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Four Vital Traits of a Good Content Curator

Four Vital Traits of a Good Content Curator | General Social Media Tips and Tools | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.

Via Robin Good, Beth Kanter
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Charlotte L Weitze's curator insight, March 11, 2013 1:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

EsdeGroot's curator insight, March 29, 2013 3:00 AM

This will be used in a course about SoMe

 

Rebeca Lamas's curator insight, November 18, 2013 5:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

General Social Media Tips and Tools
Improving the use of social media.
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | General Social Media Tips and Tools | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
Shai Coggins's insight:

Great insights on content in social media.

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Samuel Pustea's comment, July 10, 2013 10:20 AM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 12:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 8:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | General Social Media Tips and Tools | Scoop.it

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medienfundgrube's comment, July 11, 2013 11:34 PM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 4:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 7:24 PM

Free tools which will help you create your own images with quotes.

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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | General Social Media Tips and Tools | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
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Beth Kanter's comment, December 30, 2012 12:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 12:59 PM

Good cheat sheet for thinking about metrics

Beth Kanter's curator insight, December 30, 2012 1:42 PM

handy cheat sheet

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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | General Social Media Tips and Tools | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | General Social Media Tips and Tools | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss
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The Social Media Monster [Infographic]

The Social Media Monster [Infographic] | General Social Media Tips and Tools | Scoop.it
It's no surprise that social media consumes a good amount of our time, and it's perfectly fine when you have nothing else to do, but when you are at work its a big no-no.

This infographic illustrates just how distracting social media can be in the workforce. According to a study conducted by Microsoft, social media causes an average of four interruptions per hour. Also, over 40% of disrupted tasks were not immediately resumed.

So how much are all these interruptions going to cost the economy? A whopping $650 billion dollars a year is lost due to interruptions (aka Facebook).

It all makes sense though, with over 1 billion Facebook posts per day, 62 billion emails sent every day, and 400 million tweets per day, it's understandable why people are gettin distracted. Many businesses are taking matters into their own hands and blocking social sites on their networks so employees cannot view them. However, if you just unplug every once in a while and wait until after work to check your Facebook or Twitter, your productivity will increase and your boss will be happier...


Via Lauren Moss
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The Anatomy of a Successful Social Marketing Campaign

The Anatomy of a Successful Social Marketing Campaign | General Social Media Tips and Tools | Scoop.it

Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, learn more about the elements of a successful social marketing campaign.


Via Lauren Moss
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16 Creative Ways to Use Twitter for Business | Social Media Examiner

16 Creative Ways to Use Twitter for Business | Social Media Examiner | General Social Media Tips and Tools | Scoop.it

Twitter for business: Use these creative ways to bring new life and renewed business purpose to your Twitter efforts.

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Twitter Is Just One Piece Of The Online Marketing Puzzle [INFOGRAPHIC] - AllTwitter

Twitter Is Just One Piece Of The Online Marketing Puzzle [INFOGRAPHIC] - AllTwitter | General Social Media Tips and Tools | Scoop.it

Twitter Is Just One Piece Of The Online Marketing Puzzle [INFOGRAPHIC]...

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Twopcharts Overview - Check out the most popular twitter users by language and by city

Twopcharts Overview - Check out the most popular twitter users by language and by city | General Social Media Tips and Tools | Scoop.it

On this overview page, you can find the most popular Twitter users,
the most active Twitter users, and users who just started with Twitter. You can also search the database,
based on name, location and bio information.

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Timeline Movie Maker

Timeline Movie Maker | General Social Media Tips and Tools | Scoop.it
Timeline Movie Maker creates a movie highlighting moments from your Facebook Timeline.
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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | General Social Media Tips and Tools | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES
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ghbrett's curator insight, July 23, 2013 5:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 30, 2013 10:41 PM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 11:53 AM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | General Social Media Tips and Tools | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Beth Kanter
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Beth Kanter's curator insight, December 15, 2012 9:34 AM

This is an summary of an experiment to measure engagment  on Facebook from large public radio studies.   They looked at the percentage of people that commented, shared, or liked content posted on Facebook for geotargeted stories.


(1)  The first wave of sense-making from early results.  Saying so what to their data.   This resulted in a preliminary hypothesis.


But early on in the project, we noticed something that’s probably familiar to any news organization with a Facebook page — certain stories took off, accumulating hundreds of shares, likes, and comments on Facebook and jolting the Chartbeat meter. Other stories fell flat.


So rather than geotargeting just any news story that a station creates, we are selective and calculated with the types of local stories we post. Content must have compelling headlines. It must be locally relevant and meaningful. And locals should be likely to share it, like it, and comment on it. The editors with whom we’re working closely with at KPLU, KQED, KUT, WBUR, and KPCC are terrific at identifying and creating content that meets these standards.


(2)   Created categories of content types


We looked at every story we geotargeted during the months of July, August, and September 2012, focusing on the ones that the localized NPR Facebook following liked, shared, and commented on at a high rate. From this group of successful stories, we identified similarities which allowed us to create nine distinct content categories. We then dissected each successful story to decide which category it fell into.


To identify a story’s category, we asked a series of questions. Why did people share this story? What reaction did people have when they shared it? What is the story actually delivering to people — an explanation, a video, a hard news story?

We repeated this exercise several times for each piece of content until we were confident placing it into a category.










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Four Vital Traits of a Good Content Curator

Four Vital Traits of a Good Content Curator | General Social Media Tips and Tools | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.

Via Robin Good, Beth Kanter
more...
Charlotte L Weitze's curator insight, March 11, 2013 1:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

EsdeGroot's curator insight, March 29, 2013 3:00 AM

This will be used in a course about SoMe

 

Rebeca Lamas's curator insight, November 18, 2013 5:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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The Simple Science of Facebook Engagement

The Simple Science of Facebook Engagement | General Social Media Tips and Tools | Scoop.it
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates - less than 80 characters get 23% higher engagement rates

 

Post Images - Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons - Using emoticons increase shares and likes by 33%

Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest - Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy


Source. http://amex.co/RPVEXm


Via maxOz, Vingtcinq Scenario
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Martin (Marty) Smith's curator insight, December 4, 2012 3:54 AM

Great Infographc explains what works on Facebook.

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Is Google+ Really More Highly Rated than Twitter & Facebook? [INFOGRAPHIC]

Is Google+ Really More Highly Rated than Twitter & Facebook? [INFOGRAPHIC] | General Social Media Tips and Tools | Scoop.it
Recently we investigated findings from the 2012 American Customer Satisfaction Index (ACSI), which tracks a variety of economic sectors, industries, companies and government services, including social media, reporting scores on a scale of 0 to 100 in customer satisfaction.

This year, four new social channels made the ASCI shortlist, including Twitter, Facebook and Pinterest, to be judged alongside Facebook, which has been a mainstay in the index since 2010.

And your winner? That would be Google+, which rated higher than any other property in the entire social media sector...


Via Lauren Moss
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Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | General Social Media Tips and Tools | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.


Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


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Status conscious? Check out this social media flowchart.

Status conscious? Check out this social media flowchart. | General Social Media Tips and Tools | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Leaders of Networked NGOs are open, authentic, and transparent.  If they use social media, they skillfully share.   


Commentary over at Google + https://plus.google.com/113881433443048137993/posts/JEfud6MTZ6D


1. Life is about sharing. Please do share your funny pics and insightful thoughts.
2. Share your experiences. It helps us understand different cultures.
3. We can not share your excellent posts if it is shared to Limited. :)
4. Sharing publicly also allows a bigger audience to participate in your discussions.
5. Publicly sharing your interest and passion helps you connect with like minded individuals.


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15 Fascinating Ways to Track Twitter Trends

15 Fascinating Ways to Track Twitter Trends | General Social Media Tips and Tools | Scoop.it

One of the great things about TwitterTwitter reviews is that it is a great place to track emerging trends.

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7 Things Nonprofits Can Talk About On Twitter Besides Themselves

7 Things Nonprofits Can Talk About On Twitter Besides Themselves | General Social Media Tips and Tools | Scoop.it

Is your nonprofit guilty of talking only about themselves on Twitter? Don't be alarmed, it's part of a nonprofit's growing pains in social media. It's hard to resist the urge to promote yourself when you or your organization does something great.

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5 Things You Don't Know About Facebook Exposure

5 Things You Don't Know About Facebook Exposure | General Social Media Tips and Tools | Scoop.it
Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up the confusion.

 

Good advice from the article:

"Page administrators should use Insights to gauge which posts are seeing the most engagement, and then optimize with that information in mind. We've seen people who have found success with posts that contain photos and videos (such as new products), offers, exclusive events or news (like daily specials or upcoming in-store events), and questions (like getting feedback on store favorites)."

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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Five Recent Facebook Upgrades That Nonprofits Need to Know About | General Social Media Tips and Tools | Scoop.it
June 13 Update :: ROI on $30 Promoted Post If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now...
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