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Rescooped by Geoffrey Vertlieb from Klout Power
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7 Surefire Ways to Increase Your Klout Score

7 Surefire Ways to Increase Your Klout Score | Social Media Connect | Scoop.it
Seven simple ways to increase your Klout score.

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Rescooped by Geoffrey Vertlieb from Social Media Content Curation
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | Social Media Connect | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
Rescooped by Geoffrey Vertlieb from Marketing Strategy and Business
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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Media Connect | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
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Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 2013 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Tumblr Needs to Fix Its Transparency Problem

Tumblr Needs to Fix Its Transparency Problem | Social Media Connect | Scoop.it
Are Tumblr's transparency issues just poor organization, or a symptom of something more troublesome?
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Rescooped by Geoffrey Vertlieb from Infographic Love
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What Really Motivates Employees? [Infographic]

What Really Motivates Employees? [Infographic] | Social Media Connect | Scoop.it
Money isn't always the biggest motivator. Here's a look at what your employees really want.Get the latest blog articles on business ideas and...

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sylviaunlimited's curator insight, January 28, 2013 6:14 PM

In the digitial landscape where is the balance between engaged (creative and motivated) employees and robot like actions?  Appears to be conflicting realities to being successful in business.  What are the solutions?  Equal time spent on those task that need to be done and being creative and engaged?  Building a team that can meet the requirements of being creative and task driven?  What are your thoughts?

Rescooped by Geoffrey Vertlieb from Pinterest
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Bing Integrates Pinterest Sharing Into Its Image Search | TechCrunch

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.


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Rescooped by Geoffrey Vertlieb from The Marketing Technology Alert
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CMOs Using Social Data to Flex Their Muscle | MIT Sloan Management Review

CMOs Using Social Data to Flex Their Muscle | MIT Sloan Management Review | Social Media Connect | Scoop.it
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.

 

Key excerpt...

 

Is the rise of social media in marketing making the CMO function stronger?

 

Recent surveys and research — including early results of our own Year 2 survey currently in progress — offer findings that point in the same direction. Within the C-suite, CMOs are most likely to be heavily utilizing socially-generated data in their operations and expressing high levels of optimism about the growing importance of social business for their function and for their business as a whole.

 

An important implication of this increased reliance on social data is the potential of growing strength and influence of the CMO function within the enterprise.


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marketingIO's curator insight, April 9, 2013 8:47 AM
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PopcornStudios's curator insight, April 9, 2013 9:23 AM

if you do the right thing and share an honest experience that will benefit your friends, your followers, your family, and their networks, and it is relevant, you should and will earn money from it.

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HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets: RetweetLab

HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets: RetweetLab | Social Media Connect | Scoop.it

Excerpted from article intro:

"...doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.

 

But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience.

 

Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account -- including your account or a competitor's account -- to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets."

 

Read full article how you can use this new, free tool to analyze and improve your own Twitter presence.

http://blog.hubspot.com/hubspot-launches-free-tool-analyze-tweet-shareability

 

Official website: http://retweetlab.com

 


Via Giuseppe Mauriello
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Kalani Kirk Hausman's comment, April 11, 2013 7:12 AM
I found the details over the week's time and based on types of link inclusions interesting at the least.
Latisha Poulard's comment, April 12, 2013 9:48 AM
I thought it would be a very useful tool and it has already helped me as well
Jon Turino's comment, April 12, 2013 10:01 AM
I'm glad the post was useful to you.
Rescooped by Geoffrey Vertlieb from Pinterest
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How To Create Killer Pinterest Graphics With PowerPoint - SEO.com

How To Create Killer Pinterest Graphics With PowerPoint - SEO.com | Social Media Connect | Scoop.it
Looking for a unique way to increase traffic to your website with Pinterest? Here is a fun and free way to create high-quality graphics with PowerPoint!

Via Kelly Lieberman
Geoffrey Vertlieb's insight:

Very clever idea

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A Leave of Presence - Roger Ebert's Journal

A Leave of Presence - Roger Ebert's Journal | Social Media Connect | Scoop.it
Thank you. Forty-six years ago on April 3, 1967, I became the film critic for the Chicago Sun-Times. Some of you have read my reviews and columns and even written to me since that time. Others were introduced to my...
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10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot

10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot | Social Media Connect | Scoop.it

Excerpted from article on HubSpot:
"Marketing Pilgrim published a great blog post by Michael Lieberman called "10 Ways Inbound Marketing Drives Results This Month."

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month [http://bit.ly/10cQwj9 ]
To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.
- Make sure your website has the right messaging to help visitors pass the blink test.
- Add visual calls-to-action to your site.
- Add offers to your website that appeal to visitors and leads in all stages of the funnel.
- Start blogging, and strive for a frequency of three to four times a week.
- Share your blog content with social media followers.
- Share educational content with relevant LinkedIn Groups.
- Create dedicated, conversion-optimized landing pages.
- Nurture leads with campaigns that bring them further down the funnel.
- Share educational content on sites your target audience frequents.
- Track and test all of your activities so you can get a more accurate gauge of what's working.

10 More Ways Inbound Marketing Drives Results This Month (by Hubspot)
1) A/B Test Elements of Your Email Marketing Campaigns;
2) Implement a List Re-Engagement Campaign;
3) Identify a Long-Tail Keyword Phrase With High Search Volume;
4) Newsjack;
5) Invest in a Social Media Ad Campaign;
6) Build a Free Tool;
7) Respond to HARO;
8) Start Using Tracking Tokens;
9) Create a Blog Subscription Landing Page;
10) Create Social Media Visual Content."

Each way mentioned by Hubspot is analyzed with more information. Read full article here:

http://blog.hubspot.com/get-instant-results-with-inbound-marketing

In addition, check out also full article on Marketing Pilgrims: http://www.marketingpilgrim.com/2013/03/10-ways-inbound-marketing-drives-results-this-month.html

 


Via Giuseppe Mauriello
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Jeff Domansky's curator insight, April 1, 2013 6:19 PM

Agree. This is an excellent post with valuable social marketing tips.

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7 Mind Blowing Pinterest Infographics

7 Mind Blowing Pinterest Infographics | Social Media Connect | Scoop.it
  Pinterest’s phenomenal growth has lead to the publication of hundreds of infographics about it. You can find an infographic on almost any topic. You have ones on what the social network is a...

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12 Ways to Improve Your Content Marketing Strategy With Real Science

12 Ways to Improve Your Content Marketing Strategy With Real Science | Social Media Connect | Scoop.it
Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.

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Sashika's curator insight, May 9, 2013 9:45 PM

this article examines the scientific evidence that provides information which allows marketers to capatilize on the outcomes of human behaviour and how by understanding how the human mind works, marketers can create efective marketing communications. It is very important to be able to understand how people relate to marketing communications and  in what way it has an impact on them , it is important to understnad how these effects of amrketing are percieved through the eyes of human beings and how different marketing channels can lead to different perceptions and outcomes.

Ryan Xie's comment, May 10, 2013 1:04 AM
The article proposed twelve ways to improve the marketing strategy with real science. In my opinion, except science, marketing strategy is important in every fields. Good strategy will significantly help create value for companies, improve brand equity and penetrate markets quickly. In order to make good marketing strategy, marketers need to know the market well which means that marketers need a lot of information of the market. Good information collection will help make good marketing strategy.
Charity WIlls's curator insight, May 24, 2013 10:21 AM

12 Ways to Improve Your Content Marketing Strategy With Real Science

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Klout Gets Into The Q&A Business By Launching Klout Experts (With Help From Bing) | TechCrunch

Klout Gets Into The Q&A Business By Launching Klout Experts (With Help From Bing) | TechCrunch | Social Media Connect | Scoop.it
So what does a high Klout score actually get you? The influence-measuring startup already offers prizes through its Klout Perks program, and there are bragging rights (unless your friends think you're a loser for caring about your Klout score).
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Infographic: Great ideas to keep your content fresh

Infographic: Great ideas to keep your content fresh | Social Media Connect | Scoop.it
This is an Infographic that offers 29 ideas to spur creativity.

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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Social Media Connect | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


Via Giuseppe Mauriello
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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

Rescooped by Geoffrey Vertlieb from Content Strategy |Brand Development |Organic SEO
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4 Backlink Strategies That You’ve Never Tried (Really)

4 Backlink Strategies That You’ve Never Tried (Really) | Social Media Connect | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/


Via Level343
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Level343's curator insight, April 11, 2013 10:43 AM

How did these people get such amazing links?

 

Simple: by asking.

 

Most .edu and .gov blogs don’t openly accept guest posts. Which means you can’t use the usual suspects of guest blogging search strings to find them.

 

Instead, you need to find blogs in your niche on .edu and .gov domains and offer a guest post to the blogger.

 

It takes a bit of legwork, but these are the types of links that really move your site in the SERPs (and keep them there). And it’s something that can give you a HUGE leg up on your competition.

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New Community Curation Platform For Quality Minds To Share Quality Content: Newsana

New Community Curation Platform For Quality Minds To Share Quality Content: Newsana | Social Media Connect | Scoop.it

A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.

 

From "FAQ" page:

"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.

 

It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.


This is done by:

- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.

- Elevating the conversation.

- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.

 

By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.

 

In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."

 

Official Website: http://newsana.com

 

"FAQ" page: http://newsana.com/faq

 

More info: http://newsana.com/explained

 

Request an invitation: http://newsana.com/member/invite

 


Via Giuseppe Mauriello
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'Uzzi' Usman Naeem's curator insight, April 10, 2013 3:58 AM

The website is amazing

 

Pascal Gibert's comment, April 12, 2013 5:06 AM
Merci Cendrine, bises ;)
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business, a new horizon for klout?

business, a new horizon for klout? | Social Media Connect | Scoop.it
Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be unpredic...

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 7, 2013 3:13 AM

Do you think Klout will eventually offer a solid and reliable influence model for brands? 

Jon Turino's comment, April 10, 2013 2:31 PM
We're going to have to see.
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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Social Media Connect | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.

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Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding

Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding | Social Media Connect | Scoop.it
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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Social Media Connect | Scoop.it

Excerpted from article by Search Engine Watch:

"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.

 

Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.

 

1. Your Eyes
2. IIS SEO Toolkit
3. Screaming Frog
4. Majestic SEO
5. Adobe Site Catalyst
6. Google Analytics
7. SEMrush
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
12. HitWise
13. You Get Signal."

Each tool is analyzed with more information and external links.
Read full article here:
http://searchenginewatch.com/article/2199683/13-Essential-SEO-Power-Tools


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, April 6, 2013 7:10 AM

Very useful info to help you with your website.

Ali Anani's curator insight, April 12, 2013 1:53 AM

A relevant and timely post highlighting the benefits of many new tools

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Klout for Business Aims to Help Brands Reach Social Influencers

Klout for Business Aims to Help Brands Reach Social Influencers | Social Media Connect | Scoop.it
At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online.
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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Social Media Connect | Scoop.it

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans.

 

Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.

 

Read More: http://searchenginewatch.com/article/2258738/Social-SEO-Content-How-to-Create-a-Potent-Integrated-Marketing-Campaign


Via Antonino Militello
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Michael's comment, September 26, 2013 2:50 AM
Again I think you found a great article and your insight is spot on. I think the article sums up the communications mix quite well, especially the importance of evaluating a campaign. I think too often it is easy to plan an extensive campaign but forget about evaluating it - evaluation is the time to see what worked/didn't work and improve on it for the next campaign so it is obviously critically important.
Sam Wilkinson's comment, September 26, 2013 4:18 AM
I have to agree with michael, you articles and insights are awesome. With this article I like the emphasis on measuring a campaigns success as it is often the part of a campaign where marketers can learn the most .
Blake Holmes's comment, September 26, 2013 6:21 AM
This article was great and furthered my undertstanding of the importance of planning and evaluating when creating an Integrated Marketing campaign. Also the idea of measuring objectives is crucial to gauge whether or not a campaign is successful or not.