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5 Must-Have Mobile Marketing Tools for Businesses

5 Must-Have Mobile Marketing Tools for Businesses | SocialMedia Source | Scoop.it

Study after study, and stat after stat, shows that we have passed the tipping point in terms of the impact of mobile sites.

 

In recent studies from SteamFeed and Google... SteamFeed, shows that in the United States, 37 percent of internet usage occurs on mobile devices. Google researchers found that 67 percent of smartphone users in their survey said they are “more likely to buy from a mobile-friendly site.”

 

That said, here are 5 must-have mobile marketing tools.

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Mobile Search: 4 Ways it is Different

Mobile Search: 4 Ways it is Different | SocialMedia Source | Scoop.it

Sources estimate that mobile search will surpass desktop search by the end of 2013 or midway through 2014. To frame it another way: in just a few months your company will more likely be found on a mobile device than on a desktop or laptop.

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The Olympics in the Social/Mobile Age

The Olympics in the Social/Mobile Age | SocialMedia Source | Scoop.it

The Olympics will be even more exciting than it has been in the past. Social networks have taken a greater hold on our lives, and mobile technology is almost ubiquitous. With just one month to go, I’m really excited about this year, and particularly excited about the technological aspects of the coverage...

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9 TweetDeck Alternatives for Mobile

9 TweetDeck Alternatives for Mobile | SocialMedia Source | Scoop.it

Since Twitter has decided to retire TweetDeck's mobile apps the user community deserves a list of worthy alternatives (that will make you forget the service ever existed).

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Pinterest Mobile: First-Ever Native iPad and Android Apps

Pinterest Mobile: First-Ever Native iPad and Android Apps | SocialMedia Source | Scoop.it
Pinterest today rolled out an all-new update to its iOS app, Version 2.0. This includes an all-new version of Pinterest customized for the iPad.

The company has also debuted its first ever native app for the Android operating system.
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ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore report finds drastic shift from web-based to mobile email among younger users in past year | SocialMedia Source | Scoop.it
ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked...
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