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Toyota’s Twitter campaign is the latest to draw criticism

Toyota’s Twitter campaign is the latest to draw criticism | SocialMedia Source | Scoop.it

Yet another brand promoted Twitter campaign end up in a smoking heap... Toyota joins the ranks of McDonald’s, Research in Motion, and others, after its hashtag promotion goes awry.

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RIM Backtracks After Twitter Users Hijack Hashtag

RIM Backtracks After Twitter Users Hijack Hashtag | SocialMedia Source | Scoop.it

Just like McDonald's, RIM found out there's a reason open-ended Titter campaigns are called "bashtags".

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