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Alessandro Rea's insight:
CC Search est un portail bien pratique que j'ai trouvé il y a peu de temps. Il n'est pas nouveau mais à l'avantage de donner accès à des tas de moteurs de recherche ou des moyens pour trouver tout le contenu que vous souhaitez, que ce soit image, musique, média etc..... Tout ce qui est libre de droit est à votre porté et tout près de vous sans se compliquer la vie. Grâce à CC Search, vous pourrez donc facilement trouver votre bonheur pour vos blogs ou autre sites web etc.... Comme il est dit sur le site, search.creativecommons.org n'est pas un moteur de recherche, mais le portail offre un accès pratique à des services de recherche proposés par d'autres organisations indépendantes. En Français et surtout hyper simple d'emploi CC Search est pour moi le compagnon idéal pour nos recherches en tout genre.
Via Kamal Bennani
The cast of acclaimed drama 'Breaking Bad' tweeted their final emotional messages to fans before the Emmy-winning series ends Sunday night.
Alessandro Rea's insight:
The cast of AMC's acclaimed drama Breaking Bad tweeted their final emotional messages to fans before the Emmy-winning series ends Sunday night.
The spoiler-free tweets arrived hours before the fifth and last Breaking Bad season concludes, although remnants of the popular show will live on through an AMC spinoff seriesabout criminal lawyer Saul Goodman. The spinoff is tentatively titled Better Call Saul.
SEE ALSO: 'Breaking Bad' Finale Didn't Quite Break Twitter or Facebook
At the Primetime Emmys, Breaking Bad creator Vince Gilligan admitted to Mashable that the show may have met its demise after season two had it not been for streaming video on demand: "It's indeed a golden age of television ... I think Netflix kept us on the air."
Spurred on by the official @BreakingBad_AMC account, fans are using the hashtag#GoodbyeBreakingBad in their tweets. The series finale airs at 9 p.m. ET.
Of all the songs in the world promoting peace, few will ever be accepted into the public's hearts as readily as John Lennon's "Imagine." In a tribute to the song, comic artist Pablo Stanley created a lighthearted comic illustrating what would really...
Social Media Marketing Podcast 60, in this episode Neal Schaffer shares the core elements your social strategy needs to be successful and sustainable.
Alessandro Rea's insight:
Do you have a social media plan?
Are you wondering how to build a social media strategy for your business?
To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.
Neal shares the unique insights he gained while working overseas with companies that had to build their sales organizations from scratch.
You’ll learn the core elements your social strategy needs to be successful and sustainable.
Share your feedback, read the show notes and get the links mentioned in this episode below!Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Here are some of the things you’ll discover in this show:Social Media Marketing Plan
Many marketers are solely focused on the ‘how’ rather than the ‘why’ of social media
Neal states that you should operate with a plan. The most precious resource for a marketer is time. Social media can drain your time, especially with the emergence of new platforms.
You need to have a plan—and more importantly, an objective—and be able to measure what you are doing. For a small business it’s one thing, but if you are doing it on behalf of a client or a brand/company, they want to know what they will get out of their social media budget.
First of all, you need to have a plan when it comes to social media marketing. Image source: iStockphoto
As social media becomes a mass skill, Neal thinks we’ll see a lot more corporate oversight into what people do in social media.
If you concentrate on the tactics alone, then the value of a Facebook like is meaningless. It might be a secondary metric, but at the end of the day, you need to know how it affects your business objectives. If you just look at the tactics, you completely miss the whole business picture.
As a small business owner, it’s easy to get caught up in the numbers. There is more focus on the ‘how,’ because you can be too concerned about trying to keep up with everyone else.
You’ll hear Neal give an example of a hotel client’s Facebook strategy and how it’s not all about the number of likes you have compared to your competitors.
Facebook likes aren't what you should use to compare yourself against your competition.
Likes are important to companies that want to get brand recognition in the marketplace—although it’s not a business objective, it’s more brand awareness.
Listen to the show to find out why the number of likes is only one indicator in comparing yourself to your competition.
How working abroad helped Neal in the new world of social media
After graduating from college, Neal moved to Japan, where he helped three companies in the high-tech industry. Neal says it provided him with a lot of extremely holistic business experience.
He had to launch their sales organizations from scratch and had to figure out how to get brand recognition across different countries in markets where they weren’t known.
These jobs included sales and marketing, attending conferences, hiring people, dealing with legal issues and offering customer support. All of these roles led Neal to a very holistic view of social media in terms of not just using it for marketing but throughout the enterprise.
You’ll hear why storytelling helped strengthen these Chinese brands and Japanese technology.
Neal gained unique insights while working with these companies and it has given him a way to look at things in a practical, rational and actionable way.
Listen to the show to find out about the analogy of thinking about a social network like a country.
Trends marketers need to understand
One of the trends that Neal brings up in his book, Maximize Your Social, is the convergence of information and communication.
Neal's book, Maximize Your Social.
Social media users join social networks in order to get back in touch with friends on Facebook or colleagues on LinkedIn. When you start to share more information and ask questions, the more you go to these social networks as a source of news, visual inspiration or entertainment.
So what used to be about communication is now about information. Neal believes companies need to be informed and not just talk about themselves, but more about things that their target audience would be interested in.
One of the trends seen very clearly is paid social. With Facebook’s recent announcement that you don’t need third-party apps to do a promotion anymore, what they are trying to do is to get companies to invest more in Promoted Posts to market the campaigns instead.
In order to keep your engagement level up, you need to do Promoted Posts on a regular basis to keep your page fresh in people’s minds. The idea behind paid social is that you need to pay to play, which is becoming more important.
A lot of companies believe that social media is free and that they shouldn’t have to pay for it. With paid social, it can really assist your social media marketing. It can accelerate all of the organic things you do. Neal says it’s a trend that everyone should acknowledge.
You’ll discover how Neal uses StumbleUpon’s Paid Discovery to generate website traffic and why he’s had extreme success with it.
StumbleUpon's Paid Discovery is a great tool to help generate website traffic.
Most companies make the mistake with paid Stumble of having just a home page. Instead they should have something that’s a resource for their target audience.
Neal has found with some campaigns that traffic from StumbleUpon has seen lower bounce rates, more time on site and more page views because you can target the right audience with the right information. It’s all about relevance.
Listen to the show to learn what happens when the StumbleUpon crowd sees someone just marketing to them.
Where a business should start with a social media strategy
Neal states that you should start with your objectives. Most companies have multiple objectives, with brand awareness being one of them. Neal worked with a company for which reputation management through social media was their main objective.
The more defined your objectives are, the easier it will be to plan your tactics, metrics and measure ROI.
If you have a lot of different product lines, look at your own corporate strategy. What is your strategy outside of social media? This is where your social media objectives should map into your corporate strategy.
If you’re a social media marketer for a company and don’t know what the objectives are, then you need to ask your CEO or president, as it’s these people who want to see how social media affects the bottom line. Ask yourself what the three strategic things are as an organization that you want to push forward on in the next 3-6 months or 6-12 months. You need to think how social media can help you.
You’ll learn about the people you can use in your organization to help you create a more inclusive social media strategy, which will be more comprehensive and help you company-wide.
Let staff throughout your organization help build your social media strategy. Image source: iStockphoto
The next part of your strategy is to consider what social media channels you want to establish a strategic presence on. You then have to look at the different functionality of each channel that you can maximize.
As you measure and create your metrics from your objectives, you need to figure out how your activity on these channels contributes to your sales.
Over time, you will then see which platform contributes more to your sales. This gives you the insight into where you should increase and decrease your investment. You have to adjust these levels regularly and take a data-driven approach to be able to fine-tune it.
You’ll hear Neal give advice for a new organically grown business whose objective is to drive more traffic to their blog and to get people to sign up for updates.
Listen to the show to hear about what Neal calls content buckets.
The advantages of paid social
Should someone even consider the paid social? Neal says it all comes down to the fact that time is money. There is an opportunity lost for whatever you do.
A lot of small businesses that have grown organically probably spend less than $100 a month on any given tool. You do have the free version of Hootsuite and Google Analytics.
You don’t have to use paid social. The best way is to grow organically. This is easy for companies that already have brand awareness, but if you don’t, it will take a lot longer. The problem is that it’s easier for your competition to gain mindshare.
Neal advises to stop commenting on 100 different blogs and instead spend your time creating better content. For the time you save, you can afford to spend $20-$100 on paid social.
You’ll find out the advantages of having an ROI attached to something.
Although paid social is one component, for Neal it’s about maximizing potential. Whether you use it or not, it’s something to be aware of. It’s another tool in your toolkit that you can use.
One way to use paid social is if your goal is to reach 20,000 likes and you are only at 15,000, you could budget to supplement your organic growth rate to help you achieve your target. This can also bring in new blood that might engage with your content in a different way.
A Sponsored Story is a great way to increase your likes on Facebook.
It’s a component you should experiment with. If one hour of your time is worth $20, then spend it and use that time to do something that is more strategic or more valuable.
Neal is not saying that blog commenting and engaging on social media aren’t extremely valuable, but you can’t be everywhere at once. You have to be careful how you spend your time on social. Use paid to supplement it.
Listen to the show to find out how you can use paid social to get your name out there.This Week’s Social Media Question
Felipe Bzr asks, “I visited Coca-Cola’s Facebook page and most posts were in German. With me living in Vienna, I discovered that they obviously found my location. I was wondering how they find out which language you use? How can I focus on a language if I’m an international company and I want one page for my company internationally and how can I spread the word in different languages without having different pages?”
Coca-Cola is one of the big brands on Facebook that post updates in their fans' own language.
This is a great question and it doesn’t cost anything to do this.
First you need to have a Facebook for Business page. When you go into the Status Update field, there is a little target that appears in the bottom left. You click on it and it will say “Target By” and you can choose from many different options.
For example, you can choose target by location. You will see all of the locations available. For the U.S., you can target by country, region, state or a city. For people outside of the U.S., it might be a little bit different.
You can then target any country you want and it will only show updates to people in that particular country, region or city.
A lot of big brands post updates in their customers’, prospects’ or fans’ language and they will only be seen by the people in those regions. Facebook knows you are in a particular region because of the information you provide when you set up your Facebook personal profile.
You can do more than just target by location. You can target by relationship status, gender, educational status, age and language. Not everyone provides this data in their personal profile.
There are a lot of creative things you can do with targeting. Give it a try and experiment with it.
Call in and leave your social media–related questions for us and we may include them in a future show.
Listen to the show to learn more and let us know how this works for you.Other Show Mentions
Social Media Success Summit 2013
Social Media Success Summit 2013 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner).
Social Media Success Summit 2013.
Forty-five of the world’s leading social media pros will show you how. Instructors include Jay Baer (author, Youtility), Chris Brogan (co-author, Impact Equation), Mari Smith (co-author, Facebook Marketing), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, Return on Influence), Jesse Stay (author,Google+ for Dummies), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from General Electric, Sony, E! Online, Kelly Servicesand Discovery Channel–just to mention a few. Fully online. Click here to learn more.
We are only days away from one of the biggest and most popular online events we have ever done. Tons of presenters will present the absolute latest and greatest to you on everything from Facebook, Twitter and LinkedIn to blogging, podcasting and video marketing.
You will find a lot of great stuff here. If you want to take your professional development to an entirely new level, make sure you check it out.Key takeaways mentioned in this episode:Connect with Neal Schaffer on his website.Check out Neal’s books: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success and Maximizing LinkedIn for Sales and Social Media Marketing.Get a free sample from Maximize Your Social.Read more about LinkedIn Sponsored Updates and LinkedIn Company Pages.Check out StumbleUpon’s Paid Discovery to help generate website traffic.Learn more about Facebook’s Promoted Posts and Sponsored Stories.Take a look at Jay Baer’s book Youtility.Use the free version of Hootsuite and Google Analytics.Head over to Felipe Bzr on Instagram.Check out Coca-Cola’s Facebook page.Learn more about Social Media Success Summit 2013.
Jobs involving social media have exploded in the last few years, with postings for social professionals on LinkedIn growing an incredible 1,357 percent since 2010. Long gone are the days when a single marketing or PR person could manage a branded social networking account in their spare time – certainly to any degree of excellence. Now, the bigger firms need social media managers, marketers, consultants and other specialists* to make sure the work gets done right. Some 42 percent of social media vacancies are senior level, and New York, San Francisco and London are amongst the world’s most social cities. This infographic courtesy of Offerpop takes a closer look at the rise of social media as a profession.
When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job. While I’m a firm believer that 90 percent of Twitter is just showing up, simply being a presence isn’t enough unless you have the platforms and apps in place to effectively measure your ROI and maximise your social strategy. This infographic from The Social Media Strategies Summit takes a closer look at 25 awesome social media tools your brand should be using.
Via Russ Merz, Ph.D.
If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?
Via Karen Dietz
Alessandro Rea's insight:
The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.
And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world.
Designer Stops Texting, Sends Photos Of Hand-Written Calligraphic Messages - DesignTAXI.com
Alessandro Rea's insight:
A me la pubblicità di Enel è piaciuta subito. Mi è piaciuta l'intenzione, la creatività, lo stile del video, la bellezza delle pagine stampa, di ogni
Alessandro Rea's insight:
Mi è piaciuta l’intenzione, la creatività, lo stile del video, la bellezza delle pagine stampa, di ogni fotografia e delle parole che l’accompagnano… Parlo da creativo, da professionista e docente, attento ai linguaggi della comunicazione e a come la nostra retorica sa coinvolgere, raccontare, costruire ancora suggestioni di grande impatto visivo.
Peccato per quell’hashtag e per la rincorsa allo storytelling digitale che fa tantoduepuntozero e ci rende tutti un po’ più simpa.
Peccato, perché la Rete è piena di socialmediaguruexpertpionierivisionarieveteranidell’Internet. E questi hanno il comando breve sulla tastiera che scrive “epic fail” alla prima incertezza, ma non è di loro che dobbiamo curarci. Perché loro sono come i tanti allenatori al bar, prima e dopo le partite della nazionale. Sono il rumore di sottofondo necessario, ma Prandelli non si basa su questo per scegliere la sua formazione.
Dobbiamo invece curarci dei guerrieri veri. E allora sì, forse questo hashtag ha peccato di leggerezza. Si è fatto prendere la mano e ha sottovalutato la rabbia e la frustrazione dei tanti che lottano e che stanno perdendo la loro battaglia.
Quando scegliamo lo storytelling, dobbiamo avere un lieto fine tra le mani, il territorio narrativo dev’essere condiviso e il patto con il lettore dichiarato subito, nella prima riga del nostro scrivere.
E ancora, lo scrivo con grandissimo e profondo rispetto del lavoro di tutti i colleghi che hanno firmato questa campagna, forse valeva tentare un estremo atto di coraggio: rinunciare al logo su ogni oggetto di comunicazione.
Lanciarla questa conversazione. Lanciarla così. Con quel video, con quelle pagine, con un sito internet e un hashtag pronto a raccogliere ogni testimonianza. Bella o brutta.
E poi osservare. Senza loghi di mezzo. Osservare la conversazione. Monitorarla. Ascoltare le storie positive e quelle negative. Un po’ nascosti. Tra le righe. E capire poi, solo dopo, come inserirsi in quel thread, senza chiamarlo storytelling, perché quelli che scrivono i libri sullo storytelling non fanno il nostro mestiere e gli uffici marketing sono diversi dalle aule universitarie.
Facile scriverlo adesso. “Del senno di poi, son piene le fosse”, ma qui abbiamo tutti una lezione da imparare e questa bella campagna ci sta insegnando a fare un passo indietro, quando la pubblicità si avventura sui nervi scoperti e non tutte le marche possono permetterselo. Anzi.
Want to give your Google+ visibility and engagement a boost? Try embedding your Google+ posts on your website. Here's how.
Alessandro Rea's insight:
Social networks and websites continue to become more closely intertwined—and that’s not a bad thing. You can already embed tweets, Pinterest content and Facebook posts into your website. The latest addition? Google+ posts, which are now officially embeddable.
The Internet, as a whole, still seems to be perplexed by Google+–or at least undecided. We’ve long been users (and fans) of Google+ and see it as an important component of just about any digital marketing strategy (provided, of course, that it makes sense for your brand or business to be there, given your demographic, strategic goals, etc.).
And now that you can embed Google+ posts into your website, you not only have a way to easily showcase the great content you’re finding and sharing on G+; it’s also easy for your website visitors to interact with your G+ content by +1’ing, commenting and even following you, all without having to take the extra step of actually going to Google+.Embedding A Google+ Post On Your Website
You’re ready to try out the new feature, aren’t you? Here’s how to embed a Google+ post:
1) Find the Google+ post you want to embed.
2) Hover your cursor in the top right corner of your post and a drop-down arrow will appear. Click Embed Post.
3) Copy the code that appears.
4) Head over to your website and paste the code in the HTML/source code that corresponds with your intended embed location.
5) One final step? If you want to center the embedded Google+ post on your page, add <div align=”center”> before the second half of the embed code and a closing </div> after.
And voila—you can now feature Google+ posts on your website.
Of course, you probably don’t want to embed every single thing you post on Google+. Instead, use this opportunity to strategically promote your content when it makes sense to do so.
Will you be tapping into this new Google+ functionality? Or are you firmly in the “Google+ is a waste of time” camp? Either way, you know we want to hear from you!
Image: Shawn Collins via CC
As our loyal readers know, September is customer service month on the eZanga blog. So far, we’ve given you some inspiration to provide great customer service, a few great reasons to provide customer service on social media, and advice for using Twitter for customer service.
As we’ve seen over and over, providing a good product or service isn’t enough anymore. For every great product you release, there is at least one other company putting out a version of the same product that’s just as great. If they have a bad experience with you, they can become someone else’s customer, no matter how good your product or service is.
To acquire and keep customers, you have to provide a great experience. Your customers want more than a good product. They want to feel valued and respected. Yes, each and every one of them.