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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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How Social Media Can Help Your SEO Efforts

How Social Media Can Help Your SEO Efforts | Social Media Connect | Scoop.it

In order to improve your blog's or website's search engine ranking, stay active on social media sites like Facebook, Google+, and Twitter.

 

"Most webmasters know that in order to grow a website, you need a combination of social media and SEO efforts. However, the two activities are not wholly separate.

 

The more successful your SEO efforts, the more visitors you will receive and the more they will share their work, boosting your social media presence.

 

Likewise, building a strong social media presence can drastically improve your SEO and help you attract more visitors from organic search results".

 

Read More Here: http://momitforward.com/social-media-efforts-seo-efforts


Via Antonino Militello
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Mounira HAMDI's comment, August 5, 2012 7:27 AM
Hello Antonio,

It seems there is a problem with the link.
It's indicated "Error establishing a database connection"
Rescooped by Geoffrey Vertlieb from Social Media Useful Info
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9 Metrics to Measure Social Media Marketing Success.

9 Metrics to Measure Social Media Marketing Success. | Social Media Connect | Scoop.it
Social media marketing success is not achieved overnight and success needs to be defined by clear, measurable goals.

Via Mick Say, Ivo Nový
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Norman Flecha's comment, July 30, 2012 9:12 AM
Very well said... Thanks for the share!
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Google+ is Actually Growing

Google+ is Actually Growing | Social Media Connect | Scoop.it
Google+ is doing significantly better than its beginnings. Apparently, in June of this year Google+ had around 110.7 million unique visitors in the entire...
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20 Social Media Divas You Should Be Following — socialmouths

20 Social Media Divas You Should Be Following — socialmouths | Social Media Connect | Scoop.it
A list of the 20 most influential women in social media today...
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Branding Your Business Through Social Media - 3 Keys to Getting Started | Social Media Today

Branding Your Business Through Social Media - 3 Keys to Getting Started | Social Media Today | Social Media Connect | Scoop.it
Social media benefits company branding Gone are the days when having a highly ranked web site was enough to make waves and attract new business.
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Sales People – Use LinkedIn or Get Canned | The Marketing Nut

Sales People – Use LinkedIn or Get Canned | The Marketing Nut | Social Media Connect | Scoop.it
LinkedIn for sales teams is a must. Require your sales organization, business development team to learn, engage and leverage for relationship building.
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Social Media Marketing: Why It's Not Paying Off

Social Media Marketing: Why It's Not Paying Off | Social Media Connect | Scoop.it
Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.
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Social Media Plan for Shy People

Social Media Plan for Shy People | Social Media Connect | Scoop.it
Being a social media spectator is getting you nowhere. These 3 simple steps will get you off the sidelines.
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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | Social Media Connect | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


Via Antonino Militello
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ViDEO: How to use social media in ways no one else imagined | Social Media Today

ViDEO: How to use social media in ways no one else imagined | Social Media Today | Social Media Connect | Scoop.it
That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market.
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Rescooped by Geoffrey Vertlieb from Curation-Corner
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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | Social Media Connect | Scoop.it

Sometimes trying to get people to share your content feels like pulling teeth.

 

If you’re finding that your content isn’t being shared, these are most likely the reasons why:

 

1. You only talk about yourself

Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.

To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. The Golden Rule prevails here: talk about others as much as you would like them to talk about you.

 

2. You pick topics that aren’t timely

In the age of the 24/7 news cycle, the pressure is always on to write timely content.

People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”

Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.

 

3. Your headlines aren’t catchy

You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.

See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content

 

4. You write huge blocks of text

Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.

Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.

 

5. You don’t make it easy to share

Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them.

 

Ginny Soskey -- http://bit.ly/LLCwWX

Source: http://bit.ly/NdQNfl


Via maxOz
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Rescooped by Geoffrey Vertlieb from Social Media Useful Info
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Your LinkedIn Intervention: 5 Changes You Must Make

Your LinkedIn Intervention: 5 Changes You Must Make | Social Media Connect | Scoop.it

LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today. Far and away. 

 

So why is it that so many of us stink at LinkedIn etiquette?

That’s right, folks. We stink at it.

We send out lazy, generic connection requests. We ask people we barely know for recommendations. We ambush people, asking for favors before we’ve ever spent even two seconds of time building rapport. We shove our Tweets through our LinkedIn feeds, even though half the people on LinkedIn could care less about Twitter.

 

You want to use LinkedIn to your massive networking advantage? Then you need to start working strategically and mindfully. And before you even think about logging on next time—you need to digest a few basic rules of etiquette.

 


Via Ivo Nový
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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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Why Use Infographics for SEO and Social Media?

Why Use Infographics for SEO and Social Media? | Social Media Connect | Scoop.it

"Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.

 

Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them".

 

Read More: http://www.premiumseosolutions.com.au/blog/2012/07/why-use-infographics-for-seo-and-social-media/


Via Antonino Militello
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Rescooped by Geoffrey Vertlieb from Social Media Useful Info
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10 Free Social Media Tools For Everyone To Use Daily

10 Free Social Media Tools For Everyone To Use Daily | Social Media Connect | Scoop.it
Many of us seem to be thinking that social media takes up too much of our time. Sure, that might be the case. Luckily there are some tools that might make your life a bit easier.

 

The following is a brief list of free social media tools that I recommend using on a day-to-day basis. At one point or another, I have used all of these daily and saw the efficiency of my activities rise. Try using these tools for a while and see if you can make your social media management a bit more efficient like I did.

 

Timely is a browser application that let’s users schedule tweets.

 

Hootsuite can monitor your Facebook and Twitter properties for free and it also allows scheduled publishing.

 

Twittercounter lets you monitor and benchmark your twitter stats against others.

 

Feedcompare allows you to benchmark your RSS feed subscriber amount against your competitors.

 

Google Analytics URL builder is what I use to tag my links in order to track them.

 

Bit.ly url shortener is what I use to make those tagged links short.

 

Google alerts should be used by everyone involved with marketing and social media in order to monitor what’s being said about your brand or specific keywords in real time.

 

And for those of you who are on OS X, Gruml is a free RSS application that I use daily to track my Google Reader subscriptions.


Via Ivo Nový
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(InfoGraphic) Social Can’t Do it All

(InfoGraphic) Social Can’t Do it All | Social Media Connect | Scoop.it
. However, what is starting to happen is people are putting far too much focus on social media, and much less on the other two options. Email and search are...
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BusinessLink: How to Effectively Use LinkedIn in Just 15-30 Minutes a Day | Social Media Today

BusinessLink: How to Effectively Use LinkedIn in Just 15-30 Minutes a Day | Social Media Today | Social Media Connect | Scoop.it
Whenever I present on the topic of LinkedIn marketing inevitably the question comes up: “How much time should I spend on LinkedIn?
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Study: Largest 100 Global Corps Get Over 10 Million Monthly Mentions | Social Media Today

Study: Largest 100 Global Corps Get Over 10 Million Monthly Mentions | Social Media Today | Social Media Connect | Scoop.it
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Top 4 Team Visual Collaboration Tools | Social Media Today

Top 4 Team Visual Collaboration Tools | Social Media Today | Social Media Connect | Scoop.it
More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations.
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The Business Marketers Guide To Instagram

The Business Marketers Guide To Instagram | Social Media Connect | Scoop.it

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

In this Infographic Marketo explores the budding social photo-sharing site turned marketing platform and how it can give your company and business an edge in generating leads and promoting your brand.

By Marketo http://bit.ly/NGK2Xo

Source http://bit.ly/Q8jbnL


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3 Lies that "Social Media Experts" Like to Tell | Social Media Today

3 Lies that "Social Media Experts" Like to Tell | Social Media Today | Social Media Connect | Scoop.it
The number of Twitter followers someone has doesn't make them an expert.Which is obvious, but unfortunately misunderstood.They way consumers shop today has evolved.
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Rescooped by Geoffrey Vertlieb from Social Media Content Curation
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Create, Personalize And Share Your Visual Stories With Rewindy

Create, Personalize And Share Your Visual Stories With Rewindy | Social Media Connect | Scoop.it

Giuseppe Mauriello: Rewindy is the first visual story-sharing service. Create, personalize and share life events like travel, family or hobby events. You can share the story privately to a few friends using email or more publicly using Facebook or Twitter.

 

From Rewindy Blog:

"The photo doesn’t often capture the thoughts or feelings of the people in the event. This is why people love stories. A story is a narrative you can relate to and it highlights thoughts, emotions, relationships and can freely go into history or speculate about the future.

Things that are at extremely difficult with photos. A photo on the other hand creates a very detailed picture of a person, scene or object in the viewers mind.

 

The combination of these two the photos and the story is a visual story. Bringing together the context and narrative what happened behind the photos, with the best visual images. A visual story is a much more personal and expressive way to share your photos, or a visually beautiful way to share your story..."

 

 

Rewindy is in private beta now. Request an invitation here:

http://www.rewindy.com

 

Read more: http://blog.rewindy.com/post/26965288332/photosharing-versus-storysharing


Via Giuseppe Mauriello
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CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice - Forbes

CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice - Forbes | Social Media Connect | Scoop.it
Josh James This is a guest post written by Josh James, who founded Omniture (now a part of Adobe). He currently runs Domo, a data startup. Big company CEOs are virtually invisible on social media sites.
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