintain Relationships with Bloggers | Business 2 Community

How to Build and Maintain Relationships with Bloggers | Business 2 Community | Social web for women | Scoop.it
Relationships with bloggers and website curators are necessary connections to develop if you want to flourish in the online world. In today’s SEO scene, you
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Amex Launches Pay By Tweet, Turns Purchases Into Adverts | TechCrunch

Amex Launches Pay By Tweet, Turns Purchases Into Adverts | TechCrunch | Social web for women | Scoop.it
Amex has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags.
Laurence Roelants's insight:

une nouvelle perspective de shopping social

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Belgium to Introduce Postage Stamps That Taste Like Chocolate

Belgium to Introduce Postage Stamps That Taste Like Chocolate | Social web for women | Scoop.it
The Belgian Post Office is issuing stamps that smell and taste like chocolate.
Laurence Roelants's insight:

Next step: beer-flavoured stamps

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La culture influence également le degré d'utilisation des réseaux sociaux | L'Atelier: Disruptive innovation

La culture influence également le degré d'utilisation des réseaux sociaux | L'Atelier: Disruptive innovation | Social web for women | Scoop.it
Que l’on parle de Facebook aux États-Unis ou d’Ozone en Chine, le niveau d’utilisation de ces réseaux sociaux semble être le reflet des disparités de ces deux cultures bien différentes.
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Is Social Media Ready for Valentine’s Day? | Business 2 Community

Is Social Media Ready for Valentine’s Day? | Business 2 Community | Social web for women | Scoop.it
Social media is one of the best agents of expressing emotions today, that’s why social media monitoring companies are most likely preparing for the upcoming
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17 Ways to Brainstorm Content Ideas in 2013

17 Ways to Brainstorm Content Ideas in 2013 | Social web for women | Scoop.it
Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge.
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#Pinterest : How Brands Could Benefit From Pinterest's Recent Changes

#Pinterest : How Brands Could Benefit From Pinterest's Recent Changes | Social web for women | Scoop.it
The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.Get the latest blog articles on business...

Via AlexaSocialMedia - Social Media & Community Management
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6 steps Applebee's should have taken to manage its PR crisis

6 steps Applebee's should have taken to manage its PR crisis | Social web for women | Scoop.it
The restaurant has taken many PR missteps since a server posted a customer's receipt online. Here's how it could have avoided them.

Via Cendrine Marrouat - www.socialmediaslant.com
Laurence Roelants's insight:

la gestion de crise sur les media sociaux

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 10, 2013 3:48 PM

Great analysis from +Gini Dietrich! I think Applebee's got a taste of their own medicine. In 2013, you cannot expect customers to be silent anymore. If you brush them off, they will respond accordingly... 

Jon Turino's curator insight, February 11, 2013 2:00 PM

This is a great story.

Cendrine Marrouat - www.socialmediaslant.com's comment, February 15, 2013 8:46 AM
I agree Jon!
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Super Bowl : Décryptage des 8 campagnes de crowdsourcing

Super Bowl : Décryptage des 8 campagnes de crowdsourcing | Social web for women | Scoop.it

Pour la 47e édition du Super Bowl qui s’est achevée le 3 février dernier, 8 des 35 annonceurs présents ont intégré le crowdsourcing à leur campagne. Loin d’être anodin, ce chiffre montre que la grande messe du Super Bowl a sonné le glas des publicités dites traditionnelles. Dorénavant pour faire la différence, les marques ont plus que jamais besoin d’ajouter une variable à leur tableau : leurs fans ! Aux Etats-Unis les blogueurs parlent déjà de “Crowdsourcing Bowl.


Via Masanet
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