Question your influencer’s motivations for sharing: are they benefitting in a way that’s authentic, or are they in it for something else?
Every human has 3-dimensional experiences, which makes every perspective different from the next, without potential of complete replication.
These experiences become uniquely shareable. This level of sharing comes at us every day in advertising, on the radio, in a magazine, or on television. But NONE of this is as strong as your closest friend telling you what they think around that same topic. The next time you are talking with someone, take note about how many experiences were mentioned (or inferred) and whether it made an impact on the way you spend your time and money. People influence people.
Via Ivo Nový