It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.
With this infographic, learn how to create effective posts on each major site to maximize reach and potential.
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations. LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social. According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
It's no surprise that social media consumes a good amount of our time, and it's perfectly fine when you have nothing else to do, but when you are at work its a big no-no.
This infographic illustrates just how distracting social media can be in the workforce. According to a study conducted by Microsoft, social media causes an average of four interruptions per hour. Also, over 40% of disrupted tasks were not immediately resumed.
So how much are all these interruptions going to cost the economy? A whopping $650 billion dollars a year is lost due to interruptions (aka Facebook).
It all makes sense though, with over 1 billion Facebook posts per day, 62 billion emails sent every day, and 400 million tweets per day, it's understandable why people are gettin distracted. Many businesses are taking matters into their own hands and blocking social sites on their networks so employees cannot view them. However, if you just unplug every once in a while and wait until after work to check your Facebook or Twitter, your productivity will increase and your boss will be happier...
Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, learn more about the elements of a successful social marketing campaign.
On this overview page, you can find the most popular Twitter users, the most active Twitter users, and users who just started with Twitter. You can also search the database, based on name, location and bio information.
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.
Recently we investigated findings from the 2012 American Customer Satisfaction Index (ACSI), which tracks a variety of economic sectors, industries, companies and government services, including social media, reporting scores on a scale of 0 to 100 in customer satisfaction.
This year, four new social channels made the ASCI shortlist, including Twitter, Facebook and Pinterest, to be judged alongside Facebook, which has been a mainstay in the index since 2010.
And your winner? That would be Google+, which rated higher than any other property in the entire social media sector...
Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.
In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.
The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.
Key Takeaways: - Creating original content is the biggest obstacle for 73% of content marketers. - 75% of marketers cannot justify spending the time needed to create original content for their audience. - There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. - 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
1. Life is about sharing. Please do share your funny pics and insightful thoughts. 2. Share your experiences. It helps us understand different cultures. 3. We can not share your excellent posts if it is shared to Limited. :) 4. Sharing publicly also allows a bigger audience to participate in your discussions. 5. Publicly sharing your interest and passion helps you connect with like minded individuals.
Is your nonprofit guilty of talking only about themselves on Twitter? Don't be alarmed, it's part of a nonprofit's growing pains in social media. It's hard to resist the urge to promote yourself when you or your organization does something great.
Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up the confusion.
Good advice from the article:
"Page administrators should use Insights to gauge which posts are seeing the most engagement, and then optimize with that information in mind. We've seen people who have found success with posts that contain photos and videos (such as new products), offers, exclusive events or news (like daily specials or upcoming in-store events), and questions (like getting feedback on store favorites)."