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Your Source for All Things SocialMedia
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5 Must-Have Mobile Marketing Tools for Businesses

5 Must-Have Mobile Marketing Tools for Businesses | SocialMedia Source | Scoop.it

Study after study, and stat after stat, shows that we have passed the tipping point in terms of the impact of mobile sites.

 

In recent studies from SteamFeed and Google... SteamFeed, shows that in the United States, 37 percent of internet usage occurs on mobile devices. Google researchers found that 67 percent of smartphone users in their survey said they are “more likely to buy from a mobile-friendly site.”

 

That said, here are 5 must-have mobile marketing tools.

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Social Media for Business: Get Social or Get Lost

Social Media for Business: Get Social or Get Lost | SocialMedia Source | Scoop.it
The business world no longer has a choice in whether it will participate in social media. Find out why every company must join the social web.
Manuel Thomas's insight:

Every company does not have to join the social web, however they ignore it at their own peril.

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The Customer Owns Your Brand. Who Owns the Customer?

The Customer Owns Your Brand. Who Owns the Customer? | SocialMedia Source | Scoop.it
With the proliferation of online platforms, power has shifted to the customer—and the customer is better informed and more demanding everyday.
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Producing Consistently High Quality Blog Content

Producing Consistently High Quality Blog Content | SocialMedia Source | Scoop.it
Creating quality content isn’t necessarily hard. It is, however, more challenging to consistently produce the content. One day you might be able to churn out several blog posts for the upcoming week.
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3 Shocking Social Media Stats That Will Amp Up Your Marketing

3 Shocking Social Media Stats That Will Amp Up Your Marketing | SocialMedia Source | Scoop.it
We recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a toothbrush. Crazy, right?
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How to Use Crowdsourcing in Social Media to Develop Loyalty

How to Use Crowdsourcing in Social Media to Develop Loyalty | SocialMedia Source | Scoop.it
Social media can multi-task. It can Image increase your reach and influence, facilitate customer service, track leads and conversions, and even help build an invested following of loyal fans.
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Is Google+ The Best Social Network For Marketers After All?

Is Google+ The Best Social Network For Marketers After All? | SocialMedia Source | Scoop.it

Chris Horton says, "I hate to admit it, I may have been a little harsh on Google these past months." Like many, including me, he rushed to judgment, dismissing the tech giant's year-old Google+ social network...

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Granny’s 50 Tips on Social Media, #Pinterest, Twitter & Content Marketing!

Granny’s 50 Tips on Social Media, #Pinterest, Twitter & Content Marketing! | SocialMedia Source | Scoop.it
Wow, it’s been awhile since Granny stopped by for some good southern social media advice. For those of you who haven’t met granny, you’re in for a surprise. Word of warning, she is not shy and will tell you how it is.
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Your Social Influence and Why Marketers Care About It

Your Social Influence and Why Marketers Care About It | SocialMedia Source | Scoop.it
It's harder to ignore the growing power of influence data. Here are three reasons marketers and campaigners should jump on the bandwagon.
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Facebook Redesigned: a Challenge for Brands

Facebook Redesigned: a Challenge for Brands | SocialMedia Source | Scoop.it
As from March 30 the new Timeline will no longer be optional. With the new format, users of the social network will find it easier to use when it comes to organizing their information.
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Report: Content and the New Marketing Equation

Report: Content and the New Marketing Equation | SocialMedia Source | Scoop.it

Corporation abuse social media at their own detriment. In the recent past McDonalds, RIM (Blackberry), and Toyota have felt the backlash of campaigns gone awry.

 

Hear this... Provide value and good content and customers will follow. Duh...

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SocialFlow Takes Scientific Approach To Optimize Social Media Activity For Brands

SocialFlow Takes Scientific Approach To Optimize Social Media Activity For Brands | SocialMedia Source | Scoop.it
The biggest challenge for any social media marketer out there is to decide when and what to share on social networks.
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How to Create Highly Engaging & Sharable Graphics

How to Create Highly Engaging & Sharable Graphics | SocialMedia Source | Scoop.it
When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.
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8 Twitter Best Practices

8 Twitter Best Practices | SocialMedia Source | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
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Pinterest: A Job Search Tool?

Pinterest: A Job Search Tool? | SocialMedia Source | Scoop.it
Pinterest can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.
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Improve Your Email Click-Through Rates by Farming Out Your Social Media Content

Improve Your Email Click-Through Rates by Farming Out Your Social Media Content | SocialMedia Source | Scoop.it
Email newsletters are on the Marketing 101 checklist, so most businesses create and send at least one each month.
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FINRA Regulatory Notice 12-29: Its Impact on Social Media Use

FINRA Regulatory Notice 12-29: Its Impact on Social Media Use | SocialMedia Source | Scoop.it
The Financial Services industry has been the focus of much of the tightening legislation, particularly in how different loan packages are offered, investment opportunities are marketed and futures are sold.

 

FINRA Regulatory Notice 12-29...

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10 Google+ Circles Marketers Should Follow

10 Google+ Circles Marketers Should Follow | SocialMedia Source | Scoop.it
Follow these Google+ circles for insights about marketing, technology, digital branding, social media, and blogging.
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How to Start Conversations That Make Instant Connections

How to Start Conversations That Make Instant Connections | SocialMedia Source | Scoop.it
Follow these 12 steps to become a better communicator and build productive business relationships.

 

While this was not intended to be a social media piece, I think it is none the less applicable.

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A 5-step methodology to sell creative ideas with Social Media

A 5-step methodology to sell creative ideas with Social Media | SocialMedia Source | Scoop.it
When it comes to "creativity", some investors and clients can suddenly believe that they're facing intuitive people with beautiful and crazy tactics, but that it's not "real" marketing.
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Google to Roll Out Integrated Small Business Marketing Solution

Google to Roll Out Integrated Small Business Marketing Solution | SocialMedia Source | Scoop.it

According to Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local.

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8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy

8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy | SocialMedia Source | Scoop.it

If you have an interest and tweet about Social Media, Technology, Marketing, Business, Leadership, or Blogging these are 8 people you need to follow today. Why? They know what they’re talking about. There’s a high probability that they’ll follow you back

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Twitter’s Rate of Growth in U.S. Outpacing That of Facebook

Twitter’s Rate of Growth in U.S. Outpacing That of Facebook | SocialMedia Source | Scoop.it
Facebook’s membership is nearly four times that of Twitter. The number of Facebook members in the U.S. is about 152 million; Twitter has roughly 38 million users.
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Why Are Businesses 'Doing' Social Media?

Why Are Businesses 'Doing' Social Media? | SocialMedia Source | Scoop.it

Business today IS social, but there is an important distinction between simply "doing" social and "being" social.

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