Le marketing a évolué ces dernières années, les consommateurs ne se fient plus aux panneaux publicitaires et aux spots TV. Internet leur a donné des méthodes alternatives pour la recherche et l'achat de produits.
Via Thierry Pires
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
The best resources on social web for women, plus innovative tools and trends
Curated by
Laurence Roelants
|
Rescooped by Laurence Roelants from marketing stratégique du web mobile onto Social web for women |
Scoop.it!
Via Thierry Pires
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Twitter recently unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I haven’t been this excited about a new social platform since I joined Instagram two years ago. Via Fabrizio Faraco 
Fabrizio Faraco's curator insight,
February 13, 6:23 AM
First, a disclaimer: I am a sucker for content creation tools that are both intuitive and flexible. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ce matin, McDonald’s France a mis en ligne sa page de fans officielle sur Facebook. Comme toutes les grandes entreprises, le fast food américain que l’on Via Isabelle Clément Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Nous l'avions prédit. Le réseau Vine lancé il y a quelques semaines à peine allait être un succès. Il l'est. Cet outil mobile pour créer et partager des clips vidéo de 6 secondes a reçu le week-end... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Bakers nous offre régulièrement des chiffres très précieux sur l’activité des pages fan en France et dans le monde. Sa dernière parution concerne les marques ayant le plus de succès au niveau local. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Tired of waiting for Vogue and Elle to meet the demand for plus-size fashion, many women have taken to the Internet to find their wardrobe inspiration. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In public relations it's important to stay nimble in order to be ready for whatever opportunity comes you way. Some opportunities are worth a little extra work Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
(Photo credit: Wikipedia) Everyone has heard this old saying “Show me your friends and I’ll tell you where you’re going”. This saying also holds Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Chinese symbol for crisis is danger and opportunity. A crisis carries an element of danger and is often unexpected. In crisis communication there is an underlying aura of bad news. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Lors de la présentation, jeudi dernier, du « Baromètre intimité client », organisée par CSC en partenariat avec TNS Sofres et le magazine Challenges, Arnaud Deschamps, le Directeur Général de... Via Isabelle Clément Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Dezire GaC's curator insight,
February 19, 1:16 PM
Dentro del Fashion Marketing, es mu importante que conozcamos este tipo de datos ya que nos permiten darnos cuenta de cómo se ha ido desarrollando el mercado de lujo , así cómo la forma en que ha ido creciendo. De esta manera, las grandes marcas de lujo podrán crear mejores estrategias para atraer a más consumidores y mantener a sus fieles seguidores. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Le consommateur est mobile, volontiers économe et défiant vis-à-vis du discours des marques. Simple modification de ses comportements d'achat ou bouleversement de son rapport à la consommation ?... Via JP ANTOINE Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
La célèbre enseigne britannique vient d’annoncer le lancement d’un “Digital Lab” destiné à développer de nouvelles technologies au service de sa stratégie digitale, une priorité pour le groupe. Via Matthieu Dufour Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
En deux mots : une meilleure relation client n’est qu’un trompe l’oeil si on ne la voit que sous l’angle CRM et que l’on refuse de tirer les conséquences de la notion d’expérience client. Via Isabelle Clément Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Vine is a video app being utilized by brands and consumers alike due to its many advantages, two of which are simplicity and ease of use. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Relationships with bloggers and website curators are necessary connections to develop if you want to flourish in the online world. In today’s SEO scene, you Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Amex has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags.
Laurence Roelants's insight:
une nouvelle perspective de shopping social Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Belgian Post Office is issuing stamps that smell and taste like chocolate.
Laurence Roelants's insight:
Next step: beer-flavoured stamps Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Que l’on parle de Facebook aux États-Unis ou d’Ozone en Chine, le niveau d’utilisation de ces réseaux sociaux semble être le reflet des disparités de ces deux cultures bien différentes. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social media is one of the best agents of expressing emotions today, that’s why social media monitoring companies are most likely preparing for the upcoming Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.Get the latest blog articles on business... Via AlexaSocialMedia - Social Media & Community Management Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The restaurant has taken many PR missteps since a server posted a customer's receipt online. Here's how it could have avoided them. Via Cendrine Marrouat - www.cendrinemarrouat.com
Laurence Roelants's insight:
la gestion de crise sur les media sociaux 
Cendrine Marrouat - www.cendrinemarrouat.com's curator insight,
February 10, 6:48 PM
Great analysis from +Gini Dietrich! I think Applebee's got a taste of their own medicine. In 2013, you cannot expect customers to be silent anymore. If you brush them off, they will respond accordingly... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pour la 47e édition du Super Bowl qui s’est achevée le 3 février dernier, 8 des 35 annonceurs présents ont intégré le crowdsourcing à leur campagne. Loin d’être anodin, ce chiffre montre que la grande messe du Super Bowl a sonné le glas des publicités dites traditionnelles. Dorénavant pour faire la différence, les marques ont plus que jamais besoin d’ajouter une variable à leur tableau : leurs fans ! Aux Etats-Unis les blogueurs parlent déjà de “Crowdsourcing Bowl. Via Masanet Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
