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Adobe Updates Digital Publishing Suite with Pinterest, GPS Integration

Adobe Updates Digital Publishing Suite with Pinterest, GPS Integration | Social Media Connect | Scoop.it
Adobe is out with its latest release -- number 27 -- of its Digital Publishing Suite (DPS) for tablets and other mobile devices.

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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Social Media Connect | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


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Athena Catedral's curator insight, June 12, 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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LinkedIn In Class For Career Advancement

LinkedIn In Class For Career Advancement | Social Media Connect | Scoop.it
By James Walker. LinkedIn is home to untapped avenues. Introducing LinkedIn in class can make students more approachable, and cultivate an atmosphere that engages them side by side along with professional development.

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Using Pinterest to Get Customers through the Door

Using Pinterest to Get Customers through the Door | Social Media Connect | Scoop.it
New Year's resolutions are part of tradition. It imbues an atmosphere of confidence and a clean slate – a chance to start over without prejudice. So far, in 2014, you’re convinced that you’ll

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5 Facebook Ad Features to Use NOW!

5 Facebook Ad Features to Use NOW! | Social Media Connect | Scoop.it

Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.


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Our Playbook for Digital Crisis and Issue Management 3.0

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for (At @DigitalEast?
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The True Story of How Amazon Went from Bedlam to Behemoth

The True Story of How Amazon Went from Bedlam to Behemoth | Social Media Connect | Scoop.it
A First Cut at History: A New Book on Amazon and Jeff BezosThe greatest force in the universe is compound interest. So said Albert Einstein who might have revised his view if he had met the founders

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media Connect | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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After the IPO, Twitter may favor Pinterest - The Deal Pipeline (SAMPLE CONTENT: NEED AN ID?)

After the IPO, Twitter may favor Pinterest - The Deal Pipeline (SAMPLE CONTENT: NEED AN ID?) | Social Media Connect | Scoop.it
A plan to expand e-commerce revenue with a known partner is one way to spend fundraising proceeds.

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Rescooped by Geoffrey Vertlieb from Machinimania
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Watch now: Heisenberg Humor | NOVA | PBS Video

Quantum mechanics is nothing to laugh at. Well, sometimes it is.

Academic nerd humor - it's funny :-) ..@safegaard


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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | Social Media Connect | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!
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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | Social Media Connect | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

Adworld India's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List | Social Media Connect | Scoop.it

Excerpt from the article on KISSmetrics:
"Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.

 

This article will show you 67 tools you can use to start growing your email list today.

[Here just are the main sections and list of tools].


Popups
Here are 10 popups that will help you collect emails.
1. PopUp Domination - 2. OptinMonster - 3. Hybrid-Connect - 4. Bounce Exchange - 5. Pippity - 6. Ninja Popups - 7. Viral Optins - 8. List Builder - 9. Pop Over Plugin - 10. WordPress Popup.

 

Unobtrusive Popups
Let’s say you’re still completely against popups.
There are tools that appear in front of your readers without obstructing their view of your content.
11. Unpop - 12. Drip - 13. Slide In - 14. Interrupt - 15. Optin Footer - 16. Hello Bar - 17. Viper Bar - 18. Foobar - 19. Dreamgrow Scroll Triggered Box - 20. Welcome Gate App - 21. Feature Box Plugin.

 

Additional Apps and Plugins
Besides popups, there are several additional apps and plugins you can use to collect emails from your visitors and grow your list.
22. upPrev - 23. Subscribe to Download for WordPress - 24. Subscribe by Email: A wordPress plugin - 25. Thesis Theme Feature Box - 26. LeadBoxes - 27. Scrolling Side Bar - 28. Subscribers Magnet - 29. Gravity Forms - 30. Comment Redirect - 31. WP-Leads - 32. AWeber Webform Widget - 33. OptinSkin.

 

Online Contests and Giveaways
Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. Here are 4 tools that will allow you to quickly set one up.
34. Rafflecopter - 35. Splurgy - 36. PromoSimple - 37. Giveaway Tools.

 

Facebook
Email and Facebook go together like peanut butter and chocolate. They’re the perfect match.
Below are a few Facebook tools that will help you grow your email list right from your fan page.
38. ShortStack - 39. Heyo - 40. PageModo - 41. Thunderpenny - 42. WooBox - 43. Vocus - 44. Clickappy - 45. OfferPop - 46. TabSite - 47. Social App Tool - 48. ActionSprout.

 

Landing Pages and Coming Soon Pages
Landing pages are the backbone of any email marketing effort. The tools listed below will help you create professional-looking landing pages without having to write code.
49. OptimizePress - 50. LeadPages - 51. Unbounce - 52. Instapage - 53. Launchrock - 54. Clickthroo - 55. PageWiz - 56. KickoffLabs.

 

WordPress Landing Page and Coming Soon Plugins
Many of the WordPress plugins mentioned below are free. However, they offer fewer customization options than their stand-alone software cousins.
57. Launcher Theme - 58. My Blue Construction - 59. WPLauncher - 60. Felice Theme - 61. Under Construction - 62. WPChimp Countdown - 63. Launchpad - 64. Ultimate Coming Soon Page - 65. ThemeFuse - 66. WordPress Landing Pages.

 

And Finally...
67. Newsletter Signup : This plugin allows you to add various ways for your visitors to subscribe to your email list..."

 

Each tool is analyzed with some information, images and external link of official website.
Read full original article:
http://blog.kissmetrics.com/67-tools-email-list/


Via Giuseppe Mauriello
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Teachers Guide to Teaching Using Social Media

Teachers Guide to Teaching Using Social Media | Social Media Connect | Scoop.it

The growing popularity and the pervasive use of social networking websites among our teens and students is a fact we can no longer ignore.

 

Unfortunately, many school boards  still promulgate laws that inhibit access to these platforms in schools and thus missing on huge learning opportunities for students.

 

Instead of forcing an unwarranted ban on these media tools why not embrace them and turn them into learning hubs where our students can thrive academically.

 

Using social media in education has got such a huge potential and there are a variety of ways teachers and schools can leverage the networked power of these tools to help students achieve better.

 

Here are some of the ideas on how to use social media in class.


Via Maria Margarida Correia, Ivo Nový
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New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro

New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro | Social Media Connect | Scoop.it
(PRWEB) November 05, 2013 -- A new blogging platform is being launched and made available to authors and writers, who want to focus on social media, internet business, affiliate marketing, internet technology, traffic, SEO and more.

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Rescooped by Geoffrey Vertlieb from SEO and Social Media Marketing
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5 New Realities of SEO

5 New Realities of SEO | Social Media Connect | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


Via Antonino Militello
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PivotPointBrands's curator insight, October 15, 2013 1:54 PM

Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.

Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Srinivas Ramarao's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Social Media Connect | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


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Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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'Hummingbird': All About The New Google Algorithm [FAQ]

'Hummingbird': All About The New Google Algorithm [FAQ] | Social Media Connect | Scoop.it

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

 

It’s called “Hummingbird” and below, what we know about it so far.

 

Read More: http://searchengineland.com/google-hummingbird-172816


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Media Street Apps's comment, October 4, 2013 12:18 PM
Anytime
Amal Rafeeq's comment, October 4, 2013 12:22 PM
BTW, Can you Follow my topic - Web Experts?
Thanks :)
Margarita Bojórquez's curator insight, October 20, 2013 9:35 PM

El nuevo algoritmo de búsqueda de Google.

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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Social Media Connect | Scoop.it
Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies.
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5 LinkedIn Practices For Great Word Of Mouth

5 LinkedIn Practices For Great Word Of Mouth | Social Media Connect | Scoop.it
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Rim Riahi's curator insight, August 14, 2013 1:18 AM

LinkedIn is one of the most business-friendly social sites – focusing on brand networking as its primary goal. It is easy for personal brands to enter into the site and begin sharing their abilities with the audience.

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Blog Traffic Infographic - 30 Blog Promotion Tips for Authors

Blog Traffic Infographic - 30 Blog Promotion Tips for Authors | Social Media Connect | Scoop.it
I'm posting the Blog Traffic Infographic for authors because EVERY author needs to have a blog today. Not blogging, is like shouting in a phone without hearing the conversation. A sure sign that you don't care about your readers.

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Geoffrey Vertlieb's comment, July 17, 2013 12:54 PM
I need to print this one!
Ivo Nový's comment, September 23, 2013 5:24 AM
Great find.. thank you for that.
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Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC] - AllTwitter

Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC] - AllTwitter | Social Media Connect | Scoop.it
Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC]

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How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community | Social Media Connect | Scoop.it

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John S. Bell's curator insight, July 21, 2013 6:42 PM

A way to understand your customers.

Dawn Matheson's curator insight, July 23, 2013 3:20 PM

Very valuable - and understandable - way for understanding your audience and tweaking your message for greatest impact.

Rim Riahi's curator insight, July 24, 2013 2:04 AM

#Facebook, #Twitter, and #Pinterest have built-in analytics. What metrics within those #analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.