By James Walker. LinkedIn is home to untapped avenues. Introducing LinkedIn in class can make students more approachable, and cultivate an atmosphere that engages them side by side along with professional development.
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.
So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.
But before you head off and start creating your first landing page, there are 7 things you need to know:
1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.
3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.
4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service.
5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making.
6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.
7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."
Excerpt from the article on KISSmetrics: "Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.
This article will show you 67 tools you can use to start growing your email list today.
[Here just are the main sections and list of tools].
Popups Here are 10 popups that will help you collect emails. 1. PopUp Domination - 2. OptinMonster - 3. Hybrid-Connect - 4. Bounce Exchange - 5. Pippity - 6. Ninja Popups - 7. Viral Optins - 8. List Builder - 9. Pop Over Plugin - 10. WordPress Popup.
Unobtrusive Popups Let’s say you’re still completely against popups. There are tools that appear in front of your readers without obstructing their view of your content. 11. Unpop - 12. Drip - 13. Slide In - 14. Interrupt - 15. Optin Footer - 16. Hello Bar - 17. Viper Bar - 18. Foobar - 19. Dreamgrow Scroll Triggered Box - 20. Welcome Gate App - 21. Feature Box Plugin.
Additional Apps and Plugins Besides popups, there are several additional apps and plugins you can use to collect emails from your visitors and grow your list. 22. upPrev - 23. Subscribe to Download for WordPress - 24. Subscribe by Email: A wordPress plugin - 25. Thesis Theme Feature Box - 26. LeadBoxes - 27. Scrolling Side Bar - 28. Subscribers Magnet - 29. Gravity Forms - 30. Comment Redirect - 31. WP-Leads - 32. AWeber Webform Widget - 33. OptinSkin.
Online Contests and Giveaways Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. Here are 4 tools that will allow you to quickly set one up. 34. Rafflecopter - 35. Splurgy - 36. PromoSimple - 37. Giveaway Tools.
Facebook Email and Facebook go together like peanut butter and chocolate. They’re the perfect match. Below are a few Facebook tools that will help you grow your email list right from your fan page. 38. ShortStack - 39. Heyo - 40. PageModo - 41. Thunderpenny - 42. WooBox - 43. Vocus - 44. Clickappy - 45. OfferPop - 46. TabSite - 47. Social App Tool - 48. ActionSprout.
Landing Pages and Coming Soon Pages Landing pages are the backbone of any email marketing effort. The tools listed below will help you create professional-looking landing pages without having to write code. 49. OptimizePress - 50. LeadPages - 51. Unbounce - 52. Instapage - 53. Launchrock - 54. Clickthroo - 55. PageWiz - 56. KickoffLabs.
WordPress Landing Page and Coming Soon Plugins Many of the WordPress plugins mentioned below are free. However, they offer fewer customization options than their stand-alone software cousins. 57. Launcher Theme - 58. My Blue Construction - 59. WPLauncher - 60. Felice Theme - 61. Under Construction - 62. WPChimp Countdown - 63. Launchpad - 64. Ultimate Coming Soon Page - 65. ThemeFuse - 66. WordPress Landing Pages.
And Finally... 67. Newsletter Signup : This plugin allows you to add various ways for your visitors to subscribe to your email list..."
(PRWEB) November 05, 2013 -- A new blogging platform is being launched and made available to authors and writers, who want to focus on social media, internet business, affiliate marketing, internet technology, traffic, SEO and more.
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies.
I'm posting the Blog Traffic Infographic for authors because EVERY author needs to have a blog today. Not blogging, is like shouting in a phone without hearing the conversation. A sure sign that you don't care about your readers.