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Salesforce.com Signs Definitive Agreement to Acquire Radian6, the Industry's Leading Social Media... -- SAN FRANCISCO, March 30, 2011 /PRNewswire/ --

Salesforce.com Signs Definitive Agreement to Acquire Radian6, the Industry's Leading Social Media... -- SAN FRANCISCO, March 30, 2011 /PRNewswire/ -- | Social Media Connect | Scoop.it
Hard to believe that this was two years ago. Still remember @kenburbary calling to ask if I saw the news. http://t.co/IpSIo1FU9V
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5 Digital Marketing Insights from a New Gartner Study | Social Media Today

5 Digital Marketing Insights from a New Gartner Study | Social Media Today | Social Media Connect | Scoop.it
The companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital.
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Rescooped by Geoffrey Vertlieb from Marketing Strategy and Business
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The SEO Guide To Getting Started With Google Webmaster Tools

The SEO Guide To Getting Started With Google Webmaster Tools | Social Media Connect | Scoop.it

Excerpted from article on Search Engine Land:

"Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet.

 

- Messages: Spam Warnings & Other Notifications
[Priority: Medium / High]
Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information.

 

- Settings
[Priority: High]
In the settings tab, you can do three things: set geographic target, preferred domain and crawl rate.

 

- Sitelinks
[Priority: Medium]
Every website owner wants good sitelinks. If you don’t know, sitelinks are the links that show up under your domain name in Google search results.
Sitelinks are determined based on how much authority the domain has for a particular query. In many cases, we build sitelinks to assist with online reputation management because it pushes negative information further down the page.

 

- URL Parameters
[Priority: High]
Webmaster Tools has a setting that allows you to specify URL parameters and request that Google crawl certain URLs and not crawl others URLs. This is an incredibly powerful tool. If you make a mistake, it can mean that a large chunk of your site is removed from the index.

 

- Change of Address
[Priority: Medium]
If you move, you need to tell someone correctly!

- Excessive Crawl Errors
[Priority: Medium]
If your website is not working and there are errors occurring on a regularly basis, this needs to be dealt with. In so many cases, I see sites with thousands of errors that are never addressed. Each error that affects usability can mean a potential lost customer.

- Crawl Stats
[Priority: Medium]
This report shows you pages crawled per day, kilobytes downloaded per day and time spent downloading a page. Incidentally, there is a new Google Analytics report that also shows time downloading a page. The Analytics report, in my opinion, is much cooler.

- Blocked URLs
[Priority: Medium / High]
In this report you can see the URLs that are blocked by robots.txt. In some cases, you will see areas of your site that are blocked which should not be. So, when you see this, unblock them!

- Fetch As Google
[Priority: High]
The fetch as Google tool allows you to retrieve a page of your website as if you were Google. This can be very helpful if you want to verify whether or not a page is accessible.
This tool also has the option to fetch pages as Googlebot-Mobile. This can be very helpful, particularly because of the elements that need to be put in place for the different forms of mobile optimization.

- Indexed Status
[Priority: Medium]
The index status report shows you how many URLs are indexed out of all of those that Google can find on the website.

 

- Malware
[Priority: High]
When someone injects code into your forum or comments area, that is an issue. Google will see this and deem it malware. When someone then visits your website there is a chance a message will be delivered saying this site is not safe for users. For this very reason, it is important to check your malware report.

- Search Queries [Priority: Medium] ...

- Links To Your Site [Priority: Medium / High] ...

- Internal Links [Priority: Medium] ...

- Sitemaps [Priority: Medium / High] ...

- Removed URLs [Priority: Medium / High] ...

- HTML Improvements [Priority: Medium] ...

- Content Keywords [Priority: Medium] ...

Each point is analyzed with more information. Moreover there are also other points into guide.
Read full interesting article here:
http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, March 29, 2013 7:40 AM

This is a very helpful article.

Elsie Whitelock's curator insight, April 30, 2013 8:53 AM

More hlep with your SEO

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Three Reasons Your Company Should Consider Pinterest Marketing

Three Reasons Your Company Should Consider Pinterest Marketing | Social Media Connect | Scoop.it
Pinterest has become the third largest social network in the U.S. Pinterest marketing expert Jennifer Cario provides three reasons to use this network.

Via Kelly Lieberman
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35 Ways To Build Your Personal Learning Network Online - Edudemic

35 Ways To Build Your Personal Learning Network Online - Edudemic | Social Media Connect | Scoop.it

Personal learning networks are a great way for educators to get connected with learning opportunities, access professional development resources, and to build camaraderie with other education professionals.

 

Check out our guide to growing your personal learning network with social media, full of more than 30 different tips, ideas, useful resources, and social media tools that can make it all possible.


Via Ivo Nový
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Most Important Clicks to Track on Your Website

Most Important Clicks to Track on Your Website | Social Media Connect | Scoop.it
That SEO strategy is all for naught if you're not watching the right metrics. Here's how to measure success.
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6 Keyword Search Strategies to Grow Your Business

Consumers search the web billions and billions of times each month. Here's how you can use that information to grow your business.
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Twitter Co-Founders Aim for Third Hit

Twitter Co-Founders Aim for Third Hit | Social Media Connect | Scoop.it
Evan Williams and Biz Stone, who also created Blogger, yet another new online publishing tool.
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Social Media "Worst Practices": Making People Laugh | Social Media Today

Social Media "Worst Practices": Making People Laugh | Social Media Today | Social Media Connect | Scoop.it
Laughter is one of the most wonderful gifts bestowed upon us by our Creator.  But humor in Social Media is a tricky thing.  My sense of humor is admittedly a bit nerdy and peculiar - and to many people, decidedly un-funny.
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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media | Social Media Connect | Scoop.it
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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Why Google+ Is a Ghost Town [Infographic]

Why Google+ Is a Ghost Town [Infographic] | Social Media Connect | Scoop.it

An infographic details that Google+ has low activity compared to other networks.

 

There’s a lot of conflicting data out there about Google+. A few studies over the past few months have portrayed the fledgling social network as relatively moribund, but another recent report from Experian Hitwise says visits to the network are growing substantially, hitting 34.9 million for the week ended Aug. 4 compared to 21.9 million visits for the week ended July 21 — a 59% jump in two weeks.

 

Whether the network is thriving or not, this research from Umpf, a UK-based social media firm, shows that activity on G+ is low compared to other social networks.

 


Via Antonino Militello
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Michelle Gilstrap's curator insight, July 15, 2013 9:25 AM

Using Google+ is a learned experience and once you incorporate it into your social media, you will use it consistently.

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The Social Media Side Of Incident Response (Infographic)

The Social Media Side Of Incident Response (Infographic) | Social Media Connect | Scoop.it

Via Brian Yanish - MarketingHits.com
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A Guide To Kick Ass Brand Marketing On Instagram | Social Media Today

A Guide To Kick Ass Brand Marketing On Instagram | Social Media Today | Social Media Connect | Scoop.it
Branding Instagram In just a short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for great brand...
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The Key to Creating Content that Resonates with Your Audience | Copyblogger

The Key to Creating Content that Resonates with Your Audience | Copyblogger | Social Media Connect | Scoop.it

Excerpted from article by Copyblogger:

"One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

 

Let’s look at some tips on resonance, and how to build harmony with your readers.

Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.

 

Don’t assume that a post has to be about a positive topic in order to create harmony.

You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.

 

Try being:

- Specific — Each article should be simple and direct, no matter what length it is.

- Useful — Useful stuff is memorable, and it resonates with your audience.

- Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about.

- Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.

 

Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.

 

Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them.

They are listening to your needs and desires, and they are agile."

 

Read full original article here:

http://www.copyblogger.com/resonant-content-marketing/

 


Via Giuseppe Mauriello
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Margaret Doyle's curator insight, March 28, 2013 6:28 PM

Great advice. For tourism and hospitality practitioners, it is so important to be sensitive to the traveler's experience, where they are in their travel cycle and offering specific value for them that is accessible. 

Mike Ellsworth's curator insight, March 29, 2013 9:16 PM

It's not often that you see the advice to be emotional in your content. But, folks, it's *social* media, after all. You need to Be a Person (the name of our book series http://bit.ly/OrderBeAPerson ;) to make that connection with your readers.

Neil Ferree's curator insight, May 20, 2013 12:03 PM

h/t Margaret for the OP that she scooped from CopyBlogger with Insights into how this tactic serves guys in the Tourism space

Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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Winning the Search & Social Game of Thrones

Winning the Search & Social Game of Thrones | Social Media Connect | Scoop.it

Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".

 

Read More: http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester


Via Antonino Militello
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Randi Thompson's curator insight, March 29, 2013 8:04 AM

What are you doing to promote your business with social media?

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6 LinkedIn Best Practices | Social Media Today

To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new  LinkedIn_inbound_marketing business is social network marketing.  Establishing a ...
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Meet The 17 Ad Execs Who Have The Most Influence At Facebook

Meet The 17 Ad Execs Who Have The Most Influence At Facebook | Social Media Connect | Scoop.it
When they call, Facebook picks up....
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Twitter API Changes Are Already Posing Challenges To Tweetbot Developers | TechCrunch

Twitter API Changes Are Already Posing Challenges To Tweetbot Developers | TechCrunch | Social Media Connect | Scoop.it
Tapbots has announced on their blog that the alpha version of Tweetbot for Mac will no longer be available. Now that Twitter limits an app's user base to only 100,000 users, Tweetbot is one of the victims of Twitter's new API rules.
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30+ Reputable Places to Get Massive Backlinks to your Blog

30+ Reputable Places to Get Massive Backlinks to your Blog | Social Media Connect | Scoop.it

Really enjoyed seeing this list of reputable backlinks.  There are some gems in here that I had not considered.  Time to start building some links.

:)Sylvia

http://www.sylviaunlimited.com

 

Here are 30 plus websites and blogs to get awesome backlinks to your blog; building backlinks are an integral part of search engine optimization...


Via sylviaunlimited
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Most Important Clicks to Track on Your Website

Most Important Clicks to Track on Your Website | Social Media Connect | Scoop.it
That SEO strategy is all for naught if you're not watching the right metrics. Here's how to measure success.
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Let the search and social games begin! | Social Media Today

Let the search and social games begin! | Social Media Today | Social Media Connect | Scoop.it
There is unlikely to be no mobile app untouched or tablet unturned as every one hundredth of a second of the Olympics are tracked, updated, tweeted and shared until the finishing tape of the closing ceremony is reached on August 12th.London 2012 is...
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A Double-Edged Sword: When Social Media Marketing Bites Back | Social Media Today

A Double-Edged Sword: When Social Media Marketing Bites Back | Social Media Today | Social Media Connect | Scoop.it
Much has been made about the marketing opportunity that lies beneath social media. As business Facebook pages and Twitter accounts become virtually universal and consumers are able to connect with their trusted brands across a social platform.
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5 Reasons People Unfollow You on Twitter

Curb these top five annoying Twitter habits. Your followers will thank you.
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Mark Zuckerberg's Sister Is Now a Google Employee

Mark Zuckerberg's Sister Is Now a Google Employee | Social Media Connect | Scoop.it
Mark Zuckerberg's younger sister, Arielle, is now a Google employee.

Via Yekoz
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