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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Social Media Connect | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro

New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro | Social Media Connect | Scoop.it
(PRWEB) November 05, 2013 -- A new blogging platform is being launched and made available to authors and writers, who want to focus on social media, internet business, affiliate marketing, internet technology, traffic, SEO and more.

Via Richard Krawczyk
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Confessions of a Graphic Designer

Confessions of a Graphic Designer | Social Media Connect | Scoop.it
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5 New Realities of SEO

5 New Realities of SEO | Social Media Connect | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


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Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Martin (Marty) Smith's curator insight, October 15, 2013 9:48 PM

Yep these are the "new realities of SEO" alright. 

Srinivas Ramarao's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Social Media Connect | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


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Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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'Hummingbird': All About The New Google Algorithm [FAQ]

'Hummingbird': All About The New Google Algorithm [FAQ] | Social Media Connect | Scoop.it

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

 

It’s called “Hummingbird” and below, what we know about it so far.

 

Read More: http://searchengineland.com/google-hummingbird-172816


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Media Street Apps's comment, October 4, 2013 12:18 PM
Anytime
Amal Rafeeq's comment, October 4, 2013 12:22 PM
BTW, Can you Follow my topic - Web Experts?
Thanks :)
Margarita Bojórquez's curator insight, October 20, 2013 9:35 PM

El nuevo algoritmo de búsqueda de Google.

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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Social Media Connect | Scoop.it
Pinterest has established itself as the dominant online source of visual inspiration. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies.
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5 LinkedIn Practices For Great Word Of Mouth

5 LinkedIn Practices For Great Word Of Mouth | Social Media Connect | Scoop.it
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Rim Riahi's curator insight, August 14, 2013 1:18 AM

LinkedIn is one of the most business-friendly social sites – focusing on brand networking as its primary goal. It is easy for personal brands to enter into the site and begin sharing their abilities with the audience.

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Blog Traffic Infographic - 30 Blog Promotion Tips for Authors

Blog Traffic Infographic - 30 Blog Promotion Tips for Authors | Social Media Connect | Scoop.it
I'm posting the Blog Traffic Infographic for authors because EVERY author needs to have a blog today. Not blogging, is like shouting in a phone without hearing the conversation. A sure sign that you don't care about your readers.

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Geoffrey Vertlieb's comment, July 17, 2013 12:54 PM
I need to print this one!
Ivo Nový's comment, September 23, 2013 5:24 AM
Great find.. thank you for that.
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Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC] - AllTwitter

Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC] - AllTwitter | Social Media Connect | Scoop.it
Everything You Need To Know About Creating Fantastic Social Media Content [INFOGRAPHIC]

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How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community | Social Media Connect | Scoop.it

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John S. Bell's curator insight, July 21, 2013 6:42 PM

A way to understand your customers.

Dawn Matheson's curator insight, July 23, 2013 3:20 PM

Very valuable - and understandable - way for understanding your audience and tweaking your message for greatest impact.

Rim Riahi's curator insight, July 24, 2013 2:04 AM

#Facebook, #Twitter, and #Pinterest have built-in analytics. What metrics within those #analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.

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Adobe Updates Digital Publishing Suite with Pinterest, GPS Integration

Adobe Updates Digital Publishing Suite with Pinterest, GPS Integration | Social Media Connect | Scoop.it
Adobe is out with its latest release -- number 27 -- of its Digital Publishing Suite (DPS) for tablets and other mobile devices.

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What Makes A Repinnable Pin? - Write On Track

What Makes A Repinnable Pin? - Write On Track | Social Media Connect | Scoop.it
What makes a pin go viral on Pinterest? What helps it to gain numerous repins and become a really repinnable pin? We analyse various categories to come up with a success sheet for images.

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10+1 ways to avoid YouTube copyright penalty

10+1 ways to avoid YouTube copyright penalty | Social Media Connect | Scoop.it

Do we understand that we may abuse someone's rights, laying on a coach poking into a smartphone?


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sylviaunlimited's curator insight, June 18, 2013 2:10 PM
Covering all bases.
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5 Facebook Ad Features to Use NOW!

5 Facebook Ad Features to Use NOW! | Social Media Connect | Scoop.it

Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.


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Our Playbook for Digital Crisis and Issue Management 3.0

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for (At @DigitalEast?
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The True Story of How Amazon Went from Bedlam to Behemoth

The True Story of How Amazon Went from Bedlam to Behemoth | Social Media Connect | Scoop.it
A First Cut at History: A New Book on Amazon and Jeff BezosThe greatest force in the universe is compound interest. So said Albert Einstein who might have revised his view if he had met the founders

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media Connect | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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After the IPO, Twitter may favor Pinterest - The Deal Pipeline (SAMPLE CONTENT: NEED AN ID?)

After the IPO, Twitter may favor Pinterest - The Deal Pipeline (SAMPLE CONTENT: NEED AN ID?) | Social Media Connect | Scoop.it
A plan to expand e-commerce revenue with a known partner is one way to spend fundraising proceeds.

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5 Key Elements To Great Typography

5 Key Elements To Great Typography | Social Media Connect | Scoop.it
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Run a Successful Multi-Platform Hashtag Campaign | Social Media Today

Run a Successful Multi-Platform Hashtag Campaign | Social Media Today | Social Media Connect | Scoop.it
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Watch now: Heisenberg Humor | NOVA | PBS Video

Quantum mechanics is nothing to laugh at. Well, sometimes it is.

Academic nerd humor - it's funny :-) ..@safegaard


Via Henrik Safegaard - Cloneartist
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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | Social Media Connect | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


Via Antonino Militello
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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!
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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | Social Media Connect | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

packers and movers pune's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Social Media Connect | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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6 Brands That Rock Pinterest For Moms (and How They Rock) - Business 2 Community

6 Brands That Rock Pinterest For Moms (and How They Rock) - Business 2 Community | Social Media Connect | Scoop.it

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