Foursquare has started rolling out ads that appear after you check into a venue.
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Anyone can learn how to use social media platforms; mastering them, and staying up to date on the latest trends and tendencies, is the difficult part.
Alessandro Rea's insight:
Social media is here to stay. In particular, brands are thinking about how to maximize their efforts, and on which platforms, to reach the newest and widest audiences. Even if you don’t man social channels for a living, there are reasons to evaluate and assess how you’re communicating on these channels. “For midcareer executives, particularly in the media and related industries, knowing how to use Twitter, update your timeline on Facebook, pin on Pinterest, check in on Foursquare and upload images on Instagram are among the digital skills that some employers expect people to have to land a job or to flourish in a current role,”reported The New York Times early last year.
Anyone can learn how to use the platforms; mastering them, and staying up to date on the latest trends and tendencies, is the difficult part. Some brands have shown expertise on some of the more visual one, and there are lessons to be gleaned from them. But in the ever-evolving world of social media, it’s best to be the first to innovate. If you’re following others, it might be too late.
Have you just logged into your Twitter account to find it has been suspended? Don’t panic: your account has been suspended not banned.
Alessandro Rea's insight:
Have you just logged into your Twitter account to find it has been suspended? Don’t panic: your account has been suspended not banned. You just have to contact Twitter support, explain your problem clearly, provide a short explanation of your problem and have patience. It normally takes seven days to get your account unsuspended. You have to assume that it will take longer in the future with more and more people using and abusing Twitter and social media.
It is possible that your account was suspended by Twitter in error. This happens all the time as Twitter’s automated spam detection system does not always get it right. Even if you were suspended for the right reasons, because of prohibited following automation from your account or manual aggressive following behaviour, you will get your account unsuspended if you follow the correct protocol below:
Regarding: Suspended account
Description of problem:
Account shows suspended, not sure why! I have followed a number of Twitter accounts over the past few days. I have also integrated the account with my Facebook page. I believe, I complied with the guidelines as I understand them and I am not aware of any actions which might have resulted in this suspension.
Hello Twitter user!
We understand that you're contesting an account suspension. Please be sure to read this entire email; you will need to take further action in order to reopen your ticket and trigger a review of your account.
Twitter suspends accounts for a variety of reasons:
• If your account was suspended for aggressive following behaviour, you should have received an email notification to the address associated with your Twitter account. You'll need to confirm that you've removed all prohibited following automation from your account, and will stop any manual aggressive following behaviour. To expedite your appeal process, please review our Best Practices page if you haven't already, and then reply to this ticket with a confirmation that you understand our policies and will not engage in any prohibited following behaviour.
• If you didn't receive an email indicating why your account was suspended, please take a minute to review the Twitter Rules. If you suspect you've been suspended for another reason, please reply to this email with a short explanation.
• If you received an email from email@example.com saying 'you're being suspended' or that we're going delete your account, you're safe; the email is fake. More information herehttps://support.twitter.com/articles/204820-safety-fake-twitter-emails.
• While we strive to avoid mistakes, it's also possible that your account was suspended in error. If after reviewing the Rules, you have no idea why your account was suspended, just reply to this email indicating as much, and we'll take another look at your case. Our apologies if the error turns out to be ours.
I confirmation, that I understand our policies and will not engage in any prohibited followingbehaviour.
I have also followed and un-followed a number of accounts. If this has caused the suspension, again , please accept my apologies.
I have read your guidelines today and I can't see an obvious reason why my account has been suspended. The account is important to me and it is for a very good cause. In any case , I will not engage in any prohibited following behaviour in the future.
I have a lot of great things to communicate and I am an enthusiastic Twitter user and Follower . It would be very helpful to have our account back at the soonest possible.
Your account was caught by one of the automated systems we have in place to keep Twitter spam-free. It looks like you might have been following other users a bit too aggressively, as a disproportionately large number of the users you followed have blocked your account or reported your account as spam. Your account is now unsuspended, but you might want to review your criteria for following other users and take another look at our rules and best practices pages at this time:
• The Twitter Rules: http://twitter.com/rules
Please note that further violations may result in permanent suspension.
You are unsuspended. This process might take seven or more days but with a little patience your social media marketing is back up and running.
The Emart supermarket has created a wifi-based flying store, enabling those within its range to buy products online.
Alessandro Rea's insight:
Consumers in the Czech Republic have already been able to do their grocery shopping through a virtual store in the form of Mall.cz. Now, South Korea supermarket Emart has created a wifi-based flying store, enabling those within its range to buy products online.
Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw the balloon were encouraged to connect to the wifi through their smartphones, which automatically directed them to the Emart app. When downloaded, the app offered discounted products and vouchers to use on its online store. According to the company, although it targets families on a budget, often they will just go to the nearest convenience store and pay higher prices rather than make their way to an Emart. Through the flying store, Emart was able to bring its competitive prices direct to the consumer. The video below shows the innovative marketing campaign in action:
According to Cheil, the campaign saw sales through Emart’s mobile store increase 157 percent, as users bought products then and there. Meanwhile, its physical stores also experienced a 9.5 percent rise in sales as those who downloaded vouchers returned to use them. Combining both an online and offline presence, could mobile wifi-based stores such as this lay the foundation for a more sustainable business model?
Spotted by: Murray Orange
The progression of social networking has created some mind blowing statistics and metrics when it comes to what goes on within social media in a day.
This infographic, Social Media In A Day, contains statistics and metrics from 10 different popular social networking services, presented in a way that makes it easy to grab key statistics.
For example, on Facebook alone there are 2.7 billion (yes, billion) likes each day...
Via Lauren Moss, Ivo Nový