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3 Enterprise SEM Challenges & Solutions

3 Enterprise SEM Challenges & Solutions | SocialMedia_me | Scoop.it
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions.
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Why It’s Time for Your Business to Get a LinkedIn Brand Page | Social Media Today

Why It’s Time for Your Business to Get a LinkedIn Brand Page | Social Media Today | SocialMedia_me | Scoop.it

Beyond having a whole new look on the site; what makes this worth it for a company to launch a brand page?

 

More Focus

The LinkedIn brand page of the past was a cluttered mess. With a new layout similar to Facebook’s Timeline, there’s room for a cover photo for the brand, an easy to access follow button in the top right-hand corner, and four tabs (home, careers, services, insights) that allow simple navigation.

 

Opportunity to Advertise Products and Services

Maybe you wanted to include all of the products your business offers on LinkedIn in the past but didn’t want to spend extra time filling out the long form to do so with.

 

The Status: Use It or Lose It

Do you have a new job opening available? A blog post or feature on your business that just got published? Show it off in a status update!

 

by Deborah Sweeney


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5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight

5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight | SocialMedia_me | Scoop.it

Exclusive Content for Curation Revolution (http://www.scoop.it/t/curation-revolution ;) on Scoop.it:

Marty Note

I've been on vacation this week. When on vacation your mind starts to cycle differently. Today my mind was thinking about things I know are secret weapons, things that are sitting there waiting for someone to understand well enough to use for good purpose (hopefully). Here is my list of 5 weapons in waiting: 

 

1. The Keyword Tag

When we move to a semantic web the lowly tag will be our guide. We will learn to tag things fast with clear hierarchy and connection across a galaxy of content. Those who can tag will be able to curate and create an order of magnitude more content so the skill will go Darwin and become an epidemic.

 

2. The #Hashtag

If keyword tags are powerful the #Hashtag has super powers. Since #hashtags are attached to one of the best real time search engines, Twitter, the hashtags largely under utilized POWER is begging to have a hybrid brain, enough left brain to understand mixed with enough right brain creative to know what to do, to pick the #hashtag up and make it sing a special song.

 

3. Paper.li (http://paper.li/)

Perhaps the best of the "do more with less" tools (http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/ ;) Paper.li combines the power of the tag and #hashtag with magic, with the ability to create a beautiful auto-magazine with minimal curation and oversight. The opportunities for feedback and interaction are so expanded by @SmallRivers tool that the first group to really know how to plug and play Paper.lis across their segments and keywords will be dangerous.

 

4. The Mobile App

Google reported lower than expected earnings this week (http://www.scoop.it/t/digital-revolution-leaderboard/p/2980796143/why-google-missed-earnings-today-in-a-single-word-mobile) showing a loose brick in the dam. For the first time ever the number, in absolute terms, of searches DECREASED.

 

This is HUGE as it is the realization of the Mobile First movement (http://www.scoop.it/t/mobile-revolution/p/1277764146/a-book-apart-mobile-first ;). Mobile represents a viable shadow government and it is creating havoc for the digital mafia (Facebook, Google, Amazon). No one knows what is next, but it is going to be DIFFERENT and MOBILE.

 

5. Scoop.it (http://Scoop.it )

The brilliance of the Scoop.it strategy is coming into view. Scoop.it knows we need a hub to clean up our social mess. Scoop.it is waging an intelligent campaign to become the way we organize every other social tool, content and site.

 

The people who made the real money in the gold rush in the 1800s? Not the miners. If you dollar cost averaged all of their "killings" across all the chasers the miners made little. The people who helped the miners get organized, file claims and provided the pitchforks made the real money. Scoop.it's strategy to sell digital pitchforks is brilliant, intelligent and I like using their pitchfork more and more (something that can't be said for most pitchforks that tend to create the opposite reaction). 

 

Now back on vacation for one last weekend :). 

Related Reading: 5 Magical Do More With Less Curation Tools http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/  ;


Via Martin (Marty) Smith, Gerrit Bes
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5 Ways to Avoid Embarrassing Moments on Social Media | Jeffbullas's Blog

5 Ways to Avoid Embarrassing Moments on Social Media | Jeffbullas's Blog | SocialMedia_me | Scoop.it
Do you have friends that embarrass you and themselves on social media? Do you sometimes wonder what is the right thing to do on Facebook? There is a new form of etiquette and it is called social media etiquette.
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Facebook Simplifies Global Brand Pages

Facebook Simplifies Global Brand Pages | SocialMedia_me | Scoop.it
Last week Facebook began rolling out Global Pages for businesses. For large brands with an international following, this makes what had been a pretty laborious process a lot easier to manage.
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The 10 Types of Social Media Addicts [INFOGRAPHIC]

The 10 Types of Social Media Addicts [INFOGRAPHIC] | SocialMedia_me | Scoop.it
Are you a serial liker? A self-described "guru"? This entertaining infographic breaks down some of the most common forms of the social media obsessed.
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History of the Soda Wars: Coke Vs Pepsi [Infographic]

History of the Soda Wars: Coke Vs Pepsi [Infographic] | SocialMedia_me | Scoop.it
History of the Soda Wars: Coke Vs Pepsi...

 

via @FaresKameli and http://www.scoop.it/t/atdotcom-social-media

 


Via John van den Brink, Laurens ten Hagen
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3 Obscure Skills You Need to Succeed in Social Media

3 Obscure Skills You Need to Succeed in Social Media | SocialMedia_me | Scoop.it

Social networks go in and out of style. Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.


Fortunately, none of that really matters.

Because marketing's not about the tools or technology.

In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them.


Via Ivo Nový
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Martin (Marty) Smith's comment, October 11, 2012 4:44 PM
Thanks For the Scoop on Ivo great find Jeff. Marty
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Facebook Marketing Plan Template | Business 2 Community

Facebook Marketing Plan Template | Business 2 Community | SocialMedia_me | Scoop.it
Developing a formal Facebook marketing plan has many benefits.
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10 Experts on the Value of Google Plus

10 Experts on the Value of Google Plus | SocialMedia_me | Scoop.it
Neal Schaffer interviews Guy Kawasaki, Fraser Cain, Linda Lawrey and more about their incredible growth through Google+.
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How I Fast-tracked My Blog to 10k Subscribers and $15k Revenue in a Month : @ProBlogger

How I Fast-tracked My Blog to 10k Subscribers and $15k Revenue in a Month : @ProBlogger | SocialMedia_me | Scoop.it
This guest post is by Alex Becker of Source Wave Marketing. [caption id=attachment_23649 align=alignright width=300 caption=Image courtesy stock.xchng user Thoursie][/caption]When I ...
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How to Create A Winning Social Media Strategy - Business 2 Community

How to Create A Winning Social Media Strategy - Business 2 Community | SocialMedia_me | Scoop.it
Business 2 CommunityHow to Create A Winning Social Media StrategyBusiness 2 CommunitySince a big element in a SOCIAL MEDIA STRATEGY is getting found, you can't ignore SEO (Search Engine Optimization).

Via Manlio Mannozzi
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How Coke got 52 million Facebook likes - Fortune Tech

How Coke got 52 million Facebook likes - Fortune Tech | SocialMedia_me | Scoop.it
Authenticity and transparency are the keys to engaging consumers—and becoming a social media force.
FORTUNE -- Coca-Cola has 52 million “likes” on Facebook.
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Kred Boosts Its Own Influence Score with Salesforce Marketing ...

Kred Boosts Its Own Influence Score with Salesforce Marketing ... | SocialMedia_me | Scoop.it
Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce's Marketing Cloud Insights.

Via Manlio Mannozzi, Gerrit Bes
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Facebook will kill “Questions” product

Facebook will kill “Questions” product | SocialMedia_me | Scoop.it

Techcrunch reports that Facebook is going to shut down "Questions"

Launched in July 2010 "Questions" appeared the murderess of Quora, but soon people realized the opportunity to have an audience of high quality, searchable questions on search engines and that all the issues have been well organized by topic so Quora has grown to become the platform for Q&A.

 

Are you sorry for the news? have you ever used "Questions"? and Quora?

 

Via: Techcrunch


Via Massimiliano Cammuso, Gerrit Bes
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Power in Magical Hashtags - OsakaBentures

Power in Magical Hashtags - OsakaBentures | SocialMedia_me | Scoop.it
hashtags, twitter hashtag, hashtags.org, social media marketing, ritetag...
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Reputation Management and Social Media: Essential Instagram Tips

Reputation Management and Social Media: Essential Instagram Tips | SocialMedia_me | Scoop.it
If you think that Facebook and Twitter are the only social media sites you need for your reputation management campaign, think again.
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6 Apps You Don't Want To Miss

6 Apps You Don't Want To Miss | SocialMedia_me | Scoop.it
Looking for new apps? Check out some of our favorite iOS and Android apps from the week.
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Alessandro Rea's comment, October 26, 2012 2:29 AM
I hope coud be useful ;)
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#FollowFriday: 12 Must-Follow Twitter Accounts for PR Pros :: PR News

#FollowFriday: 12 Must-Follow Twitter Accounts for PR Pros :: PR News | SocialMedia_me | Scoop.it
It's Friday, right? Here are some tweeters we at PR News think you should be following.
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Social Media PR: How Pinterest, Twitter, Facebook and LinkedIn Can Boost Your Publicity

Social Media PR: How Pinterest, Twitter, Facebook and LinkedIn Can Boost Your Publicity | SocialMedia_me | Scoop.it

Social media has proven itself to be a wonderful way to connect with others and build relationships — regardless of borders.

As many have found, it is also an excellent business building tool, a great way to personalize your business and allow customers and followers to get to know you on a different level.


Social media has proven itself to be a wonderful way to connect with others and build relationships — regardless of borders. As many have found, it is also an excellent business building tool, a great way to personalize your business and allow customers and followers to get to know you on a different level.


Because of this, social media is a natural partner for publicity and PR. After all, public relations is all about relating to the public and communicating to your customer base. Here some unique ways that you can leverage social media to bring more publicity to you and your business.


written by @KimGarst 

Read the whole article and much more at: http://kimgarst.com



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Everyone Is In Social Sales Now

Everyone Is In Social Sales Now | SocialMedia_me | Scoop.it
Ever hear the old adage that “everyone is in sales”? Well it still holds true with one exception: nowadays everyone is in social sales.

 

But isn’t social media a marketing thing? It sure is. And every other department that has anything at all whatsoever to do with serving customers in any way too.


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Enterprise Search: Google Webmaster Tools Index Status Tutorial

Enterprise Search: Google Webmaster Tools Index Status Tutorial | SocialMedia_me | Scoop.it
Every so often, Google Webmaster Tools adds a new wrinkle that makes life measurably easier for SEO leadership at large organizations. Index Status is one of those wrinkles.

 

This nifty little feature - which was released this past summer but has gotten relatively little fanfare considering the profound insights and leverage it can provide – does two things that I find crucial:


It helps quickly diagnose very serious issues with duplicate and/or non-canonical URLs that could be wasting your daily allotment of crawl budget while simultaneously confusing the hell out of search engine crawlers.


It provides a very intuitive data visualization that can be used to tell a very compelling story to cross-functional stakeholders, which in turn, can lead to the site and server-level implementation to overcome duplicate and canonical issues.

 


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